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Why Not Business Lifestyle Travel Food & Drink Wellness

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Oulu Celebrates

Culture in 2026

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Hot Chef

Eight Seasons of Wonder Welcome to Fell Lapland

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Porvoo works for business and life

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EDITORIAL

Content 7 5 Things That Are Illegal to Do

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hether you're just touching down at Helsinki-Vantaa or heading north to the Arctic Circle, welcome. You've arrived in a country that doesn't shout for attention but rewards those who take the time to look closer.

Finland is a place of beautiful contradictions. We have endless summer light and deep winter darkness. We're reserved in conversation but generous with trust. We value silence as much as we value good company. And we've somehow convinced the world that sitting naked in a hot room with strangers is perfectly normal—because here, it is.

This magazine is your companion for discovering the Finland that exists beyond the guidebooks. Yes, we'll show you the Northern Lights and introduce you to reindeer, but we'll also take you to late-night grilli kiosks, teach you how to assemble your breakfast pastry properly, and explain why Finns have a word for getting tipsy at home in your underwear. (It's a lifestyle choice, not a cry for help.)

You'll find stories about our food, our landscapes, our peculiar traditions, and the untranslatable words that somehow explain everything about who we are.

Our hope is simple: that this magazine helps you see Finland not just as a place to visit, but as a place to experience. Slow down.

Embrace the silence. Take that coffee break. Jump in a frozen lake if you're feeling brave. And remember that the best stories often happen in the pauses between plans.

Finland has a way of surprising people. It's not always what you expect, but it's almost always what you need. So take your time, stay curious, and let this country work its quiet magic on you.

with the Northern Lights

8 Hot Chef Arto Rastas 12 How to Eat Like a Finn Finns Take Saunas So Seriously 13 Why (And Why You Should Too) Stadium – a unique destina15 Olympic tion and a venue for encounters

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From Nokia to Supercell: How Finland Became a Startup Superpower

Works 17 Porvoo For Business and Life Saimaa - A Treasure 19 Lake of Nature and Flavors Considered a Career as an Elf? 21 Ever There’s an Academy for That Seasons of Wonder 22 8Welcome to Fell Lapland Art of Finnish Slow Living 25 The (When You Only Have 48 Hours) Collective Brings a Fresh 26 Nook Approach to Influencer Marketing

With warmth from the North,

Mia Heiskanen Editor-in-Chief

Publisher: Communications Agency Commia, www.commia.fi Editor-In-Chief: Mia Heiskanen AD: Sirli Siniväli Editor: Mika Remes Print: Savion Kirjapaino

Maailman ainoa maanalainen jouluteemapuisto Maailman ainoa maanalainen

jouluteemapuisto santapark.fi |

santaparkfin | SantaParkFIN

santapark.fi |

santaparkfin | SantaParkFIN

Step Into Your Very Own Step Into YourFairytale Very Own Christmas

Christmas Fairytale santaclaussecretforest.com |

santaclaussecretforest | joulukka

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santaclaussecretforest | joulukka

Oulu2026: Finland’s Year of Culture IMAGE: JUHO HUTTUNEN

Have you heard of Oulu, a thriving city on Finland’s west coast, near the border with Sweden? Chosen as European Capital of Culture 2026, it is where creativity meets nature and where the celebration begins.

Cultural Climate Change

Winter Magic and Bright Summer Nights The year begins in January with the Oulu2026 Opening Festival, a spectacular three-day celebration of light, music and community in the

darkest season.

Winter continues with the Sámi National Day in February, honouring the only Indigenous people of the European Union.

The frozen sea hosts the Frozen People Festival, blending electronic music, art and arctic style — with a chance to spot the northern lights above.

When summer arrives, Oulu and its partner municipalities embrace long days and bright nights with festivals and outdoor events. In August, the city will stage the Delta Life spectacle, highlighted by the playful and world-famous Air Guitar World Championships.

