Issuu

W not FI LAND

BUSINESS LIFESTYLE TRAVEL FOOD & DRINK WELLNESS

YO U R FR EE CO P Y

2026

Rooted in THE NORTH Studying at the University of Lapland and Lapland University of Applied Sciences offers international students more than an education.

A Taste for ADVENTURE Chef and food visionary Linnea Vihonen has built a career that has taken her from television studios and restaurant kitchens to events, podcasts and food concepts.

WELLBEING in the Arctic Nature When the snow melts, another side of Arctic emerges.

Dear Traveler, WELCOME TO FINLAND. Whether you have just landed at Helsinki Airport, are continuing north towards Lapland, or are simply curious about the country around you, we hope you will give Finland a little time to reveal itself because Finland rarely gives everything away at first glance. Some of our best experiences are surprisingly simple. A quiet walk through a forest, coffee enjoyed without hurry, a meal made from honest ingredients, the warmth of a sauna after a cold day, the first glimpse of snow under a dark winter sky. Or that particular Finnish luxury of having enough space to hear your own thoughts. IN THIS ISSUE of Why Not Finland, we invite you to discover Finland from many different angles. We explore the art of slow living and the flavours of Nordic home cooking, introduce Northern Lights etiquette, and offer inspiration for experiencing Helsinki, Lapland and destinations in between. We also share a few practical lessons, including how to dress for a Finnish winter. You will also meet people and places that tell a wider story about Finland: a country where design, education, nature, food and everyday life are often closely connected. There is plenty to see, but perhaps the Finnish way is not to try to see everything. Leave some room for the unexpected. Take the slower route. Step outside even when it is cold. Taste something unfamiliar. Ask a Finn about their favourite place, and do not be surprised if the answer is a forest, a lake or a cottage somewhere far from everything. FINLAND MAY BE KNOWN for its silence, but there are many stories here. We hope these pages help you find a few of them, and perhaps inspire you to create your own. Enjoy your journey, wherever in Finland it takes you!

Mia Heiskanen Editor-in-Chief

Why Not FINLAND 2026

Port of Hanko — Finland’s Fast Lane to Europe

More than a gateway

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Taste Finland Without Leaving the Airport

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A Taste for Adventure

More Than a Stadium

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Wellbeing in the Arctic Nature

Reimagining education

A Place Where You Belong

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Porvoo Makes Room for Growth

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The Art of Finnish Slow Living

Dress Like a Finn

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Husmanskost Is Back and Finland Has Its Own Story to Tell

Rooted in the North

PHOTO: HENRI SINISALMI

With warmth from the North,

Contents

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Stories That Make Brands Matter

Northern Lights Etiquette

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Why Not FINLAND Publisher: Communications Agency Commia, www.commia.fi Editor-In-Chief: Mia Heiskanen Layout: Pauli Salmi Editor: Mika Remes Print: Savion Kirjapaino

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Step Into Your Very Own

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Port of Hanko — FINLAND’S FAST LANE TO EUROPE TEXT: MIA HEISKANEN PHOTO: PORT OF HANKO

LOCATED at the southernmost tip of Finland, the Port of Hanko is ideally positioned to connect Finnish industry and international trade with the key markets of Continental Europe. Its strategic location, frequent liner conn ections and efficient port operations make Hanko an important gateway for both imports and exports. The Port of Hanko is Finland’s leading port for unitised cargo and a major hub for RoRo traffic, vehicles and project cargo. Fast connections to Central Europe support smooth supply chains and provide Finnish companies with an efficient route to their customers and partners across Europe. Sustainability is an essential part of the port’s development. The Port of Hanko is continuously investing in infrastructure and solutions that improve operational

Why Not FINLAND 2026

efficiency while supporting the transition towards lower-emission logistics. Environmental responsibility extends beyond the port area, with a strong focus on protecting the Baltic Sea and promoting more sustainable transport chains. HANKO COMBINES an excellent geogra phical location with flexible services and a long tradition of international maritime

trade. Close cooperation between shipping lines, port operators, logistics companies and customers creates a dynamic logistics hub where sea, road and rail connections come together. For companies looking towards Finland and Northern Europe, Hanko offers more than a port. It offers a fast, reliable and sustainable gateway between Finland and Europe.

kalevalashop.com | Kalevala Flagship Store: Keskuskatu 3, Helsinki. Kalevala Factory Store: Hankasuontie 11 A, Helsinki.

“Finnish design, products and flavors give travelers a chance to discover something local and even take a small piece of Finland with them.”

PHOTO: TOMI PARKKONEN

More than A GATEWAY

or many international travelers, Helsinki Airport is their first encounter with Finland. For some connecting passengers, it may even be the only one. That gives us a special responsibility: Finland should not simply be a destination on the departures board. We want travelers to get a sense of our country from the moment they arrive. You can see it in the airport architecture and materials, in public spaces inspired by our forests and nature, and in the services, shops and restaurants throughout the airport. Finnish design, products and flavors give travelers a chance to discover something local and even take a small piece of Finland with them. Even passengers who never leave the airport can experience a glimpse of Finland during their journey. But there is another side to the Finnish experience that is less visible. It is the simple feeling that things work.

GOOD AIRPORT experience should feel safe, smooth and stress-free. You know where to go, you can trust the information around you, and you can focus on your journey without having to think about everything it takes to make it run smoothly. Creating that experience requires much more than a well-designed terminal. Hundreds of companies and organizations operate at

Helsinki Airport, from airlines and ground handling companies to authorities and service providers. Making the journey seamless depends on all of us working together. Much of that work remains invisible to passengers. And that is exactly how it should be.

ATA AND TECHNOLOGY are helping us move from reacting to situations towards anticipating them. Weather is a good example. Helsinki Airport is known for its “snow-how”, our ability to keep air traffic running even in demanding winter conditions. Technology, accurate forecasts and close cooperation help our people make better decisions before potential disruptions affect passenger journeys. “For me, technology is about assisting people. It is about giving them better tools to make decisions and enabling the entire airport ecosystem to work with the same situational awareness. The benefits can be seen in efficiency and punctuality, but ultimately, they should be felt in the passenger experience. This is also how I see the future of airports: as operations become increasingly complex behind the scenes, the journey should feel increasingly effortless to the travelers. When passengers arrive at Helsinki Airport, leave for their next destination or continue their journey through it, I hope they take the essence of Finland with them: a sense of safety, calm, and the feeling that they are in good hands!

Laura Inttilä Senior Vice President, Helsinki Airport Finavia Why Not FINLAND 2026

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Taste Finland Without Leaving the Airport How about one last cinnamon bun, a piece of iconic Finnish design, wild berries from the North or a Moomin mug to take home? At Helsinki Airport, Finnish flavours, design and stories become easily part of your journey. TEXT: MIA HEISKANEN PHOTOS: FINAVIA

erhaps you have spent a week exploring Finland or you are simply changing planes at Helsinki Airport. Either way, the terminal offers plenty of opportunities to discover Finnish favourites before your journey continues. Look beyond the departure gate and you will find Finnish tastes, design, fashion and inspiration throughout the airport. Some are internationally recognised classics, others might be discoveries you did not expect to find at an airport. So, before boarding, take another look around. There may still be a Finnish favourite waiting to be discovered.

