Concierge Auctions | Company Profile Book

ConciergeAuctions.com | +1 212.202.2940

The World Leader Concierge Auctions is the world’s largest luxury real estate marketplace, backed by our ownership of Sotheby’s, as the world’s oldest and leading auction house established in 1744, and Anywhere Real Estate (NYSE: HOUS), the world’s most extensive agent network.

Still ran by our founders, our platform is enhanced with deep auction expertise and heritage, innovation, and access to an unmatched network of fine art and luxury goods collectors. We have been active in 36 countries and 46 US states. Our body of work can be viewed on conciergeauctions.com.

7

Key for Key® Every business has a responsibility to make a positive impact on the world. Our Key For Key® giving model guarantees for every home we sell, we build a home for a family in need.

We believe in the empowerment and financial stability that comes with homeownership and its impact for generations.

8 | TODAY’S MARKET

TABLE OF CONTENTS 11

Today's Market

33

Traditional Sales + Auction Format

59

The Perfect Platform

85

Technology

95

Dedicated Support

103 The Real Estate Brokerage Community 109 Economics & Expectations 121

Sold. Listed for $37M. Riva Ridge Preserve | Jackson Hole, WY Listed by Julie Faupel of Jackson Hole Real Estate Associates

Case Studies & Testimonials

10 | TODAY’S MARKET

TODAY’S MARKET | 11

TODAY'S MARKET • Limited Liquidity for Luxury • Today’s Real Estate World • Your Next Smart Business Decision • Timing Is Everything • When Days On Market Go Too Far • The Inflection Point • Sell in 60 Days

Sold for $13.2M Pa Gomo | Telluride, CO Listed by Steve Catsman of Telluride Real Estate Corp

Sold for $10.725M 3580 Anini Road | Anini Beach, HI Listed by Neal Norman of Hawaii Life Real Estate Brokers

TODAY’S MARKET | 13

YOUR HOME IS UNIQUE

14 | TODAY’S MARKET

TODAY’S MARKET | 15

All of the things that make your luxury property unique are the reasons it will likely fall into one of two categories.

A.

Your home will sell quickly (60–180 days) at a high percentage of the list price; or

B.

Your home will likely linger on the market for years, and sell for a fraction of the original asking price.

Sold for $4.4M Elk Ridge Estate | Jackson Hole, WY Listed by Christiana Gillespie & Garth Gillespie of Jackson Hole Real Estate Associates

TODAY’S MARKET | 17

Limited Liquidity for Luxury IN TODAY’S REAL ESTATE MARKET, THERE IS LIMITED LIQUIDITY FOR LUXURY. In the luxury realm, the buyer pool is limited.

Properties in this category are difficult to value and sell. Price has little bearing on demand, and multiple buyers don’t often arrive at once.

Price reductions are proven to undermine the value of a property and frequently cause buyers to sit back and wait.

Sold for €2.688M Calle Reposo 134 | Ibiza, Spain Listed by Richard Lacey & Alessandro Civera of the Richard Lacey Group

18 | TODAY’S MARKET

Today's Real Estate World BUYERS CAN MORE EASILY THAN EVER SEE THE HISTORY OF A PROPERTY. This includes total Days On Market, price history, every listing agent hired, every price reduction made, every time a property has been de-listed and re-listed.

Here’s the hard truth: These strategies don’t work.

Today, information about your property’s history is more transparent than ever.

LISTED FOR

LISTED FOR

LISTED FOR

LISTED FOR

317

386

2,581

447

DAYS

DAYS

DAYS

DAYS

MIAMI, FL

LAKE TAHOE, NV

BIG ISLAND, HI

DALLAS, TX

2131 South Bayshore Drive Sold at auction in 40 days

7695 Lahontan Drive Sold at auction in 41 days

69-1790 Puako Beach Drive Sold at auction in 46 days

4343 Beverly Drive Sold at auction in 29 days

*Average Days On Market (DOM) calculated from the top 10 sales in each market for each year using MLS and property record data.

20 | TODAY’S MARKET

Your Next Smart Business Decision You most likely didn’t end up owning a property like yours by getting lucky, but rather you’ve made good business decisions. We’re here to help you make another.

Sold for $5.432M 2750 East Creek Crossing Lane | Salt Lake City, UT Listed by Paul Benson & Marcus Woof of Engel & Völkers

TODAY’S MARKET | 23

Timing Is Everything WE UNDERSTAND THAT LUXURY PROPERTIES ARE DIFFICULT TO VALUE AND SELL. AND, THAT TIME CAN BE, IF NOT MORE, VALUABLE THAN MONEY. Our research continues to show that if a luxury property does not sell quickly, it will linger on the market upwards of years and sell for a fraction of the original asking price.

The top sales in the top luxury markets in America alone are not only selling for 10% less than in years prior, they are taking an average of 300 days to do so. Moreover, for the 50% that are listed for more than 180 days, it is taking nearly double this time.

Simply put, it can take time to find the right buyer. This is where we come in. We are skilled at pairing sellers of the world’s finest properties with the world’s most capable buyers. We bring unmatched reach, speed, and certainty to what can otherwise take years.

