Travel Well With Emma (TWWE) is a boutique travel supplement that reaches a readership of more than 140,000 people per month across five leading media brands located in Greater Western Sydney and the NSW Central Coast.
TWWE is published in print and digital formats and archived for permanent viewing across the five brands. Emma also appears on radio for her monthly radio segment on Alive 905 FM in Western Sydney.
TWWE seeks to provide readers with access to a well-rounded array of inspirational travel or adventure related content, and experiences, local and afar. We aim to encourage and support an adventurous spirit, enhance travel experiences and help our reader make informed decisions.
TWWE is published in these popular Western Sydney newspapers and digital channels . . .
EMMA WILSON
Managing Travel Editor & Podcaster
YOU DON’T CHOOSE YOUR PASSION . . . YOUR PASSION CHOOSES YOU
Emma is an Australian Managing Travel Editor with a background of content creating, editing and language teaching.
Emma is well connected within the Australian travel industry and is a co-host of popular snow travel podcast, Loving The Snowlife series, which helps families get ready for their next snow trip.
CONNECTED & ACCESSIBLE TRAVEL
She has a deep passion for travel and a background in Asian cultures and education, which helps her be considerate and aware that different travellers have very different requirements, and her priority is to always educate these needs to the audience.
KEY SUBJECTS
AREAS INCLUDE (BUT ARE NOT LIMITED TO) . . .
Dining and Restaurants : Recommendations for exceptional dining experiences and must-visit restaurants in various destinations.
Fun Stuff to Do : Exciting activities and attractions to enjoy during your travels or just around the place.
Quick Getaways : Ideas for short, refreshing trips that provide a quick escape from the daily grind.
Lifestyle and Self-Care : Tips on maintaining a healthy lifestyle while traveling, including wellness routines and self-care practices.
Travelling with Young Families : Tips and strategies for making air travel with children smooth and enjoyable.
Special Needs : Comprehensive guides for traveling with neurodivergent individuals, and those with nutritional or travel health needs across all age groups.
Low-Key Holiday Ideas : Explore relaxed vacation options such as camping or drive holidays that are perfect for unwinding.
Active Holidays : Discover the best destinations for surf, hiking, and sailing adventures.
Selecting Great Resorts : Advice on choosing top-notch resorts that cater to your preferences and needs.
Everything Snow Travel : Comprehensive information on snow travel, including the best ski resorts and winter activities.
120,000
70,000
Parramatta Times
The Parramatta Times is a print and digital media resource that enables residents and visitors to better engage with the city’s diverse community and lifestyle opportunities.
Parramatta as the regional heart of greater Western Sydney and the driving force and economic heart of Australia’s third largest economy.
With a GRP topping
27 BILLION per annum Parramatta boosts a dynamic property sector, thriving retail trade, great dining and entertainment scene, a massive health employment sector, growing list of visitor attractions and an expanding education sector.
> 200,000 people live in Pattamatta.
Central Coast Sun
The Central Coast Sun has evolved into the Coast’s most sought-after local news source covering community, people, sport, business, lifestyle and more.
The Sun is the print and digital media resource that connects residents and visitors to the Coast’s growing community. Copies are distributed monthly over 80 strategic delivery points across the Coast.
With a population of 351,934 the Central Coast is one of Australia’s most desirable locations.
With a GRP topping $19 BILLION , representing 2.69% of the state’s GRP, the Central Coast boasts a thriving property sector and a host of enviable tourist attractions including some of Australia’s most beautiful beaches.
The MacArthur Advocate
The MacArthur region of New South Wales encompasses the LGA’s of Campbelltown, Camden and Wollondilly.
As one of the state’s fastest growing regions fuelled by new development the MacArthur region has a thriving property sector, retail and education sector, vibrant sporting community, commercial opportunities and visitor attractions.
A population of more than 315,000 residents.
Blacktown Times
Blacktown as one of the state’s fastest-growing cities has undergone a significant transformation over recent years.
With a GRP topping $18 BILLION
, Blacktown has a growing property sector, thriving retail and education sectors, vibrant sports community, health precinct and growing visitor attractions.
Blacktown News is the print and digital media resource that connects residents and visitors to the city’s diverse community to its progress, business opportunities and lifestyle.
The Western Sydney Express
Western Sydney Express encompasses 14 LGA including the Hawkesbury , Blue Mountains, Hills District, Bankstown, Fairfield, Liverpool, Camden and beyond and is home to the world’s newest 24 hour international airport to be completed by 2026.
85 % of people read on a mobile device or laptop
52.6
Age Demographic
Article in the Financial Review March 26, 2024
New research shows the Western Sydney economy is outperforming other parts of Sydney, as consumers adjust their spending to heightened cost-of-living pressures and choose to spend their money close to home, according to the latest data from Westpac DataX.
The research shows Western Sydney is thriving on numerous measures, including discretionary spending, the strength of the nighttime economy and rising customer and visitor numbers. Westpac DataX figures show that people in the 45-plus category are leading the charge when it comes to spending on dining out and on beverages, as they tend to be in a better financial position and having more disposable income than younger people.
The popularity of blockbuster concerts and sporting fixtures also supports Western Sydney’s success. In 2024 alone, hundreds of thousands of people have streamed into Olympic Park, a centrepiece of Sydney’s west with its boulevard of stadiums. Highlights so far this year include concerts by Taylor Swift, Pink, and the start of the football season.
“These events bring people from all over the country into NSW, which has positive spin-off effects across Western Sydney,” says Wood.
Connections reap rewards
Western Sydney’s growth is happening at the same time as massive infrastructure projects are under way that will cement the area as one of the nation’s key transport hubs, anchored by the new Western Sydney International (Nancy-Bird Walton) Airport.
Projects such as the extension of Sydney’s light rail to Parramatta and the new WestConnex motorway are revitalising the region.
“There’s a cultural dimension to the data as well. Lunar New Year, Ramadan and Diwali are all focal points for the area, and events which also help to support the nighttime economy,” says Luci Ellis, chief economist, Westpac Group.
The shifting demographics of Sydney’s west are good news for both large and small businesses looking to expand. Geography, housing supply constraints, affordability pressures and increased work flexibility mean Sydney’s population is gravitating to the west. With local economies already thriving, there clearly looks to be longer term development opportunities in the area, says Ellis.
“We are used to thinking of Sydney as the photogenic harbour city, but increasingly where things are happening is out west,” says Wood. ”Our role is to empower businesses with data they can use when making decisions to take advantage of these trends.”
Wood concludes that businesses should recognise the shifts taking place across Western Sydney are more than a response to cost-of-living pressures, as people seek more affordable ways to live.
“When we launched this research, we expected activity in the east and the return to the city centre to be the dominant themes. Instead, we’re seeing this thriving activity in the west, which, the closer we look, appears to be part of a broader structural shift,” says Wood.
To find out more about Westpac DataX, please visit westpac.com.au/datax.
Cumberland
Blacktown
Parramatta
Hills Shire
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