GITEX TECHNOLOGY WEEK 2017 - Supplement

GITEX THE NEW AGE OF TRANSFORMATION

GITEX TECHNOLOGY WEEK 2017

DEFINING DIGITAL THE TECHNOLOGY PLAYERS WHO ARE MAKING THEIR MARK AT GITEX TECHNOLOGY WEEK 2017

A SUPPLEMENT OF

CONTENTS

4 Avaya

14 Riverbed

8 Kualitatem

12 Fortinet

16 AlJammaz 18 Bulwark 20 WD Distribution Technologies

22 Kaspersky Lab

24 Huawei

26 Shure

Founder, CPIMEDIA GROUP Dominic De Sousa (1959-2015), Publishing Director Natasha Pendelton, Group Sales Director Kausar Syed, Sales Manager Merle Carrasco, Business Development Manager Youssef Hariz, Group Editor Jeevan Thankappan, Editor Janees Reghelini, Editor James Dartnell, Online Editor Adelle Geronimo, Deputy Editor Glesni Holland, Circulation Manager Rajeesh M, Production Manager James P Tharian, Design Manager Froilan Cosgafa, Senior Designer Analou Balbero, Designer Neha Kalvani, Operations Manager Shweta Santosh, Web Developer Jefferson de Joya, Abbas Madh, Photographers Charls Thomas Maksym Poriechkin

Beyond digital customer experience

Avaya will highlight how its ‘unique’ discovery process and agile platforms are helping companies to create superior customer experiences and drive business success in today’s digital world.

Nidal Abou-Ltaif, president, Avaya International

As all too many companies have discovered, increasing customer satisfaction, loyalty and advocacy is easier said than done – and customers today have a lot more channels to complain on if you don’t achieve it.

Avaya’s recent Customer Experience in Banking Survey, for example, shows that approximately 38% of consumers would change their bank as a result of poor customer service. One in three would make it a point to share their bad customer service experiences with friends and acquaintances, with nearly 16% voicing those frustrations on social media platforms. While those numbers may not seem high, this was an avenue that didn’t really exist even a few years ago.

Consider just how much has changed even over the last decade in terms of technology and how that has impacted the customer experience. Ten years ago, the first iPhone was announced in the US, while social media platforms like

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Snapchat and Instagram wouldn’t be released for another three or four years.

Yes, interaction channels like social media and web chats were available to enhance the customer experience, but for the most part businesses weren’t adopting them.

The reality is that companies are now competing in an era of countless customer touchpoints. They’re tasked with matching today’s rapid pace of innovation and anticipating customers’ evolving needs. This has made the concept of an omnichannel customer experience integral for success.

Research shows, however, that companies across the board are still struggling to get omnichannel right.

Again, according to Avaya’s Customer Experience in Banking Survey, getting the same level of experience and service regardless of how they choose to contact their bank was cited as a topthree priority for consumers in nearly

every market surveyed. The insight here is that customers want to see “one bank”, and banks need to see “one customer” regardless of the channels through which they communicate.

However, one 2017 study of the retail industry found that 44% of companies struggle to provide a seamless, omnichannel customer experience. In industries like finance and utilities, this number can be as high as 90%.

Fortunately, today’s advancements in artificial intelligence (AI) and analytics are at the forefront of reshaping customer experience design.

These technologies ultimately help customers to do what they want to do as fast and effectively as possible.

By deploying artificial intelligence ‘chatbots’ and using AI to automate and enhance typical processes that customers would undertake, businesses can respond to their customers faster and reduce waiting times for key services.

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The use of advanced analytics— enabled by AI—can also provide businesses with deeper analysis of customer interactions by bringing together relevant data previously siloed across SMS, web chat conversations, social media platforms, phone calls, and video interactions.

The bottom line is that consumers today expect nothing short of a highlysophisticated customer experience.

Bold technologies within an increasingly

digital economy have thrust enterprises into a world of limitless capabilities… one that’s just getting started.

At Gitex this year, Avaya will demonstrate how its open, standardsbased approach allows organisations to integrate emerging technology trends such as artificial intelligence, the Internet of Things and blockchain to simplify adoption and deliver measureable results.