Sold for $2.688M 707 Weaver Street | Larchmont, NY Listed by Michèle Flood of Coldwell Banker Previews International

24 | TODAY’S MARKET

DAYS ON MARKET ARE YOUR ENEMY. Like UV rays on your skin, they are toxic, and the longer you are exposed, the more harmful they become. Every day your property is on the market it depreciates in value.

RETAIL (0–30 DAYS) RETAIL

MARKET

DANGER ZONE

he property is not listed T and an offer that can’t be refused is received.

WHOLESALE

100

MARKET (31–90 DAYS)

% VALUE ACHIEVED

he property is listed for sale T and generates interest from multiple buyers. Value declines over time as excitement wanes.

DANGER ZONE (91–180 DAYS) The property experiences accelerated deflation.

WHOLESALE (181–365+ DAYS) 0

365+

DAYS ON MARKET

The property becomes stale merchandise. Buyers correlate multiple listing agents and price reduction with diminished value.

TODAY’S MARKET | 27

When Days On Market Go Too Far DAYS ON MARKET ARE EXPENSIVE. When a property has been on the market for a prolonged period of time, not only does it suffer from negative perception, but there’s an inherent cost associated with the accumulated days.

We eliminate this cost.

Sold for $17.15M Peace Ranch | Aspen, CO Listed by Tommy Latousek & Mary Anne Meyer of Douglas Elliman

28 | TODAY’S MARKET

The Inflection Point THERE IS A POINT OF INFLECTION WHERE REAL ESTATE TURNS FROM NECESSARY TO DISCRETIONARY. Similar to other luxury consumption—cars, planes, yachts, and wine—once a home has not only been enjoyed but also highly customized to its owner, it is worth significantly less to the next buyer. High-end real estate acts the same way; plus it’s static in location. Oftentimes, selling a property like yours quickly is purely due to luck and timing—not price or exposure.

Our professional advice: Go ahead and list your property with a top broker/agent, but if you haven’t sold between 90–180 days, it is time to take action.

Sold for $6.776M 255 West 3300 North Street | Provo, UT Listed by Rand Holley of Trh Property Group

TODAY’S MARKET | 29

TODAY’S MARKET | 31

Sold. Listed for $7.195M. 93 Clapboard Ridge | Greenwich, CT Listed by W. Harry Pool & M. Field Pool of Halstead

32 | TRADITIONAL SALES + AUCTION FORMAT

TRADITIONAL SALES + AUCTION FORMAT | 33

TRADITIONAL SALES + AUCTION FORMAT • We're Here to Help • Traditional Sale + Auction • Delivering Control, Predictability, and Liquidity • From Outsiders to Insiders to Innovators to Leaders • Ahead of the Curve and State of the Art • A Cutting-Edge Global Force

Sold for $6.095M 32-1056 Old Mamalahoa Highway | The Hamakua Coast, HI Listed by Carrie Nicholson of Hawaii Life Real Estate Brokers

34 | TRADITIONAL SALES + AUCTION FORMAT

The world’s finest art, classic cars, yachts, and antiques are sold at auction—so, too, is luxury real estate.

Sold. Listed for $14.5M. 212 White Pine Canyon Road | Park City, UT Listed by Paul Benson of Engel & Völkers

$36M

$28.6M

$1M

$142M

$450.3M

Highest Furniture: Badminton Cabinet; 18th Century Sold in 2004

Highest Antiquity: Artemis and the Stag; 1920s (discovered); Sold in 2007

Highest Wine: 2019 Glass Slipper Vineyard Cabernet Sauvignon; Sold in 2021

Highest Automobile: 1955 Mercedes-Benz 300 SLR “Uhlenhaut Coupe”; Sold in 2022

Highest Art: Leonardo da Vinci, Salvator Mundi; circa 1940-1500; Sold in 2017

*As of March 2023

TRADITIONAL SALES + AUCTION FORMAT | 37

We're Here to Help We match sellers of one-of-a-kind properties with the world’s most capable buyers via a state-of-the-art digital marketing, property preview, and bidding platform. Every single day.

Sold for $38.9M — US World Record Walnut Place | Dallas, TX Listed by Allie Beth Allman of Allie Beth Allman & Associates

38 | TRADITIONAL SALES + AUCTION FORMAT

We sell unique properties for clients like you who are not in a precarious financial state, but rather choosing to auction as a smart decision.

We’re not in the business of bank sales, distressed properties, or foreclosures.

Sold for $6.6M Villa Peacock | Miami, FL Listed by Lourdes Alatriste & Marc Hameroff of Engel & Voelkers

40 | TRADITIONAL SALES + AUCTION FORMAT

Traditional Sale + Auction A TIME-CERTAIN SALE. Our 60-day solution may deliver a higher Net Present Value than the status quo.

