BRITAIN’S BIGGEST 7 - 11 March
See how much you can raise this March!
About Britain’s Biggest Breakfast Britain’s Biggest Breakfast is an initiative from our charity partner Cancer Research UK. During the week of 7-11 March the aim is to highlight the importance of breakfast, have a bit of fun and encourage people to help us beat cancer sooner.
Breakfast really is the most important meal of the day Apart from providing us with energy, breakfast foods are great at helping us switch on, be more productive and of course look and feel good.
So however you like your breakfast – porridge or pastries, at home, work or on the train, join us this March as we shout about the importance of breakfast with special breakfast promotions, fun and games, and of course fundraising activities. Cancer Research UK’s research has saved millions of lives by discovering new ways to prevent, diagnose and treat cancer. One day everyone will beat cancer, the more funds we raise and the more research Cancer Research UK do, the sooner that day will come.
Research Kills Cancer 3 in 4
96%
Thanks in part to a drug that Cancer Research UK helped to develop, 96% of men with testicular cancer are cured. The aim is to make it 100%
Cancer Research UK has helped transform survival rates for children’s cancers – three quarters of children with cancer are now cured
8 in 10
Thanks to research, eight out of 10 people now survive skin cancer. By hosting a breakfast and raising money, you’re helping us make it 10 out of 10
Promotional Offers
We’ve sourced some great breakfast promotional items to promote throughout March. Why not encourage customers to donate when buying these products?
Go meat free for Breakfast and Quorn will donate!
If you go meat free at Breakfast and offer Quorn products during the week of 7-11 March, Quorn will make a donation per product used! Quorn products have the taste, appearance and texture of meat, perfect for creating healthier versions of your favourite everyday breakfasts. Check out Connect for the full list of Source Recipe Codes!
NAKED Blue Machine Green Machine Red Machine Mango Machine Kale Blazer (new Naked product)
Product
Promo Price
Std Price
Expected Uplift
Brakes Code
Green Machine
£2.20
£2.65
48%
16500
Blue Machine
£2.20
£2.65
72%
17195
Red Machine
£2.20
£2.65
249%
101372
Mango Machine
£2.20
£2.65
338%
107149
Kale Blazer
£2.20
£2.65
New
114648
Mango & Passionfruit
£1.15
£1.50
20%
113709
Strawberry & Banana
£1.15
£1.50
20%
113707
Wildberry
£1.15
£1.50
20%
113708
Naked Drinks
Moma Bircher Muesli Pots
Refer to the March Promotional Bulletin for details on margins etc
y For ever ice sold, Naked ju r will lie our supp make a n! donatio
MOMA
Strawberry and Banana Bircher Mango and Passionfruit Bircher Wildberry Bircher
Activities for We want your Britain’s Biggest Breakfast week to be as fun and action packed as possible. Here are some top ideas for you to try in your unit or area of the business. Note these are just some suggestions to get you started. Feel free to go as big and creative as your team likes and remember to make full use of the support available.
Idea #1: Count the Cornflakes
Fill a jar with cornflakes and ask people to donate ÂŁ1 to guess how many are in there with the winner receiving a prize. Easy-peasy!
Idea #2: Pancake Toss
Round up a couple of customers to take part in a pancake toss. Putting two opponents against one another, have them take turns tossing a pancake. The person who completes the most tosses without dropping the pancake wins. Encourage colleagues and spectators to bet on a winner or donate to show their support.
Idea #3: Service!
Sponsor your boss to serve the breakfast to customers for the week. If donations hit a fundraising goal then why not raise the stakes for them to serve up in fancy dress?!
you to try... Idea #4: Get creative and start a conversation
Invite customers to get creative with their breakfast choices for the week – why not try something new, maybe one of our promotions, or customise a dish in a unique way. Get sharing what works (and what doesn’t!) online with others using social media (see the back page of this booklet for handles and hashtags).
Idea #5: Omelette Challenge
Are your customer’s competitive? If so, start a weekly omelette challenge for the quickest cooked whole omelette. Entrants need to donate £2 to participate with the winner being crowned the Omelette King or Queen at the end of the week!
Idea #6: Paddles ready
Ask your unit to donate a voucher for a fancy brunch and auction it off to the highest bidder.
Together we can make a difference! If every Compass unit is able to raise £50 over the week of 7-11 March, together we’ll be making a massive difference in the fight against cancer.
Promote your Event Cancer Research UK have a range of promotional materials you can order free of charge to support your events. The items below can be ordered by emailing compass@cancer.org.uk - just quote the products code you’re after. Orders must be placed before March with the final date for orders being Monday, 29 February 2016.
Product Description
Product Code
1 x Collection box
BBB-CB
1 x A4 Poster
BBB-POSA4
1 x Pack of 10 triangle food flags
BBB-FLAG10
1 x A4 sheet of 32 stickers
BBB-STICKA4
1 x A4 donation form
BBB-DON
1 x Strip of bunting 2.4m in length
BBB-BUNT
1 x 10 mixed colour Balloons
GL019B
What to do next So now you’re hopefully excited and want to get stuck in. Here’s a handy planner to help you focus your enthusiasm:
ASAP
Decide on the location of your week-long breakfast event(s) Where is the best place to hold an event that will generate the most interest?
3 - 4 weeks to go
Give your client a heads up and promote your event(s) to your customers Be sure to order any additional balloons, bunting, flyers to spread the word about the event.
2 - 3 weeks to go
Start planning your activities in more detail Check out our ideas page to help make your breakfast a huge success!
1 week to go
Gather the goods Talk to local suppliers/clients/customers about the event and see if you can get any additional deals or prizes donated.
7 - 11 March
Eat breakfast, play games, have fun and share with us on social media! Don’t forget to be the host who raises the most, ask your guests to raise the cash to beat cancer sooner.
Get Social!
We want to be loud and proud about what our people are up to so please get online and share what you’re doing! We’ll be using the hashtag
#CGbigbrekkie and the CRUK hashtag
#BiggestBreakfast
www.facebook.com/ CompassGroupUKI @compassgroupuk
Find us on:
www.linkedin.com/company/ compass-group-uk-ireland UK.communications@ compass-group.co.uk
Banking It’s really important we accurately track all of the money raised so we can recognise everyone’s hard work! Please let Cancer Research UK know what funds you’re depositing by emailing compass@cancer.org.uk
Cash and Cheques Please deposit cash or cheques directly into any branch of Natwest using the account details below: Account name: CRUK Corporate Receipts Account number: 22994319 Sort code: 56-00-13 Reference: COMPASS BBB