The firm will bring these concepts to life at GITEX Technology Week through

“Delivering the superior customer experience that today’s consumers demand requires meeting their expectations at every touchpoint – physical and digital.

Customers today want to get seamless experiences, regardless of the channel they use, on the devices of their choice and at their convenience.”

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a series of exhibition areas devoted to specific vertical industries, including banking and finance, healthcare, hospitality, public safety, and more.

“Delivering the superior customer experience that today’s consumers demand requires meeting their expectations at every touchpoint – physical and digital. Customers today want to get seamless experiences, regardless of the channel they use, on the devices of their choice and at their convenience,” said Nidal Abou-Ltaif, president, Avaya International. “This year’s GITEX is the perfect platform for Avaya to demonstrate how we are working with customers and partners around the world to deliver flexible, future-proofed solutions that meet customer expectations in today’s fast-moving digital world.”

To see how your organisation can Go Beyond the Digital Experience, visit Avaya at GITEX Technology Week 2017 at stand Z-C20 in Za’abeel Hall.

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Kaspersky Enterprise Cybersecurity

Kaspersky Lab Middle East Phone: +971 4 559 0800 | sales.me@kaspersky.com Office 2201, 22nd Floor, Arenco Tower, Dubai Internet City, Dubai, PO Box 502849, United Arab Emirates

Tried and tested

Kualitatem co-founder and chief marketing officer Khurram Javed Mir sheds light on the importance of application testing and explains how it can help ensure the success of an organisation’s digital transformation journey.

Khurram Javed Mir, co-founder, Kualitatem

Please share a brief overview of the company.

Kualitatem is an independent software testing and IT auditing company providing end-to-end services addressing an organisation’s whole IT lifecycle.

Our current customer portfolio spans across government, healthcare, finance and telecommunications among others.

We work with our clients in assessing their applications by providing software testing solutions, process improvement and quality assurance services for a variety of requirements including functionality, platform compatibility, performance, usability, security, code reviews and automation testing.

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Which technologies are you focusing on at GITEX 2017?

Being an application testing company, we are consistently working towards growing our knowledge base when it comes to the latest technologies trends, tools and services. This enables us to provide comprehensive product assessments.

To date, we have tested applications for technologies such as the Internet of Things, artificial intelligence (AI) and other areas where we are seeing massive growth in terms of development and investment.

GITEX Technology Week 2017 is the platform where organisations from across the region will come together to present their latest solutions and innovations in

these technologies. To help organisations who are investing in these areas, we will be highlighting the frameworks and hardware labs that we are developing to ensure that we can give complete testing solutions for their applications.

What makes a digitally transformed organisation?

Digitally transformed organisations are those that are able to offer their business units and customers a seamless experience to interact with either internal or external stakeholders.

We are firm believers that for any digital transformation initiative to succeed organisations need to ensure

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that all IT segments are operating cohesively. Being in the testing business, this means that proper evaluations of systems and applications are delivering consistent and desirable outcomes. Only by doing so can businesses fully achieve the efficiency and advantages that they aim to achieve in their transformation strategies.

What is the biggest challenge organisations face when adopting new technologies?

One of the biggest challenges is proper adoption, testing and implementation of IT products and applications. This creates issues ranging from nonfunctional products to complex user interfaces and user experiences and many IT projects fail because of this.

For any application, it is vital to ensure that it is stable and capable enough to deliver reliable results, regardless of any modifications made in its features. Performance testing teams can classify whether any recent adaptations or frequent releases could possibly be causing any kind of disruption in the application’s behaviour.

How can organisations like you help enable UAE businesses keep up with the government’s Smart City vision and initiatives?

At Kualitatem, we are proud to say that we are working with some of the major

“For any application, it is vital to ensure that it is stable and capable enough to deliver reliable results, regardless of any modifications made in its features.” public and private sector organisations in the UAE. We aim to help businesses ensure that their products yield great outcomes. Our primary objective has always been focused on ensuring that our customers’ applications provide seamless user experiences. We advise them on how they can further enhance their capabilities to deliver user-centric products that can power this amazing digital ecosystem we are currently living in.

What kind of investments have you made in IoT, VR and AR, and cloud? How are you leveraging these technologies in equipping your customers with the capabilities to stay competitive in the digital era?