1

TRADITIONAL

+ AUCTION

LIST PRICE

$10,000,000

$10,000,000

Estimated Contract Price1

$8,000,000

$8,000,000

Monthly Cost of Carry2

$40,000

$40,000

Months to Sell3

40

2

Approximate Carry Until Sold

$1,600,000

$80,000

Approximate Proceeds

$6,400,000

$7,920,000

Assuming 80% of list

2

Taxes, insurance & maintenance; approximated at 0.5% per month

3

he national average based on T absorption; from the institute for luxury home marketing

42 | TRADITIONAL SALES + AUCTION FORMAT

TRADITIONAL SALES + AUCTION FORMAT | 43

Delivering Control, Predictability, and Liquidity OUR PLATFORM GIVES YOU THE ADVANTAGE OF:

1.

CONTROL You decide the timing and terms.

Sold for $11.21M Villa 17 | Phuket, Thailand Listed by Prakaipeth Meechoosarn of CBRE

2.

3.

You will be provided with the starting bid range, offer line-up, and exposure metrics so you know what to expect before your chosen sale date.

The sale of your home will be followed by a contingencyfree closing, typically within 1–4 weeks.

PREDICTABILITY

LIQUIDITY

44 | TRADITIONAL SALES + AUCTION FORMAT

OVER $3 BILLION DOLLARS SOLD

Sold for $2.75M Villa Cascadas | Punta de Mita, Mexico Listed by Jason Edwards & Rosalinda Cipriani of Punta Mita Properties and La Punta Realty

TRADITIONAL SALES + AUCTION FORMAT | 45

TRADITIONAL SALES + AUCTION FORMAT | 47

Backed by game-changing technologies, award-winning marketing, sales support, and one of the most valuable Ultra-High-Net-Worth (UHNW) private client lists in the industry, we have pioneered a new way to buy and sell luxury properties. Our expert team curates the world’s most elite properties, matches them with qualified buyers, and facilitates an easy, market-driven transaction.

Our typical clients are entrepreneurs, business owners, sports and entertainment figures, and executives from the technology and financial sectors.

Sold for $7M Flintridge Estate | Pasadena, CA Listed by Gina Olivares of Deasy/Penner Real Estate

TRADITIONAL SALES + AUCTION FORMAT | 49

60 Days, From Sign To Sell OUR PROCESS IS 60 DAYS, FROM THE DAY YOU SIGN UP TO THE DAY YOU CLOSE. TYPICALLY, OUR PLATFORM WILL GARNER 200–400 INQUIRIES, 25–50 SHOWINGS, AND 3–7 BIDDERS VIA A FOUR-PRONGED APPROACH: 1. Package your property for market.

2. Expose it globally to our auction insiders via our proprietary database of 850,000± contacts who will hear about your property first.

3. Engage the local market.

4. Facilitate a fast and easy closing that is as-is, where-is, and contingency-free.

Sold for $2.805M L’Dor V’Dor | Montego Bay, Jamaica Listed by Nora Johnson of Michael Saunders & Company

50 | TRADITIONAL SALES + AUCTION FORMAT

TRADITIONAL SALES + AUCTION FORMAT | 51

We created a new category, dominate the space, and set the standard.

Sold. Listed for $12.32M. Casa Del Sol | Rancho Santa Fe, CA Listed by Markus Canter & Cristie St. James of Berkshire Hathaway HomeServices

TRADITIONAL SALES + AUCTION FORMAT | 53

Ahead of the Curve and State of the Art Our direction: Forward Our speed: Fast Our mindset: Focused

Sold. Listed for $7.998M. Nestucca Sea Ranch | Central Coast, OR Listed by Dennis Regen of Taylor & Taylor Realty Co

54 | TRADITIONAL SALES + AUCTION FORMAT

2008

2009

2010

2011

Company founded

Exclusive relationship established with Sotheby’s International Realty®

First $10M sale

Increased geographical reach to 15 states with significant investment in marketing and technology

2016

2017

2018

2019

$1B in historic sales

Enhanced reach to China

First European sales

First world record achieved

Became a preferred auction partner to Engel & Voelkers

Global Agent Advisory Board founded

Became a preferred auction partner to Naef Prestige Knight Frank

Named one of Inc 5000 fastestgrowing US companies—six consecutive years

Became a preferred auction partner to Berkshire Hathaway HomeServices of America

2012

2013

2014

2015

Continued investment in technology platform and database ($4M to date)

First international sale

33% of bidders from database

Deployed mobile bidding app

Exclusive relationship with Who’s Who in Luxury Real Estate established

Exclusive relationship established with Leverage Global Partners Added Barabara Corcoran as strategic advisor

2020

2021

2022

Activity grows to 30 countries

Majority acquired by Sotheby’s and Anywhere

Activity grows to 34 countries

Passes 650K database members and 100K subscribers

Fourth world record achieved

First-ever real estate exhibition at Sotheby's since inception in 1744 Fifth world record achieved Over $3B in historic sales

A Cutting-Edge Global Force We have the largest footprint of any real estate auction marketplace in the world with 90%+ market share.