Coffee, the Finnish way If there is one ritual Finns take seriously, it is coffee. At Kaffet Helsinki, coffee comes with freshly baked pastries, cinnamon buns made in the airport’s own bakery and views over the runway. Inspired by Finnish traditions,

craftsmanship and nature, Kaffet offers a distinctly local take on the airport coffee break. And there is a good reason to stop: Kaffet Helsinki was named Airport Coffee Shop of the Year 2026 at the international Airport Food & Beverage Awards.

A Finnish classic lands at the airport Another icon of Finnish café culture arrived at Helsinki Airport in 2026. Fazer Café is the first Fazer Café in an airport environment. Alongside coffee, breakfast and lunch, travellers can pick up Fazer delicacies for the flight or as gifts. There is even a sweet bonus: airport visitors can be among the first to taste some of Fazer’s latest confectionery launches.

Pack the flavours of the North What does Finland taste like? Wild berries, reindeer, chocolate and flavours shaped by northern nature are a good place to start. PURE – Food as Souvenir was created with travellers in mind. Its selection brings together Finnish foods and gifts that are easy to pack and take home. It is an effortless way to bring a taste of Finland to someone waiting at home or save it for yourself.

Design that travels well Finnish design makes everyday objects feel special.

Wear a piece of Finland At Lindroos, travellers can discover Kalevala jewellery, handmade in Helsinki and rooted in Finnish design

Why Not FINLAND 2026

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and craftsmanship. Designed as miniature sculptures, the timeless pieces are made to be worn from everyday moments to special occasions, year after year. From sculptural silver and bronze jewellery to contemporary designs, Kalevala offers a meaningful piece of Finland to take home. At Iittala, the shelves bring together generations of Finnish design, from Alvar Aalto’s famous vase to Oiva Toikka’s glass birds and Tapio Wirkkala’s Ultima Thule, inspired by Nordic ice. These are objects designed to travel much further than the airport and stay with you for years. For something equally Finnish, Marimekko is easy to spot at the terminal with its bold, instantly recognisable patterns. The iconic Unikko print appears alongside other distinctive designs across fashion, accessories, bags and homeware, making it easy to carry a little Finnish design with you.

Pre-loved and one of a kind Not every airport shopping find must be new. Relove brought the world’s first second-hand concept store at an airport to Helsinki Airport. Its curated selection ranges from premium and luxury labels to Finnish design, with a café under the same roof. It is a very Finnish combination of style and circular thinking and living proof that airport shopping can still surprise you.

Take a story home Few Finnish characters have travelled the world quite like the charming Moomins. At Moomin Shop, Finnish

“What does Finland taste like? Wild berries, reindeer, chocolate and flavours shaped by northern nature are a good place to start.” storytelling fills the shelves with tableware, books, toys, clothing and gifts. The selection ranges from familiar Moomin mugs to storybooks in several languages. Whether the Moomin you choose is for a child, a friend or yourself, it comes with a little piece of the imaginative world created by Finnish author and artist Tove Jansson.

From Finnish nature to your beauty bag Finnish nature also finds its way into beauty and skincare. Lumene combines Nordic ingredients with science to create skincare and makeup inspired by the North. Developed and manufactured in Espoo, Finland, the products contain up to 99% naturally derived ingredients. A Finnish beauty favourite is easy to slip into your hand luggage and another way to take something Nordic with you. ● FIND YOUR FAVOURITES

Scan the QR code to explore Helsinki Airport’s shops, cafés and restaurants and find them on the airport map!

Why Not FINLAND 2026

A Unique Lodging Experience that Connects Nature and Luxury

Stay with us +358 44 248 8100 info@aitoresort.com

Husmanskost Is Back and Finland HAS ITS OWN STORY TO TELL Across the Nordic countries, traditional home cooking is making a comeback. In Sweden, the concept is known as husmanskost – simple, honest food made from local ingredients. While the word is Swedish, the philosophy is deeply familiar in Finland. TEXT & PHOTO: MIKA REMES

ong before sustainability became a global trend, Finnish households relied on seasonal ingredients, local produce and a practical approach to cooking. Fish from nearby lakes and seas, root vegetables stored for winter, wild berries gathered from forests and freshly baked rye bread formed the backbone of everyday meals. Nothing was wasted, and every ingredient had value. Today, those same ideas are helping to shape modern Finnish food culture.

FINLAND’S CULINARY IDENTITY is built on simplicity and quality. Traditional dishes such as salmon soup, cabbage rolls, pea soup, Karelian pies and oven-baked salmon remain popular, while contemporary chefs continue to reinterpret classic recipes using local ingredients. The result is a cuisine that feels both timeless and surprisingly modern. Perhaps nowhere is this more evident than in the growing appreciation for ingredients sourced directly from nature. Finland’s forests provide mushrooms, berries and game, while its thousands of lakes supply freshwater fish that have sustained communities for generations. The concept of eating locally is not new here. It has always been part of daily life. Many beloved Finnish dishes also reflect centuries of cultural exchange across the Baltic Sea. Swedish influences can be seen in everything from meatballs and cinnamon buns to festive holiday traditions. Yet these foods have evolved over time into something distinctly Finnish, shaped by local ingredients and regional tastes. Elsewhere in the Nordic region, traditional cuisine takes different forms. Denmark is famous for its open-faced sandwiches, Norway for its seafood and

Taste Finland:

Salmon Soup (Lohikeitto) This creamy soup combines salmon, potatoes, carrots, onions and fresh dill in a dish that has warmed Finnish tables for generations. The ingredients are simple, but the result is one of Finland’s most beloved meals. Traditionally served with rye bread and butter, lohikeitto perfectly captures the Finnish approach to cooking: honest ingredients, gentle flavours and no unnecessary complications.

Simple Finnish Salmon Soup Ingredients

Method

– 500 g salmon, diced – 600 g potatoes, peeled and cubed – 2 carrots, sliced – 1 onion, chopped – 1 litre fish or vegetable stock – 2 dl cream – Fresh dill – Salt and black pepper

1. Simmer potatoes, carrots and onion in the stock for about 15 minutes. 2. Add the salmon and cook gently for 4–5 minutes. 3. Stir in the cream and season with salt and pepper. 4. Finish with plenty of fresh dill and serve with rye bread.

Iceland for its lamb and North Atlantic flavours. What unites them all is a shared respect for ingredients and a belief that good food does not need to be complicated. THE NORDIC FOOD TRADITION extends to drinks as well. Beer has accompanied meals for centuries, while aquavit remains a classic partner for fish and festive gatherings throughout the region. Finland, meanwhile, has developed a vibrant craft beer scene alongside its berry-based spirits.