We have developed our own cloudbased test management, which enables our customers interact with their development teams, project managers and testing teams without the need to be at the same place at the same time.

Along with this we have been investing in the development of a mobile app

One of the biggest challenges is proper adoption, testing and implementation of IT products and applications.

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testing lab. We are also working together with our customers in testing new IoT applications, both hardware and software, as well as cutting-edge AR/VR solutions.

In an increasingly connected and fast-paced IT and business landscape how can technology players help customers keep their systems secure and data protected?

We are increasingly seeing that clients are looking for not just application testing, but also security assessments for their application codes written by their respective development teams.

It is essential for enterprises to make sure that their application remains robust and secure even at highly critical times. Doing so is vital for ensuring the longevity of its performance, especially in a highly competitive market. This can be addressed by performing targeted infrastructure tests and pinpoint any performance issues that can cause malfunctions or security problems in the future.

We have strong expertise in this area. We offer our customers services, that can enable them fix any security vulnerabilities inside their code for any web/mobile application.

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Secure and simplify With the goal of delivering the highest-performing network security fabric to secure and simplify IT infrastructure, Fortinet returns to GITEX Technology Week to showcase a range of innovative solutions that aim to fuel digital transformation across organisations.

Alain Penel, Regional Vice President – Middle East, Fortinet Which technologies will you focus on at GITEX 2017? Can you give a brief about the kinds of announcements or launches we can expect from you at the show?

Fortinet will be focusing on the extended capabilities of the Fortinet Security Fabric, and will demonstrate how we are helping ‘borderless’ enterprises across the region meet the challenges of securing their IoT and the cloud infrastructure and everything in between.

We will also be showcasing the cloud-based threat intelligence platform, FortiGuard Threat Intelligence Services (TIS) that provides threat metrics and activity trends to enable CISOs in the region to proactively defend their enterprises against rapidly evolving threats.

What, in your opinion, makes a digitally transformed organisation?

From a network security vendor point of view, the linchpin to success in a digitally transformed organisation is a business’ ability to flexibly secure its sensitive data and create digital trust with its customers and ecosystem. Tremendous value and competitive edge is created through the effective use of data, and businesses across all industries are using it to transform themselves and generate net new revenue

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streams. Data has become the fuel of the next generation business economy.

What is the biggest challenge organisations face when adopting new technologies?

New technologies bring new challenges, and the biggest challenge is understanding if the technology supports the business’s overall goal. The other challenge is its harmonious integration with existing legacy systems.

How can organisations like you help enable UAE businesses keep up with the government’s Smart City vision and initiatives?

As cities move more into the world of smart technology and smart systems, Fortinet is helping to address that most crucial aspect of a smart city – its security. We provide the intelligence, planning, framework and expertise, as well as the Fortinet Security Fabric architecture in a way that ties it all together, from endpoint smart sensors all the way through to servers and systems – even those in the cloud.

What kind of investments have you made in IoT, VR and AR, and cloud? How are you leveraging these technologies in equipping your

customers with the capabilities to stay competitive in the digital era?

To tackle the modern-day security challenges that these new technologies pose to businesses, Fortinet has extended the performance, automation, visibility, and management of the Fortinet Security Fabric into all types of cloud environments, spanning across private and public cloud ecosystems. This enables businesses to experience the same level of cybersecurity and threat intelligence in cloud environments as they do on their physical networks.

How are you enabling your distributor and channel partners to optimise the opportunities in the IoT and digital era?

By tying traditional security appliances and emerging technologies together into an integrated security fabric, partners can help their customers collect and respond to more actionable intelligence, synchronise threat responses, and centralise the creation, distribution, and orchestration of their security management and analysis. This broad visibility and open-standards approach is one that we provide through the Fortinet Security Fabric to allow solution providers to implement more automation to focus on the alerts that really matter.

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Storing The World’s Data.

Visit us at Gitex Technology Week 2017, 8 – 12 October, Hall No. 2, Stand No. B2–5, Dubai World Trade Centre, Dubai, U.A.E.

In full view

At GITEX Technology Week 2017, Riverbed will demonstrate how its visibility and SD-WAN offerings can aid enterprises’ race to being digitally transformed organisations.

