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Component Manufacturing dverti$er
Adverti$er
Don’t Forget! You Saw it in the
Design of the Day Exposed Timber Trusses on a Budget Designed by: Deco Truss Company, Miami, FL
February 2017 #10211 Page #77
The Last Word... A Super-Bowl Wake-Up Call…
Cost-effective solution to heavy timber trusses: Exposed prefabricated trusses at 4’ o.c. with truss plates painted in black
Joe Kannapell - Senior VP MiTek Industries, Inc. www.mii.com
If you’re hiring or looking for a job, watch the Super Bowl telecast just before half-time. You’ll see the seriousness of the struggle for good people in our industry. After viewing, you may question the Super-sized investment. But, in your business, you know that you have to spend money to make money. Why not spend it to get great people?
Project: The Carnival Cruise Straw Market Grand Turk, TCI
Would you believe that this groundbreaking ad arose from within the ranks of the advertiser? Prompted by a simple question from the owner, “What can I do to help you?” The one word answer, “People,” eliciting the bold, even Trumpian owner’s response – “We’ll just buy a Super Bowl commercial.” I’m not saying this ad will be as effective as the ground-breaking 1984 Macintosh c o m m e r c i a l . We may not be Apple, but our underthe-radar industry needs great people just as much. What aspiring entrepreneur wouldn’t enjoy a career designing 3D models, or building structures with computers – ultimately with robotics (see article on page 13). It is high time that our great industry is recognized as a great career choice; by 100 million viewers, no less!
Project: Land Rover South Dade, Miami, FL Photos Courtesy of: Mario R. Espiñeira, Jr, Deco Truss Company
PHONE: 800-289-5627
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