Concierge Auctions | October Catalogue 2016

OCTOB E R 2016 11 Global Auctions. 8 Without Reserve.

Fe a t ure d Pro p e r ty : Or i n da , Ca li fo r n i a

ORINDA CALIFORNIA AUCTIONING NOVEMBER 15TH MORE DETAILS ON PAGE 36

WELCOME October 2016 The seasons have faded to fall, but our auction block is on the rise. This October, no tricks, just treats. We have 11 opportunities across three countries, with most selling via our Instant Gavel app and Without Reserve.

Double down on a tri-story rooftop penthouse in Las Vegas. Surrender to Rocky Mountain views in Colorado or views of rolling hills in Connecticut. Enjoy fine dining and shopping from a premier neighborhood in Dallas. Entertain friends and family in a European-style manor in Pennsylvania or a newly-constructed masterpiece in a coveted community in South Barrington, Illinois. Go boating and fishing in Pensacola Bay. Smile at one of Forbes’ friendliest communities in Orinda, California. Retreat to your choice of two different private islands, only accessible by boat in Vermont and Fiji. Ride a gondola to romance at a contemporary condominium in Venice.

How will fall begin for you?

Paddles up,

Laura Brady President

INSIDE O C T O B E R C ATA L O G U E 2 0 1 6

24 12 36 WATER

12 18 24 30

COUNTRYSIDE VENICE, ITALY November 17th EMERALD COAST, FL October 5th VANUA LEVU, FIJI November 3rd CEDAR ISLAND, VT October 12th

36 42 48

ORINDA, CA November 15th LEBANON, CT October 28th MALVERN, PA October 28th

54

58 72 METRO

ETCETERA

54 60 66

78

SOUTH BARRINGTON, IL November 22nd DALLAS, TX October 12th LAS VEGAS, NV October 18th

MOUNTAIN

72

DENVER, CO October 27th

EDITORIAL The Top 6 Things You Never Knew About Luxury Property Auctions Why Top San Diego Agent Seth O’Byrne Considers Auctions to be a Marketing Tool

84 86

CASE STUDIES Featured Successful Sales THE AUCTION PROCESS Q&As

THE SMART CHOICE We understand the traditional model for buying and selling luxury real estate has limitations.

And, we’re here to help.

The world’s finest art, cars and antiques are sold at auction — so, why not real estate? Enter the smart way to buy and sell high-end properties.

Our expert team curates the world’s most elite offerings, matches them with qualified buyers, and facilitates an easy, market-driven transaction.

WE ARE REAL ESTATE So much so, that you could say real estate is in

more efficient method for buying and selling

our blood. Our origins story can be pinned to

the finest homes. Today, our award-winning team

Sarasota, Florida, when President and Founder

is recognized as a cutting-edge global force,

Laura Brady met Chairman Chad Roffers back in

having sold over $1 billion in high-end properties

2004. She, one of the top-producing luxury real

with coverage in 32 states and 14 countries.

estate agents in the country by the age of 30.

We host a database of over 375,000 global

He, a successful entrepreneur and luxury real

contacts and a Private Client List of over 2,400

estate brokerage owner. Frustrated by limitations

high-net-worth individuals who have raised their

in the industry, they came together to create a

hands — and their paddles — at our auctions.

BUYERS

SELLERS

AGENTS

Curated inventory

Accelerated sales solution

A broker-loyal partnership

Easy bidding process

Industry-leading database

Award-winning marketing

Your price

Market value on your timeline

Commissions protected

Ready to bid or have a property to sell? Call us at 212.202.2940.

Sign up for Auction Alert ® emails at conciergeauctions.com.

THE PICASSO OF PROPERTIES We know luxury homes, and select only the best. One of every 20, to be exact. The result? A curated selection of the finest properties from across the globe. Our buyers are the first to know of the best opportunities available, and they name the price.

A BROKER-LOYAL EXPERIENCE We protect both selling and buying agent commissions. In fact, we have never auctioned a property without an agent partner.

AFFILIATIONS & AWARDS We are an exclusive or preferred auction provider to the following global broker networks:

Sotheby’s International Realty | Luxury Portfolio International Leverage Global Partners | Who’s Who in Luxury Real Estate

We have received widespread recognition, including the following accolades:

Inc. Magazine One of America’s fastest-growing companies | 2014, 2015 & 2016 Who’s Who in Luxury Real Estate “Best Overall Marketing” | 2014 Inman News President Laura Brady named one of the 100 Most Influential Leaders in Real Estate USA Today & National Auctioneers Association 13 Marketing Awards, including “Best in Show” Telly Awards 7 Film Production Awards | 2016

BID IN AN INSTAN T WATCH. TAP. BID. WIN. Download our Instant Gavel app to participate in our global auctions from wherever you choose.

Available for both Apple and Andriod phones, just sign on and start bidding with the tap of a finger.

Plus, receive notifications on our latest opportunities, and watch auctions live.

ABOUT OUR INSTANT GAVEL APP

Should you want to bid on property where the auction is taking place on-site, you can either attend the

Q: WHAT IS THE INSTANT GAVEL APP?

auction or participate over the phone through one of

A: Instant Gavel is our mobile bidding app that allows

our bid assistants.

anyone the ability to watch our global auctions live.

Registered bidders can tap, bid, and win on properties

USING INSTANT GAVEL

from wherever they are in the world.

Q: I DOWNLOADED INSTANT GAVEL; NOW, HOW DO Q: HOW DO I DOWNLOAD THE INSTANT GAVEL

I USE THE APP?

APP? IS IT FREE?

A: Watching and bidding is as easy as tapping your finger!

A: Yes. Just visit the iTunes App store or the Google Play

Watch our tutorial video on conciergeauctions.com.

store to download our free app.

Q: DO I NEED TO LOG IN TO USE THE INSTANT Q: IS IT AVAILABLE INTERNATIONALLY?

GAVEL APP?

A: Yes.