Part of the appeal of traditional Nordic cooking is its accessibility. The dishes are often straightforward, affordable and made from ingredients that anyone can find. Yet behind that simplicity lies a rich cultural heritage shaped by climate, geography and generations of home cooks. For visitors to Finland, traditional food offers more than just a meal. It is a way to understand the country itself: practical yet creative, deeply connected to nature and proud of its traditions without being trapped by them. ● Why Not FINLAND 2026

A Taste for ADVENTURE

Chef and food visionary Linnea Vihonen has built a career that takes her from television studios and restaurant kitchens to events, podcasts and food concepts. At the heart of it all are a love of food, curiosity and a willingness to embrace the unexpected. TEXT: MIKA REMES

She applied to the international chef programme at Helsinki Culinary School Perho and was accepted. Her studies included a six-month internship abroad, which took her to Stockholm and the Michelin starred restaurants of chef Mathias Dahlgren at the Grand Hôtel. “It was an incredibly valuable experience. I gained confidence and learned what working at the highest level really means. Kitchen culture was still harsh

PHOTO: RIKU KYLÄ AND JAAKKO JYLHÄV

innea Vihonen was born in East Helsinki in 1985, but it was not until her early twenties that she discovered her calling. Working at the fish counter of a grocery store, she realised that food was more than just a job. “That was when I realised I was a chef at heart. I loved meeting people and the feeling of offering customers something they didn’t yet know they needed,” Vihonen recalls.

Linnea Vihonen created a four-course vegan menu for Grafia’s 2026 Vuoden Huiput gala.

Why Not FINLAND 2026

back then, so I also learned something about how not to lead people,” Vihonen says with a laugh.

Saying yes, yes, yes to opportunities After graduating as a chef in 2012, Vihonen worked at several well-known Helsinki restaurants, including Elite, Kuu and Fishmarket. She later joined The Cock, opened by restaurateurs Richard McCormick and Ville Relander. It was there, at the restaurant’s oyster bar, that she was spotted and invited to appear on the popular Finnish television cooking show Mitä tänään syötäisiin? in 2016. The role lasted seven years and sparked another passion: performing. Since then, Vihonen has appeared in both food programmes and reality competitions. “Some of my favourites have been Farmi Suomi, Kokkisota and Selviytyjät Suomi.” In Helsinki’s restaurant scene, Vihonen is also known for her time as head chef at the vegetarian restaurant Yes Yes Yes, where vegetables were given a starring role at a time when that was still far from commonplace. “Back then, vegetables in restaurants were mainly side dishes for meat and fish. At Yes Yes Yes, they were the main attraction. A decade ago, that felt revolutionary. Today, putting vegetables centre stage is no longer unusual.” Her career has been shaped by a simple philosophy: when an opportunity comes

PHOTO: ATELJEE MANTYNIEMI

“Back then, vegetables in restaurants were mainly side dishes for meat and fish.”

Why Not FINLAND 2026

your way, even one you are not entirely sure you are ready for, say yes, work hard and learn. “You need the courage to throw yourself into the unknown.”

Food at the heart of everything In 2019, Vihonen decided to pursue her own ideas and stepped away from daily restaurant work to start her own company. The timing could hardly have been more challenging, with the pandemic arriving in early 2020. “From the very beginning, I had to think carefully about the finances and direction of my business. If there was one positive lesson from the pandemic, it was not to put all your eggs in one basket. It makes sense to work as broadly as possible within your own field.” That is exactly what Vihonen does today. Her work ranges from television and podcasts to food design, catering, concept development, restaurant consulting and appearances at fairs and events. Yet one thing connects everything. “Even though I no longer work in a restaurant, my love of food is still at the heart of everything I do. I cook professionally every week, which I absolutely love. And I love meeting people.” She speaks just as warmly about Finnish food culture and the ingredients found close to home. “We have four seasons, fish in our lakes and sea, and mushrooms and berries in our forests. You can take a tram from central

Helsinki and soon be out in the forest picking mushrooms. That’s incredible.”

The flavours of Finnish nature Of all the ingredients Finland has to offer, Vihonen is particularly passionate about freshwater fish, mushrooms and berries. Porcini mushroom sauce served on sourdough bread with marinated lingonberries is one combination she recommends. She would also like to see traditional skills related to preparing fish passed on more actively to younger generations. “I recently posted a video on social media showing how to fillet a pike so that it is boneless and turn it into a juicy, restaurant quality dish with caramelised butter. The response was great. It shows that there is still plenty of interest in learning how to handle and cook different kinds of fish.” Vihonen finds her own connection to Finnish nature at her summer cottage, just over an hour from Helsinki. “We have a few berry bushes there, and the blackbirds compete with us to see who gets to the berries first,” she says with a laugh. ●

“Even though I no longer work in a restaurant, my love of food is still at the heart of everything I do.”

Linnea’s Helsinki FAVOURITES Breakfast Markets are among my favourite places for breakfast, especially the Market Square with its sea views. I often have coffee and porridge. I also love the charming little “market parliaments” of older gentlemen who gather there for their morning chats.

Lunch My studio is at Teurastamo, so I often have lunch at one of the restaurants in the area. For a more memorable experience, I love Hakaniemi Market Hall. I often settle down with my laptop at one of the restaurants downstairs or at Kirsikka upstairs. It is also a great place to shop for products from small producers.

Afternoon I like going to Riviera in Punavuori for an afternoon drink and a good film. It’s a small cinema with a wonderful atmosphere. Riviera also has a cinema in Kallio.

Dinner Jason is one of my favourites, with excellent food and relaxed service. When I’m looking for something casual with a good atmosphere, I often choose Le Grec, Laivakoira or Alexanderplats. It really depends on what kind of evening I have in mind.

PHOTO: LARS JOHNSON, NELONEN

Drinks

Vihonen took part in Selviytyjät Suomi, broadcast in autumn 2026. The season was filmed in tropical Malaysia and marked the programme’s tenth anniversary.

Why Not FINLAND 2026

The Firm in Kallio is a great place for cocktails, as is the newly renovated bar at Hotel Kämp. For wine or beer, I head to Harju 8 in Kallio.

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“The tower is not just a summer attraction. The views over Helsinki can be especially beautiful in winter.”

the memorable events held here. Visitors also get a glimpse of the modern sports facilities created during the stadium’s extensive renovation.

More Than A STADIUM An icon of Finnish architecture and sporting history, Helsinki Olympic Stadium is also an inviting year-round destination. Come for the views, stay for lunch, explore behind the scenes or even go for a run – there is much more to discover than you might expect. TEXT: MIA HEISKANEN PHOTOS: OLYMPIC STADIUM

or many visitors, Helsinki Olympic Stadium is associated with major sporting moments, concerts and the 1952 Olympic Games. Yet you do not need a ticket to an event to experience this Helsinki landmark. The stadium welcomes visitors every day, making it an easy place to combine history, architecture, food and even exercise on one visit.

