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JULY 18 - 19, 2015

NEW YORK CITY


EVENT OVERVIEW WHAT

Pop Up Swim shop is a multi-brand Pop-Up featuring the latest in luxury swim wear, beach wear, and lifestyle products.

WHEN

SOCIAL MEDIA INTEGRATION • Custom Social Media Content • Facebook, Instagram, Pinterest, Twitter & Youtube

NAMING RIGHTS

January 2016 • 6 Days

(exact dates subject to change)

WHERE

The Hatbox at Refinery Hotel 63 W 38th Street, New York, NY 10018 • Located in New York’s Fashion District and a block from Bryant Park

BRANDS • 6 luxury Swim brands - Established brands - Large social media following

www.popupswimshop.com

ESTIMATED REACH • • • •

3,000+ Vistors 2,000,000 + Social Media Impressions 600,000 Thread Magazine readers 200,000 Video views

ACTIVATION • Activation will begin November 15, 2015 • Social media and press outreach

CONFIRMED PRESS • Venu Magazine New York/Connecticut • Coastal Connecticut Magazine


PRESENTING SPONSOR SPONSOR FEE: $ 25,000

NAMING RIGHTS • The official presenting sponsor will have the opportunity to attach their company’s name to the official event title. • The official title would be released to the public and media alike as Pop Up Swim Shop  presented by Aruba. This package includes several options to develop a unique promotion to breakthrough the market clutter and reach your audience. • VIP lounge • Other TBD

SPONSOR BENEFITS • Signage place on main wall • Premium logo placement on all videos • Opportunity to gain exposure among brand adopters and influencers • PR and product integration opportunities, including gifting and/or displays • Global reach • Inclusion in social media marketing campaign • 2 page Ad insertion in Thread Magazine (Digital) Issue 1x. 300,000 circulation (print & digital) • 6 Advertorial pages in Thread Magazine • Interactive experience available

To maintain the value, appeal, and sophistication of Pop Up Swim Shop NYC we will engage one exclusive Presenting Sponsor. Consistent with your brand’s global vision, we will help instill your brand’s philosophy and ensure unprecedented levels of exposure.

www.popupswimshop.com


CONNECTING The Retail Enviroment We will transform thePop Up Space into an Aruba Beach so the visitors to the Pop Up will feel like they’re in Aruba. This will be done with beach balls, wall coverings, video screens wall projection and some well placed sand.

The Hatbox at Refinery Hotel 63 W 38th Street, New York, NY 10018 • Located in New York’s Fashion District and a block from Bryant Park

www.popupswimshop.com


LOCATION This is an ideal location the Pop Up Swim Shop Sponsored by Aruba. The Space is located in the same building as one of the hottest hotels in New York City, The Refinery Hotel. The Refinery Hotel has been the location for numerous high end events and parties during the 2016 New York Fashion Week. The Retail Enviroment We will transform thePop Up Space into an Aruba Beach so the visitors to the Pop Up will feel like they’re in Aruba. This will be done with beach balls, wall coverings, video screens wall projection and some well placed sand. The Hatbox at Refinery Hotel 63 W 38th Street, New York, NY 10018 • Located in New York’s Fashion District and a block from Bryant Park

Floor Plan www.popupswimshop.com

Location


RENDERING


SOCIAL REACH Facebook Page 750,000 + Network

Instagram

2,000,000 + Network

Twitter 1,200,000 + Network


THREAD MAGAZINE Thread Magazine - The official magazine of Pop Up Swim Shop is the premiere fashion & lifestyle publication created for the reader who is only be satiated with the finest in fashion, luxury goods, and travel.

• Circulation: TBD • Readership: TBD Thread Magazine Swim Edit will be e-delivered to: •Travel and Fashion Savvy Consumers • National press • Fashion industry executives • Swim brands

Click to View sample digital version

www.popupswimshop.com


FASHION PR Pop Up Swim Shop NYC has retained the Riviere Agency NYC as our communication partner. The Riviere Agency is a Full Service Integrated Marketing Communications Agency serving the Fashion, Beauty and Lifestyle Industries. Their team team has over 30 years combined experience in the fashion, beauty and lifestyle industry and a proven track record of providing affordable integrated marketing, public relations, social media and event production services. • 2015 Agency of record for Miami Swim Week ( formerly Mercedes Benz Swim Week)

www.popupswimshop.com


FASHION PR

www.popupswimshop.com


DESIGNERS • Pop Up Swim Shop NYC will feature 6 luxury international swim & resort

brands.

1. Julia Periera by Lybethras - Brazil • Featured designer in the 2015 Miami Swim Week formerly Mercedes Benz Swim Week • Brazilian Supermodel international campaigns 2. JETS Swimwear - Australia 3-6 TBD

Julia Periera by Lybethras - Brazil

JETS Swimwear - Australia


INTERACTION THROUGH THE LOOKING GLASS We can set up a Facetime速 link between Aruba and the Pop Up and show live feeds from the island and live communicate with people enjoying the sunshine and the people dealing with snow and cold.

Aruba Location

www.popupswimshop.com


EVENT SCHEDULE To ensure ourselves of extensive press coverage we plan at least two press events to to make sure the Aruba Message is heard. The Riviere Agency will make sure the Press Breakfasts are attended by the right outlets and will follow up to make sure we have coverage. • Professional Models will be scheduled during the Pop Up Events • NYC Model Swimsuit Givaway day by Invitation only • Book Signing -TBD

• DAY ONE THURSDAY Opening night Party

• DAY FOUR SUNDAY 12 - 7 Pop Up Shop is open

• DAY TWO FRIDAY 9 - 12 Press Breakfast by Invitation Only  12 - 7 Pop Up Shop Is open 7- 10 Aruba Party

DAY FIVE MONDAY  9 - 12 Press Breakfast by Invitation Only  12 - 5 Pop Up Shop Is open 5 - 8 Closing night Happy Hour

• DAY THREE SATURDAY  12 - 7 Pop Up Shop Is open 7- 10 Aruba Party Day 2

• DAY SIX TUESDAY  12 - 5 Pop Up Shop Is open 5 - 8 Closing night Happy Hour


CONTACT CONTACT Concept Media Digital

3390 Mary Street, Suite 116 Miami, Florida 33133 P: 786.282.4210 popupshop@conceptmediausa.com


Aruba sponsor deck f em