Media Kit 2023

2023 Media Kit Community News Service LLC Est. 2001

Mercer County’s #1 hyperlocal news source

coMMunitY nEWs sErvicE coMMittEd to coMMunitY

hoPeweLL exPreSS 10,000 circ

Since our founding in 2001, we have been committed to the communities we serve.

We want to do more than just report on the news. Our mission is to keep communities connected. Our publications and digital platforms connect businesses with their customers, organizations with their members and neighbors with one another. We are the source that our readers turn to when they want to know what’s going on in their communities.

PriNCetoN eCho 3,000 circ

PriNCetoN

hoPeweLL

wwP NewS 11,000 circ

LawreNCe Gazette

Our communities are based in Mercer County, NJ which constitutes the Trenton– Princeton metropolitan statistical area. With a thriving economy, robust commercial activity, a rich cultural scene, and an ideal geographic location between Philadelphia and New York City, Mercer County is a great place to do business.

weSt wiNDSor

LawreNCe

15,000 circ

ewiNG

ewiNG obServer 18,000 circ

The US News ranks Mercer County as the #5 best place in the USA to live for quality of life. As of 2020, Mercer County, had a population of 368k people with a median age of 38.7 and a median household income of $87,662. With an educated, wealthy and diverse population, Mercer County is where you should be advertising.

robbiNSviLLe

treNtoN

DowNtowNer 3,000 circ

borDeNtowN CurreNt 9,000 circ

We publish US1, a regional, weekly publication, and nine monthly hyperlocal newspapers. Full of color and beautifully designed, our publications cover the news and information that our communities want. They attract a broad and loyal readership. Whether you are looking to reach a specific town, a group of towns or the entire area, our newspapers are one of the most cost-effective ways to reach your target audience.

8,000 circ

haMiLtoN

haMiLtoN PoSt

borDeNtowN

in print

robbiNSviLLe aDvaNCe

40,000 circ

uS1

20,000 circ (monthly)

We provide hyper local info: • News & politics • Dining, arts & entertainment

onlinE

• School & education

In addition to our print publications, we also offer two engaging and well trafficked web sites - communitynews.org and princetoninfo.com. Our sites attract over 600,000 unique, local users per year.

• Local sports • Real estate & development • Public safety

digital

• Health & wellness

We also offer our advertising partners advice on and access to digital advertising options - including email marketing, programmatic advertising, local SEO and web design. Visit community.digital for more info.

• Home & garden

Community News Service | 2023 Media Kit

-2-

sales@communitynews.org | communitynews.org | (609) 396-1511

our coMMunitY papErs Total Circulation = 111,000 copies per month | USPS Mail = 104,000 copies | Demand Distribution = 7,000 copies Our Community Papers are the hyperlocal resource for each of the seven communities we serve. We mail each community newspaper via the USPS using saturation mail in order to reach every resident and business!

Publications

TOTAL MONTHLY DISTRIBUTION

TOTAL POPULATION

MEDIAN AGE

MEDIAN HOUSEHOLD INCOME

HOME OWNERSHIP

MEDIAN HOME VALUE

EDUCATION: BACHELOR OR HIGHER

HAMILTON POST

40,000

91,605

44.1

50%

$92,605

71%

$280,600

41.3%

EWING OBSERVER

18,000

36,150

37.9

51%

$74,795

68%

$227,600

41.0%

HOPEWELL EXPRESS

10,000

22,377

43.7

50%

$136,004

85%

$461,197

66.5%

ROBBINSVILLE ADVANCE

8,000

14,518

41.2

53%

$151,938

86%

$416,600

65.1%

BORDENTOWN CURRENT

9,000

16,672

41.5

53%

$92,386

70%

$282,321

41.3%

LAWRENCE GAZETTE

15,000

32,551

40.5

52%

$110,215

69%

$340,700

57.7%

WWP NEWS

11,000

51,002

39.4

50%

$144,541

60%

$586,558

80.9%

% FEMALE

Data Sources: Census reporter (censusreporter.org)

Hamilton Post Advance Robbinsville

Ex press

Current

Hopewell

Bordentown

Community News Service | 2023 Media Kit

-3-

sales@communitynews.org | communitynews.org | (609) 396-1511

our MEtro papErs Total Circulation = 26,000 copies per month via demand distribution throughout the Greater Mercer County area Copies are available at high-traffic locations throughout the region as well as our extensive network of newspaper boxes.

Our Metro group of papers includes US1, the Princeton Echo, and the Trenton Downtowner. US1 was first published in 1984 and is the source for business and entertainment news in Central New Jersey. US1 joined the CNS family of publications in 2012.

All of the Metro Papers are focused on arts, entertainment, business, and redevelopment.