“We want people to feel that they can simply walk in and discover the stadium. There is plenty to experience here even when there is no major event taking place,” says Marju Paju, Director of Marketing and Communications. A NATURAL PLACE TO START is the iconic 72-metre Stadium Tower. Open throughout the year, it requires no advance reservation and rewards visitors with panoramic views across Helsinki. Winter brings its own atmosphere: arrive around sunrise or sunset and watch the city and its lights unfold beneath you. “The tower is not just a summer attraction. The views over Helsinki can be especially beautiful in winter, whether you come to see the sunrise, sunset or the city illuminated after dark,” Paju says. Those curious about what lies beyond the familiar façade can join a guided tour. The tours include a visit to the TAHTO Sports Museum and take visitors behind the scenes and underground, to places they would not otherwise get to see. One highlight is the passage used by international sports stars arriving at the stadium, where posters recall some of

THE STADIUM CAN EASILY BECOME part of an ordinary day in Helsinki. Bistro Stadion, a cosy functionalist-style restaurant overlooking the field, serves a generous weekday lunch, pizza in the evenings and café treats on Saturdays. Active visitors can swap slippery winter streets for the stadium’s 400-metre indoor running tunnel, available for an affordable single-entry fee. For business travellers, the historic yet thoroughly modern setting also offers meeting facilities for everything from intimate gatherings to events for hundreds of guests, all within easy reach of central Helsinki. Whether you come for the view, a glimpse behind the scenes, lunch or a run, Helsinki Olympic Stadium offers a different way to experience one of the city’s iconic landmarks – no major event required. ●

Why Not FINLAND 2026

Wellbeing in the Arctic Nature TEXT: MIA HEISKANEN PHOTOS: VISIT LEVI

Come to Levi, LEAVE RENEWED

any travelers know Levi dressed in snow. But when the snow melts, another side of the Arctic emerges. The days stretch into endless light, the trails invite you to explore nature, which is never far away. Summer in Levi invites you to slow down. Walk towards the fells and it does not take long before the crowds disappear. Follow a trail, stop by a campfire, swim in clear natural waters or simply sit for a while and listen. Under the midnight sun, even familiar experiences feel different. A round of golf late at night or a hike that stretches

Why Not FINLAND 2026

well past bedtime is something you are unlikely to forget. Nature here is remarkably easy to reach. Trails around Levi and Kätkä Fell open the landscape for walking and cycling, while accessible routes make fell scenery available to all. Levi also makes an excellent base for exploring the wider region, with destinations such as PallasYlläs National Park within reach for a day trip. Some of the most memorable experiences in Levi are often the simplest ones. Pick wild blueberries, breathe in the scent of the forest after a summer rain or watch the colours of autumn slowly transform the landscape. As the days grow shorter, the Northern Lights return to the Arctic sky, sometimes reflecting on calm lakes before the first ice begins to form.

A More Sustainable ARCTIC EXPERIENCE

evi is committed to developing tourism in a way that supports both nature and local communities. Extending tourism beyond the winter season helps create opportunities for year-round livelihoods while allowing visitors to experience the Arctic in a different way. At the same time, investments in trails, accessibility and outdoor experiences make it easier for everyone to enjoy the surrounding nature.

Perhaps this is another reason to discover Levi in summer. Slow down under the Midnight Sun, spend more time outdoors and reconnect with nature. Return home with something more than just photographs: a sense of calm that stays with you long after the journey ends.

LEVI BUCKET LIST – Snowless Season

More inspiration and travel information: levi.fi/en

❶ Play golf under the Midnight Sun

Want a glimpse of Levi before you arrive?

at 2 a.m.

❷ Take a photo at Santa's Cabin, one

of Lapland's most iconic viewpoints

❸ Experience Lapland's spectacular autumn colours

Scan the QR code to watch the Levi summer video.

❹ Taste traditional sautéed reindeer with lingonberries

❺ Meet a reindeer herder and learn about Arctic life

❻ Spot free-roaming reindeer in the

BY AIR

❼ Experience a traditional Finnish

Kittilä Airport is the gateway to Levi, with the resort only around 15 minutes away. Flights operate year-round, with additional direct international connections during the winter season.

❽ Hike in Pallas-Yllästunturi National

BY TRAIN & BUS

❾ Search for the hidden gold

Travel to Lapland by train and continue to Levi by bus. Bus connections are available from Kolari and Rovaniemi.

fells or village surroundings

“Some of the most memorable experiences in Levi are often the simplest ones.”

GETTING TO LEVI IS EASY

sauna and a swim in fresh northern waters Park and see the place where the Olympic fire was lit in 1952 treasure around Levi Fell and its surroundings

❿ Stand on a fell top beneath the Midnight Sun and breathe the pure Arctic air

BY CAR Levi is easy to explore by car, whether you arrive in your own vehicle or rent one for your stay. Plan your journey: levi.fi

Why Not FINLAND 2026

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“Living in Finland made me much more aware of environmental responsibility.”

Rooted in THE NORTH Studying at the University of Lapland and Lapland University of Applied Sciences offers international students more than an education. In Finnish Lapland, sustainability, nature and everyday wellbeing become part of the learning experience itself. TEXT: MIA HEISKANEN PHOTOS: ULAPLAND

hen Polish tourism student Adrian Sawicki first arrived in Rovaniemi as an Erasmus exchange student to University of Lapland, he quickly realised there was something different about life in the North. What started as a temporary stay eventually led him to continue his studies at the University of Lapland. “The atmosphere here charmed me. The university community, international environment and connection to nature made me want to stay longer.” TODAY SAWICKI is completing a master’s degree in Tourism, Culture and International Management while writing his thesis on sustainable tourism in Finland and Slovenia. Sustainability has become more than an academic topic for him. “Living in Finland made me much more aware of environmental responsibility. People respect nature here. National parks are clean, recycling works and sustainability is part of daily life.” He especially values how studies connect with real-world challenges. Courses have included visits to tourism companies, discussions about animal

Why Not FINLAND 2026

welfare and projects focused on responsible tourism development. Technology also plays a visible role in studies through modern learning environments, AI discussions and virtual tourism solutions. FOR NURSING STUDENT Anuradha Thapa from Nepal, Finland offered a chance to experience a completely different education system. Having previously worked as a nurse in Nepal, she was looking for more practical and internationally oriented studies. “In Nepal education is still very theory based. Here learning is much more practical and digital. One of the biggest surprises was the modern simulation hospital, where students practise real-life situations before working with patients.” Thapa studies at Lapland University of Applied Sciences in Kemi. She says the welcoming atmosphere and supportive teachers helped her adapt quickly to life in Finland.