IMAGE: JUHO HUTTUNEN

In 2026, Oulu and 39 surrounding municipalities will come together as the European Capital of Culture. At the heart of the year is Cultural Climate Change, a call for renewal, experimentation and connection between people, culture and nature. Oulu2026 brings world-class experiences near and far: from nature trails to extraordinary performances, from traditional festivals to new dimensions, and from high-end exhibitions to the best saunas in Europe. Pure northern flavours take you on a shared culinary journey, while craftsmanship, artificial intelligence and sports meet in surprising ways.

In 2026, Finland welcomes the world to experience Oulu2026 — a year of art, music, food and festivals across 40 municipalities, from vibrant cities to the stillness of the wilderness.

Highlights of Oulu2026 31.12.2025 New Year’s Celebration: Oulu2026 Show Kick off the European Capital of Culture year with energy, dazzling visuals, and top Finnish artists. Tickets on sale.

16.–18.1.2026 The Opening Festival Oulu city centre transforms into a festival area with activities for the whole family.

16.–18.1. Opening of Children’s Cultural Centre Kotilo Kotilo invites children to play and explore different art forms in a space that sparks imagination.

Sámi duodji, art and events Oulu Art Museum hosts an exhibition showcasing the diversity, resilience, and sustainability of Sámi culture (mid-Jan–early May).

16.1.2026 Ovllá world premiere An opera about roots and state-led oppression of the Sámi People at Oulu Theatre.

6.2.2026 Sámi National Day Celebrating Sámi traditions and culture across Oulu.

28.2.2026 Frozen People Electronic music festival on Nallikari beach ice, offering unique Arctic dances and art experiences.

11.6.–31.7.2026 Art Ii Biennial 2026, Ii International contemporary art event set in Northern Finland, with a focus on environmental themes.

22.8.2026 Faravid’s Land premiere Theatre, dance, and contemporary circus create a mythical vision of Oulu’s past.

15.8.2026 Summer Night’s Dinner A communal experience with local food, music, and dancing at a kilometre-long table in Oulu city centre.

28.–29.8.2026 Delta Life Outdoor summer event in Oulu’s river delta with carnival, music, and mythical performances.

Adaptation Autumn exhibition at Oulu Art Museum exploring humannature adaptation and empowerment through art.

A Taste of the Arctic Food culture takes centre stage throughout the year. The Arctic Food Lab showcases local ingredients grown in the pure air and light of Finland’s north.

Berries ripened in the midnight sun, fish from icy waters and herbs from untouched forests are transformed by chefs and food creators into unforgettable experiences.

Finland Welcomes the World Oulu2026 region is easy to reach and endlessly rewarding to explore. Oulu2026 is your invitation to experience not only one city but an entire cultural region. Whether you’re drawn to urban energy, countryside silence or the magic of the fells, you’ll find balance between activity and calm. In 2026, Finland’s cultural climate will be at its brightest — and the doors are open to the world. Don’t miss the chance to be part of it: check the full program at oulu2026.eu and start planning your trip today.

Climate Clock Permanent artistic route around Oulu by international artists, offering reflection and hope. Opens mid-June 2026.

ARToulu art area Urban art installations along the Oulujoki estuary surprise and captivate visitors across neighborhoods.

13.–22.11.2026 Lumo Art & Tech Festival Ten-day festival of art and technology at multiple venues, featuring light, sound, and digital art.

19.–21.11.2026 Beyond the Sky Art and science merge to bring nebulae closer, inspired by astrophotographer Jukka-Pekka Metsävainio, with music by Lauri Porra and Oulu Sinfonia.

Throughout the year Layers in the Peace Machine: AI-driven immersive media installation at Oulu City Hall.

Fotografiska Tallinn exhibition: Creativity and community in focus at Oulu2026 Exhibition Center.

Media Art from Kiasma: Contemporary media art from Finnish National Gallery at Oulu City Hall.

And much more!

Explore the programme: oulu2026.eu/en

5 Things

Text: MIA HEISKANEN Photo: SHUTTERSTOCK

That Are Illegal to Do with the Northern Lights Before you chase the aurora borealis across Lapland, there are a few unwritten rules you should know. While you won't get arrested for breaking them, the locals—and possibly ancient spirits—might judge you.