Publications

TOTAL DISTRIBUTION

TOTAL POPULATION

MEDIAN AGE

% FEMALE

MEDIAN HOUSEHOLD INCOME

HOME OWNERSHIP

MEDIAN HOME VALUE

EDUCATION: BACHELOR OR HIGHER

US 1

5,000 weekly

385,898

39.8

51%

$87,662

63%

$311,900

45.9%

PRINCETON ECHO

3,000 monthly

31,161

31.8

50%

$146,127

56%

$872,400

84.5%

TRENTON DOWNTOWNER

3,000 monthly

90,458

38.3

48%

$41,715

41%

$95,400

17.5%

Data Sources: Census reporter (censusreporter.org)

DOWNTOWNER

Community News Service | 2023 Media Kit

-4-

sales@communitynews.org | communitynews.org | (609) 396-1511

our Regional section-SIX09

SIX09

SIX09 ARts > food > CultuRe

Total Circulation = 117,000 copies USPS Mail = 104,000 copies Demand Distribution = 13,000 copies

thesix09.com | MARCH 2021

Garden State golden boy Chris Gethard talks about his newest project—an ode to New Jersey. Page 4.

Six09 is a regional section that is inserted in the center of all 9 of our monthly publications. It gives advertisers a cost-effective way to reach all of our suburban audiences with one placement.

With full mail saturation in 7 of our papers and extensive bulk distribution at high-traffic locations, Six09 offers the biggest reach of any publication in the Greater Mercer County area.

Six09 Buy (9 community newspapers) Contract

Open

Full

$3,661

$5,464

1/2

$1,995

1/3

Six09 Regional Buy (9 community papers + US1) Contract

Open

Full

$4,557

$6,792

$2,977

1/2

$2,480

$3,700

$1,388

$2,071

1/3

$1,732

$2,589

1/4

$1,079

$1,610

1/4

$1,369

$2,041

1/6

$781

$1,165

1/6

$1,017

$1,521

1/8

$626

$935

1/8

$798

$1,193

30% multi paper discount included

Current rates as of January 1, 2023.

Pre-payment is required for all initial ad placements. Contracted advertising will be billed and due upon receipt, provided credit has been established. No ad will be published if a previous invoice remains unpaid.

Community News Service | 2023 Media Kit

-5-

sales@communitynews.org | communitynews.org | (609) 396-1511

our digital MarKEting sErvicEs Community News Service offers a full range of digital products to help you achieve your goals COMMUNITYNEWS.ORG

PRINCETONINFO.COM The Mercer County Area’s LOCAL ONLINE NEWS SOURCES — Having served our area for 20+ years, we are the #1 trusted, local news source for area residents.

In addition to our print publications, we publish all of our news and more online. Our well-designed websites offer residents, workers, and visitors the most up-to-date event listings.

EMAIL MARKETING Securely deliver your message to specific consumers using hundreds of targeting options via a dedicated email blast.

Community News Service | 2023 Media Kit

AFFORDABLE WEBSITE DESIGN & HOSTING Look professional, build credibility, and reach more local customers with a beautiful new website.

-6-

OTHER DIGITAL SERVICES * Programmatic Display * Search Engine Marketing * Local SEO * Native Advertising * Geo Fencing & Device ID * Creative Services Visit community.digital for more info. sales@communitynews.org | communitynews.org | (609) 396-1511

Our Special sections US1 Special Sections

Monthly Special Sections

January 11th

Winter Wellness

January 1st

Winter Wellness

January 25th

Early Bird Summer Camps

February 1st

Early Bird Summer Camps

February 15th

Women in Business

March 1st

Summer Camps

March 1st

Summer Camps

April 1st

House & Home

March 29th

Doctors Day

May 1st

Women’s Health

April 5th

House & Home (Improvements)

June 1st

Fairs & Festivals (Summer Guide)

April 26th

Women’s Health

July 1st

Health & Fitness

May 3rd

Spring Dining

September 1st

Back to School

May 31st

Fairs & Festivals (Summer Guide)

October 1st

Preventative Healthcare

June 28th

Health & Fitness

November 1st

Senior Living

July 19th

Farm to Fork

December 1st

Seasons Greeting Holiday

July 26th

Summer Fiction

August 23rd

Back to School (regional)

August 30th

Back to School

September 6

Fall Arts Preview

September 27th

Preventative Healthcare

October 4th

Harvest Dining

October 18th

House & Home

November 1st

Senior Living

November 29th

Seasons Greeting Holiday

December 20th

Helping Hands

th

Community News Service | 2023 Media Kit

PT © SE Passage Theater’s Brishen Miller on theater and community, page 6; Judith Brodsky and other regional artists in ‘Reemergence’ at NJSM, 20.

EM BE

2

R 7, 202

609-452-7000 • PrincetonInfo.com

FALL ARTS PREVIEW

SIX09 Arts > food > culture

thesix09.com | MArch 2022

Get Lucky

U.S. 1 CONSULTS ITS CRYSTAL BALL TO HIGHLIGHT THE BEST IN THEATER, DANCE, ART, MUSIC, AND FILM THIS FALL. PAGE 6.