Both students highlight nature as one of the biggest reasons why life in Lapland feels so special. In Rovaniemi, forests, rivers and outdoor routes are always nearby. In Kemi, the sea and peaceful surroundings have become an important part of everyday wellbeing. “If I feel stressed, I just go outside for a walk to enjoy the fresh air and the scenery,” Thapa says. “Everything feels calmer here.” Sawicki believes the northern environment changes people over time. “I’ve become more patient,” he says. “There is definitely now a Finnish part of me.” Their message to future international students is simple: be open, experience nature and make the most of the opportunity. “Go outside, explore Lapland and learn from the locals. Nature here is truly special”, Sawicki encourages. ●

Interested Studying in the Northern Finland? University of Lapland ●

●

Founded 1979 5,000 degree students 5 Masters and 1 Bachelors degrees in English

Lapland University of Applied Sciences ●

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Founded 2014 6,500 degree students 1 Masters and 5 Bachelors degrees in English

”I have never experienced such a peaceful yet exciting place. We will definitely come back for dinner the in the forest, the food was superb!” Lucas / Austria

www.VAARAMAA.com We offer retreats featuring green luxury experiences in the nature, exceptional local brunch and dining, as well a wellness coaching. During the retreats the accommodation will be in the Nolla Cabins in Akaa. We also arrange private events, rent SUP boards and FAT bikes. You can have a private sauna session, and ice swim in the crystal clear lake water. We are open all year around! Warmly welcome to enjoy the silence and untouched nature of Vähä-Arajärvi in Akaa - only 90 minutes from Helsinki!

Find your pace in Muonio RIDE – The trail winds through the wilderness. It climbs, dips and twists beneath your wheels. Gravel crunches under the tyres as you ride through the quiet forest, breathing some of the purest air in the world. SLOW – Leave the trail behind and climb to the top of a fell. Ahead of you, the iconic Pallas Fells stretch across the horizon, with Särkitunturi, Keimiötunturi, Sammal-tunturi and Lommoltunturi completing the view. In Muonio, slowing down is about having time to look around, breathe deeply and listen to the silence. SIGHTS – Come back to the summit in the evening. Watch the Northern Lights dance across the sky and the full moon rise above the fells. Sometimes, they are all there at once. In summer, the fells glow beneath the Midnight Sun. In autumn, the landscape comes alive in brilliant shades of red and gold. In winter, snow and polar night soften the landscape into dreamy pastel tones. And when the fells are covered in snow, there is always time for one of winter’s simplest joys: sliding back down.

SAUNA – At the end of the day, step into the sauna and let the warmth sink in. The Finnish sauna is about more than heat. It is a moment to unwind, reconnect and simply be. And when you are ready, take a dip in the lake. Muonio’s crystal-clear waters are refreshingly invigorating all year round. WELCOME – Muonio lies in Finnish Lapland, among the fells, at the foot of Olos Fell and close to Pallas-Yllästunturi National Park. Here, you can choose your own pace. Ride fast or slow down. Explore or simply be. Breathe some of the cleanest air in the world and let the Arctic nature take care of the rest.

Bikes:Olos Booking Centre

Reimagining EDUCATION Finland built its educational reputation on equality, trust and highly trained teachers. Today, another idea is becoming increasingly important: how to connect academic knowledge with the skills needed in a changing world. TEXT: EDITORIAL TEAM PHOTO: ROOKE CAGLE / UNSPLASH

or decades, Finland has attracted international attention for its approach to education. But behind the familiar story of strong schools and equal opportunities, the system continues to evolve. At higher education level, one of the most visible shifts is the growing connection between studies and the world outside the campus. Universities and universities of applied sciences work with companies, public organizations and communities on research, development and practical projects. For students, this can mean tackling real business challenges, testing ideas with external partners or gaining work experience as part of their studies.

THE DISTINCTION between Finland’s two types of higher education also gives students different routes to working life. Universities emphasize scientific research and academic education, while universities of applied sciences have a more professionally oriented approach. Both offer Bachelor’s and Master’s degree programs, including a growing selection taught in English. Another characteristic may be less obvious to visitors: the relatively informal academic culture. Hierarchies tend to be low, students are expected to think independently, and interaction with teachers can be surprisingly direct. Learning is increasingly about asking good questions, working with others and applying knowledge rather than simply reproducing it. THE SURROUNDINGS play a part, too. In Finland, student life is closely connected to the wider society. Public services, safe cities and easy access to nature shape everyday routines beyond lectures and assignments. A walk in the forest, a bicycle ride to campus or a weekend by a lake may sound incidental to education, but they are part of a culture in which work, study and personal life are not necessarily seen as separate worlds. Finland is also becoming a more international study destination. Thousands of

international students arrive each year, and English-taught degree programs have expanded across the country. Their presence is changing Finnish campuses as well, bringing new perspectives to classrooms, research teams and workinglife networks. Perhaps the most interesting thing about Finnish education today is therefore not its past success, but its willingness to keep changing. The question is no longer simply how to provide a good education. It is how education can prepare people for a world in which careers, technologies and the skills we need are constantly being redefined. ●

Why study IN FINLAND • 13 Universities • 22 Universities of Applied Sciences • 600+ Bachelor’s and Master’s degree programmes taught in English • 30,000+ International students • Strong connections with working life Source: Study in Finland

“Perhaps the most interesting thing about Finnish education today is therefore not its past success, but its willingness to keep changing.”

Why Not FINLAND 2026

BACHELOR IN BUSINESS

WELCOME – "TERVETULOA" – "VÄLKOMMEN" – TO STUDY BUSINESS IN FINLAND! Join Hanken School of Economics in Helsinki, where you will experience a top-tier business education in English at a boutique-sized business school. As one of the best business schools in the Nordics, we offer a close-knit, international community and a truly international, sustainability-focused, inspiring and versatile education. Hanken maintains strong ties with Finnish and global industries, making our graduates highly valued nationally and internationally. Hanken School of Economics is a leading university with over 115 years of experience in research and education in economics and business administration. Hanken holds the three most prestigious accreditations for business schools, EQUIS, AACSB and AMBA, which only one percent of business schools worldwide has achieved. The Hanken Bachelor in Business programme consists of a variety of elements that have been designed to ensure that our students are prepared for the fast evolving work-life after their studies. It is a three-year programme with mandatory basic courses during the first year, which gives a broad understanding of business and economics. After the first year you do in-depth studies in a selected major. Graduates of the programme have an option to continue with master’s studies without a separate application since due to the programmes are integrated.

HOW TO APPLY? The application period for the programme is the Finnish national first joint application period, usually in January. Applicants will get their results during spring and start their studies in autumn. More info available at hanken.fi and follow us on social media to get a glimpse of our every day life! Application period: 7 January at 8:00–21 January 2027 at 15:00 (UTC+2).

