TURNING

Lifeline Rides the Wave of Success by Embracing the Potential of Artifical Intelligence and Video Services

T H E T I D E performance. The partnership with Netwatch introduced Proactive Video Monitoring (PVM), significantly enhancing Lifeline's capabilities and value proposition to clients.

IN2005, Todd Bedford embarked on a new endeavor in his career by acquiring Lifeline Fire & Security, Inc., a fledgling security integration firm in Hawaii.

Starting with just three employees, Todd’s leadership transformed Lifeline into a leading security partner for commercial and industrial clients across the Hawaiian islands.

In a previous management role in the office equipment industry, Todd facilitated client’s shifts from analog to networked digital solutions, which provided a unique perspective on technological transitions. So, when clients started asking for next-level options to protect their buildings and exterior assets, Todd and his business partner, Stuart Lowe, began the search for a superior video monitoring system. After testing and evaluating options for nearly two years, the search culminated at ISC West 2018, where Lifeline finalized their agreement with Netwatch, marking the start of a business-changing partnership.

In June 2018, Lifeline installed its first Netwatch system — a car wash with six monitored cameras- the first step of many that would revolutionize the company’s operations and financial .

“Netwatch has helped us provide far greater value to our partners, eliminating unnecessary police calls, dramatically reducing operating expenses of physical security guards and costly insurance claims — all while helping prevent crime before it happens,” Todd explained.

The impact was immediate. Customer feedback was overwhelmingly positive, and the financial benefits were beyond what Todd had imagined possible.

“In our first year with PVM, we doubled our recurring monthly revenue — more than the previous 15 years combined. We revamped our business plan and hit our five-year BHAG in less than 24 months. From 2019 to 2023 — arguably the most challenging years in business in recent history — Lifeline’s fiveyear organic CAGR for monitoring and service revenue was 42.85%. According to data shared at the 2024 Barnes Buchanan Conference, the industry average for the same fiveyear period was 3%,” Todd shared.

The enterprise value and cash flow of Lifeline skyrocketed and enabled the company to double its staff in a challenging labor market — offering better wages and benefits than its competitors and still driving improved profitability.

The adoption of PVM transformed Lifeline and reflected broader industry trends. Initially, video monitoring wasn't widely discussed, but it has now become a focal point in industry conversations.

“Providers need to understand and get on board with video monitoring to stay relevant,” Todd said. “ Intelligent video monitoring is a value-added, cost-effective alternative to traditional security measures, physical security guards in particular. Our solutions are saving our top five clients over $1M each per year — now that is a mutually beneficial partnership.”

Todd offers key insights for new dealers entering the industry, emphasizing the importance of embracing (the right) technology from the right partners utilizing the best available analytics.

“Remote video monitoring offers massive growth potential. But to succeed in this market, it’s crucial for new providers to understand the importance of clearly defined processes and a strong understanding of both analytics and technological abilities,” he advised.

The mainstream application of more advanced features like anti-loitering, weapons detection, conflict aversion, and staff safety solutions will become increasingly common, particularly in commercial property management, educational institutions, and other key vertical markets.

Todd Bedford, President, Lifeline

Lifeline’s partnership with Netwatch has been the center of its growth and innovation Todd’s ability to foresee and adapt to industry trends and his expertise in sales management and finance combined with Stuart’s technological know-how has kept Lifeline at the forefront of opportunity. As Hawaii’s leading PVM partner, Lifeline continues to provide some of the most innovative security solutions to valued clients throughout the islands

Todd’s leadership has helped Lifeline exceed all growth expectations and along the way has significantly benefitted the local community. As a long-time advocate for our local Chamber of Commerce and a member of various community Boards, including Make-A-Wish (Hawaii), Friends of Challenger Center Hawaii, and Pearl Harbor Aviation Museum, his efforts to promote business interests and community support have set Lifeline up for long-term success, ensuring continued growth and development.

Todd’s journey from office equipment to intelligent video monitoring and his partnership with Netwatch exemplify the power of innovation and community commitment His story demonstrates the positive potential of embracing new technologies and fostering collaborative relationships within the industry.