The Northern Lights aren't just a pretty light show for Instagram. For centuries, they've been woven into the fabric of Arctic cultures, inspiring everything from reverence to outright terror. The Finnish call them revontulet–"fox fires"–after a magical Arctic fox whose tail sweeps across the snow, sending sparks into the sky.

So, before you start waving your phone around, here's what you need to know.

1. Don't Whistle, Wave, or Shout at Them

This is the big one. Traditional belief holds that the Northern Lights are powerful, potentially dangerous spirits. Whistling, waving, or making loud noises could attract their attention–and not in a good way. Some legends suggest the lights might swoop down and carry you away, or at the very least, bring bad luck. Even if you don't believe in ancient spirits, locals will might give you the side-eye if you start hollering at the sky.

2. Respect the Silence

Aurora hunting is not a party. While you might be tempted to celebrate when those green ribbons finally appear, remember that others around you are trying to experience the moment too. Loud conversations, music, and general commotion ruin the atmosphere–and your photos. The best aurora experiences happen in near-silence, with just the crunch of snow underfoot and the occasional gasp of awe.

3. Mind Your Light Pollution

Your phone screen, headlamp, and car headlights are the enemy of aurora viewing.

Not only do they ruin your own night vision (it takes about 20 minutes for your

eyes to fully adjust to darkness), but they also wreck the experience for everyone around you.. And for the love of the Arctic, turn off your camera's focus-assist light.

4. Don't Disrespect Sámi Sacred Sites

Many popular aurora-viewing spots in Lapland are on traditional Sámi lands.

Some locations hold spiritual significance. If you see signs indicating sacred sites or asking for respectful behavior, take them seriously. This isn't just about following rules–it's about acknowledging that you're a guest in someone else's homeland.

Ask permission before photographing Sámi people in traditional dress, and never assume their culture exists for your entertainment.

5. Leave No Trace (Seriously)

The pristine Arctic wilderness that makes aurora viewing so spectacular is also incredibly fragile. Don't litter, don't trample vegetation, and don't build fires in unauthorized areas. The Finnish concept of jokamiehenoikeus (everyman's right) allows you to roam freely in nature–but it comes with the responsibility to leave no trace. If you pack it in, pack it out. The Northern Lights will still be there in a hundred years; let's make sure the landscape beneath them is too.

The Bottom Line

The Northern Lights are one of nature's most extraordinary phenomena and witnessing them is a privilege. Approach them with humility, and a sense of wonder–not just as a backdrop for your social media feed. The aurora has been dancing across Arctic skies for millennia. It doesn't need your approval, but it does deserve your respect.

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Hot Chef

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Chef and restaurateur Arto Rastas is involved in a bewildering number of restaurants across Finland. According to his own calculations, Rastas is Finland’s largest private restaurateur, who has also had the chance to cook for football superstar Cristiano Ronaldo in Saudi Arabia.

Text: MIKA REMES Photos: ARTO RASTAS’S HOME ALBUM

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rto Rastas was born in Rovaniemi in 1979, next door to Santa's workshop. Due to their neighbor, Christmas was eternal in the Rastas family.

You could hear Christmas carols day and night, year-round. At least that's how it felt to little Arto. Fortunately, Rovaniemi was home to an inventive grandmother, whose house smelled of fried onions and where they ate salad with Saturday sausage. That's where Arto felt at home.

Young Arto became interested in cooking. When it was time to apply somewhere after elementary school, culinary training at the local vocational school was a natural choice. Then came military service, and Arto enjoyed his time at the field kitchen and on forest camps.

At the turn of the millennium, Arto packed his belongings into a moving truck and moved to conquer Helsinki. It didn't go quite according to plan, even though Arto had summer work experience from the Arctic Circle Shell gas station.

Helsinki Calls

Arto worked kitchen jobs through a temp agency in various places from Finlandia Hall to Hotel Marski. Meanwhile, his experience grew. Then luck struck. Arto got a position at Espoo Master Golf's restaurant, the then number one among golf clubs.

