Built for the Manufacturing Floow by Compass Creative Studio

Manufacturing Floor BUILT FOR THE

LOCAL PARTNERSHIPS

Eurest proposes a dynamic and engaging foodservice program that blends culinary creativity, local partnerships and immersive activations. From scavenger hunts and tastings to vendor-supported raffles and themed pop-ups, our surprise and delight events create buzz and build anticipation – turning everyday dining into a celebration of community, flavor and innovation.

Do More Outside

Food Fleet taps into a national network of food and beverage vendors to deliver curated food truck experiences. Whether for one-off events or recurring popups, we tailor offerings to your space, budget and audience –BBQ, tacos, global street eats and more.

Foodworks

Foodworks brings the buzz with vibrant local restaurant partnerships. From rotating food trucks to themed pop-ups, Foodworks transforms dining into a cultural experience. Our ALIST program connects you with celebrity chefs for demos and tastings, while GREEN promotes plant-forward menus aligned with Eurest’s sustainability goals.

Chef’s Table

The Chef’s Table offers exhibition-style cooking in hightraffic areas. Chefs prepare signature dishes live, creating a sense of theater and exclusivity. This format supports monthly promotions, associate-led recipes from home and limitedtime offerings that drive engagement and repeat visits.

Activations

As Polaris has experienced in the Minneapolis-area cafes, our marketing and culinary teams create activations to keep employees excited and engaged. A calendar of activations proposed for both the manufacturing and corporate locations can be found on the next page.

MARKETING STRATEGY

THE MARKETING PLAN

We build our overall business strategy around a process that includes six key dimensions. When we are able to see the Roseau and Huntsville cafes, we will tailor our plans to each location.

Understanding the Guest

Each marketing plan we develop begins with learning about our guests’ lifestyles, routines and priorities within and beyond the food and service categories. Blending this research with emerging consumer trends, culinary innovations and industry insights informs a customized approach for each client.

Creating Experiences

After identifying the core offerings, we look at concepts, promotions and campaigns that will complement these services. Promotions, product introductions and marketing campaigns are released frequently and added to menus throughout the year for variety.

The success of any marketing plan is built around communications – for our guests and our clients. We have numerous channels in place to ensure we’re maximizing our communication opportunities. 1 2

3 5 6 4

Communications

Retail Approach

Our marketplaces are entrepreneurial retail businesses and our directors, managers and chefs act as owner-operators. Eurest marketing plans include merchandising and product positioning tactics. We identify opportunities for upselling, suggestive selling and ways to reach nonusers and infrequent marketplace patrons.

Measuring Success

Continuously evaluating the results of our marketing efforts is vital for effective campaigns. This process ensures we are creating measurable impact and enables us to proactively identify potential areas of concern and to stay ahead of any developing opportunities.

Revisit and Refresh

The final dimension of our marketing process reflects on the overall results and impact. Here we evaluate and analyze successes and opportunities to improve the next plan. We also review metrics, satisfaction and any other variables that affected the marketplace.

CREATING EXPERIENCES

We know the importance of keeping our menus enticing year-round with the right promotions at the right times. To continue building guest satisfaction and loyalty, we provide a portfolio of promotions and campaigns that can be easily introduced within marketplace environments to maintain freshness and deliver unique products and services.

Promotions and Campaigns

Seasonal campaigns are an integral component of our strategy. We deliver tailored promotions with perfect timing by keeping our offerings regularly updated and refreshed.

These efforts are guided by a variety of objectives and will focus on: engagement events, promotional events, food celebrations and limited-time offers, value and appreciation, grand opening and refresh communication, and well-being and sustainability promotions.

Scan or click the QR code to learn more.

MICROMARKETS &VENDING EXECUTIVE SUMMARY

• Pricing locked for 1-year

• Brand new micro-markets or latest model vending

• Choice Plus healthy items available at all times

• Upgrade to beacon technology, allowing check-out on smart phone app in addition to Kiosk on markets

• Canteen Connect App for nutritional info, refunds, service calls, feedback, and other services

• Ongoing promotions and specials

• Live SKU tracking with all data provided during the monthly/ quarterly business reviews

• 24/7, 365 live phone answering

• Smart Tech service call tracking

• Smart Service to ensure full markets and vending

• Night/weekend service available

Product Pricing

OUR FOOD

Product Variety

Keep your team and guests fueled all day long with the snacks, meals and drinks they love. With hundreds of options to choose from, there’s something to satisfy every craving. Kick off the morning with a ready-to-drink coffee and a breakfast bar, then recharge in the afternoon with your go-to salty or sweet snacks.

Do you have dietary preferences? No problem. We offer a variety of glutenfree, non-GMO, organic, vegan and kosher options.

Healthy Choices

Our wellness nutrition program, Choice Plus, was designed by our team of registered dietitians and culinary experts to arm our consumers with the power of information. We curated a list of products that meet criteria supported by the latest nutrition and consumer research.