TRADITIONAL SALES + AUCTION FORMAT | 57

ACTIVITY IN 46 U.S. STATES & 36 COUNTRIES/TERRITORIES

THE PERFECT PLATFORM | 59

THE PERFECT PLATFORM • Steps to Submitting Your Property • A Proven, Predictable Formula • Buyer Funnel • Reaching the Right Buyer • Comprehensive Database • Marketing Your Property • Paid Media • Public Relations • Global Networks and Alliances • We Are Obsessed with the Details

European World Record Château de Promenthoux | Geneva, Switzerland Listed by Guive Emami & Alex Koch de Gooreynd of Naef Prestige

60 | THE PERFECT PLATFORM

Steps to Submitting Your Property ANALYSIS: We know every luxury home and select only the most realistic sellers. One in every 20 that comes our way, in fact. The result? Buyers have direct access to premium real estate in an open bidding platform that allows participation from anywhere in the world with complete convenience and full transparency. No more under offering. No more over paying.

PROPOSAL: Our sales team works closely with sellers of qualified properties to address any questions, and drafts a proposal with the specific terms of sale.

AUCTION AGREEMENT (AA): Once accepted, the auction agreement is drafted, reviewed, and signed.

Then, we’re off!

PHASE II: PREPARATION & DILIGENCE

PHASE I: UNDERWRITING Committee review and approval

SIGNED AGREEMENT

Timing: 2 Weeks Launch preparations: marketing assets and materials, diligence package, and sales strategy

UNDERWRITING APPROVED

AUCTION LAUNCH

PHASE III: GLOBAL MARKETING & EARLY BIDDER/DATABASE AGGREGATION

PHASE IV: BIDDING & ADDITIONAL BIDDER/LOCAL MARKET ENGAGEMENT

Timing: 3 Weeks Global marketing: property live on conciergeauctions.com, database outreach, and open houses/scheduled showings

Additional bidder engagement: bidding opens on conciergeauctions.com, MLS continually adjusted to the current high bid, exposure to the local market, and database re-engagement

PRE-AUCTION CALL Timing: 12–24 hours before bidding opens Review of initial bidder lineup and Starting Bids

Timing: 2 Weeks

BIDDING OPENS

BIDDING CLOSES

PHASE V: CLOSING Timing: 1–4 Weeks

CLOSING DAY

62 | THE PERFECT PLATFORM

A Proven, Predictable Formula WE ARE DATA-DRIVEN TO THE CORE. Our full-time, in-house data and marketing teams continually monitor the traction of our platform and analyze performance for increased engagement and outreach for campaigns.

Sold for $8.96M Villa Siam | Phuket, Thailand Listed by Lyndon Phillips of Prime Real Estate Phuket

THE PERFECT PLATFORM | 63

64 | THE PERFECT PLATFORM

Buyer Funnel WE KNOW: •

How many eyes need to be reached to generate sufficient momentum

•

How many buyer prospects need to be engaged

•

How many feet need to come through the doors at showings and open houses

•

ow many registered H bidders will result in a successful auction

OUR PROCESS DELIVERS YOUR PERFECT BUYER—ON DEMAND.

Mass Exposure/Database Reach 1M±

Auction Prospects 200–400

Showings 25–50

Bidders 3–7

The Perfect Buyer

Sold. Listed for $15M. Casa Santuario | Austin, TX Listed by Kyle Crews of Allie Beth Allman & Associates

66 | THE PERFECT PLATFORM

THE PERFECT PLATFORM | 67

At the end of your exposure period, you can expect qualified bidders to be identified from each of the following avenues:

1.

2.

3.

New buyers who have never been exposed to your property previously.

Buyers in your market who have not made an offer prior as there was no urgency.

Buyers who have been identified from our database and Private Client List.

1/3 NEW BUYER PROSPECTS

Sold for $2.25M CAD Rugged House | Quebec, Canada Listed by Steven Lafave of Engel & Völkers

1/3 LOCAL EXPOSURE

1/3 PROPRIETARY CONTACTS

68 | THE PERFECT PLATFORM

Global By Nature: Reaching the Right Buyer OVER THE LAST DECADE, WE’VE INVESTED MILLIONS OF DOLLARS IN GROWING OUR DATABASE. Plus, we make an annual investment of over $10 million to support our platform in order to cultivate the right audience for luxury properties. Your property will be plugged into this proven platform and exposed to our global network of buyers, supplemented with Navy SEAL style hand-to-hand outreach to the best buyer prospects who we know are candidates for properties like yours.

Sold for $48.048M 777 Sarbonne Road | Bel Air, CA Listed by Aaron Kirman of Compass Real Estate & Mauricio Umansky of The Agency

THE PERFECT PLATFORM | 69

THE PERFECT PLATFORM | 71

The World's Most Comprehensive Database & Private Client Group WE HAVE ONE OF THE MOST VALUABLE UHNW DATABASES OF BUYERS IN THE REAL ESTATE AND AUCTION INDUSTRIES. We carefully segment our database of over 850,000, so we strategically target to market, lifestyle, and transactional history. Each additional sale generates interest resulting in database expansion.

Plus, we market to over 185,000± subscribers weekly with our auction opportunities, and our Private Client Group includes UHNW individuals who are active buyers, brokers, and agents of luxury real estate who have raised their hands—and paddles (or clicked to bid!)—at our auctions.