Elie Dib, Senior Managing Director, METNA, Riverbed Please share a brief overview of the company.

Riverbed Technology has a long legacy of market leadership, having pioneered WAN optimisation. Since then, we’ve expanded our solutions for the software-defined era.

We’re at the centre of hybrid networking, the cloud, SD-WAN, SaaS, mobile, Big Data, and infrastructure visibility.

We provide an architecture for application performance that enables businesses to understand, optimise, simplify and protect their apps and data, even as app infrastructure becomes increasingly complex with apps coming from the cloud and from on-premises data centres, and running over the Internet and private networks.

Simply put, we make applications, websites, networks, data centres, the cloud, and remote offices work better and bring the promise of digital transformation to life.

What does Riverbed hope to achieve from participating at GITEX? Our focus this year is on IT decision makers and CIOs. It’s imperative to approach high-level executives to demonstrate why their businesses need our solutions. We will host live demos of our solutions for

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visitors. GITEX gives us the ability to make a significant impact in a relatively short amount of time and we have designed our product demos to be concise and yet highly informative.

Which technologies will you focus on at GITEX 2017?

Under the theme ‘Experience the Future of Application Networking’, we will showcase the Riverbed SteelCentral portfolio, visibility solution for end-to-end network, application and end-user experience monitoring, and our application-defined Software-Defined WAN (SD-WAN) solution, Riverbed SteelConnect.

Riverbed SteelCentral is designed to deliver the end-to-end visibility businesses need. The solution now provides integrated visibility into digital experience, reduces the risk during application migrations, both on and off the cloud, enables businesses to manage outcomes across the application lifecycle, and delivers integrated network and infrastructure troubleshooting and monitoring.

Riverbed SteelConnect unifies deployment and orchestration of hybrid WANs (Internet & MPLS), branch networks (LAN & WLAN), and cloud

environments, including one-click connectivity to AWS and Microsoft Azure.

What, in your opinion, makes a digitally transformed organisation?

Digital transformation will look different for different organisations, depending on their industry vertical, size, geographic location and other factors. However, what we can agree on is that applications are at the heart of digital transformation – whether they are being used to streamline internal processes or deliver new and exciting customer services. The performance of these applications is largely dependent on the network.

In our Future of Networking Global Survey 2017, we uncovered that the network is at the core of digital transformation as 98 percent of respondents agreed that a next-gen network is critical to keep up with the needs of their business and end-users. Take cloud for example – it is a core tenant of the digital transformation for most organisations and 91 percent of respondents say their organisation’s cloud strategy will only reach its full potential with a next-generation network.

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Out with the old Asim Saud AlJammaz, CEO and President, AlJammaz Distribution, discusses why in an era of increasing digital transformation, there should be more emphasis on the need to shed outdated processes and upgrade legacy technology, over just simply adopting new solutions.

Asim Saud AlJammaz, CEO and President, AlJammaz Distribution Which technologies will you focus on at GITEX? AlJammaz Distribution will be actively participating in GITEX with some of our leading vendor partners to use it as an opportunity to meet with our IT reseller partners, connect with peers, network with systems integrators, learn from vendor experts, experience demonstrations and of course, share our experiences and know-how to further develop our partner community.

Eight of our business units will be participating, including our cybersecurity unit, wireless and mobility unit, and SMB unit. Each will show and demonstrate our latest innovations in technology that we believe can help governments, enterprises and SMBs to lead in the era of digital transformation.

We will be conducting the first live demonstration of the Cisco Spark Board in the Middle East, as well as launching our Digital Cloud Distribution platform.

In addition, we will be showcasing a range of exciting solutions from Ruckus, Dell EMC and Linksys.

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Can you give a brief about the kinds of announcements or launches we can expect from you at the show?

There will be several announcements that we will announce during GITEX, which will include new partnership agreements and the launch of our cloud platform.

What, in your opinion, makes a digitally transformed organisation?

While an important element of digital transformation is technology, I believe there should in fact be more emphasis on the need to shed outdate processes and upgrade legacy technology, over just simply adopting new technology.

