Buy Recycled

Australia’s waste challenges continue to grow. Now, more than ever, it’s time to Step Up and support solutions which move us towards a circular economy – where everything is a resource, and there is no such thing as waste. Aimed at consumers to raise awareness, drive demand for recycled content and compel brand owners to take action, Clean Up Australia has created the BUY RECYCLED Collection to showcase Recycled Content Products and products with recycled packaging. Collections within the on-line platform direct consumers to showcased products and packaging made from recycled content, extending the life of resources we have already used and reducing the need to extract new ones from our precious planet. In 2021, in partnership with Unilever, we extended the concept into retail spaces, partnering to promote uptake of on-shelf product available through Coles stores. Customers embraced the campaign’s call to action, stocking up on key laundry and personal items that were packaged in recycled content containers, demonstrating that Australians are keen for manufacturers to follow Unilever’s lead and invest in more sustainable packaging.