WHY HANKEN? Hanken is international. We do not only teach and do research in an international environment with many students and faculty from abroad, but we also offer all our Bachelor’s students an exchange semester abroad. Hanken is inspiring. We offer both a truly inspiring education, and a unique study atmosphere. We are closely connected to business and to our alumni, who engage with us by visiting campus to inspire our students and give back by functioning as mentors.

hanken.fi Why Not FINLAND 2026

ADVERTORIAL “People were friendly from the beginning. Sometimes they even started the conversation before I did.”

A Place Where YOU BELONG For Brandon Minn Thu, moving from Myanmar to Finland meant much more than studying robotics. At Häme University of Applied Sciences (HAMK), practical learning, a closeknit community and life surrounded by nature turned an unexpected destination into the right choice. TEXT: MIA HEISKANEN, PHOTOS: HAMK

hen Brandon Minn Thu first started looking for an international university, Finland wasn’t at the top of his list. His original plan was to study in the United States, but after his visa application was rejected, he began exploring new opportunities across Europe. Today, he couldn’t be happier that life led him to Häme University of Applied Sciences.

Why Not FINLAND 2026

“I wanted an education that would be practical, not just theoretical,” Brandon says. “That is exactly what I’ve found here.” Originally from Myanmar, Brandon arrived in Finland in August 2025 to study Information and Communication Technology, Robotics at HAMK’s Riihimäki campus. The decision was influenced by his family’s recommendation, but what ultimately convinced him was the combination of a strong engineering programme, a central location and a university that felt personal rather than overwhelming. That first impression has only grown stronger. Instead of spending most of his time listening to lectures, Brandon found himself programming robots, building 3D printers, designing components and solving real engineering challenges from day one. “The best feeling is when something you’ve designed finally works,” he says. “After several rounds of testing, seeing a perfectly fitting part come out of the printer is incredibly rewarding.” LEARNING BY DOING is one of HAMK’s defining characteristics. Students work on real-life projects, collaborate across study years and are encouraged to experiment, make mistakes and improve. For Brandon, who had never written a line of code before arriving in Finland, the experience has even changed his career ambitions. “I used to think coding wasn’t for me. After my first Python course, I went back to my dorm and started watching tutorials because I wanted to learn more.” Equally important has been the atmosphere. Brandon expected Finnish people to be reserved after reading online discussions before moving abroad. Reality turned out to be very different.

THE SAME OPENNESS extends to the classroom. Instead of competing against one another, students help each other succeed. Teachers are approachable, projects are easy to discuss and opportunities often emerge simply by asking questions after class. “If you’re active and curious, you discover projects you wouldn’t otherwise hear about,” Brandon says. “I’ve already joined several during my first year.” This sense of belonging reflects what makes HAMK different. With seven campuses across Southern Finland, the university combines international expertise with a human-scale learning environment where students are known by name and encouraged to build their own path. OUTSIDE LECTURES, Brandon has embraced Finnish life just as enthusiastically. He enjoys walking through nearby forests, working out with friends, swimming and participating in student events. Riihimäki’s compact size has become one of its greatest strengths. “Everything is within walking distance. It’s peaceful, but there’s always something to do.” Even Finland’s famous winter turned out to be less intimidating than expected. Staying active, spending time with friends and maintaining healthy routines helped him adapt quickly. One unforgettable memory came during a visit to a lakeside cottage, where his first sauna experience was followed by an unexpected display of the Northern Lights. “It felt magical. Everyone told me how lucky I was to see them on my first visit.” Looking back, Brandon believes the biggest lesson isn’t about engineering or technology. “It’s about being open-minded. When you move somewhere new, everything feels different at first. But if you’re willing to participate, meet people and try new things, Finland becomes a place where you truly feel at home.” For Brandon, that is exactly what HAMK has become: not simply a university, but a community where practical learning, personal support and curiosity come together to help students grow. ●

Read more about Studying in Finland and HAMK: hamk.fi/studying-in-finland

ADVERTORIAL

Porvoo Makes ROOM FOR GROWTH Porvoo is becoming more international while holding on to what makes the city distinctive: a strong identity, a human scale and close connections between people, businesses and the city itself. For companies and international talent alike, Porvoo is a welcoming environment to build a future. TEXT: MIA HEISKANEN PHOTOS: VISIT PORVOO

or Santeri Raappana, Business Development Specialist at the City of Porvoo, the city’s strength lies in the combination of business opportunities and quality of life. “Porvoo has a strong identity of its own. It is a beautiful historical city, but at the same time a modern one, with good services, nature close by and excellent conditions for everyday life.” This combination has gained recognition. In 2026, Porvoo was named Finland’s City Centre of the Year, with its historical urban environment, lively city centre and continuous development highlighted among its strengths.

At the same time, Porvoo is becoming increasingly international. The city is developing English-language basic education and preparing to launch International House Porvoo, designed to help international residents settle into their new home. The aim is to provide practical support with areas such as work, housing, studies, public services and leisure. FOR COMPANIES, Porvoo combines a strategic location with a strong industrial foundation. Kilpilahti, one of the largest bio and circular economy cluster in Northern Europe, brings together major industrial companies and provides

Want to invest in Porvoo or explore the Green Transition Fund? Scan the QR code to learn more.

an environment for new partnerships and industrial symbioses. Porvoo is also encouraging new solutions in energy, industry and the green transition, while its Green Transition Fund supports SMEs developing sustainable innovations and new business models. Yet Raappana believes one of Porvoo’s strongest assets is personal service. “We don’t leave businesses alone. We want to help them succeed.” Through Business Porvoo, companies can meet other entrepreneurs and city representatives. Popular breakfast events regularly bring together around 50 local businesspeople to discuss topical issues, exchange ideas and build new connections. Business Porvoo also offers easily accessible support for companies looking to develop their business. LOCATION ADDS another advantage. Helsinki Airport is around 35 minutes away, Helsinki is just 50 kilometres from Porvoo, and the city’s coastal location provides excellent connections to domestic and international markets. And there is another figure that says something about life in Porvoo: 95 % of residents would recommend their hometown as a place to live. ● Why Not FINLAND 2026

Moments of pure Finnish happiness Between meetings and deadlines, make time for something unforgettable. Unwind in a Finnish sauna, recharge in pristine nature or discover the country through memorable local experiences – all with the comfort and service of Finland’s largest hospitality network. At Sokos Hotels, our mission is to make you happy, even when it may seem impossible. In the world’s happiest country, happiness is found specially in moments shared: the warmth of a sauna, fresh local flavours and time spent close to nature. Discover your own moments of pure Finnish happiness.

sauna – from an urban rooftop retreat to a floating sauna restaurant.

Come and join our quest for happiness Sokos Hotels is Finland’s most respected hotel chain brand according to the Brand Reputation Study 2026 conducted by Taloustutkimus Oy. Choose us for comfortable travel, seamless business meetings and restorative moments of wellbeing – all delivered with warm Finnish hospitality.

