CDL

Q3

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J U N E /J U LY 201 9

CDL U P D AT E S EVERYTHING COMPASS DIGITAL LABS – FROM PRODUCT UPDATES, TO TEAM NEWS AND EVERYTHING IN BETWEEN.

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DIVERSITY IF BEING INVITED TO THE PARTY.

INCLUSION IS BEING ASKED TO DANCE.

This quote by noted diversity advocate Verna Myers beautifully sums up the importance of belonging in the workplace.

It’s one thing to know that your associates are of varied backgrounds and experiences; it’s an entirely different feeling to witness these things actually mattering.

While there are unfortunately still countless people and places that have lots of catching up to do, for many of us, Pride month tends to bring about an environment full of positive vibes and messages of acceptance and love. This colorful month is certainly something to be celebrated, and it is more important than ever to remember why we have Pride in the first place – to remember the obstacles that have been, and still need to be, overcome.

This is not something that is limited to the LGBTQ+ community – the building blocks

of what makes us wonderfully unique must be considered to make a workplace truly become a place of acceptance.

By understanding different perspectives, together we can identify barriers, and begin to work towards plans and programs that clear career paths.

The beauty of breaking through walls is that it benefits everyone.

Research shows that associates with inclusive managers are 1.3 times more likely to feel that their innovative potential is unlocked. When people are free to grow, they are able to thrive. Our people come first at CDL, and that means ensuring that everyone knows they’re welcome.

– Your CDL Communications team

CLICK HERE!

TO READ MORE ON HBR

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Supdates

CONTENTS

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CDL Shout-Outs

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New in Marketing

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Product Update

14 Meet the Teams Data NEEW RIES S

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New Teammates

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TAKE A LISTEN! Scott and Jugveer were featured on the Compass Sales Podcast "Coffee with Compass".

Hosted by

Sarah Crossland VP Creative Development Compass Sales

Corey Inscoe Digital Content Manager Compass Sales

These Podcasts are exclusive to Compass and CDL. Please don't shrare these externally.

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CLICK HERE! TO LISTEN

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From the Field

Jennifer Boenisch was pleased to recently wake up to some super positive bits of feedback on two very large projects in the works. Congrats to all involved!

"I miss you and your team already. You are a great asset for this company and I cannot be so grateful for you showing me not only how to lead but having our client IT team saying she is great at what she does is a great feeling. Melissa is very appreciative of your knowledge and passion to make things happen for our camp clients. Tenille and Wendy, your endless efforts will never be forgotten and I hope to see you back for the next stage. Thank you, amazing Compass champions. Have a great travel my friends."

– From Wasi Amusa

(about Tenille, and Wendy)

Kudos to All!

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C D L S H O U T- O U T S !

We believe our people are our power and we want to recognize some of our teammates!

Every month we will shout out to a few members of our teams that have shown overall amazingness.

Team Bonapp The Bamco team has met many challenges with vigor and admirable tenacity; deserving recognition. It has been a journey of very unique obstacles and evolving plans; lacking normalcy. The Bamco program has defined themselves in adversity. Thank you for everything you have done as part of this program. Yours is a great story, and it goes on.

Eric Hess Big shout-out to Eric for his work as TDM and the American Airlines new Corporate HQ cafĂŠ. He successfully managed an install of 32 kiosks and 6 POS terminals in June. And that is just phase 1!!! Total project will have 58 kiosks, 18 POS, and 2 tablets and will be completed by October.

Sarah Tucker Sarah is also in line for a big shout-out for her efforts on the American Airlines HQ efforts. Sarah was a super star throughout the whole process. Thanks Sarah!

Kaitlin Desjardins Kaitlin has an amazing ability to think outside the box, and get the job done. She got campus infrastructure drawings herself when the client was at a loss for where to find them. Kaitlin took the initiative and kept the project moving. Her ability to manage several concurrent projects, and stakeholders continues impact the Canadian mobile program. Thank you Kaitlin, keep killing it.

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New in Marketing

THRIVE @ DISH TV HQ

(Meridian) L A U N C H E D M A R C H 1 1 , 2 0 1 9 DISH TV has proven to be one of the fastest-growing Thrive sites to date. The account was new business for Compass Group, and the DISH portfolio includes three total sites. The results below reflect only DISH HQ (Meridian), which launched Thrive on March 11, 2019, the same day as kiosk rollout and the first day of service for Compass at this site.