A: If you are interested in watching an auction, you do not need to log in. Anyone can watch our auctions using the app.

Q: WHICH DEVICES ARE SUPPORTED? A: iPhone, iPad, Android phones, and you can also bid on

If you are interested in bidding, you will need to register to

desktop at https://bid.conciergeauctions.com/.

bid before you are provided with login credentials. You can register to bid by contacting the Project Sales Manager or

Q: ARE ALL THE AUCTIONS LISTED IN THE INSTANT

by filling out the Register to Bid form on the property’s page

GAVEL APP AVAILABLE FOR ONLINE BIDDING?

on conciergeauctions.com

Not currently. While more than 85% of our auctions are conducted through our app, there are instances where

Q: CAN I REGISTER FOR AN AUCTION THROUGH

we have on-site auctions. These on-site auctions are still

THE INSTANT GAVEL APP?

shown in the app, just without the ability to bid on the

A: Not currently. You can register by filling out the Register

property using the app.

to Bid form on the property’s page on conciergeauctions. com or by contacting the Project Sales Manager.

Q: HOW DO I SIGN UP FOR AUCTION

For example: Imagine that you have set your “Max

NOTIFICATIONS?

Bid” amount to $2,500,000. If the current bid is at

A: Once you download the Instant Gavel app, you will

$2,200,000, and the auctioneer is now asking for

automatically receive in-app notifications when a new

$2,300,000 on your behalf, the app will automatically

property is launched.

bid $2,300,000 on your behalf, effectively making you the highest bidder.

Q: HOW DO I VIEW NOTIFICATIONS IN THE APP? A: You can view notifications in the message center, located

Q: IF I SET A “MAX BID”, CAN I BID AFTER THE “MAX

in the top right hand corner of the app.

BID” AMOUNT HAS BEEN REACHED? A: Yes, once the current bid reaches your maximum bid

Q: DOES THE BID START AT A CERTAIN AMOUNT?

amount, you will receive a notification in the message

A: The starting bid is determined prior to the auction by

center. At this point, you have the option of setting a new

the auctioneer, and varies for every property.

“Max Bid” or submitting manual single bids.

Q: CAN I BID IN AN INCREMENT THAT’S SMALLER

Q: DOES THE AUCTION ALWAYS START AND END AT

THAN WHAT’S BEING ASKED BY THE AUCTIONEER?

THE SCHEDULED TIME?

A: During the auction, if you want to submit a bid that is

A: The auction will begin at start time shown in the app, and

less than the bid amount being asked by the auctioneer,

will continue as long as there is active bidding. This allows

provide your representative with your preferred bid

ample time for all bidders to place additional bids.

amount. He/she will speak directly with the auctioneer to determine whether the bid can be accepted or rejected.

Q: IF I HAVE QUESTIONS DURING AN AUCTION, IS THERE ANYONE AVAILABLE TO ASSIST ME?

Q: WHAT IS THE “MAX BID”?

A: Of course. You will be given the contact info to your

A: The Max Bid feature allows a bidder the ability to set

dedicated Concierge representative prior to the auction.

a maximum dollar amount that they’re willing to go up to.

This representative can act as a proxy and bid on your

The app will then bid in the smallest increments until this

behalf in addition to answering any questions or concerns

amount is reached.

you may have during the auction.

11

VENICE, ITALY NOVEMBER 17TH THE PIA NO NOBI LE AT THE PALAZZO MOLIN 610.37 sq.m. • 6 Bedrooms • 5 Baths

Live la dolce vita in the Piano Nobile at the Palazzo Molin. Step back in time to the Venetian Renaissance with a stunning façade dripping in Moorish and Byzantine style flanked by a courtyard view and canal views from two sides. Large, open spaces beckon you to entertain, with custom details, soaring ceilings, and contemporary finishes.

PREVIOUSLY LISTED AT €7.76M. SELLING AT OR ABOVE €4.5M. Listed by Venice Sotheby’s International Realty

13

VENICE, ITALY | 15

VENICE, ITALY | 17

EMERALD COAST, FLORIDA OCTOBER 5TH 19 WHARF AVENUE 7,500sf • 4 Bedrooms • 4 Full & 4 Half Bathrooms

Ensconced at the end of the gated Muscogee Wharf peninsula, 16 feet above sea level, 19 Wharf Avenue shines like a crown jewel set on Pensacola Bay. Whether lounging on your private balcony, hosting dinner alfresco in the garden courtyard, launching a fishing trip from your private wharf, or dining and shopping just minutes away in downtown Pensacola, first-class relaxation awaits you in this idyllic retreat with endless water views.

PREVIOUSLY LISTED FOR $3.5M. SELLING WITHOUT RESERVE. Listed by The Mark Lee Team at Levin Rinke Realty

19

EMERALD COAST, FLORIDA | 21

EMERALD COAST, FLORIDA | 23

VANUA LEVU, FIJI NOVEMBER 3RD NAVODO BAY 150 Acres • 5,000sf Main House • 5 Guest Bures • 9 Bedrooms • 12 Bathrooms

A true labor of love, Navodo Bay is an unbelievable oasis built from the wildest dreams of its one and only proprietor. Seemingly pulled from a Hollywood movie, this magical and completely self-sustaining compound is set on 150 stunning, freehold acres of sugar-sand beach

frontage

abutting

a

lush,

uniquely

Fijian

landscape.

Authenticity with respect to native land and lifestyle combined with impeccable quality by leading Fijian artisans brought this enchanting vision to life.

P R E V I O U S LY L I S T E D F O R $ 2 0 M . S E L L I N G W I T H O U T R E S E R V E .