Your bleisure starts here We help you make the most of every journey – for business, leisure or the best of both. With memorable experiences within easy reach, your bleisure trip can begin the moment the working day ends. From the fells of Lapland to Finland’s lake country and southern shores, Sokos Hotels connects you with memorable experiences wherever your journey takes you. Each season brings its own character. In winter, venture into snowy landscapes on snowshoes or a snowmobile, enjoy a traditional sleigh ride, or walk beneath a sky filled with stars. In summer, tee off on a scenic golf course, find peace on a forest-mind retreat or explore Finnish waters by canoe. Complete the day in a

Our mission is simple: to make you feel welcome, cared for and happy. Welcome to Sokos Hotels.

Finland’s Leading Hospitality Network Sokos Hotels is part of S Group, Finland’s largest customer-owned network of companies operating in the retail and service sectors, with approximately 2,000 locations across the country. With more than 50 hotels and over 400 restaurants, S Group offers Finland’s most extensive hospitality network. New Sokos Hotels are currently being developed in Finland and Estonia, further strengthening the chain’s presence in the region.

Explore our adventure experiences at sokoshotels.com

We tell the story of the Sámi – past, present, and future.

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Suomussalmi A winter with room to breathe Snow-covered forests, days outdoors and the warmth of a Finnish sauna. Between Kajaani and Kuusamo, Suomussalmi offers a winter with space to slow down.

Explore Hossa at your own pace Hossa National Park invites you to explore pine forests and snowy ridges on snowshoes, skis or a fatbike. Local providers offer equipment rental and guided excursions.

Discover the history of Raate Road At Raatteen Portti, discover the events of the Winter War in Suomussalmi and along Raate Road in 1939–1940. The museum and memorials offer space for reflection.

Warm up and stay a while Warm up in a sauna or visit Kiannon Kuohut Recreational Spa. Stay in a lakeside cabin or hotel, and reach the region via Kuusamo or Kajaani Airport, continuing by road. Photo: Harri Tarvainen Visit Suomussalmi

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THE ART of Finnish Slow Living Finland consistently ranks among the world’s happiest countries, but the Finnish approach to happiness is surprisingly understated. Think nature, silence, coffee breaks and knowing when to slow down. Even on a short visit, there is something to learn from the Finnish way of life. TEXT: EDITORIAL TEAM, PHOTO: MIA HEISKANEN

he Nordic idea of slow living is not necessarily about doing less. It is about making room for what matters. In Finland, that often means a close connection to nature, an appreciation of silence and a refreshing lack of urgency.

Start with nature You do not need to travel deep into the wilderness to experience Finland’s relationship with nature. Even in Helsinki, forests, islands, parks and seaside paths are close by. Thanks to Finland’s jokaisenoikeudet, the right to roam, everyone can enjoy nature freely within certain rules. Try a simple Finnish habit: go for a walk without turning it into a performance. No step count, no destination, no need to document it. Just walk.

Embrace the silence Finns are famously comfortable with silence. A pause in conversation does not always need to be filled, and being alone does not necessarily mean being lonely. Try sitting without reaching for your phone. Look out of the window. Watch the world go by. Doing nothing for a moment can feel surprisingly luxurious.

Take a proper coffee break Finland is a nation of enthusiastic coffee drinkers, and kahvitauko, the coffee break, is part of everyday life. The important part is the pause itself: sit down, have a coffee and perhaps a cinnamon bun, and resist the temptation to multitask.

Add a little sisu Sisu is often translated as grit or perseverance, but there is something quieter about it too: steady determination without unnecessary fuss. Perhaps that is why it fits Finnish slow living so well. Move with purpose rather than urgency, do what needs to be done, and know when it is time to stop. ●

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3. Protect yourself from the elements

“Once you’re dressed properly, Finnish winter stops being something to endure.”

A good winter coat should keep out wind and moisture, preferably with a hood. For longer periods outdoors, warm or insulated trousers can make a big difference too. Remember that the temperature on your weather app does not always tell the whole story. Wind and humidity can make the air feel considerably colder.

4. Keep your extremities warm

Dress Like A FINN Finnish winter can look intimidating on the thermometer, but there is no reason to stay indoors. The secret to enjoying snowy landscapes, city streets and Arctic adventures is surprisingly simple: dress in layers. TEXT: EDITORIAL TEAM PHOTOS: MIA HEISKANEN

here is a Finnish saying that roughly translates as: there is no bad weather, only the wrong clothing. It may be a cliché, but when temperatures fall well below zero, it also happens to be good advice. Winter conditions vary considerably across Finland. On the southern coast around Helsinki, winter temperatures are typically much milder than in Lapland, where the average winter temperature is around minus 14 degrees

Celsius and the mercury can occasionally dip to minus 30. Wind can add an extra bite, particularly on the coast and on the open fells. The Finnish answer is layering.

A warm hat, gloves or mittens and proper winter footwear are essential. Shoes should have enough room for warm socks and offer good grip for snowy and icy streets. On particularly cold days, mittens are often warmer than gloves because your fingers share their heat. A reflector is another small but very Finnish addition to your winter wardrobe, helping drivers see you during the dark season. You will see them hanging from coats, bags and backpacks everywhere in Finland. Travelling light? You do not necessarily need to buy an entire Arctic wardrobe. Winter clothing can be rented in several Finnish destinations, particularly in Lapland, and many organised husky, reindeer and Northern Lights excursions provide suitable outdoor clothing as part of the experience.

1. Start with a good base layer Choose something close to the skin. Merino wool is a favourite, while technical materials that move moisture away from the body are useful for more active days. The idea is simple: stay warm without becoming damp. Cotton is less practical in very cold weather because it absorbs moisture and can leave you feeling chilly.

2. Add an insulating layer A woolen sweater, fleece or hoodie works well for sightseeing and leisurely walks. If skiing, snowshoeing or doing something else that gets your heart rate up, choose something lighter. Several loose layers are generally better than clothes packed tightly together, as the air between them provides insulation. Layers are also easy to remove when you step into a warm café, museum or restaurant.