At Espoo Master Golf, Arto encountered a decent clientele.

Those contacts helped him get into Finland's then top restaurant Palace, admittedly to the grill station but still! The journey continued under Markus Aremo's guidance at restaurant George, which received a Michelin star in 2004.

"I also shifted gears at the same time. I moved near Tampere to Lempäälä to run Villa Hakkari. There I stood in the yard of a dilapidated manor and wondered how to make it work. Villa Hakkari was then a year-round restaurant under the care of head chef Gero Hottinger," Rastas recalls.

Road to the Top

One day, the then chairman of Pirkanmaa Rotisseur association, Ilkka Säteri, was dining at Villa Hakkari and suggested Arto participate in the young chefs' competition in Pirkanmaa. Arto took the hint, won the competition, then the Finnish Championship, and finally the world championship for young chefs in Bermuda. Three competitions, three victories.

This opened Arto's path to the top. He bought restaurant Hella and Huone, which belonged to Tampere's top venues, and changed its style from country French to more Nordic fine dining. At Hella and Huone, Arto could seriously showcase his cooking skills.

In 2016, Arto founded the Mediterranean Dining 26 in downtown Tampere, and a couple of years later, the world-cuisine-inspired panoramic restaurant Periscope on the upper floors of Ratina Shopping Center. Both are still thriving. Periscope has grown into a true entertainment center, whose terrace season with numerous events Tampere residents eagerly await.

Joining Forces with Chef Välimäki

In 2018, Arto returned to Helsinki, now with head chef Hans Välimäki, who was born in Tampere and built a strong career in Helsinki. The experiential restaurant was called Penélope and became a big step in Arto's career.

RASTAS IS A PARTNER IN: • Helsinki Culinary Institute • Villa Hakkari in Lempäälä • PX Restaurants in Helsinki (restaurant Penélope, staff restaurants Xavierit, cocktail bar Bardem, Cafe Ranta) • Le Fou in Helsinki with Hans Välimäki (Bardot, Gina, • Bouchon Carême, Brasserie Lionne) • Periscope Group in Tampere (Periscope, Dining 26) • North Pole Catering in Lapland (Apukka Resort, Levi Spirit) • Arto Rastas Catering • Sauna restaurant Flou

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"The mentality in a restaurant is completely different when you open your own wallet," Arto explains.

Since then, the collaboration with Välimäki has spawned five restaurants in Helsinki: Bardot, Gina, The Rook, Bouchon Carême, and Brasserie Lionne. They all cook French style, except Gina's concept draws from Italy. Arto has his hands full elsewhere in Finland, so the daily operation of Helsinki restaurants is Välimäki's responsibility.

"I work well with Hans because for me, the restaurant experience is always holistic. Food, drinks, interior, and service must be good, the atmosphere must work, the price level reasonable – and in Hans's restaurants, it works. I don't dream of Michelin stars. As long as the customer leaves satisfied, everything is fine," Arto says.

New openings aren't planned unless some concept is taken to another city, perhaps Tampere or Turku.

"You don't always have to reinvent everything," Arto explains.

From Lapland to Ronaldo´s Kitchen Saudi Arabia

Lapland is also called Arto. He has a catering company operating in Lapland, North Pole Catering, together with Lappish head chef Teemu Korkalainen. In his old hometown Rovaniemi, Arto took responsibility with Korkalainen for three restaurants at Apukka Resort tourism center in 2023. Additionally, they handle private chef services for Levi Spirit villas.

There have been results – at least publicly: football superstar Cristiano Ronaldo and his family spent Christmas 2024 in Levi. Rastas and his team took care of the Ronaldos' food.

"Cristiano liked our Lappish flavors so much that in spring 2025 we were negotiating in Saudi Arabia with the Ronaldos about private chef services," Arto reveals.

The football star eats according to a strict routine, very healthy and simple. A chef's tools – butter, cream, and sugar – aren't part of his diet.

"We don't need to present miracles, but something exciting must be cooked for him every day. I must say that in Saudi Arabia, the quality and wonderful taste of vegetables and fruits was surprising," Arto explains.

