Western Sydney’s trusted regional news source
WSE | MEDIA KIT 2023 The annual Western Sydney Long Lunch at Commbank Stadium.
Western Sydney Express (WSE) is a regional media brand that attracts international readership for its coverage of the forces, people and networks that drive and shape Australia’s fastest growing region - Greater Western Sydney.
Innovative Publishing The Western Sydney Express (WSE) was previously published as Western Sydney Business Access and commenced operations in 2008 at Parramatta. For over 10 years the title covered primarily business activities of the region and sponsored many business chambers and business event. The brand evolved into a mainstream regional newspaper to meet the evolving nature of the region and the regional media industry while maintaining its traditional readership base. The Express is Western Sydney’s only regional media channel and is published in print and digital formats with the prime website attracting significant international readership.
Who reads the Express? Research into the reader patterns of WSE reveals the following: 52.6% men | 47.4% women Ages How they read 18 to 25 - 11% Mobile devices and laptops = 85% 26 to 35 - 19 % Desktop - 15% 36 to- 50 - 39% 51 to 60 - 20% 61+ - 12 %
Follow Us Website: www.westernsydneyexpress.au Facebook: www.facebook.com/ AccessNewsAustralia Twitter: www.twitter.com/ AccessNewsAus You Tube: www.youtube.com/ user/AccessNewsAustralia LinkedIn: www.linkedin.com/ company/access-news-australia
Access to 62,000 + followers.
12,000 + views PA
Page views at www.westernsydneyexpress.au average 20,000 + per month; mostly from mobile and desktop devices.
Access to 3,300 + followers.
Contact database exceeds 6,500.
12k reads, 500k impressions PA.
ABOUT WSE Produced locally, viewed globally We are a trusted source of information and for hundreds of thousands of decision makers, businesspeople and residents looking for insights into the people, projects, community and networks that shape their lifestyles and the region they live in. Published towards the middle of the month, newspapers are distributed monthly throughout the Western Sydney newsagent network plus business centre and networking groups.
Media kit | 2024
Digital editions: Can be viewed and downloaded anytime at www.issuu.com/accessnews.
Our partnerships WSE is proud of our many partnership relationships developed over years in the spirit of delivering sustainable mutual value and support. These include: Business chambers: Sydney Hills, Parramatta, Penrith Valley, Liverpool, Blacktown, Cumberland, Sydney Olympic Park Business Association. Business awards: Sydney Hills Local Business Awards Inner West Local Business Awards Fairfield Local Business Awards Liverpool Local Business Awards The Digital Media Awards
Media Partnerships: Western Sydney Academy of Sport. Regional Round Table. WEXPO Event Series. Salvation Army Red Shield Appeal. www.wecometoyou.au Community Support Awards Western Sydney Chamber Alliance. Contributors: Express contributors are leading business and social commentators. To submit a contribution, contact The Editor at info@accessnews.com.au For advertisers: We are always interested in exploring partnerships. For a discussion about how we might work together contact The Editor at info@accessnews.com.au Tell us your story: Your business and your people are important to us. If you have a story to share, then contact The Editor at info@accessnwes.com.au
SOME OF THE ORGANISATIONS WE WORK WITH
KEY CONTACTS
Why Western Sydney
Michael Walls - Editor and Publisher M: 0407 783 413 E: michael@accessnews.com.au
Linda Miller - Sales Management M: 0402 417 540 E: linda@accessnews.com.au
Rebecca Swaleh Accounts Management E: accounts@accessnews.com.au
Maree Daniels - Sales management M; 0450249 663 E: maree@accessnews.com.au
Julie Jackson - Sales Management M: 0427 993 654 E: julie@accessnews.com.au
The University of Western Sydney defines greater western Sydney as comprising 14 local government areas; namely located within Auburn, Bankstown, Blacktown, Blue Mountains, Camden, Campbelltown, Fairfield, Hawkesbury, Holroyd, Liverpool, Parramatta, Penrith, The Hills Shire and Wollondilly. Western Sydney is home to the world’s newest 24-hour international airport to be completed by 2026.