Listed by Philip Toogood of Bayleys Real Estate (Fiji) Ltd. and Trista Rullan of Hilton & Hyland

25

VANUA LEVU, FIJI | 27

VANUA LEVU, FIJI | 29

CEDAR ISLAND LAKE CHAMPLAIN, VERMONT OCTOBER 12TH 1 CEDAR ISLAND 8.4 Acres • 2,240sf • 7 Bedrooms • 3 Baths

A peaceful getaway on your own private island awaits. Cedar Island, Vermont combines access to outdoor adventure and modern amenities in a stunning natural setting. Watch the sun rise and set from your stone patio, entertain guests with world-class boating and fishing, or indulge in a quiet family retreat. Cedar Island offers the finest in laid-back luxury.

PREVIOUSLY LISTED FOR $1.7M. SELLING AT OR ABOVE $850,000.

Listed by Kathy O’Brien of Four Season’s Sotheby’s International Realty

31

CEDAR ISLAND ON LAKE CHAMPLAIN, VERMONT | 33

CEDAR ISLAND ON LAKE CHAMPLAIN, VERMONT | 35

ORINDA, CALIFORNIA NOVEMBER 15TH 10 WINDING LA NE 8.6 Acres • 23,422sf • 14,197± Sf Main House, 6 Bedrooms, 7 Full And 3 Half Baths • Carriage House • Sports Complex

Ideally set on nearly nine hilltop acres in sunny Orinda, one of Forbes’ top friendliest communities, 10 Winding Lane defines Northern

California estate living. Hand-forged iron gates invite

entrance to the more than 23,000 square-foot compound made up of three structures: a main residence, a carriage house, and a stateof-the-art sports complex. Technologically advanced, the estate is partially powered by a collection of automated solar panels, and its security and lighting systems can be controlled remotely or by touch

screen

panels

found

throughout.

Enjoy

privacy

and

exceptional acreage among rolling hills, water gardens, towering oaks, and meandering walking trails, just 30 minutes from San Francisco.

PREVIOUSLY LISTED FOR $22.5M. SELLING WITHOUT RESERVE. Listed by Mark Attarha, Lauren Holloway, and Rick Merritt of Bay Sotheby’s International Realty

37

ORINDA, CALIFORNIA | 39

ORINDA, CALIFORNIA | 41

LEBANON, CONNECTICUT OCTOBER 28TH 716 BEAUMONT HWY 10.49 Acres • 8,300 sf • 8 Bedrooms • 6 Full & 1 Half Bathrooms

Surrounded by a pastoral Connecticut landscape, 716 Beaumont Highway is both a family home geared for the everyday and a large estate with endless business possibilities. The hilltop setting and outdoor pool deck offer a panoramic view of the valley below, while cozy nooks seamlessly blend with large entertaining spaces inside. Live the New England country life you have dreamt of, within proximity of excellent shopping, dining, and culture.

SELLING AT OR ABOVE $750,000.

Listed by Sherri Milkie of William Pitt Sotheby’s International Realty

43

LEBANON, CONNECTICUT | 45

LEBANON, CONNECTICUT | 47

MALVERN, PENNSYLVANIA OCTOBER 28TH 221 SPRING ROAD 18.8 acres • 18,517 sf • 6 Bedrooms • 8 Full & 3 Half Bathrooms

Idyllic gardens and English country elegance wait to welcome you home to 221 Spring Road. This grand, European-style manor home offers a resplendent backdrop for formal gatherings, and relaxed, amenity-stocked corners to entertain family and intimate friends.

Grand in scale and design, this estate’s bespoke finishes and stonework restoration by noted American architect R. Brognard Okie will impress the most discerning guest. From rich materials exhibiting period flair and architectural ceilings throughout to modern luxuries and technology, living in this home is as comfortable as it is decadent.

CURRENTLY LISTED FOR $9.985M. SELLING WITHOUT RESERVE. Listed by Melodie Kahr of Kurfiss Sotheby’s International Realty and Niki Higgins of Douglas Elliman Real Estate

49

MALVERN, PENNSYLVANIA | 51

MALVERN, PENNSYLVANIA | 53

SOUTH BARRINGTON, ILLINOIS NOVEMBER 22ND MAISON MODERNE | 8 KALEI GH COURT 2.69 Acres • 24,202sf • 7 Bedrooms • 6 Full & 4 Half Bathrooms

Traditional French architecture with a fresh modern twist. Be the first to enjoy the unparalleled amenities and impeccable design of this new construction estate set on nearly three acres in Hidden

Lakes,

communities.

one

Rivaling

of the

South

Barrington’s

design

and

most

finishes

coveted

of

a

chic

metropolitan hotel, Maison Moderne offers luxe living in spades, including multiple kitchens; an expansive master suite with sitting and dressing rooms; full spa, massage, and pedicure rooms; theater and game rooms; as well as an au pair suite and in-law apartment.

Towering turrets with copper accents, elegant landscaping, and a private backyard oasis top off this impeccable palace — just an hour from downtown Chicago and Lake Michigan.

PREVIOUSLY LISTED FOR $6.5M. SELLING WITHOUT RESERVE. Listed by Heidi Seagren of Jameson Sotheby’s International Realty

55

SOUTH BARRINGTON, ILLINOIS | 57

SOUTH BARRINGTON, ILLINOIS | 59

DALLAS, TEXAS OCTOBER 12TH CASA BELLE VISTA | 3816 TURTLE CREEK DRIVE 0.5 Acre • 8,631sf • 4 Bedrooms • 5 Full & 1 Half Bathrooms

Situated on the banks of Turtle Creek in the heart of uptown Dallas, this famed estate designed by Cole Smith is a seamless marriage of modern luxury and masterful design. This classically-inspired home is steeped in grandeur, featuring an indoor pool, jaw-dropping 4,000-square-foot great room, and one of the most opulent master suites to be found. Outside, open-air sophistication awaits on the expansive two-story loggia overlooking the infinity-edge pool and generous acreage bordering the creek with beautifully landscaped views.