A digitally transformed organisation will need to have a strategy in place to ensure the integration of technology into all areas of a business, that will in turn result in fundamental changes in how businesses operate and deliver value to customers. Beyond that, it’s a cultural change that requires organisations to continually challenge the status quo, experiment often, and get comfortable with failure. This sometimes means walking away from long-standing

business processes that companies were built upon in favour of relatively new practices that are still being defined.

What is the biggest challenge organisations face when adopting new technologies?

The main challenges continue to be an organisation’s ability to change and simplify processes, resistance of employees, management without strategy and failing to understand the benefits behind new technology.

What kind of investments have you made in IoT, VR and AR, and cloud? How are you leveraging these technologies in equipping your customers with the capabilities to stay competitive in the digital era?

We have created two business units to provide solutions in both the IoT and cloud space. We have signed partnerships with several vendors who provide innovative IoT solutions and platforms, and we have also recently launched our own cloud platform that can provide our IT partners with their own branded sub-store.

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UNDERSTANDING THE CHALLENGES Audio can seem daunting for IT professionals, yet it is increasingly becoming a new responsibility for IT departments. Shure understands the pressure you are under to deliver the best solutions across your organization’s activities.

As a basic guideline, we recommend you focus on FOUR KEY CONSIDERATIONS when implementing a new solution: SIMPLICITY

STABILITY

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SCALABILITY

STANDARDS

Filling the gaps Jose Menacherry, managing director, Bulwark Technologies, why there is a growing demand for strong and integrated security solutions.

Jose Menacherry, managing director, Bulwark Technologies

The use of technology to radically improve business processes is a great requirement for companies across the globe. Organisations across multiple industries are using digital advances such as analytics, mobility, social media and smart embedded devices as well as improving their use of traditional technologies to change customer relationships, internal processes and value propositions.

However, as this positive trend continues endpoints, at the same time, are becoming increasingly vulnerable as proven by the recent cases new malware and ransomware witnessed around the globe. “With more and more devices getting connected at an exponential rate, organisations need to ensure that their customers have devices and endpoints having adequate protection, not only for the data it handles, but also to assure that the hackers do not use them for other targeted attacks,” says Jose Thomas Menachery, managing director, Bulwark Technologies.

Bulwark, a value-added distributor focused on ICT and IT security, aims to

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bring regional organisations with the latest technologies to address the evergrowing threat landscape.

Headquartered in Dubai, Bulwark serves the entire region with innovations from over 20 technology vendors and works with more than 350 partners. The company caters to multiple sectors including banking, finance, oil and gas, government, manufacturing, hospitality, healthcare and education, bringing solutions for securing and managing their IT infrastructure.

“There is a greater demand for a more innovative approach to security as new frontiers of technologies like cloud, Big Data, mobile and Internet of Things continue to transform the market,” explains Menacherry.

“As a security focused company, we understand that the battle in the cyber world is continuous and complex due to the growing sophistication of attacks and we are prepared to address such challenges with the latest tools.”

As part of its presence at GITEX Technology Week, Bulwark Technologies

will put emphasis on the importance of building a strong, integrated security infrastructure within enterprises. “We will be showcasing our latest offerings technologies spanning privilege identity management, advanced malware protection, networking access points/ switches/routers, in addition to our other security technologies at the event,” says Menacherry. “In addition, we will be announcing a number of new partnerships for the region.”

He adds, “We believe that GITEX is an excellent platform to meet and interact with our existing customers and understand what is lacking in their IT security schemes. Subsequently, it also a great opportunity to meet with current and potential partners and find new ways to help fill these gaps.”

The emergence of the new digital era has caused several challenges to organisations. Bulwark, together with its partners, aim to address end-users’ security concerns while ensuring their competitiveness in both local and global business landscapes.

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Safe space

Saiffudin Khwaja, senior director, Channel Sales IMEAT, WD, highlights how the company plans to aid and educate users on the importance secure data storage solutions at GITEX Technology Week 2017.

Saiffudin Khwaja, senior director, Channel Sales IMEAT, WD

Please share a brief overview of the company.

Western Digital is one of the largest digital storage manufactures in the world. With brands like WD and SanDisk, the company covers a broad range of storage solutions from flash memory to large-scale enterprise storage.

Which technologies will the company be focusing on at GITEX 2017?

