The Playbook

We like to think about things starting with WHY, looking first at value. Then we think of HOW—our approach and practices.

We thought it would only be appropriate to present this book in the same way.

Vision & Mission

Cultural Values

Leadership Tenets

Everything starts with our Vision and Mission— they are at the very core of why we do what we do.

Vision.

Our Vision is a short aspirational message that shows the wider impact we’d like to have on the world, and builds a framework for all of our actions.

Mission.

Our Mission describes our company’s core purpose, focus, and goals. It describes what we do and our objectives.