PREVIOUSLY LISTED FOR $8.9M. SELLING WITHOUT RESERVE. Listed by Kelly Watson of Keller Williams Realty Urban Dallas

61

DALLAS, TEXAS | 63

DALLAS, TEXAS | 65

LAS VEGAS, NEVADA OCTOBER 18TH THE VERSAILLES PENTHOUSE | 360 E DESERT INN ROAD, 1902 5,467sf • 3 Bedrooms • 6 Bathroom

Capturing the luxurious spirit of France, this penthouse atop the sparkling city of Las Vegas, Nevada, is more than a place to live — it is your own personal Palace of Versailles. Three stories feature elegant interiors with opulent details, modern comforts, and extraordinary views, not to mention exemplary concierge service. Add in a luxurious rooftop deck, kitchen, and ultra-lounge spa with panoramic views of the Strip, city, golf greens, and mountains to take your life to royal new heights.

PREVIOUSLY LISTED FOR $4.88M. SELLING WITHOUT RESERVE. Listed by Kristen Routh-Silberman of Synergy Sotheby’s International Realty

67

LAS VEGAS, NEVADA | 69

LAS VEGAS, NEVADA | 71

DENVER, COLORADO OCTOBER 27TH 12612 WHITE DEER DRIVE 13.51 Acres • 6,262sf • 5 Bedrooms • 6 Bathrooms

Your private mountainside retreat awaits, nestled within the foothills of the Rocky Mountains west of Denver. A commodious two-story great room with dramatic vaulted ceilings and expansive windows provides ample room to entertain in style. Host family and friends with five spacious bedrooms, each boasting breathtaking views of the Rocky Mountain Foothills and Eastern Plains. Outdoor adventure and relaxation abound in this stunning, over 13-acre equestrian estate with an exclusive riding ring and easy access to majestic Deer Creek Canyon Park with miles of scenic horseback trails.

PREVIOUSLY LISTED FOR $4M. SELLING WITHOUT RESERVE. Listed by Sallie Egan Grewe and Julie Egan of The Kentwood Company of Cherry Creek LLC

73

DENVER, COLORADO | 75

DENVER, COLORADO | 77

Heartridge | 2200 White Stallion Road, Thousand Oaks, CA | Sold for $7M

THE TOP 6 THINGS YOU NEVER KNEW ABOUT LUXURY PROPERTY AUCTIONS

By Krystal Aeby, VP of Marketing

READ MORE ON THE BLOG >

ight years ago, Laura Brady and Chad Roffers took action. Foreseeing the pending market decline and limitations for selling high-end homes amidst growing inventory, they came together to create a more efficient method that would provide a win-win-win solution for buyers, sellers, and agents. Concierge Auctions has revolutionized the industry, today having sold over $1 billion in high-end properties, and active in 32 states and 14 countries, has been named one of America’s fastest-growing companies by Inc. Magazine for the past three consecutive years, and has invested over $20M into growing one of the most valuable UHNW private client lists in the industry.

Akin to auctions of the world’s finest art, cars, and antiquities, our proven methodology has been confirmed by our consistent growth. However, there are still misconceptions about auctions in our industry. These are the top six facts you need to know about buying and selling high-end real estate with Concierge Auctions.

79

Pa Gomo | 680 Hawn Lane, Telluride, CO | Sold for $13.2M

1. LUXURY PROPERTY AUCTIONS ARE NOT AN

3. AUCTIONS DO NOT RESULT IN LOW

ALTERNATIVE TO THE TRADITIONAL REAL

SALE PRICES.

ESTATE MODEL. The Concierge Auctions platform is actually an additional tool in the toolbox for agents. Our auctions are held in conjunction with the brokerage community. Not only do we partner with a listing agent on every transaction, but we have never auctioned a property without this partnership. We always protect both selling and buying agent commissions.

2. LUXURY REAL ESTATE SELLERS WHO CHOOSE TO

Concierge Auctions not only created and is dominating the $10-million-plus auction market, but we have also

garnered

multiple

record-setting

transactions

for our clients alongside our partnering agents. Some examples include our $13.2 million sale of Pa Gomo, an architectural masterpiece posed atop Deep Creek Mesa at Grey Head in Colorado, which marked the highestpriced sale in Telluride in the past five years. Listed for $10 million, our Pennsylvania sale of Honeystone was

AUCTION ARE NOT IN A DISTRESSED SITUATION.

the highest price recorded on the Philadelphia Main

Our typical seller is well capitalized, non-distressed, and

Line since 2005. In Aspen, our July sale of 1100 Waters

is choosing to auction alongside of their listing agent as a

Avenue last year not only received a pre-auction offer

smart business decision to deliver a predictable outcome

near-list price of $11 million, but marked our third sale

within a specific timeframe.

in the market in just six months — and our third over

$10 million. The year prior, 600-acre Peace Ranch sold

Villa Gracia in Cabo San Lucas, Mexico’s renowned

for $17.15 million.

community of Punta Ballena, home to the world famous Esperanza Resort, sold for $1.575M. And, our summer

4. THE LARGEST FACTOR IN DETERMINING THE PRICE OF LUXURY REAL ESTATE IS DAYS ON MARKET, AND AUCTIONS GIVE CONTROL BACK TO

2016 lineup included two opportunities that had never before been offered for sale — a Park City ski retreat in

SELLERS AND THEIR AGENT.

the highly-coveted Colony at White Pine Canyon sold

Our research shows that even in the healthiest of

for $5.28M and 260 pristine acres in Big Sky, Montana

markets, the largest factor in determining the price of a

sold for $1.5M.

luxury property is the number of days that the property has been marketed for sale (known as “Days on Market” or “DOM”). Our clients and agents understand that if a luxury property does not sell quickly after it’s listed, it could fall into a three-to-five-year limbo. Depending on your market, for most properties in the U.S., after 90 to 180 days, Days on Market become exponentially more toxic, advertising loses impact, and a full or nearlyfull asking price becomes less likely. In today’s “Zillow world,” total Days on Market are transparent now more than ever to buyers.