And remember: Finnish winter is not one single weather condition. A mild day in Helsinki and a January night in Lapland call for very different levels of insulation. Check the forecast before heading out and adjust your layers accordingly. Once you’re dressed properly, Finnish winter stops being something to endure. It becomes a playground of snowy forests, frozen landscapes, city walks and outdoor adventures. ● Why Not FINLAND 2026

LAKE SAIMAA

A Treasure of Nature and Flavors Spend your next holiday in the jewel of Finnish Lakeland – the Lake Saimaa region. A land where pristine waters meet lush forests, and where the air is filled with the scent of pine and the gentle sounds of nature. In the heart of Southeast Finland the Lake Saimaa Region unfolds, a place where culture and nature exist in perfect harmony. Finland’s largest lake stretches into a labyrinth of 15,000 islands, inviting you to slow down, breathe deeply, and discover a landscape that transforms beautifully with every season. The five towns of Imatra, Lappeenranta, Mikkeli, Savonlinna, and Varkaus around Lake Saimaa are steeped in history and tradition. You can wander through the halls of the majestic Olavinlinna Castle, feel the power of the Imatrankoski Rapids, or relax at cozy lakeside cottage after a day of adventure. The Saimaa UNESCO Global Geopark and national parks reveal the remarkable character of the region’s land and stone, and with a little luck, you might even glimpse the rare and endangered Saimaa Ringed Seal, a living symbol of the lake’s purity and beauty. Every season in Saimaa brings its own magic. In winter, the lake turns into a frozen wonderland where you can ski across sparkling trails, ride husky sleds, ice skate or cycle with fat bikes on the ice, or float peacefully in a dry suit on frozen waters before warming up in a traditional, or even an ice sauna. Spring awakens the land with fresh light and flavors, while summer is full of festivals, cruises, kayaking, fishing, cycling, and long, bright days spent by the water,

enjoying local delicacies or experiencing a seal safari. Autumn paints the forests in glowing reds and golds, offering perfect moments for hiking, berry-picking, and mushroom foraging in the crisp air. Food in Saimaa is an experience that tells the story of the region and its people. From rustic Karelian pastries to refined dishes made with wild herbs, fresh berries, mushrooms, fish, and game, every bite reflects a deep connection to nature and tradition, shaped by centuries of knowledge and the creativity of today’s chefs. Saimaa is more than just a destination. It is a journey into Finland’s purest air, cleanest waters, and the most authentic traditions. It is a place of tranquillity and discovery, a region of warm hospitality and timeless beauty. It is somewhere to return to again and again, because each season reveals a new reason to fall in love. From 19 July to 29 August 2027, Discover Airlines will fly directly from Frankfurt to Savonlinna, bringing you straight to the heart of Lake Saimaa. Flights are available through Discover Airlines. Find inspiration for your journey on our website. Inspire more: gosaimaa.com and visitsavonlinna.fi/en

ADVERTORIAL

Stories That Make BRANDS MATTER In a world overflowing with information, the strongest brands are those that tell meaningful stories. Finnish communications agency Commia helps companies turn expertise into engaging content that informs, inspires and builds lasting relationships with customers, stakeholders and employees.

oday’s audiences expect more than advertising. They want useful information, authentic experiences and credible voices. Instead of simply promoting products or services, successful companies are investing in high quality content that creates value and builds trust. By combining journalism, storytelling and business understanding, organisations can communicate complex topics in ways that are accessible and engaging. “The best communication doesn’t begin by asking what we want to say. It begins by asking what our audience genuinely wants to understand,” says Mia Heiskanen, founder of Commia. “When expertise is transformed into stories that people can relate to, communication becomes both more meaningful and more effective.” BASED IN FINLAND’S capital region, Commia works with Finnish and international organisations to create editorial content, customer magazines, commercial supplements, digital communications, photography and video productions. The agency combines journalistic quality with strategic communications to create stories that resonate with the right audiences and support business goals. For Heiskanen, successful communication is ultimately about people. “Every organisation has valuable stories to tell. Our role is to discover them, shape them with journalistic integrity and ensure they reach the audiences that matter most. Great stories build trust, inspire action and create lasting connections.” Behind every successful organisation are ideas, expertise and people whose stories deserve to be shared. Helping those stories find their audience is what effective communication is all about. ● www.commia.fi

“Great stories build trust, inspire action and create lasting connections.”

Glass Blowing Meet the Artists Glass History Tour

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The Finnish Glass Design MORE INFO:

Experiences 60 min from Helsinki

myynti@teatterihotelli.fi +358 10 207 1700

Teatterihotelli Riihimäki is a private hotel featuring Finnish glass art heritage. Just 60 mins from Helsinki city or Airport, we welcome you to stay and experience Finnish Glass Design!

“The Finnish name revontulet, “fox fires”, comes from an old legend of a magical Arctic fox sweeping its tail across the snow and sending sparks into the sky.”

Northern Lights ETIQUETTE Before you chase the aurora borealis across Lapland, there are a few unwritten rules worth knowing. The Northern Lights come with centuries of stories, traditions and a little Arctic magic. TEXT: MIA HEISKANEN PHOTO: VISIT FINLAND/JUSSI SILVENNOINEN

he Northern Lights aren’t just a spectacular light show. For centuries, they have been woven into the cultures and folklore of the North, inspiring everything from reverence to fear. The Finnish name revontulet, “fox fires”, comes from an old legend of a magical Arctic fox sweeping its tail across the snow and sending sparks into the sky. So, before you reach for your phone, here are a few things worth knowing.

1. Don’t Whistle, Wave or Shout at Them Traditional beliefs portray the Northern Lights as powerful and sometimes

Why Not FINLAND 2026

dangerous. Whistling, waving or making loud noises was thought to attract their attention, and not in a good way. Some legends even suggest that the lights might swoop down and carry you away or bring bad luck. Whether or not you believe the old stories, quietly watching the sky is part of the experience.

2. Respect the Silence Aurora hunting is not a party. While you might be tempted to celebrate when those green ribbons finally appear, remember that others around you are trying to experience the moment too. Loud conversations, music and general commotion can easily break the atmosphere. Some of the best aurora experiences happen in near silence, with just the crunch of snow underfoot and the occasional gasp of awe.

3. Mind Your Light Pollution Your phone screen, headlamp and car headlights can interfere with aurora viewing. They affect your night vision and can spoil the experience for everyone around you. Give your eyes time to adjust to the darkness, keep unnecessary lights to a minimum and remember to turn off your camera’s focus assist light.

4. Respect Sámi Culture and Sacred Sites Lapland is part of Sápmi, the traditional homeland of the Sámi people, and some places have cultural or spiritual significance. Pay attention to signs and local guidance, behave respectfully and remember that you are a visitor. Ask permission before photographing people, particularly in situations involving traditional Sámi clothing or cultural activities.

5. Leave No Trace The Arctic wilderness that makes aurora viewing so spectacular is also fragile. Don’t litter, damage vegetation or light fires where they are not permitted. Finland’s everyman’s rights allow you to enjoy nature widely, but they also come with responsibilities. Take away what you bring with you and leave the landscape as you found it.

The Bottom Line The Northern Lights are one of nature’s most extraordinary phenomena, and witnessing them is a privilege. Approach them with respect and a sense of wonder, rather than simply as a backdrop for your social media feed. The aurora has been dancing across Arctic skies for millennia. It doesn’t need your approval, but it does deserve your respect. ●

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Au3 Goldsmiths | Unioninkatu 27, Helsinki | +358 9 436 50090 | au3@au3.fi @au3goldsmiths | au3goldsmiths.com