Sold for $4.228M 2924 Cliff Point | Near Austin, TX Listed by Beth Drewett of Moreland Properties

72 | THE PERFECT PLATFORM

OUR DATABASE HAS EXTENSIVE GLOBAL REACH

% OF BUYERS, SELLERS, AND AGENTS

AGENTS

SELLERS

BUYERS SUBSCRIBER LIST SIZE 180K 160K 140K 120K 100K 80K 60K 40K 20K 2014

2015

2016

2017

2018

2019

2020

2021

2022

850,000+ CONTACTS IN 210 COUNTRIES/TERRITORIES

74 | THE PERFECT PLATFORM

THE PERFECT PLATFORM | 75

The Marketing of Your Property IN ADDITION TO BENEFITING FROM OUR EXTENSIVE MEDIA BUYS AND PR, YOUR PROPERTY WILL RECEIVE A TARGETED KEY MARKET CAMPAIGN. EMAIL CAMPAIGNS Our campaigns are not only content-focused, but also dataand analytics-driven, consistently performing higher than industry averages. Your property will be digitally marketed based on interest and behavioral activities to both new and prior like-kind property prospects from our global database. We will also provide emails for agents to send information about your property to their clients directly.

SOCIAL MEDIA/SEARCH Our marketing team is focused on our social and search campaigns.

SIGNAGE Directional signage will be displayed to promote preview times and awareness about the auction opportunity.

Sold for $7.56M 69-1790 Puako Beach Drive | Kohala Coast, Big Island, HI Listed by Tomoko Matsumoto of Hapuna Realty

COLLATERAL Your property will receive high-quality collateral, distributed to a radius and/or targeted list of potential buyers and made available for your listing agent and onsite.

VISUALS During our preparation period, our marketing team will review all visuals available for your property and determine if a new photo shoot, film, and/or 3D tour should be additionally produced in the style that best highlights the main features of your property.

76 | THE PERFECT PLATFORM

Paid Media & Public Relations Our marketplace is promoted extensively worldwide.

* Planned placements subject to change

Public Relations Your property will be included in a press release distributed via a national news wire, and press exposure will be sought in news outlets in key markets.

THE PERFECT PLATFORM | 79

YOUR PROPERTY

EARNED MEDIA Press Release with National Wire Distribution Media, Blogger, & Influencer Relations Key/Target Market Press Pitching

PAID MEDIA Facebook/Google Display Retargeting Display Network Targeted Ads AdWords/Keyword Search Property Listing Sites

Sold for $5.992M 31 Ward Avenue | Rumson, NJ Listed by Pasquale Guadagno of Burke & Manna Real Estate Agency

SHARED MEDIA Social Postings MLS & Property Listing Sites

OWNED MEDIA Property Page with Assets & Diligence Subscriber Email Campaign Targeted Database Outreach Collateral & Direct Mail

THE PERFECT PLATFORM | 81

Global Networks and Alliances A GO-TO BRAND, WE ARE TOP OF MIND FOR THE BEST AGENTS AND BROKERS. Your property will receive exposure to high-quality potential buyers and their representatives. We are an exclusive or preferred auction provider and top choice to the following global and industry-leading broker networks:

Sold for €8M Finca Sa Vinya | Mallorca, Spain Listed by Michael Cunnington, Seller Representative

82 | THE PERFECT PLATFORM

THE PERFECT PLATFORM | 83

We Are Obsessed With the Details WE HAVE GARNERED GLOBAL ATTENTION, INCLUDING:

5 World Records Hundreds of Marketing Awards “Best Overall Marketing”, “Extraordinary Philanthropy”, “Best Website”, and “Significant Sale”, Who’s Who in Luxury Real Estate “Best in Show” for print and film + 36 Marketing Awards including “Best Website” USA Today and NAA 45 Film Production Awards The Telly Awards Named One of America’s Fastest-Growing Privately-Held Companies – Hall of Fame and 6 Years in a Row Inc. Magazine CEO Laura Brady and President Chad Roffers awarded “Most Influential Leaders in Real Estate” Inman News No. 38 on the 2018 Entrepreneur 360™ List Sold. Listed for $19.5M. Little Ragged Island | St. Andrews, Bahamas Listed by Stuart Halbert of Bahamas Realty

Ranked on the Financial Times Americas’ Fastest Growing Companies 2020 list

84 | TECHNOLOGY

TECHNOLOGY | 85

TECHNOLOGY • A Focus on the Future • Browse & Bid 24/7 • Proprietary Online Marketplace

Sold for $3.905M 21900 Briarbluff Drive | Malibu, CA Listed by Judy Feder of Hilton & Hyland

TECHNOLOGY | 87

A Focus On the Future TECHNOLOGY IS KEY. Our investment in customized, state-ofthe-art technology ensures a seamless experience for our team and clients.

Sold. Listed for CHF 35M. Chateau Le Rosey | Lac Léman, Geneva, Switzerland Listed by Guive Emami of Swissroc Properties

88 | TECHNOLOGY

REPLACE IMAGE

TECHNOLOGY | 89

Browse & Bid: 24/7 The world’s digital; we’re digital.

Sold. Listed for $21.8M CAD. 26 Park Lane Circle | Toronto, Ontario, Canada Listed by N. Barry Cohen of Re/Max Realtron Realty Inc.