PICTURED: AILEY II, COMING TO THE STATE THEATER THIS NOVEMBER. PHOTO BY NIR ARIELI.

Dream Home and Dream Vacation?

It’s possible with a First Bank Home Equity Line of Credit or Home Equity Loan!

scan me with your phone camera!

Contact your local First Bank branch or visit firstbanknj.com/HEinquiry for details!

firstbanknj.com

877-821-2265

-7-

St. Patrick’s Day fun for all ages, page 2.

Summer camps for all interests, page 8.

A Facebook group is doing its part to keep restaurants going through tough times, page 6.

Mercer County Branches: Hamilton | Ewing | Lawrenceville | Pennington

sales@communitynews.org | communitynews.org | (609) 396-1511

our Print Advertising rates Open Rates

US1

Princeton Echo

Lawrence Gazette

Hopewell Express

Full

$1,336

$371

$1,610

$1,127

1/2

$724

$241

$862

1/3

$514

$185

1/4

$434

1/6 1/8

Ewing Observer

Trenton Downtowner

Hamilton Post

Robbinsville Bordentown Advance Current

WWP News

$1,610

$371

$2,094

$1,127

$1,127

$1,610

$621

$862

$241

$1,104

$621

$621

$862

$593

$432

$593

$185

$754

$432

$432

$593

$147

$459

$339

$459

$147

$580

$339

$339

$459

$353

$129

$326

$245

$326

$129

$406

$245

$245

$326

$256

$110

$258

$197

$258

$110

$318

$197

$197

$258

12x Contracted Rate Per Month Rates

US1

Princeton Echo

Lawrence Gazette

Hopewell Express

Ewing Observer

Trenton Downtowner

Hamilton Post

Robbinsville Bordentown Advance Current

WWP News

Full

$895

$249

$1,079

$755

$1,079

$249

$1,403

$755

$755

$1,079

1/2

$485

$161

$578

$416

$578

$161

$740

$416

$416

$578

1/3

$345

$124

$397

$289

$397

$124

$505

$289

$289

$397

1/4

$291

$99

$308

$227

$308

$99

$389

$227

$227

$308

1/6

$237

$86

$218

$164

$218

$86

$272

$164

$164

$218

1/8

$172

$74

$173

$132

$173

$74

$213

$132

$132

$173

AYS

n/a

$69

$69

$69

$69

$69

$69

$69

$69

$69

• Cover Ad costs = $250 per insertion (no additional discount for 9 paper buy) Multi pub discount: 5% for the first, 10% after (max 10%) • Prices are per insertion • Published at the beginning of the month. See schedule for exact release dates.

Color Per Publication *Color optional Full: $200 1/2: $100 1/3: $75 1/4-1/6: $50 1/8: $25

Pre-payment is required for all initial ad placements. Contracted advertising will be billed and due upon receipt, provided credit has been established. No ad will be published if a previous invoice remains unpaid.

Current rates as of January 1, 2023.

Community News Service | 2023 Media Kit

-8-

sales@communitynews.org | communitynews.org | (609) 396-1511

our print advErtising spEciFications Monthly Dimensions (Width x Height)

1/2 v

FuLL PaGe

1/3 v

1/2 h

1/4

1/3 h

Full 9.375”x 10.375”

1/2 v 4.625” x 10.375” 1/2 h 9.375” x 5.125”

1/3 v 4.625” x 6.875” 1/3 h 9.375” x 3.375”

1/4 4.625” x 5.125”

1/6 h

1/6 r

1/6 h 4.625” x 3.375” 1/6 r 3.0” x 5.125”

1/8 h

1/8 v

1 1/12 /12 r

1/8 h 4.625” x 2.5” 1/8 v 2.25” x 5.125”

aYS

1/12 2.25” x 3.375” 1/12 r 1.5” x 5.125”

Cover

aYS 2.25” x 1.875” Cover 2.75” x 1.5”

US1 Weekly Dimensions (Width x Height)

1/4 v 1/4 box

1/16

1/3 v

FuLL PaGe 1/8 v 1/2

1/6 v

Jr. FuLL 1/3 h

Full 10.25”x 15.65”

Community News Service | 2023 Media Kit

1/4 v 5.0” x 7.75” 1/4 b 6.0” x 6.67” 1/2 10.25” x 7.75”

Jr. Full 8.0”x 10.00”

1/3 h 10.25” x 5.5” 1/3 v 6.0” x 10.0”

-9-

1/6 h

1/6 h 6.0” x 5.0” 1/6 v 4.0” x 7.75”

1/8 h

1/16 4.0” x 2.5” 1/8 v 4.0” x 5.0” 1/8 h 6.0” x 3.34”

sales@communitynews.org | communitynews.org | (609) 396-1511

Hamilton Post DOWNTOWNER ECHO

Advance Robbinsvill e

Community News Service LLC | Media Kit 2023 sales@communitynews.org | 609-396-1511 | communitynews.org