The Western Sydney Travel and Tourism Expo (WSTTE) is an annual, multi-day event designed to position Western Sydney as a world-class travel destination while simultaneously opening its audiences to the best of regional, national and international tourism.
WSTTE is a face-to-face experience that connects people with places, attractions, ideas and each other. Born from a recognition that Western Sydney; home to more than 2.5 million people, a leader in multi-cultural representation and home to Australia’s newest international airport
The WSTTE is also platform for advocacy, commerce, education and inspiration - the place where government, industry and community come together to explore themes he future of one of Australia’s most dynamic and fast-growing regions.
With the opening of the Western Sydney International Airport (WSI) and billions of dollars flowing into infrastructure, tourism and lifestyle development, Western Sydney is rapidly becoming one of Australia’s most exciting economic and consumer markets.
The WSTTE is the region’s flagship travel and tourism event - created to connect brands, destinations and experiences with one of the nation’s fastest-growing and most diverse populations.
Why a travel expo in Western Sydney?
The numbers tell the powerful story:
• 2.73 million residents, around one-third of NSW’s population.
• 2.3 million domestic overnight visitors annually.
• 6.5 million visitor nights generating $1.5B in expenditure.
• 539,500 international visitors in 2024.
• 29% of NSW businesses are based in Western Sydney.
• More than $1B invested into airport and surrounding infrastructure.
Western Sydney is young, multicultural, ambitious and highly engaged with travel, experiences, technology and lifestyle opportunities.
A market that’s ready to explore
People in Western Sydney are looking to explore travel and lifestyle options both within the region and to travel outside it.
Western Sydney represents one of Australia’s most valuable consumer audiences:
• Median age of just 34
• More than 180 cultural backgrounds represented.
• Strong demand for travel, wellness, recreation, dining and lifestyle experiences.
• A fast-growing population with increasing spending power.
This is a market eager to discover new destinations, products and experiences.
The Western Sydney Airport Influence
Airports resonate; especially a new one located in a dynamic multi-cultural region. The opening of Western Sydney International Airport (WSI) is transforming the region into a global gateway. The airport and surrounding Aerotropolis are expected to generate:
• 16,000+ jobs by 2033.
• Up to 69,000 jobs by 2055.
• Millions of additional passenger movements.
• Major growth across tourism, hospitality, retail and events.
WSTTE is designed to leverage the momentum and aura of WSI, placing exhibitors and sponsors at the centre of one of Australia’s biggest growth stories.
Strategic aims
Showcase beyond borders.
Attractions outside Western Sydney gain direct access to engaged local audiences — a platform to promote, inspire and convert.
Build belief in Western Sydney.
Content and experiences crafted to shift perception, positioning Western Sydney as a compelling destination for domestic and international travelers.
Grow industry capability.
Education sessions, panels and peer-to-peer learning that strengthen businesses across the tourism ecosystem.
Amplify through media.
A national and regional media campaign that extends reach well beyond the event floor, driving sustained awareness and coverage.
Strategic partnerships & collaborations. The WSTTE is built on the principle that no single organisation can tell the full story of Western Sydney alone. Our collaboration framework brings together a broad ecosystem of partners.
Powered by trusted brands
The WSTTE is managed and produced by WEXPO and Community Broadcast Network (CBN).
WEXPO has been delivering major events across Western Sydney since 2020 at venues that include Sydney Showground, Novotel Hotels and Blacktown Workers Club. These events have attracted more than 4000 people.
CBN is a media business that publishes six influential newspapers across Western Sydney and the Central Coast. CBN is also the publishing partner for Moments by Travluxe travel magazine Women In Small Business magazine. CBN sponsors 17 business awards programs.
Key features
• Bookings and appointments via the WEXPO system.
• Scheduled vendor meetings through WEXPO. com.au.
• Major giveaways and promotions.
• Western Sydney Traveltopia membership and social events.
• Breakout rooms and information sessions.
The venue – one of the region’s best
Breathtakingly beautiful and technically brilliant, the Coliseum Theatre, has been designed with the patron, performer and producer in mind. Featuring striking architecture and exquisite interiors, the multi-mode Coliseum Theatre is the first of its kind in the rapidly growing region of Greater Western Sydney.
Located within the exciting dining, health, accommodation and entertainment destination of West HQ, and 5 minutes from the apex of the M7 and M4, the Coliseum Theatre is wellpositioned to welcome expo goers from Sydney and beyond.
The WSTTE will be held on the ground floor of the Coliseum Theatre.
Expected audience
Projected attendance: 3000+
Key visitor segments include:
• Families
• Young professionals
• Multicultural communities
• Seniors and retirees
• Frequent travelers
• Students and emerging professionals
• Lifestyle-focused consumers
• Business and tourism stakeholders
Industry
panels and
workshop ideas
• The Aerotropolis opportunity.
• Smart travel and AI.
• Domestic and international tourism trends.
• Business travel insights.
• The future night-time economy.
• Destination marketing and consumer behavior.
FOR EXHIBITORS
WSTTE gives brands the opportunity to:
• Connect directly with engaged consumers.
• Build awareness in a booming growth region.
• Capitalise on the Aerotropolis momentum
• Generate leads, bookings and partnerships
• Align with innovation, optimism and growth
• Establish long-term presence in Western Sydney
The Visitor Experience
Visitors to the Western Sydney Travel & Tourism Expo (WSTTE) will experience an exciting showcase of destinations, attractions, travel ideas and lifestyle experiences from across Australia and around the world.
Designed as a vibrant and interactive event, the Expo brings together tourism operators, attractions, accommodation providers, cultural experiences, boutique escapes, food destinations and adventure brands and more.
Visitors will have the opportunity to discover new holiday destinations, explore exclusive travel deals, attend live presentations, enjoy cultural performances and connect directly with industry experts. The event celebrates the diversity, energy and global connections of Western Sydney while inspiring audiences to explore new experiences both locally and internationally.
Marketing and promotion
WSTTE will be supported by a major multiplatform campaign including:
• CBN newspapers and digital media.
• Travel and lifestyle media.
• Social media advertising campaigns.
• Media partnership with Travluxe Moments Magazine.
• Community and metropolitan media partnerships.
• Radio and influencer engagement.
• WEXPO digital promotion network.
Media partnership opportunities
The Expo offers media organisations bespoke partnership packages including naming rights, content integration, live broadcast access, hosted media tours and exclusive interview opportunities with government and industry leaders.
WSTTE mission
Create compelling face-to-face experiences that inspire visitors to explore and believe in Western Sydney and provide a premium marketplace where tourism operators, attractions and destinations can reach high-intent Western Sydney audiences.
Contacts
www.wexpo.com.au travelexpo@wexpo.com.au
ENGAGEMENT EXECUTIVE
Event overview
Venue:
The Coliseum, WEST HQ, Rooty Hill, Sydney, Australia.
When:
November 7–8, 2026 9am - 6pm
Format:
Two-days with 93 exhibitor stall places.
Parking and access: Free parking onsite.
Tony Chiefari 0412 258 650 | tony@wexpo.com.au
SALES
Sara Ang 0403 624 212 | sara@wexpo.com.au
EVENT MANAGEMENT
Chris Pennisi 0421 121 985 | events@wexpo.com.au
MEDIA AND PR
Michael Walls 0407 783 413 | michael@accessnews.com.au the wexpo the wexpo