5. AUCTIONS ARE NOT A LAST RESORT. We see more and more sellers and agents choosing to auction as a first choice. Last year, we went straight to market with the auction of a new-construction, European-inspired beachfront estate in Vero Beach,

6. AUCTIONS ARE NOT A TREND. AUCTIONS ARE THE FUTURE. We know that luxury property auctions are not a trend, but instead, our success is proof of the market’s need for our solution. We are solely focused on highend properties — typically in the range of $2 million to $40 million — and currently accept one of every 20 submitted for consideration. More than a quarter of our $1 billion in sales was achieved last year alone.

And, the number of properties coming on the market in the high-end sphere is only growing. In the rarified air where the buyer pool is limited, properties of this caliber simply aren’t very liquid, even in healthy market conditions. Similar to the world’s finest assets being sold through auction, auctions are also ideal for selling one-of-a-kind, incomparable properties.

which sold for $10.17M. Our May 2016 auction of 81

READ MORE ON THE BLOG >

WHY TOP SAN DIEGO AGENT SETH O’BYRNE CONSIDERS CONCIERGE AUCTIONS A MARKETING TOOL IN HIS TOOLBOX.

By Joshua Havoc, Content Creator

eth O’Byrne is an experienced real estate agent with Pacific Sotheby’s International Realty in San Diego.

With his team approaching a staggering $1 billion in transactions, it is safe to say that he knows the best ways to sell San Diego real estate. Seth first became aware of Concierge Auctions in 2014 when we sold our first Rancho Santa Fe property. Since then, our paths seem to keep crossing. He represented the winning bidder for our sale of 14855 Sunset Ridge Court and was our listing agent partner for the sale of 16827 Via De La Valle.

Seth is also the listing agent for Hacienda de las Palmas, our most recent Rancho Santa Fe opportunity, a six-acre estate in the Covenant of Rancho Santa Fe. “When I was referred to the seller, he was looking to do something new and different,” Seth notes. Seth and the seller chose to partner with us yet again, marking our third partnership together.

THE CASE FOR AUCTION

“When agents approach me and ask about the

“I’ve been one of the most outspoken and loudest voices

relationship between Concierge and agents, I explain

for Concierge being part of our San Diego landscape,”

that both buyers and sellers are represented,” says

Seth admits. “I’m known locally as someone who believes

Seth. “It’s a normal transaction. The core difference is

in auctions for the right properties.”

Concierge is a supplement to the process, rather than trying to replace what is happening. Everything is the

What makes the right property for an auction? Seth

exact same, plus the benefit of what Concierge brings to

explains with our current partnership.

the table.”

“It is a very unique property and an iconic piece of

EXPERIENCE IN RANCHO SANTA FE

real estate, which I think is going to call upon an

We got our start in Rancho Santa Fe in 2014, when we

affluent

explains.

were enlisted to sell El Milagro. “Our mission was clear,”

“Bringing in local buyers is great, but when you have a

says President Laura Brady. “We intended to position

property of this stature, you have to also include the

Rancho Santa Fe alongside the best communities, and

international market. I think that is an important part

El Milagro among the best residential estates in the

of the process, and Concierge always delivers 110%.”

world.” After just five weeks, we identified 10 bidders

international

buyer

pool,”

Seth

who competed for the home. When the property sold A MARKETING TOOL FOR AGENTS

for $14.3 million, it was the highest recorded price in

Seth has an analogy for why agents should use

Rancho Santa Fe since 2008.

Concierge Auctions.

Since then, we have sold six other properties in Rancho “I don’t think any agent would hesitate to say that

Santa Fe, including Casa del Sol. The home had been sitting

videography is a phenomenal tool,” Seth points out.

on the market for 2,837 days, but no one was buying.

“Concierge is another marketing tool in your toolbox

In just six weeks, our team generated 193 open house

that creates higher sales prices — just like videography,

visitors and 81 showings. On the final day, eight bidders

a Matterport 3D Showcase, or photography.”

competed, and we sold the home for $12.32 million.

83

CASE STUDY: ORLANDO, FLORIDA DI LUCE SULL’ACQUA: SOLD FOR $5.28M The transaction represented the second-highest recorded sale in Orlando in over a year.

Commanding over five acres on the famed Butler

shining star. A beacon of vitality. From the courtyard-

Chain of Lakes, this privately gated modern estate

style entrance to the dining room large enough

known as “Di Luce Sull’acqua”, Italian for “The Light

to seat 22 and the lakefront dock for all to enjoy,

on the Water”, is certainly that. A guiding light. A

this is it — the pinnacle of luxurious Florida living.

The property was listed for 1,034 days prior to auction. The six-week auction exposure resulted in: WEBSITE VISITORS

13,300

OPEN HOUSE VISITORS

124

SHOWINGS

61

BIDDERS

7

“

ADDITIONAL SUCCESSES

“Concierge explained the process clearly.

They did exactly what they said they were going to do and secured a highly-qualified field of bidders who were prepared to compete.

Mallorca, Spain Sold | €8M

Kailua-Kona, HI Sold | $6.35M

Scottsdale, AZ Sold | $5.5M

Malibu, CA Sold | $3.905M

Their on-site staff was in daily communication, and the whole team did a great job.”

Reeta Casey, Listing Agent Stockworth Realty Group

ABOUT THE PROPERTY > CASE STUDY: ORLANDO, FLORIDA | 85

Q

Q&A: THE AUCTION PROCESS

Q: WHY DO HIGH-END PROPERTY SELLERS, AGENTS AND BUYERS CHOOSE AUCTION?

A: Most of the world’s finest assets are sold through auction — art, jewelry, classic cars, etc. Why not homes?

With nearly $1 billion in sales of luxury properties, we’ve answered the “why”. The process works. The main pro of our auction platform on the sell side is that it enables the seller and agent to name the timing and terms of the sale. We execute a targeted marketing, PR and sales campaign, activate qualified bidders, and generate a transaction within 90 days — and the agents still earn their commission. For buyers, we offer curated inventory of the world’s best properties from realistic sellers, and they assure that they are paying a fair price — only one bid above the next highest bidder.

