CONCIERGE AUCTIONS BRAND GUIDE

FONTS

FONT FAMILY

Benton Sans is the primary font family for all company materials. Mercury is used for accents.

For legibility and consistency, it is important to use Benton Sans Bold for headlines, Benton Sans Book in sentence case for body copy, Benton Sans Medium in sentence case for bold words in body copy, and Benton Sans Book Italic in sentence case for distiguishing words in body copy.

Mercury is to be used sparingly. Please consult with the Marketing Department for approved uses. When using the Mercury font family, it is recommended to use Mercury Roman.

FONT FILES

Electronic versions of Benton Sans and Mercury can be requested from the Marketing Department.

Benton Sans Bold

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Benton Sans Medium

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Benton Sans Book

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Benton Sans Book Italic

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