MLB superstar Mookie Betts launches YouTube Channel

Viral Nation, the leader in digital talent representation, marketing & intelligence services, and creator economy solutions, welcomes MLB superstar Mookie Betts to its expanding professional athlete roster with the launch of his YouTube channel, using the award-winning Viral Nation Creator Studio.

This is a second of its kind partnership for an active MLB athlete, following Viral Nation Creator Studio’s collaboration with Seattle Mariners’ star center fielder, Julio Rodriguez. The partnership with Mookie Betts demonstrates that pro athletes and traditional celebrities are increasingly turning to professional content studios to diversify their personal brand, as they see high value in connecting with fans and brands on digital platforms.

Fans of Mookie Betts can head to his new YouTube channel to enjoy content series that cover his baseball career, including training and special MLB events, while also getting a glimpse into his home life and personal passions such as his philanthropic work with HBCUs.

“People know who Mookie Betts the baseball player is, but I want everyone to get to know who Mookie Betts is off the field. I am a family man, entrepreneur, philanthropist and so much more,” said Mookie Betts.

“With the creation of my YouTube channel, fans all over the world will get to know me on a human level. Viral Nation’s Creator Studio, along with my One Marketing Group team, have given me the ability to show all the aspects of my life that are important to me in a seamless way. I hope everyone enjoys this exclusive content as much as I’ve enjoyed making it.”

The platform allows the Los Angeles Dodgers slugger to showcase his philanthropic work with HBCUs

Mookie’s team at United Talent Agency are thrilled that his fans will have a home base to watch the superstar do what he does best. Whether that’s cementing himself as one of the greats on the field, being the ultimate father, or doubling down on his philanthropic work, there’s much more to Mookie than what meets the eye. His new YouTube channel will get to the heart of why Mookie is a legend in the making.

Gaining access to pro athletes’ lives is of high interest to audiences across YouTube and social media platforms.