90 | TECHNOLOGY

TECHNOLOGY | 91

Our Proprietary Online Marketplace Our digital bidding allows buyers to participate privately from anywhere in the world with complete convenience and full transparency.

You will have presence on our exclusive online marketplace, ConciergeAuctions.com. Built from the ground-up using proprietary software, our Product Team of UI/UX designers and software engineers used international state-of-the-art technologies, data science, predictive analytics, and user behavior to present the right properties to the right buyers.

Sold for $4.95M The Reflections at Trancas Canyon | Malibu, CA Listed by Dustin Cumming & Danelle Lavin of Hilton & Hyland, & Aaron Kirman of John Aaroe Group

92 | TECHNOLOGY

LIVE CHAT Our intelligent live chat platform offers potential buyers assistance based on user behavior and predictive analytics.

USER BEHAVIOR TRACKING Our site communicates with our CRM and marketing platforms so we capture and track valuable data, both in our analytics and in our sales management interfaces.

AUTO EMAILS & NOTIFICATIONS Various actions on our website send auto-responses, trigger drip campaigns based on behaviors, and/or task our sales team for personal potential buyer outreach.

Sold for $10.725M Le Grande Vues at Red Mountain | Aspen, CO Listed by Joshua & Co. of Aspen

TECHNOLOGY | 93

94 | DEDICATED SUPPORT

DEDICATED SUPPORT | 95

DEDICATED SUPPORT • Auction Team • Broker Outreach • Previews/VIP Events

Sold for $2.6M Casa Karen | Los Cabos, Baja California, Mexico Listed by Debra Dodson of Cabo Gold Realty in Cabo San Lucas

DEDICATED SUPPORT | 97

Auction Team We have a dedicated auction team that’s focused on your property, working alongside your Listing Agent to educate the market about the opportunity and assist in the auction registration process.

This team also introduces properties that we’re auctioning to members of Concierge Auctions’ Private Client Group, and will individually reach out for one-onone conversations with top prospects of our clientele.

We speak: Deutsch, English, Español, Français, Italiano, Português, Pусский, 简体 中文, ‫עברית‬

Sold for $3.6M Chateau de L’Imaginaire | Buckhead, Atlanta, GA Listed by Debbie Sonenshine of Coldwell Banker Realty

98 | DEDICATED SUPPORT

Broker Outreach In tandem with our global reach, local market engagement and education play a key role in our outreach endeavors. In addition to notifying via the multiple listing service, top-producing brokers in the local and target markets will be personally contacted.

Sold. Listed for $8.995M. The Clifford Reid House | Hollywood Riviera, CA Listed by Edward Kaminsky of eXp Realty

DEDICATED SUPPORT | 99

DEDICATED SUPPORT | 101

Previews/VIP Events Your property will be available for scheduled showings.

A reception will be hosted at your property for VIP potential buyers, local opinion leaders, and/or key top-producing brokers.

Sold for €4.816M Villa Dulce | Ibiza, Spain Listed by Alex Richardson of Black Book Ibiza

102 | THE REAL ESTATE BROKERAGE COMMUNITY

THE REAL ESTATE BROKERAGE COMMUNITY | 103

THE REAL ESTATE BROKERAGE COMMUNITY • Our Take on Agents • Our Preferred Agent Network

Sold for $10.725M 72-2941 Hainoa Street | Hualalai Resort, HI Listed by Harold Clarke of Luxury Big Island

104 | THE REAL ESTATE BROKERAGE COMMUNITY

RIGHT Sold for $3.08M. 18000 Sunset Point Road | Poway, CA

THE REAL ESTATE BROKERAGE COMMUNITY | 105

Listing Agents WE ARE AN ADDITIONAL AGENT TOOL FOR HIGH-END LISTINGS AND HAVE NEVER AUCTIONED A PROPERTY WITHOUT A LISTING AGENT. We help agents bring the market, not chase it.

Sold for $5.74M CAD Terre Blanche | Calgary, Alberta, Canada Listed by Mark D. Evernden of Century 21 Bamber

Preferred Agent Network Over the past decade, we have established our own network of top agents from across the globe who are experienced with our platform and the luxury market. We understand the value this network brings in terms of experience and local market knowledge.

Our Preferred Agents have a deep understanding of your market and the leverage of an extensive business and personal network.

Between us, the agent, and you, this is a win-win-win for everyone.

THE REAL ESTATE BROKERAGE COMMUNITY | 107

Sold for $6.1M Ca’n Zen | Mallorca, Spain Listed by Sergey Kotrikadze of Imperial Properties inmobiliaria CB

108 | ECONOMICS & EXPECTATIONS

ECONOMICS & EXPECTATIONS | 109

ECONOMICS & EXPECTATIONS • Auction Formats • Fee Structure • Bidder Qualification • Starting Bids & Price Discovery • Our Success Rate

Sold for $141M — US World Record The One | Bel Air, CA Listed by Aaron Kirman of Compass Real Estate & Rayni Williams & Branden Williams of The Beverly Hills Estates Inc.