& to an industry-leading database and market value

on

partners

their

gain

timeline.

And,

award-winning

our

agent

marketing

and

on-site sales support with protected commissions.

Q: ARE AUCTIONS ONLY FOR DISTRESSED

PROPERTIES — OR, FOR THE WORLD’S BEST PROPERTIES?

A: Concierge Auctions reveals value for the world’s

best properties, hands down (or should we say paddles up?). Our typical seller is well capitalized

and not in a distressed situation. Rather, they are choosing auction to help accomplish their goals within their timeframe. We are solely focused on high-end properties — typically in the range of $2

million to $40 million — and only accept one of every

Q: HOW DO I KNOW IF AUCTION IS RIGHT FOR ME OR MY CLIENT? A: Auctions are ideal for selling one-of-a-kind, incomparable properties. Every market has a threshold above which homes are more difficult to monetize, and the typical tools of price reductions and prolonged advertising and PR exposure can hurt more than help the outcome of sale.

Especially when it comes to $5 million, $10 million and $20-plus million homes, price often has no bearing on interest level, and price reductions are ineffective.

20 submitted for consideration.

Q: ARE AGENTS PROTECTED?

A: Yes. We have never conducted an auction without

a listing agent involved and a commission offered to a buyer’s agent. The results are simply better through our collaboration with real estate professionals.

Q: WHY SHOULD I CHOOSE TO AUCTION INSTEAD OF SELL TRADITIONALLY?

A: The question is not whether to auction instead of

Q: HOW DOES AN AUCTION BENEFIT ME? A: We are a win-win-win solution. Our buyers gain first access to our curated selection of the finest properties available from across the globe. They

selling traditionally, as we see ourselves as an added

tool rather than an alternative, and partner with a

listing broker on every sale. However, we do know from experience that the traditional brokerage model

name the price via a straightforward and transparent

has limitations, especially in the ultra-luxury realm.

bidding process, with a smooth, simple transaction.

In the rarified air where the buyer pool is limited,

Our sellers know they have an accelerated sales

properties simply aren’t very liquid, even in healthy

solution that gives them global exposure, access

market conditions.

&

Q: WHAT ARE THE DIFFERENT AUCTION FORMATS

Q: WHAT DOES IT COST?

YOU USE?

A: Our sellers pay an up-front Engagement Fee,

• Without Reserve — The property will sell to the

which is refunded upon closing. Buyers pay a

highest bidder on auction day. There is no minimum

buyer’s premium on top of their bid. See the

bid that must be exceeded to purchase the property.

individual Terms and Conditions of each auction

• Reserve — The property will sell at or above a pre-

for more detail.

determined price threshold on auction day.

Q: DO YOU ACCEPT PRE-AUCTION OFFERS? Q: HOW DOES THE AUCTION PROCESS WORK?

A: It is not uncommon to receive pre-auction offers.

A: Typically, our properties are marketed for four weeks

All offeres recieved prior to auction are presented

prior to the auction date. We deploy a dedicated,

for consideration.

on-site project sales manager to work alongside the listing agent, educate potential bidders about the auction, and facilitate registrations. The properties are

Q: I AM READY TO SELL MY PROPERTY AT AUCTION. WHAT NOW?

typically available every day during this timeframe for

A: Our seller vetting process is something we take

potential bidders to preview and conduct inspections.

very seriously. We typically accept one in every 20

Diligence is encouraged, as all sales are “as-is”, without

properties that come our way, so our buyers know

contingencies. The Terms and Conditions of Sale,

they are bidding on one of the best opportunities

Purchase Contract, and available property documents

available from across the globe. But first, let’s start

can be downloaded from each property page on

with a conversation. Call us at 212.202.2940 to

ConciergeAuctions.com.

connect with one of our regional sales managers and move forward in the process.

Q: WHERE DOES THE AUCTION TAKE PLACE? A: Our auctions are conducted in one of three ways:

Q: I’M READY TO REGISTER TO BID. WHAT NOW?

• On-Site — The “live” auction will be conducted at

A: You may register to bid either directly on our

the property or a nearby venue. Bidders are able

online marketplace at ConciergeAuctions.com. Visit

to participate via proxy or by phone. Typically, the

the property profile page, and select the “Register

auction starts with a cocktail hour, followed by the property auction.

• Portfolio Sale — The property will be auctioned “live”, alongside other properties, in a similar execution to that of an On-Site auction.

to Bid” button. Or, call us at 212.202.2940 for personal service. Our registration process has three steps: 1. Complete the Terms & Conditions of Sale.

• Mobile/App — Our Instant Gavel mobile bidding app

2. Wire your Bidder Deposit, typically $100,000,

allows buyers to participate in our auctions real-

which is credited towards your purchase if you are

time from anywhere in the world. Bidders are able to

the winning bidder, or is returned the following

watch bids live, and/or in conjunction with a phone

business day if you are not.

or proxy representative. Bidding may take place solely

3. Provide a letter of reference from your bank

on the Instant Gavel app, or in conjunction with an

or financial institution (sample included with the

On-Site or Portfolio Sale.

Terms & Conditions).

