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Don’t Forget! You Saw it in the
Adverti$$er
January 2026 #18318 Page #39
Building for Success!! By MiTek Staff
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s we enter 2026, with the excitement of the holidays behind us, we ask ourselves, what do we need to do to ensure that the best is yet to come? In reflecting on the start of another year, we have asked ourselves, what do we need to do to succeed? How can we do things better? How can we be better? … These are age-old questions that we venture every business leader has asked of themselves and their team, regardless of their role or specific department inside the organization. But in reflecting on the triumphs and challenges of the past year, there are a few insights that we would like to share, that in part answer these age-old queries. While it may not provide the exact tactical information for your specific business, we believe these insights will, in fact, help to point us all in the right direction! You may be surprised, or even disappointed, when you realize that the answers to these questions really have been in front of you all along, but these actions can be key to driving success in any organization. The first of the golden rules to drive success is simply … Remember to focus on your customer! Not just remembering who you sell to, or who you provide services for, but truly understanding your customer. This goes far beyond the names of the contacts that you engage with, or the location of their office or plant, but truly understand your customer! Why are they in business? … What is their mission and vision for their business? … How do they deliver value to their customers? And more specifically, what are their needs and how can you better support them? How can you deliver even more value to them?
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