Auction Formats WE ANALYZE YOUR PROPERTY AND THE MARKET TO DETERMINE THE MOST EFFECTIVE APPROACH. NO RESERVE: The property will sell to the highest bidder at auction. There is no minimum bid that must be exceeded to purchase the property.

RESERVE: The property will sell at or above a pre-determined price threshold at auction.

ECONOMICS & EXPECTATIONS | 111

The majority of our auctions take place via our online marketplace, ConciergeAuctions.com. Dedicated representatives are also available for assistance via phone. Bidding is typically open for two weeks.

Sold for $10.175M Splendida Dimora | Vero Beach, FL Listed by Clark French & Cindy O’Dare of Premier Estate Properties

112 | ECONOMICS & EXPECTATIONS

ECONOMICS & EXPECTATIONS | 113

Fee Structure FEES We do not charge any seller fees.

AGENT COMMISSIONS Listing and buyer agent commissions are protected.

STARTING BID INCENTIVE For No Reserve auctions, Concierge Auctions offers a Starting Bid Incentive, a credit to reduce the Buyer's Premium by 50% related to the Starting Bid Amount, encouraging buyers to submit a starting bid prior to the start of the auction.

BUYER’S PREMIUM The buyer pays an additional 12% premium on top of the high bid. This covers our fee.

TITLE & TAXES The seller pays the title search and title insurance. The buyer pays any applicable transfer taxes.

Sold for $3.976M Brutaliste sur Mer | Little Compton, RI Listed by Renee M. Welchman of Welchman Real Estate Group

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Bidder Qualification BIDDERS ARE VETTED TO VERIFY ABILITY TO PURCHASE. PRIOR TO YOUR SALE, BIDDERS MUST REGISTER TO PARTICIPATE BY:

1.

Completing and submitting the Auction Terms & Conditions.

Sold for $5.24M 75-877 Keaolani Drive | Kona Coast, HI Listed by Carrie Nicholson of Hawaii Life Real Estate Brokers

2.

Providing proof of funds from a bank or financial institution.

3.

At the close of bidding, the winning buyer signs the contract and posts a non-refundable deposit.

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Starting Bids and Price Discovery PROVIDING YOU WITH TRANSPARENCY THROUGHOUT THE PROCESS IS AN IMPORTANT PART OF WHAT WE DO. EXPECTATIONS AND TRANSPARENCY We are committed to providing full transparency. That is why all sales are on our website. And, prior to engaging us, time will be spent reviewing your market, available inventory, and recent sales to determine an expected starting bid range for your property. Once your property begins its exposure, you will be informed every step of the way through updates and constant communication with your sales team. 24 to 48 hours prior to your auction, you will be provided the bidder lineup and starting bid ranges are exposed.

Sold for $10.725M 3580 Anini Road | Anini Beach, HI Listed by Matt Beall of Hawaii Life Real Estate Brokers

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Our Success Rate We have a dedicated, in-house closing team with a historical close rate of 87% for all properties that are successfully auctioned.

All interested parties complete due diligence during the exposure period of your property, as all sales are “as-is” without contingencies, typically within 1–4 weeks of your scheduled auction.

The Auction Terms and Conditions, Purchase Contract, and available property documents can be downloaded directly from your property’s page on our website.

Sold for $10.304M 2470 South Highway A1A | Vero Beach, FL Listed by Clark French & Cindy O’Dare of Premier Estate Properties

120 | CASE STUDIES & TESTIMONIALS

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CASE STUDIES & TESTIMONIALS • Casa 26 | Near Evian, France • 26 Obsidian | Big Sky, MT • Mauna Kea Resort | Big Island, HI • The Reflections at Trancas Canyon | Malibu, CA • Villa Passalacqua | Lake Como, Italy • Finca Sa Vinya | Mallorca, Spain

Sold for $5.6M 7695 Lahontan Drive | Lake Tahoe, CA Listed by Mary Jo Johnson of Martis Camp Realty, Inc.

122 | CASE STUDIES & TESTIMONIALS

NEAR EVIAN, FRANCE Sold for €2.09M Casa 26 | 26, Avenue du General Leclerc

"I am impressed with how knowledgeable and dedicated the Concierge Auctions team were throughout the auction process. They were able to show potential buyers around the property with ease and were well-versed to answer all questions relating to its history. Additionally, the team’s marketing efforts were top notch and garnered great international exposure. I highly recommend the team’s services to any of my luxury property sellers.”

— Laurent Guerineau, Listing Agent In only four weeks, the auction exposure period generated:

PROSPECTS: 1,182 | BIDDERS: 7 In cooperation with Laurent Guérineau of Knight Frank

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124 | CASE STUDIES & TESTIMONIALS

CASE STUDIES & TESTIMONIALS | 125

BIG SKY, MT Sold. Listed for $28M. 26 Obsidian at the Yellowstone Club

"Controlling the timing of the sale and ensuring we secured the highest possible price just made sense, and auction proved to be the right choice. In less than two months, Concierge Auctions produced eight bidders who were all willing to buy the property, knowing that they would set the market price. The inquiries from high-net-worth individuals, including CEOs and entrepreneurs from all over the world, were off the charts. The property hadn’t received that much interest in the prior two years it had been on the market, and without the auction, I can’t imagine it would have in the next two years.”