M A R K E T I N G K P I R E S U LT S Sales

March - May FY19

$43,786

Unit has the second highest Thrive sales of all units, while only being live for three months.

- May Conversion March FY19

Frequency

March - May FY19

4.2

Unit has the second highest average monthly frequency for all Thrive sites.

- May Registration March FY19

68.1%

4,369

Unit has the highest average monthly conversion rate of all Thrive sites.

Unit has the 2nd highest registered users with approx. 22% of the population registered.

Returning Customers

Mobile Sales as % of Retail Sales

March - May FY19

49.2%

Unit has the highest percentage of customers who purchased more than once out of all Thrive sites.

14.1%

March- May FY19

At 14.1%, Dish TV’s Mobile Sales as a % of Retail (SAP) Sales significantly outperforms the average of 1.2%.

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Marketing Tactics UNIT ENGAGEMENT DISH HQ launched NEXTEP integrated with Thrive at the same time as kiosk, and on the first day of service as a Compass account – no easy feat! The site was able to pull regional support from Eurest who had implemented Thrive at other locations. Their experience created a smoother rollout for DISH. The unit also has the highest percentage of items from the kiosk in Thrive.

EXPAND COMMUNICATIONS The site was able to market outside the café, increasing the reach. Since pick-up signs weren’t allowed, DISH HQ leveraged digital signage in the café. To spread the word about Thrive, the Operations team used an email blast to alert all on-site staff. Our Design team created custom collateral to fit the corporate communications standard print sizes for use outside the café.

PARTNER WITH CORP. COMMS. The unit worked directly with the DISH corporate communications team to leverage internal channels, like Intranet. Custom messaging was created for this site to appeal to the particular pain points of this audience: large population, small café. It is in their best interest to pre-order and pre-pay for their meals.

THRIVE WEB BANNER & VIDEO

E-MAIL BLAST/INTRANET SITE

TABELING EVENT DISH HQ invested heavily in the tabling event during the Thrive launch, offering a variety of swag and prizes for customers who downloaded Thrive and registered in the app. Associates were also heavily involved with word-of-mouth marketing.

They wore Thrive t-shirts and walked around the café during the grand opening, directing customers to the launch event table.

CLICK ANYWHERE IN VIDEO AREA ABOVE TO PLAY YOUTUBE VIDEO!

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MOBILE APP U P D AT E S

30 Live Sites 2k

49 Live Sites 4k

18 Live Sites 715

$25.4k

$70.4k

$11.08k

$3.67

$4.57

$6.35

3.05

3.9

2.4

Active Users*

Revenue*

Avg. Check*

Transactions per Active User*

Active Users*

Revenue*

Avg. Check*

Transactions per Active User*

Active Users*

Revenue*

Avg. Check*

Transactions per Active User*

*(last 30 days)

F Y 1 8 $ 3 6 8 k T O TA L F Y 1 9 $ 1.21M T O D AT E

Boost Nourish Thrive Boost Nourish Thrive

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PROJECT E T C U P D AT E S 293

PROJECTS IN FY19 +27 since 5/26

$3m P R O J. L A B O R S AV I N G S Y T D

Goal – $8.5m

924

-4%

K I O S K S I N S TA L L E D IN FY19

CASH REDUCTION IN FY19

+164 since 5/26

Goal 2.9%

$ 2 9 8 m $ 1 .4 4 m Y T D D I G I TA L REVENUE Goal – $600m

YTD UPSELL REVENUE Goal $2m

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P R O D U C T F E AT U R E A D M I N PA N E L

Goal:

Increase operational efficiencies by enabling self-service capabilities.

We want to empower users to have instant access to manage their mobile app brands.

Admin Panel Capabilities: • Control hours for mobile pickup and delivery at the station level.

• Easily set opening and closing times for individual locations.

• Campus at-a-glance - View and manage all available stations simultaneously.

Exciting Future Features: • Global and local menu management • Station-specific menu configuration including pricing, plus item/modifier visibility and availability • Management for menu sets, day parts, and rotational menus • Sector management for categorization of sites and brands, which demonstrates our business model as well as client requirements

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N E W M O B I L E F E AT U R E “Gee, it sure would be swell if I could track my order in real-time!” – You (maybe)

LIVE

Well, you’re in for a treat!

Customers can now track their order from start to finish* – just watch their screen for updates or let our push notifications do that for them*.