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Finnish Ingredients Ignite Passion

Arto has been in the industry for three decades and built his empire piece by piece. He has very different venues across Finland in his business cluster. A total of 350 people work in them, with a turnover of 35 million euros. The unifying factor in the business cluster is Arto Rastas himself.

"I like to get my hands dirty and still do cooking shifts across Finland.

The hours in a day have been sufficient for everything," Arto explains.

The Helsinki Culinary Institute was originally founded by Gero Hottinger and Eero Mäkelä, who secured Finland's first Michelin star for Palace in 1987. Now the institute is entirely owned by Arto and Gero's daughter Katja. It organizes cooking courses in downtown Helsinki for both professional and amateur groups. Additionally, Arto finds time to speak about Finnish food around the world.

"I wouldn't take Finnish traditional dishes to the world, but Finnish ingredients, especially perch, chanterelles, and blueberries, always ignite my passion. Through embassies, I've been able to train and meet different chefs. These are remarkable channels for promoting Finnish food culture," Arto reminds.

“

AT THE TURN OF THE MILLENNIUM, ARTO PACKED HIS BELONGINGS INTO A MOVING TRUCK AND MOVED TO CONQUER HELSINKI. IT DIDN’T GO QUITE ACCORDING TO PLAN, EVEN THOUGH ARTO HAD SUMMER WORK EXPERIENCE FROM THE ARCTIC CIRCLE SHELL GAS STATION.

ARTO RASTAS TOP 5 TIPS FOR FINLAND 1 Restaurant Sky in Rovaniemi serves Lapland on a plate at the highest level.

2 Pyynikki donut café in Tampere serves Finland’s

best donut coffee – with beautiful city views as a bonus.

3 Restaurant Ragu in Helsinki always provides consistent and high-quality food.

4 Restaurant Smör in Turku cooks ambitiously and innovatively – a Michelin star wouldn’t be a surprise.

5 The Barö in Inkoo is a functioning archipelago hotel on all levels, and its restaurant The Berg always serves good food.

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“

Text: MIA HEISKANEN Photo: SHUTTERSTOCK

How to Eat Like a Finn Cinnamon buns are nice, but they're just the beginning. If you want to understand Finland, you need to understand Finnish eating habits—from the breakfast pastry that requires assembly to the late-night sausage pilgrimage that defines a proper night out.

Finnish food culture doesn't shout for attention. There are no Michelin-starred traditions or Instagram-famous dishes (well, except maybe cinnamon buns). Instead, Finnish eating is practical, seasonal, and deeply ritualistic. It's about knowing which meal goes with which moment–and never, ever skipping coffee.

The Porridge: Finland Comfort Food

Before there was trendy overnight oats, Finns were eating puuro–porridge– every single morning. And they still are.

Finnish porridge isn't just oatmeal. Kaurapuuro (oat porridge) is the most common, but you'll also find mannapuuro (wheat semolina), ohrapuuro (barley), or neljän viljan puuro (four-grain) bubbling on Finnish stoves.

The key? Finns cook their porridge slowly with water and salt–never in the microwave–creating a creamy, thick consistency that sticks to your ribs through long winter mornings.

The toppings are where it gets interesting: a pat of butter melting into the hot porridge, followed by sugar and cinnamon. Some add cold milk around the edges, others lingonberry jam or fresh berries.

Then there's riisipuuro–rice porridge–sacred Christmas food cooked with milk until deliciously creamy. Tradition dictates that one almond is hidden in the pot, and whoever finds it will have good luck in the coming year.

Porridge isn't glamorous or Instagrammable. But it's deeply Finnish–practical, comforting, and exactly what you need when it's -20°C outside and the sun won't rise for another three hours.

The Karjalanpiirakka Ritual

Forget avocado toast. The Finnish breakfast staple is karjalanpiirakka– Karelian rice pies–and they come with instructions. These oval-shaped pastries feature a thin rye crust filled with rice porridge, baked until

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the edges crisp up. But here's the thing: you don't just eat them. You assemble them.