— Seller’s family representative, Brian Dolan

In only six weeks, the auction exposure period generated:

PROSPECTS: 745 | OPEN HOUSE VISITORS: 73 | BIDDERS: 8 In cooperation with Shawna Winter and Lynn Milligan of Winter & Company Real Estate

126 | CASE STUDIES & TESTIMONIALS

BIG ISLAND, HI Sold for $6.608M 62-3916 Lanikeha Place, Mauna Kea Resort

"My experiences with Concierge Auctions on the Big Island of Hawaii go back over 10 years with numerous successful transactions with both buyers and sellers. Their level of professionalism and marketing capabilities are second to none.”

— Jim Allison, Mauna Kea Realty

In only six weeks, the auction exposure period generated:

PROSPECTS: 648 | OPEN HOUSE VISITORS: 53 | BIDDERS: 7 In cooperation with Jim Allison of Mauna Kea Realty

: LAND & RANCH CASE STUDIES & TESTIMONIALS | 127

128 | CASE STUDIES & TESTIMONIALS

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MALIBU, CA Sold for $6.05M The Reflections at Trancas Canyon | 5757 & 5744 Trancas Canyon Road

"Concierge Auctions has an extremely professional team that worked very hard to accomplish my goals. The Business Developer was super. From beginning to end, the whole package was done right.”

— Doug Busch, Seller

The property had been listed for 789 days prior to going to auction.

In only seven weeks, the auction exposure period generated:

PROSPECTS: 1,671 | SHOWINGS: 36 | BIDDERS: 5 In cooperation with Dustin Cumming and Danelle Lavin of Hilton & Hyland, and Aaron Kirman of John Aaroe Groupe

130 | CASE STUDIES & TESTIMONIALS

LAKE COMO, ITALY Sold. Listed for €100M. Villa Passalacqua | Via Besana 59

“I am delighted we have successfully identified a new steward for this iconic property. The Concierge Auctions team, in conjunction with listing agents Alessia Bagni, Como Relocation Services, and John Bracco, delivered more than I ever could have expected on multiple fronts. And, most importantly, they positioned the property directly in front of many of the most affluent buyers in the world, resulting in one lucky new owner.”

— Jim Cantwell, Seller In only four weeks, the auction exposure period generated:

PROSPECTS: 1,903 | OPEN HOUSE VISITORS: 27 | SHOWINGS: 22 In cooperation with Laurent Guérineau of Knight Frank

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: INTERNATIONAL 132 | CASE STUDIES & TESTIMONIALS

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MALLORCA, SPAIN Sold for €8M Finca Sa Vinya

"We were delighted to be the first property in Mallorca to be sold by Concierge Auctions. Throughout the auction process, the team was extremely professional, and we were very impressed by the thrust of the marketing campaign, which produced considerable traffic through the property and worldwide interest. The fact that Concierge Auctions works with the local brokers is an added benefit.”

— James Dunn, Seller

In only six weeks, the auction exposure period generated:

PROSPECTS: 502 | SHOWINGS: 17 In cooperation with Michael Cunnington, Seller Representative

134 | TODAY’S MARKET

135

Rather than just an auction company, we are a global marketplace for luxury real estate.

Sold for €1.092M Château Roquehort | Pau, France Listed by French Character Homes

136

Our proven platform was built to support properties like yours.

Sold for €1.045M Villa Campo Verde | Umbria, Italy Listed by Adriana Benedetti of Umbrian Property

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139

LET US DELIVER YOU A BULLSEYE.

Sold. Listed for $8.9M. Casa Belle Vista | Dallas, TX Listed by Kelly Watson of Keller Williams Realty Urban Dallas

ConciergeAuctions.com | +1 212.202.2940 Concierge Auctions, LLC, (“Concierge Auctions”) is an auctioneer. Concierge Auctions’ principal address is 228 Park Avenue South, Suite 70835, New York, NY 10003, and its phone number is (212) 202-2940. If required, Concierge Auctions (or its representative) is registered, licensed and/or bonded in the U.S. state where the property to be auctioned is located. Concierge Auctions (in certain jurisdictions) and certain Concierge Auctions subsidiaries, employees, and representatives may possess real estate broker or salesperson licenses in various jurisdictions and may, in some circumstances, perform functions that may be deemed brokerage services, however, neither Concierge Auctions nor its agents, employees, and affiliates are acting as a broker in any capacity for any party in connection with this auction. Bidders must seek brokerage services or advice from their own real estate agents or professional advisers. Our brokerage licenses are held solely for compliance purposes to further our auctioneering services. Concierge Auctions, the Listing Agent, the seller of the property and their respective agents, employees, and affiliates do not represent, warrant, or guarantee the accuracy or completeness of any information and shall have no liability for errors or omissions under any circumstances in this or any other property listings or advertising, promotional or publicity statements, and materials. This is not meant as a solicitation for listings or an offer to sell real property.

Cooperating brokers are encouraged to participate as set forth in Concierge Auctions bidder terms and conditions.