Available on: Boost & Nourish

*Available only at applicable locations

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WHERE MATH FIGHTS MEAN BIG DISCOVERIES – MEET DATA INTELLIGENCE! Welcome to our Team Features showcase! Every Newsletter, we present one of CDL’s awesome teams and answer some of the questions you may have about them. So if you’ve ever wondered what it is that your fellow associates actually do – or who is doing what, and where are they doing it? – then we hope to provide some valuable insights. Enjoy!

LET’S GET ACQUAINTED Who is on the Data Intelligence team?

Gurbir Perhar, the team’s Senior Director, leads a rather diverse bunch! They are divided into several subsections, like so: Data Science & Advanced Analytics Keshev Kulkarni – Lead Data Scientist Ronald Chu – Sr. Data Scientist Jasmine Jia – Sr. Data Scientist Gary Song – Data Scientist Sravya Alturi – Data Scientist Brian Nguyenvo – Data Scientist Marcia Ma – Data Analyst Business Intelligence Dat Tran – Business Intelligence Lead Olga Bouratchek – Business Intelligence Developer

Annie Keshvari – Business Intelligence Developer Hari Theniah – Business Intelligence Developer Product Edward Yu – Sr. Product Manager Amy Massa – Sr. Consumer Insights Manager Robert Alonzi – Fullstack Data Developer

OK. Now I know who to look for, but where can I find them?

Located in the Mississauga office, this team can be found between Marketing and Design. However, according to Gurbir, to find Data Intelligence you simply need to “follow the noise” – while the sound is typically laughter, it’s occasionally the roars of a math fight. (Rest assured,

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they keep it PG-13 while they battle over which theorems/equations work best!)

So… what do they do?

The team is divided into several functional groups, which provide different insights into how business is running. The Business Intelligence group, for starters, is the oldest one and focuses on business-facing and transactional data within the “business realm”. These are the folks who maintain massive databases and put together dashboards, reports, really any bit of data that can provide key insights and feedback. This information can apply to any given campaign, launch, etc. and can help answer the retrospective questions of “What happened in the business yesterday, and how is it looking today?”

Data Science, on the other hand, takes a look into the future; picking up where the BI team left off, they focus on forward-facing concepts.

To support various products and initiatives, they give guidance on what should be done tomorrow, next week, or next year, by working primarily on algorithms and munging the data. (For the uninitiated, when you munge data, that means you’re restructuring, reordering, reshaping, and cleaning it where it’s needed.) Aiming to supply indicators to measure progress and provide feedback, the information is reformatted so that it’s useful for BI, and the next group, Advanced

Analytics.

As the newest team, these analysts act as somewhat of a consulting group within CDL. Taking the assets that the other groups put together, they create case studies and prescriptive recommendations in order to pitch them to the other teams at CDL. If BI is looking at the past and DS is looking at the future, Advanced Analytics is the present-oriented group that puts it all together to address gaps, problems, and opportunities in other areas of CDL. But that’s not all! There is a dedicated Product portion of the team as well, that aims to use data wherever it can be used to support their initiative.

Overall, the Data Intelligence team aims to use numbers to tell a story.

In some instances, the numbers act as an instigator – where nobody has asked for anything, but the numbers are saying something. Essentially, data needs to be prescriptive; people need to know why they should care. For example, a few years ago, by using data on lineup times and coffee, the Data Science team discovered a small, yet impactful difference that could be made to several shops. And those who followed his advice were certainly happy that they did – the impact was even bigger than initially thought!

Dang! So how do they get all that done?

To help them translate math speak CONTINUE ON THE NEXT PAGE

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to business English, the team has a variety of tools at their disposal to get information out there. For Data Science, this includes using lots of open source tools – and since they are often programming a lot of their stuff from scratch, Python and R are often used as well.

As for Product, anytime they’re creating a web interface for a data product or data visualization, it’s going to be in React and Javascript.

On the Business Intelligence side, with all the programs mentioned above running in the background, their go-to interface to CDL’s stakeholders is a platform called QilkSense – a robust dashboarding suite.

that clears away the noise to make data make sense!)