The traditional topping is munavoi (egg butter)–a mixture of hard-boiled eggs and butter mashed together into a rich, savory spread. You slather it generously on top of the warm pie, and suddenly this humble pastry becomes something close to magic. Some Finns add a slice of cheese or smoked salmon.

Others eat them plain with coffee. There's no wrong way, but there is a Finnish way: with intention, not haste.

Karjalanpiirakka is sold everywhere–supermarkets, gas stations, bakeries– and it's as essential to Finnish breakfast as coffee itself. Which brings us to...

The Afternoon Coffee Break: A Non-Negotiable Tradition

The kahvitauko (coffee break) is a sacred institution. At workplaces, it's practically mandatory. At home, it's a daily ritual. And it always–always–comes with something sweet. Usually pulla (a cardamom-spiced sweet bun) or korvapuusti (cinnamon rolls, literally "slapped ears" because of their shape).

The Finnish coffee break isn't about productivity hacks or networking.

It's about sitting down, shutting up, and drinking your coffee in peace. No phones. No rushing. Just coffee, pastry, and maybe some quiet conversation.

It's a forced pause in a world that refuses to stop, and Finns have been doing it for generations.

Pro tip: If a Finn invites you for coffee, they're not just offering caffeine.

They're offering time, attention, and trust. Don't say no.

Rye Bread and Whatever's On It

Finnish lunch is often simple: ruisleipä (dark rye bread) with toppings. And by toppings, we mean anything from butter and cheese to smoked salmon,

pickled herring, cucumber, tomato, or cold cuts. The open-faced sandwich–voileipä–is an art form of efficiency.

Rye bread is the backbone of Finnish cuisine. It's dense, slightly sour, and incredibly filling. Finns eat it at every meal, and it's one of the healthiest breads in the world–high in fiber, low in sugar, and deeply satisfying. If you're in Finland and haven't tried authentic ruisleipä, you're missing the point.

The Late-Night Grilli: True Soul Food

Here's where things get interesting. After a night out–or sometimes just because–Finns make a pilgrimage to the grilli, a small kiosk that serves gloriously unhealthy fast food. The star of the show? Makkara (grilled sausage) and fries, often topped with ketchup, mustard, and sometimes a chaotic combination of BBQ sauce, garlic sauce, and chili sauce.

The grilli is not fine dining. It's not even good dining, by most standards. But it's essential dining. These kiosks are open late into the night (or early into the morning), serving as a social hub, a hangover prevention strategy, and a rite of passage. Every Finnish town has its legendary grilli, and locals will argue passionately about which one makes the best makkaraperunat (sausage and fries).

The beauty of the grilli is its democracy. Everyone ends up there eventually– students, businesspeople, tourists, and night shift workers. It's where the carefully curated Finnish reserve melts away, replaced by the universal language of greasy food and shared experience.

The Finnish Eating Philosophy

Finnish food culture isn't about spectacle. It's about rhythm. Breakfast is fuel. Coffee breaks are sacred pauses. Lunch is practical. And late-night grilli runs are... well, they're complicated, but they're genuine Finnish.

There's no pretense here. No one's trying to impress you with foam or tweezers.

Finnish food is honest, seasonal, and unpretentious. It's rye bread because rye grows well in the north. It's salmon and herring because Finland has thousands of lakes.

It's karjalanpiirakka because rice porridge in a rye crust makes sense when winters are long and you need something filling.

So, if you want to eat like a Finn, buy karjalanpiirakka from a supermarket.

Take a proper coffee break with pulla. Make yourself an open-faced rye bread sandwich. And at 2 AM, find the nearest grilli and order sausage and fries with all the extras.

Why Finns Take Saunas So Seriously (And Why You Should Too) Text: MIA HEISKANEN Photo: SHUTTERSTOCK

In Finland, there are 3.3 million saunas for a population of 5.5 million people. That's more saunas than cars. If that doesn't tell you something about Finnish priorities, nothing will.