• Product placement designed to encourage mindful selections

• Clear, inviting visuals that guide healthier choices

• Support employee well-being through better nutrition

Beverage Options

• We have specific criteria for beverages based on sugar/ sweetener content and nutritional value.

Snack Options

• Fewer than 250 calories

• Zero grams of trans fat

• Fewer than 3 grams saturated fat

• Fewer than 230 milligrams of sodium

• Fewer than 20 grams of sugar

FRESH & READY FOOD GROUP

For over 25 years, our commissary has been delivering high-quality, grab-and-go meals –including sandwiches, salads, wraps, entrees, boxed lunches and more – to our clients. As part of Compass Group’s commissary network, we prepare fresh, prepackaged meals in a USDA- and FDA-inspected facility.

At Fresh & Ready Food Group, we are committed to using fresh, high-quality ingredients to craft flavorful, ready-made meals that are both nutritious and convenient. Every item is securely packaged in tamperproof packaging, ensuring safety and freshness.

Sample offerings

Breakfast – Steak, egg and cheese wrap; and turkey sausage and egg English muffin.

Salads – Bacon, blue cheese and cranberry spinach salad; Caesar salad; and chicken penne pesto salad.

Sandwiches – Caprese mozzarella, Black Forest ham on marble rye with Swiss; Buffalo chicken multigrain wrap; and roasted turkey and applewood bacon.

Fresh Food

• Fewer than 400 calories

• Zero grams of trans fat

• Fewer than 5 grams saturated fat

• Fewer than 600 milligrams of sodium

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Bacon, Egg and Cheese Biscuit

Vegetable Wrap

Big Boy Cuban

Sausage, Egg and Cheese Croissant

Ham, Turkey and Cheese Wrap

Grapes and Cheese

Chocolate Pudding

MARKET SOLUTIONS

Large Market

The full-build market solution is perfect for larger locations or facilities with multiple shifts and high traffic. The large market offers more than 325 items, including single-serve packaged snacks and beverages, fresh food made in our USDA-certified commissaries, frozen meals, an optional coffee offering and a touchless self-checkout kiosk (requires a dedicated internet connection).

Medium Market

This scaled-down version of our large market offers 225-275 items, including single-serve packaged snacks and beverages, optional frozen meals, fresh food made in our USDA-certified commissaries and either a touchless self-checkout kiosk or a mobile scan-and-go payment option.

VENDING SOLUTIONS

From traditional machines to the latest AI-powered robot vendors, our equipment options will make your vending solution simple, accessible and adaptable to the unique needs of your guests.

Canteen Connect

We make it easy to get in touch. Our vending machines feature a Connect label, allowing customers to connect directly to our app to access nutritional information, request service or a refund, and provide valuable feedback on the products and services offered. The Connect system lets us build reports and share insights tailored to your needs, continually identifying opportunities for improvement.

CANTEEN TECHNOLOGY SOLUTIONS

Smart Service

Smart Service links our vending machines and markets to provide real-time sales data, enabling quicker, better-informed stocking decisions. The benefits to The University of North Carolina at Chapel Hill are twofold: anticipating customer needs and reducing environmental impact through efficient resource use.

Smart Tech

Smart Tech is the advanced technology behind Canteen’s customer and field service.

This service solution is designed to ensure equipment maintenance and remedies occur promptly, with minimal impact.

Smart Tech allows Canteen to foresee customer needs and respond to inquiries in real time with companywide transparency. From the account manager to the field service technician, everyone is informed about what is happening in each case.

Using AI-assisted scheduling, Smart Tech ensures the right person is assigned to the right job at the right time, enabling more efficient resource deployment, resulting in improved break rooms and reduced environmental impact.

MAXIS

Maxis is a smart, AI-powered platform that helps optimize your product mix, predict sales, and ensure items are placed and priced effectively.

Key Capabilities

• Dynamic Product Selection: Replaces underperforming items, rotates seasonal products, and optimizes assortments to drive engagement.

• Compliance Management: Maintains alignment with client and supplier agreements.

• Space Mapping: Recommends smarter product layouts and right-sized markets.

• Market Data Insights: Leverages third-party data to identify new product opportunities.

• Smart Pricing: Uses performance and market data to refine pricing strategies.

Available for Apple and Android, Connect & Pay® makes shopping simple. Enhance your experience by scanning items and checking out with your smartphone (where available).

• Earn points for cashback, promotions, discounts and seasonal offers.

• Redeem points anytime, with unused points automatically converting to the highest value each quarter.

Program can be customized to include:

• Double points for better-for-you items

• Daily meal stipends

SAMPLE COFFEE BREAK ROOM SOLUTIONS

Canteen offers access to a comprehensive range of equipment. Our services are selfperformed, ensuring operations continue seamlessly and efficiently. Below are just some of the machines we utilize to enhance break rooms for our partners.