So, ultimately, CDL needs this team because…

Being data-driven is a great way to move forward and power innovation, and Data Intelligence is there to ensure that the data we receive can be leveraged best. According to Gurbir,

“At Compass Digital, there is so much data, there are so many signals flying around. And given that we're a digital entity, the rate at which we can incorporate those signals into our work cycles, into our workflows, into our strategies, it's just mindboggling… It's almost imperative that we have those feedback loops However, the most tried and true guiding us, but also helping us staple for this team? It’s none other than good ol’ PowerPoint for all their self-correct – or even opening up new opportunities where we didn't presentations. know they existed before… Long Where in the product cycle does answer short, there's a lot of data all of this come into play? flying around CDL and our rule is to basically help make sense of as much As mentioned earlier, the Data of it as possible, in the context of Intelligence team can either use data what do we do next, or how do we do to get a project going, keep tabs on what we're doing even better.” its progress, or act as a reflective of Data Intelligence gives us insights what worked or didn’t (postmortem into how CDL fits into Compass analysis). With such a diverse reach, as a whole – by generating and this team can come into the product interpreting the signals that can cycle at any time – from Day 0 to the propel all of us into the future. With tail end. Depending on the project, goals that are both quantifiable (cost who’s leading it, and a host of other savings, revenue generation) and factors, this team could do anything intangible (making our processes from clarifying scope to determining more data-driven) the team which variables need to be altered for fundamentally wants to open up a a later test run. It all relies on context. world of possibilities: through their (Which is rather fitting for the team

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passion for science, their adventurous approaches, and their trust in each other and CDL.

Right on. Anything else I should know?

While the team may not agree on everything – music is a bit of a divisive topic – there is a genuine friendship underneath it all. Data Intelligence has a lot of impromptu Pub Nights, and there’s always an open invitation to any folks outside of the immediate team circle – because while math and numbers may be everything, getting everyone together to relax and hang out is just as key.

Thanks for doing everything that you do, Data Intelligence team – you’re all superstars.

NUMERICAL FUN FACT When exam time rolls around, there is a spike in students beginning their days with Redbull – not too surprising.

However, did you

know that their goto pairing with their

beverage of choice is none other than hashbrowns? Gotta fuel those wings!

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NEW TEAMMATES Please help us send out a warm welcome to our new hires!

Razi Bokhari

Bill Hollingsworth

Razi has a backgroud in cloud setup, Java-based application architectures, and cloud security.

He loves being with his kids and golfing with friends.

POS Analyst Bill used to teach elementary Russian. Since living in Charlotte he has worked for Alltel, Family Dollar, and Wells Fargo. He really loves cooking and singing.

Larry Li

Pallavi Mohan

IT Security Auditor

QA Analyst Larry was lucky to have his first day at work be a team BBQ! He comes to CDL from the tech startup world. He previously worked at SnapPay a barcode payment system powered by Ali Group.

Digital Services Analyst She is Canadian but grew up in the States and recently moved back. She has a strong passion for animals and has a beloved dog!

Pallavi loves cooking and travling.

She plans to visit Antarctica next year.

Christopher Grey

Jocelyn Nolley

Technical Analyst Priviously he was a Support Manager in the computer and mobile electronics space.

Christopher loves traveling, grilling, and checking out the newest breweries.

Technology Delivery Manager Prior to CDL, I was a project manager at Compass (STG) for almost eleven years. I am a New Yorker by birth and a Charlottean by design. Pitmaster, Fashionista, Music-lover and Carolina-mom.

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Cat Bonser

Dan Kim

Technology Delivery Manager She joins the CDL team as a TDM after 5 years in Eurest ops. She loves music, skiing, and Martial Arts. She lived in Sydney, Australia for 14 years and thinks everyone should visit there at least once!

Mobile Developer

Maurice Neal

Network Analyst A local, born and raised in Charlotte, Maurice has 3 kids under 5. Maurice once was an amateur golfer, and still tries to get out on the green when time allows.

Lyle Spencer

Technology Delivery Manager Lyle has a long history working with POS vendors, and lots of experience in the food industry.

Lyle and his family are involved in Scouting and he's even part of a Scouting leadership role.

Dan has been working as an Android developer for 5 years. He loves walking his two shih tzu dogs, and watching his favorite football team – Manchester United.

Alaric Tucker POS Configuration Specialist Alaric is new to CDL but he’s no stranger to the adrenaline-filled path of biking. He’s “that guy” that’s cruising even in the most inclement weather.

Puskal Pant Data Analyst Intern A natural public speaker and a lover of all things data and numbers. When not working, Puskal is probably traveling, and meeting new people.

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