ADVERTISING RATES & SIZES
h NEWSPAPERS
Quarter page H 175 mm x W 125 mm
Full page 365 mm (height) x 250 mm (width) (NOTE: No bleeds)
h WEBSITE h SOCIAL h NEWSLETTERS
Half page H175 mm x W 250 mm
h VIDEO h EVENTS PRINT
Online / Social
Advertising Size
Price Per Individual Issue
Price Per Month for 3 or More Consecutive Issues
Price Per Month for 6 or More Consecutive Issues
Double Page Spread
$2,900
$2,500
$2,200
Full Page
$1950
$1760
$1540
Half Page
$1,100
$990
$770
Quarter Page
$660
$550
$440
Eighth Page
$330
$285
$220
Newsletter
$660
$550
$390
Specialist editorial features written by our editors starting at $330 Home page banner $165 per month or $110 per month for four months or more BUSINESS DIRECTORY Online and print directory listing: $88 per month. Social media post including advert creation: $66 per post
PRINT DEADLINES
VIDEO PRODUCTION
April 12, 2024. May 12, 2024. June 12, 2024. July 12, 2024. August 12, 2024. September 12, 2024. October 12, 2024. November 12, 2024. December 12, 2024.
The Express offers a full range of professional video services. See www.netwerx.tv
All editions published one week after deadline.
Terms and conditions: By signing this agreement form I agree to the above advertising commitment and to the payment conditions. Please note our terms of payment. Full and final balance is due within seven (7) days of publication of your advertisement. We offer a 4% discount if your advertisement is pre-paid in full within three days of the date of this order. Should full payment of your advertisement not be received by us within the seven (7) days of publication, we reserve the right to charge $95 administration fee and any costs incurred by us as a result of engaging debt collection services, if necessary.
WHAT PEOPLE SAY ABOUT US
“I can highly recommend WSE for business promotion and branding as the audience is perfectly positioned for this market. We have used WSE for our own requirements and client campaigns for many years now. Michael and his team are always ready to help get the best result for your advertising and promotion. Overall I believe the paper is a success as it is so relevant to the audience (businesses in the area of Western Sydney) for it to be effective” – Chris Hekeik. Managing Director, Mode Media. “Over the years, we’ve successfully utilised the WSE platforms to showcase various projects and initiatives being undertaken by our clients in Western Sydney. WSE and Netwerx TV have provided us with the opportunity to connect with local communities and decision-makers across the region.” – Richard Lenarduzzi, Group Director, Premier Communications Group. “At a time when there is so much happening in Western Sydney, WSE is the goto publication to stay up to date with the latest news. Michael and his team are committed to the region and take the time to understand the people, businesses and issues that make Western Sydney unique. WSE has been a part of the local landscape for many years and in the era of fake news remains a trusted source of information.” – Amanda Brisot, General Manager Western Sydney Business Connection. “WSE has been a long-standing supporter of the Parramatta Chamber of Commerce and has been an active media partner with our flagship event-Western Sydney Awards for Business Excellence (WSABE) for many years. WSE produced a fantastic souvenir edition for the WSABE finalists and winners at the gala evening. The supplement was exclusively produced and included images and stories on each of the winners. It was given to 500 guests that evening, as well as being featured in the following edition of WSE. The WSE souvenir edition has evolved into a high-value tradition for the WSABE program and is highly sought-after within our region.” – Romina Bousiman, Business Relationship Manager Parramatta Chamber of Commerce. “The WSE Round Tables are an important forum for business, social and Western SYDNEY specific issues. KPMG has participated over the last 4 years as the forum is unique in the issues raises and the attendees it attracts. The round tables are well run and consistently raise issues that surprise participants as it is the interaction between participants that brings issues to the fore.” – David Pring, Managing Partner KPMG Western Sydney.
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