The primary focus will be on the role of storage at all levels of application in all IT environments.

Can you give a brief about the kinds of announcements or launches we can expect from you at the show?

The focus this year will be on reliable and secure surveillance storage and customer grade personal cloud storage solutions.

What, in your opinion, makes a digitally transformed organisation?

The key to digital transformation will continue to be mobility, software and the ability to work from anywhere.

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What remains as the biggest challenge organisations face when adopting new technologies?

Human resistance to change remains a challenge. Adaptability is the key to mastering and leveraging new technologies.

How can organisations like you help enable UAE businesses keep up with the government’s Smart City vision and initiatives?

Today, the world runs on data. The key opportunity here will be on educating our customers on the benefits of reliable and scalable storage for surveillance as well as cloud applications in business.

As the region continues to boast ambitious investments in digitisation and enhanced connectivity for enterprises and individuals, customers need to ensure they choose the best storage solution to meet their unique needs and requirements. At WD, we are proud to extend our customers the ‘the best products and solutions to help them store, manage and secure their valuable information assets.

What kind of investments have you made in IoT, VR and AR, and cloud? How are you leveraging these technologies in equipping your customers with the capabilities to stay competitive in the digital era?

Today, we are able to give consumers solutions that match all their needs. From flash storage to back up your phone to personal cloud solutions that allows our customers to stay on the move and never be bound by data storage limitations.

How are you enabling your distributor and channel partners optimise the opportunities in the IoT and digital era?

Through continues education and support, our distributor and channel partners are always empowered to deliver the best results. We maintain an online portal, WD University where all our partners can access all information on all of our products.

In an increasingly connected and fast paced IT and business landscape how can technology players help customers keep their systems secure and data protected?

One word, backup.

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World class brands. Just a call away.

At Trigon we take pride in our distribution network, spreading across more than 15 countries – the Middle East, Africa and Asia. With 20 successful years in the business of distribution of world-class IT peripherals and services to our partners - dealers, resellers, retailers and corporate clientele, we at Trigon continue to innovate in all areas, building on the strength of our people and the quality of our brands. Our warehouse and logistics network, after sales support backed by state-of-the-art software, ensure seamless distribution. Trigon is one of the first IT distributor in the UAE to be awarded the coveted ISO certification.

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The end game Kaspersky Lab’s Managing Director for the Middle East, Turkey and Africa Maxim Frolov gives the lowdown on why the endpoint protection firm is ready to guard the region’s critical infrastructure from cyber-threats.

Maxim Frolov, managing director, Middle East, Turkey and Africa, Kaspersky Lab

Please share a brief overview of the company.

Kaspersky Lab is the world’s largest privately-owned cybersecurity company. We operate in 200 countries and territories and have 37 offices in 32 countries. Over 3,700 highly-qualified specialists work for Kaspersky Lab. Our independence allows us to be more agile; to think differently and act faster. We are forever innovating, delivering protection that’s effective, usable and accessible. We pride ourselves on developing world-leading security that keeps us – and every one of our 400 million users protected by our technologies, and 270,000 corporate clients – one step ahead of potential threats.

We’ve celebrated 20 years globally and 10 years in the UAE. We have a team of over 40 in the country, the office that acts as a hub for the Middle East, Turkey and Africa (META) regions.

To show our commitment to the region, we moved all META HQ teams and

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operations from Moscow to the UAE. Endpoint security has been the core of our business in the past few years; especially in the small-to-mediumsized business segment. However, we’re anticipating high growth in the enterprise market, particularly in the non-endpoint security area.

GReAT, our Global Research and Analysis Team, is an elite group of over 40 leading security experts who operate all over the world and provide leading anti-threat intelligence and research. Two members of them are solely based in the Middle East. The team is well-known for the discovery and dissection of the world’s most sophisticated threats, including cyberespionage and cyber-sabotage threats.

Which technologies will you focus on at GITEX Technology Week 2017?

Critical infrastructure everywhere in the world is a potential target, and will be one of our core focuses at Gitex Technology Week 2017. Cyber-attacks on critical and industrial environments are on the

rise and Kaspersky Lab has detected incidents in every corner of the world.

