EVENT COMMUNITY PLATFORMs

PRACTICAL BENEFITS OF USING AN EVENT COMMUNITY PLATFORM

The ability for community managers to grow and maintain their online communities is largely affected by the technology they use.

You’ve likely used social media platforms like Facebook or learning management systems (LMS) as a home for your online community.

However, LMS lack networking and engagement features, while social media platforms blur the lines between community members’ personal and professional lives. So, what is the best platform for your online community?

Some event platforms can be used to host your community events and serve as your year-round community platform. These all-in-one event platforms provide many benefits for community managers and have all the features you need to keep member engagement high throughout the year.

To help inspire your community-building strategy, read on to see the eight key benefits of using event technology to keep your members engaged year-round.

1) BUILD CONNECTIONS WITH EVENTS & MEETINGS

Event platforms offer you the ability to keep members engaged in between your in-person events with virtual meetings, webinars, and networking sessions. Organize meetups and training sessions on an ongoing basis with the help of invitations for select member groups, built-in networking and engagement tools, DIY live streaming, and offer an on-demand content library for members to access in their own time.

2) KEEP THE LINES OF COMMUNICATION OPEN FOR ATTENDEES

The best event community platforms function as your own private social network. They allow community members to make new connections while you maintain complete control of your branding and community standards. In between events, members can use the event platform to engage in conversations using group discussions, private chat, 1:1 video meetings and interactive breakout rooms.

3) INCREASE BRAND AWARENESS WITH PLATFORM CUSTOMIZATION

For recurring community events, it’s crucial to drive brand awareness wherever possible. A strong brand will keep attendees coming back to a tight-knit community of supporters, who in turn become brand ambassadors. In contrast to platforms like Facebook or LinkedIn, the best event platforms let you customize your entire online space, from the color theme to background images. This helps build loyalty for your association, corporation, or not-forprofit organization.

4) GROW YOUR SPONSORSHIP REVENUE

In a year-round event community, you can offer sponsors ongoing access to your members. In addition to sponsored ads, notifications, and virtual exhibitor booths, create an evergreen video content library to offer sponsors additional opportunities to share their brand messaging. Do sponsors need inspiration on what’s possible? Let them browse your event community platform, and they’ll have firsthand evidence of how effective it can be for driving brand awareness.

5) TRACK ENGAGEMENT FOR BETTER ROI REPORTING AND MARKET SEGMENTATION

EventMobi’s event platform has a robust analytics dashboard that allows you track your members’ interests, engagement, and actions. As you extend access to your event platform, you will be able to learn more and more about your audience’s interests and behaviors over time. This data will demonstrate the success of your event community to sponsors and internal stakeholders, and help you define member preferences for future sponsorships.

6) STRENGTHENING YOUR MESSAGING & MARKETING STRATEGY

Your event community platform can double as a marketing channel. Regular updates and reminders will not only build buzz around your events program, but will also strengthen your organization’s overall marketing strategy. Leading up to a flagship event, try producing and promoting live stream and video content that helps to create excitement and build anticipation for the main attraction. Run webinars featuring upcoming speakers, or offer members a series of pre-recorded interviews with high-profile attendees.

7) PROVIDE EASY ACCESS TO COMMUNITY RESOURCES & RESEARCH

Event communities connect like-minded people, providing opportunities for moments of inspiration that encourage members to engage and commit. In the process, event community members deliver added value back to fellow attendees, event sponsors and partners, and the event organizers. Centered around a library of evergreen video content, your event community platform can become a hub for community resources, knowledge sharing, and collaboration.

8) OFFER MORE OPPORTUNITIES FOR PROFESSIONAL DEVELOPMENT

Your event platform can incorporate many of the benefits that come with a learning management system. It can be used to host webinars, interactive workshops and training modules. With the help of analytics, you can even track how long each attendee watched live stream and video sessions. This kind of hard data is invaluable when it comes time to award CE credits to your community members.

The technology you use can either enhance or hinder your community engagement efforts. Therefore it is critical to use a technology that is well built to serve your goals. The EventMobi Event Platform offers a complete range of networking, engagement, live stream and video features, making it the perfect environment for your online event community. Interested in learning more?

ABOUT EVENTMOBI

EventMobi makes it easy for event organizers to plan, promote, monetize and deliver engaging in-person, virtual & hybrid event experiences. From Event Websites and Registration, to an awardwinning mobile Event App, Virtual & Hybrid Event Platform, and a complete range of support and production services, EventMobi’s Event Management Platform has been trusted by planners since 2009 at 27,000+ global events.