STILL HAVE QUESTIONS? >

OUR TEAM ABOUT US >

LAURA BRADY, President laura.brady@conciergeauctions.com | 212.257.4943

SARA HALFERTY, Market Director, Aspen & Telluride sara.halferty@conciergeauctions.com | 970.310.1923

CHAD ROFFERS, Chairman chad.roffers@conciergeauctions.com | 212.257.5171

CAITLIN KEYS, Market Director, Jackson Hole caitlin.keys@conciergeauctions.com | 307.220.7359

BARBARA CORCORAN, Advisor

AMY KIMBALL, Market Director, Seattle amy.kimball@conciergeauctions.com | 206.468.3059

CHARLIE SMITH, European Advisor charlie.smith@conciergeauctions.com | 212.257.5173 FRANK TRUNZO, Head Auctioneer frank.trunzo@conciergeauctions.com | 212.257.5176 KRYSTAL AEBY, Vice President of Marketing krystal.aeby@conciergeauctions.com | 212.257.4925 JACOB CANTELE, Chief Technology Officer jacob.cantele@conciergeauctions.com | 212.257.5013 ALLISON STOLARD, Controller allison.stolard@conciergeauctions.com | 212.257.5238 MIKE RUSSO, Regional VP, East Coast & Europe mike.russo@conciergeauctions.com | 212.257.4856 JEFF CASTNER, Regional VP, Central jeff.castner@conciergeauctions.com | 212.257.5014 NICK LEONARD, Regional VP, West Coast, Hawaii & Alaska nick.leonard@conciergeauctions.com | 212.257.5066 MARIO VARGAS, Regional VP, Mountain & Mexico mario.vargas@conciergeauctions.com | 212.257.5177 SARENA IRWIN, Vice President of Business Development sarena.irwin@conciergeauctions.com | 212.257.5017 BILLY LONG, Director of Business Development billy.long@conciergeauctions.com | 970.948.1333 PAULINA KIMBEL ALVAREZ, Director of Business Development paulina.kimbel@conciergeauctions.com | 212.257.5174

FRANK MARTORANO, Market Director, New Jersey frank.martorano@conciergeauctions.com | 212.257.5237 CHRIS O’NEILL, Market Director, Toronto chris.oneill@conciergeauctions.com | 212.257.5399 VALERIE TAYLOR, Market Director, Los Angeles valerie.taylor@conciergeauctions.com | 310.926.7373 STEVE WARD, Market Director, Park City & Salt Lake City steve.ward@conciergeauctions.com | 385.209.7716 CINDY JONES, Business Development cindy.jones@conciergeauctions.com | 949.244.1300 RHONDA HICKS, Business Development rhonda.hicks@conciergeauctions.com | 281.769.5727 PHILIP KETTELL, Business Development philip.kettell@conciergeauctions.com | 585.259.5896 KATIE MCMAINS, Director of Client Services katie.mcmains@conciergeauctions.com | 212.257.5068 CHARLOTTE ENGLISH, Client Services Manager charlotte.english@conciergeauctions.com | 212.259.0520 TRACY STEVENS, Client Services Manager tracy.stevens@conciergeauctions.com | 212.390.1740 KEILARRA UTLEY, Client Services Researcher keilarra.utley@conciergeauctions.com | 212.603.9622

CHRISTINE WILHELM, Director of Business Development christine.wilhelm@conciergeauctions.com | 212.257.4927

SUSAN BURKE, Project Sales Manager susan.burke@conciergeauctions.com | 212.257.5067

ORLANDO VARGAS, Director of Business Development orlando.vargas@conciergeauctions.com | 212.257.5239

KIM FOWLER, Project Sales Manager kim.fowler@conciergeauctions.com | 212.641.0103

BRYAN WARGA, Director of Business Development bryan.warga@conciergeauctions.com | 212.256.1283

ALEX GRAY, Project Sales Manager alex.gray@conciergeauctions.com | 212.256.1284

JACK HOYT, Project Sales Manager jack.hoyt@conciergeauctions.com | 212.259.0518

FRANK KIVO, Director of Video Production frank.kivo@conciergeauctions.com | 212.257.5649

KATIE LAWLESS, Project Sales Manager katie.lawless@conciergeauctions.com | 212.257.5018

MICHAEL ZISK, Coordinating Producer michael.zisk@conciergeauctions.com | 212.641.0541

KRISTYN LEFEBVRE, Project Sales Manager kristyn.lefebvre@conciergeauctions.com | 212.658.0940

LILY SMITH, Production Assistant lily.smith@conciergeauctions.com

LISA LIBERTORE, Project Sales Manager lisa.libertore@conciergeauctions.com | 212.658.0603

RACHEL ERGO, Data Manager rachel.ergo@conciergeauctions.com | 212.257.5069

JACQUELINE MOLDAWER, Project Sales Manager jacqueline.moldawer@conciergeauctions.com | 212.658.1955

OSCAR GONZALEZ, CRM Manager oscar.gonzalez@conciergeauctions.com | 212.257.5013

DANNY PRELL, Project Sales Manager danny.prell@conciergeauctions.com | 212.257.5016

BRAD DECKER, Lead Software Engineer brad.decker@conciergeauctions.com | 212.259.0521

SUSAN SACHER, Project Sales Manager susan.sacher@conciergeauctions.com | 212.390.0449

DAVID LEE, Senior Product Designer david.lee@conciergeauctions.com | 212.256.1983

HANNAH SCHUESSLER, Project Sales Manager hannah.schuessler@conciergeauctions.com | 212.257.5641

NATALIA BERNARD, Product Designer natalia.bernard@conciergeauctions.com

ERIN STRUXNESS, Project Sales Manager erin.struxness@conciergeauctions.com | 212.257.5175

NATHAN SCHWARTZ, Software Engineer nathan.schwartz@conciergeauctions.com

RIZ SHEIKH, Project Sales Manager riz.sheikh@conciergeauctions.com | 212.641.0995

MARTA JOHNSON, Software Engineer marta.johnson@conciergeauctions.com

ETHAN SHADDEN, Project Sales Manager ethan.shadden@conciergeauctions.com | 212.321.0401

PRESTON GOODE, Network Administrator preston.goode@conciergeauctions.com

JENNY MORGAN, Senior Marketing Account Manager jenny.morgan@conciergeauctions.com | 212.257.5297

GRANT HIMES, Compliance Attorney grant.himes@conciergeauctions.com | 212.498.9947

SUSAN ANDRUS, Marketing Account Manager susan.andrus@conciergeauctions.com | 212.658.0654

VERONICA TREJO, Staff Accountant veronica.trejo@conciergeauctions.com | 212.257.4857

ALBERT IM, Marketing Account Manager albert.im@conciergeauctions.com | 212.845.9969

LAURIE EDEN, Office Manager laurie.eden@conciergeauctions.com | 212.390.8332

EMILY PRYOR, Junior Marketing Account Manager emily.pryor@conciergeauctions.com | 212.257.5178

KARI NEERING, Public Relations kari@relevancenewyork.com | Relevance New York

SARAH NEAL, Junior Marketing Account Manager sarah.neal@conciergeauctions.com | 212.390.1613

JOSEPH (JOSH) LORD, Financial Client Advisor josh.lord@db.com | Deutsche Bank Securities, Inc.