As the world’s largest exporter of oil and gas, the Middle East is a particularly attractive target for threat actors, whether they are statesponsored or criminally minded. For example, 2012 saw the emergence of the highly complex Shamoon attack on Saudi Aramco. This was followed by other incidents around the Middle East and the region. Therefore, we aim to deploy critical infrastructure security demos at our booth as well as feature Kaspersky Interactive Protection Simulation; which is an exercise that places IT security teams from corporations and government departments into a simulated business environment facing a series of unexpected cyber-threats.

We will also feature various demos and presentations for other award winning products in our enterprise portfolio including our Kaspersky Anti Targeted Attack platform and Kaspersky Fraud Prevention.

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Can you give a brief about the kinds of announcements or launches we can expect from you at the show?

Kaspersky Lab will introduce a comprehensive endpoint detection and response (EDR) solution that features award-winning, multi-layered detection and automated remediation across the entire network. This security portfolio provides businesses with prevention through its nextgeneration endpoint security suit, detection based on the Kaspersky Anti Targeted Attack platform, and prediction and response by threat intelligence services What, in your opinion, makes a digitally transformed organisation?

Digital transformation of an organisation is essentially the adoption of technology in a way that makes a process or a system more efficient and seamless than before. It is also about the integration of various systems across the organisation to enable a dashboard view of the various functions and processes that comprise the whole. From our point of view, digital transformation is a technologycentred way of doing business, giving rise to a more integrated and collaborative workforce, better insight into processes and results from diverse functions.

What are the biggest challenges organisations face when adopting new technologies?

In any technology upgrade scenario, there are two elements that need to take top priority. One is ensuring compatibility with existing systems and processes, and the second is the buy-in and training of the human element.

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“Companies spend about 80% of their security budgets on trying to prevent breaches and only 20% on predicting, detecting and responding to attacks.”

If a new technology is not compatible with existing systems that are already serving the organisation well, it can lead to a disruption in productivity and ultimately affect the business. It can also cause technology silos, which will result in greater investments and efforts in keeping diverse systems running, and the building of new processes to integrate data or processes between the disparate systems. From an end-user adoption point-of-view, an organisation can invest in the latest and best technology solution, but if it doesn’t ultimately result in an improvement of the working experience, users may resist the adoption and doom the adoption to failure.

How can you help enable UAE businesses keep up with the government’s Smart City vision and initiatives?

Our work with our customers – and the market at large – is to ensure that organisational technology infrastructure is secure from external threats. IT and cybersecurity professionals are constantly at odds with threats and challenges that are growing in complexity, and it is a full-time task to keep the organisation secure.

In an increasingly connected and fast-paced IT and business

landscape, how can technology players help customers keep their systems secure and data protected?

Kaspersky Lab is committed to making IT in the region safer. Today, companies spend about 80% of their security budgets on trying to prevent security breaches and only 20% on predicting, detecting and responding to attacks. But since there is no such thing as 100% security against being hacked, this strategy poses some risk: attackers that manage to break into the network can then siphon data away while remaining undetected. Companies need to invest their security resources in a more diverse way.

We believe that 60% of security investments will soon be targeted at attack detection and response, as well as on the prediction of possible future attacks. This will enable companies to develop a comprehensive security strategy and cope with the realities of modern-day cyber-attacks. Businesses need access to tools and intelligence that will enable them to discover and block even highly sophisticated attacks at any stage of their development.

We see GITEX Technology Week as an immense opportunity for us to discuss important security issues with relevant people as well as meet our current and potential partners and customers.

GITEX INNOVATIONS 2017

23

Smarter, faster Huawei Middle East’s managing director and vice president of its Enterprise Business Group, Alaa ElShimy, explains why cloud will play a crucial role in enabling the smart city of the future.

Alaa Elshimy, managing director & vice president, Enterprise Business Group, Huawei Middle East

Please share a brief overview of the company.

We strive to deliver solutions tailored to sectors that are relevant to the Middle East’s journey to digitalisation.

Our Enterprise Business Group service offerings focus on the enterprise infrastructure, enterprise communications, data centres, and industry applications, supporting the cloud computing era and driving innovative new business models.

By leveraging its years of technical expertise and unmatched R&D capabilities, the Enterprise Business Group is well-positioned to grow together with customers and partners and transition to the cloud computing and ICT convergence era.

Which technologies will the company focus on at GITEX 2017? Can you give a brief about the kinds of announcements or launches we can expect from you at the show?

At GITEX Technology Week 2017, we will showcase transformative solutions for various verticals including public safety and e-government, transportation, digital banking, and smart utilities. We will present the latest in IOT, cloud, SDN

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GITEX INNOVATIONS 2017

and Big Data, and launch new IT and IP products and solutions, such as, our NextGen Intelligent Cloud Security solution, among others. We will announce new business, technology and industry alliances as well as showcase the latest jointly developed solutions from Dubai OpenLab. What, in your opinion, makes a digitally transformed organisation?

Digitalisation is reshaping customer expectations, and a digital organisation is one which is responsive to these new demands. To successfully go digital, enterprises should transform IT systems, connecting with customers and partners to deliver a ROADS experience – realtime, on-demand, all-online, DIY, and social. All-cloud, or the full cloudification of networks, operations systems, and services, is the most effective enabler to bring the digital vision into reality.

Cloudification has three core features: the pooling of all hardware resources; fully distributed software architecture; and full automation.

What is the biggest challenge organisations face when adopting new technologies?

In recent years, the concept of a

smart society – one which leverages technology to build a better connected world – has gained a great deal of traction. The cloud is the cornerstone of this smart society, and its key elements include ICT technologies centring on cloud computing, Big Data, Internet of Things (IoT), and artificial intelligence (AI). Key services and applications in every industry are constantly introducing new challenges to cloud technologies, platforms, and solutions, which in turn consistently propel further cloud development.

How can you help enable UAE businesses keep up with the government’s smart city vision and initiatives?

The smart city ecosystem can develop healthily to offer solutions that meet customer needs only when enterprises are able to adapt to the new smart environment. Huawei’s OpenLabs, training certifications, and educational initiatives are enabling UAE business to embrace new digital technology, and build upon it to pioneer innovative solutions targeted to the Middle East’s specific needs.

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Sound bites

Shure is bringing its latest audio innovations to this year‘s GITEX Technology Week. Chicco Hiranandani, sales and marketing director, Shure Middle East & Africa shares how the firm’s offerings can support both corporate and educational environments.

Chicco Hiranandani, Sales and Marketing Director, Shure Middle East & Africa

Please share a brief overview of the company.

Founded in 1925, Shure Incorporated is a manufacturer of consumer and professional audio electronics. Our products range from wireless microphone to audio mixers to digital signal processing systems. Our continued success is built on over nine decades of technical expertise and a commitment to innovation and excellence.

Which technologies will you be focusing on at GITEX 2017?

At GITEX Technology Week, we will be showcasing solutions for corporate enterprises and educational institutions. These solutions are aimed at supporting working enterprise employees and teachers and students to better communicate with their

respective environments. We will be introducing our latest microphone technologies that can be used in boardrooms, meeting rooms, conference rooms as well as classrooms.

What kind of announcements or launches can we expect from you at the show?

We will be introducing supplementary products that will complement our existing technology that will allow customers to integrate them with room technology (e.g. Microsoft Surface Hub) and personal computing.

We have previously showcased these solutions at global events such as Integrated Systems Europe in Amsterdam and at Cisco Live, and we are proud to bring it here to the region and present it at GITEX.

IT professionals have become decision-makers for the experience of end users in meeting rooms.

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GITEX INNOVATIONS 2017

What is the biggest challenge organisations face when adopting new technologies?

As traditional peripheral products become network-capable over the last few years, IT professionals have become the decision-makers for the complete experience of end users in either the meeting room or classrooms. There remains a big challenge in terms of having a proper understanding of these solutions.

This requires education, finding the right people with the skill sets and identifying vendors that provide solutions which are simple, stable, scalable and support existing standards.

How can organisations like you help enable UAE businesses succeed in their digital transformation initiatives?

First and foremost, we strongly believe that education in the market across the end-user, consultants and systems integrators is essential. By providing best practices to the market we can support organisations in their journey to adopt the appropriate solution for their requirement.

www.tahawultech.com

@tahawultech

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