JOSHUA HAVOC, Content Creator joshua.havoc@conciergeauctions.com | 212.390.1332

NINO CAPOBIANCO, General Counsel acapobianco@capobiancolaw.com | Capobianco Law

JESSICA BLOCK, Brand Designer jessica.block@conciergeauctions.com | 212.257.4926

PERELSON WEINER LLP, CPA www.pwcpa.com

CORD LUEHRMAN, Digital Designer cord.luehrman@conciergeauctions.com | 212.257.5170

DLA PIPER, General Counsel www.dlapiper.com CONTACT: OUR TEAM | 89

Ready to bid or have a property to sell? Call us at 212.202.2940.

These properties are listed for sale by Kathy O’Brien (082.0006036) of Four Season’s Sotheby’s International Realty (083.0000917) – 550 Hinesburg Road, South Burlington VT 05403, (802) 846-7835; The Mark Lee Team – Robert Rinke, Broker (BK3329686), Mark Lee, Broker Associate (BK3016728), Cherry Fitch, Sales Associate (SL3178071), and Gary Michaels, Sales Associate (SL3046975) of Levin Rinke Realty (CQ1011151) – 10 Portofino Dr, Pensacola Beach, FL 32561, (850) 916-5050; Philip Toogood (#0038) of Bayleys Real Estate (Fiji) Ltd. - Queens Road, Martintar, Nadi, P.O. Box PD 50, Port Denarau, Nadi (+67 9 675 0420) and Trista Rullan (#01067844) of Hilton & Hyland (#01450521) 250 N. Canon Drive, Beverly Hills, CA 90210 - 310-278-3311; M. M. Attarha (CalBRE#00644043), Lauren Holloway (CalBRE#01393592), Rick Merritt (CalBRE#01942419) of Bay Sotheby’s International Realty (CalBRE#00997591), 1986 Mountain Blvd, Oakland, CA 94611 - 510.339.4000; Sherri Milkie (REB 0788383) of William Pitt Sotheby’s International Realty (REB 0751698), 103 Halls Road, Old Lyme, CT 06371 —860.460.9599; Melodie Kahr (#AB066091) of Leithbridge Company DBA Kurfiss Sotheby’s International Realty (#RB050068C) – 226 West Rittenhouse Square, Philadelphia, PA 19103, (215) 735-2225 (office), (609) 509-0482 (cell); referred by Niki Higgins (#3004587) of Douglas Elliman Real Estate – 2100 N. Ocean Blvd, Ste #402, Fort Lauderdale, FL 33305 (888) 242-4422; Kelly Watson (#668286) of Keller Williams Realty Urban Dallas (#9004655) – 3500 Maple Ave #440, Dallas, TX 75219 (214)234-8000; Kristen Routh-Silberman (S.0074661) of Synergy Sotheby’s International Realty - 8330 W. Sahara Ave, #110, Las Vegas, NV 89117 (702) 360-1414. Broker Dale E Thornburgh (B.1001039.LLC); Sallie Egan Grewe (EA.040011025) and Julie Egan (EA. 00126755) of The Kentwood Company of Cherry Creek LLC (EC. 040015894) – 215 Saint Paul Street, #210, Denver, CO 80206, (303) 331-1400; Ann-Marie Doyle of Venice Sotheby’s International Realty – San Marco 3911, Calle Degli Avvocati Venezia, Venice 30124 Italy, 0039 041 522 0093; and represented by Marguerite Krikhaar of the Skylla Group – 0044 (0)7701 068214; and Heidi S. Seagren (#475120581) of Jameson Real Estate LLC DBA Jameson Sotheby’s International Realty (Lic #481011084), 425 West North Avenue, Chicago, IL 60610, (312) 751-0300. Concierge Auctions, LLC is a marketing service provider for auctions; is a licensed broker (#10991209483; Broker Chad Roffers, #10491202564, Lic #481011750) in NY and IL; is a licensed Florida Real Estate Corporation (CQ1032600) and Auction Business (AB2760); is a bonded California auction firm (CA Bond #511475); is not a brokerage in NY, PA, TX, CO, and Italy; is not directly involved in selling real property in NY, PA, and Italy. Auctioneer Frank Trunzo (057.0088758, AU2328, CA Bond #511522, #AU-C002842, AU-1228-L) - 777 Flagler Drive, W Palm Beach, FL 33401 (888) 966-4759. NV Auction conducted by Manning Auctions LLC. All measurements, property corners, etc. to be verified by buyer to buyer’s full satisfaction. Concierge Auctions, LLC is a marketing service provider for auctions, is not a brokerage, and is not directly involved in selling real property. The services referred to herein are not available to residents of any state where prohibited by applicable state law. Concierge Auctions, LLC, its agents and affiliates, broker partners, auctioneer, and sellers do not warrant or guaranty the accuracy or completeness of any information and shall have no liability for errors or omissions or inaccuracies under any circumstances in this or any other property listings or advertising, promotional or publicity statements and materials. This is not meant as a solicitation for listings. Brokers are fully protected and encouraged to participate. See Auction Terms and Conditions for more details. ©2008 Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Sotheby’s International Realty office is independently owned and operated. Neither Sotheby’s, Sotheby’s International Realty Affiliates LLC nor any of their affiliated companies is providing any product or service in connection with this auction event.

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