To understand Finland, you must understand the sauna. It's not just a place to clean or sweat out last night's mistakes—though it certainly serves those purposes. The sauna is where Finns relax, socialize, make business decisions, and even give birth (historically, at least). It's a cultural institution so fundamental that Finnish diplomats have been known to install saunas in their embassies abroad. When a Finn invites you to sauna, they're not just offering you a hot room. They're offering trust.

It's Basically a National Religion

Sauna culture in Finland dates back over 2,000 years. Traditionally, the sauna was the cleanest, most sacred space in the home—so much so that it was considered a place of healing and spirituality. Babies were born, the sick were tended, and the dead were washed there. Even today, many Finns describe the sauna as a "poor man's pharmacy." There's a Finnish saying: "If sauna, liquor, and tar don't help, the illness is fatal." (Tar was used as a disinfectant, back in the days. Finns are practical people.)

The Health Benefits Are Real

Finnish researchers have spent decades studying sauna bathing, and the results are impressive. Regular sauna used defined 4-7 times per week—has been linked to reduced risk of cardiovascular disease, lower blood pressure, improved circulation, and even better mental health. A landmark study from the University of Eastern Finland found that men who used the sauna regularly had a significantly lower risk of sudden cardiac death and fatal heart disease. Sauna bathing mimics moderate exercise: your heart rate increases, blood vessels dilate, and circulation improves while you're sitting still.

Beyond the cardiovascular benefits, sauna enthusiasts report better sleep, reduced stress, improved mood, and relief from muscle soreness. Some studies even suggest that regular sauna use may reduce the risk of dementia and Alzheimer's disease. Not bad for sitting in a hot room.

The Rules Are Simple (But Non-Negotiable)

Finnish sauna culture comes with unwritten rules and breaking them can be social suicide. First: you go in naked. Swimsuits are for tourists and public pools, not saunas.

The sauna is an asexual space—families sauna together, friends sauna together, and business colleagues sauna together. It's not weird; it's Finnish.

Second: respect the silence. Sauna is a place for quiet reflection, not loud conversation. If someone wants to chat, they'll initiate. Otherwise, embrace the stillness.

Third: löyly (the steam created by throwing water on hot stones) is sacred.

Don't mess with someone else's löyly without asking. Everyone has their preferred temperature and humidity level, and sauna wars have been fought over less.

Fourth: cool down properly. After heating up, Finns cool down gradually— either by stepping outside, taking a cold shower, or (if they're hardcore) jumping into snow or an icy lake. This contrast between hot and cold is part of the magic.

Why You Should Try It

In a world obsessed with productivity and constant stimulation, the sauna offers something radical: permission to do absolutely nothing. No phones, no emails, no distractions. Just heat, steam, and stillness. It's a forced pause—a chance to let your mind wander and your body relax. In Finland, this isn't indulgence; it's maintenance.

So, now that you're in Finland, don't just visit a sauna. Experience it. Sit in the heat. Throw some water on the stones. Feel your heart rate rise and your worries evaporate. And when you step out into the cool air, you'll understand why Finns have been doing this for two millennia.

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Many Kluuvi restaurants are open every day – some even on Christmas Eve.

Discover 16 delicious cafés and restaurants at Kluuvi – a shopping centre in the heart of Helsinki.

Scan the QR code to explore them all.

Aleksanterinkatu 9, Helsinki

Oppa Korean BBQ and Vibami Vietnamese Kitchen are open nearly daily to spice up your day.

Welcome!

Olympic Stadium – a unique destination and a venue for encounters

Helsinki Olympic Stadium is a beloved arena for major events in Finland, but the renewed Stadium today is much more than that. Open daily, its versatile facilities are ideal for meetings, celebrations, and active recreation days. The Olympic Stadium is also a memorable visitor attraction, with guided stadium tours and panoramic tower views that draw locals and tourists alike throughout the year.

WWW.STADION.FI TILAT@STADION.FI / +358 50 518 9551

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e’re best known as a stage for major sports and entertainment events, but the Olympic Stadium is open every day for all kinds of occasions and visits. Our spaces accommodate everything from small team workshops and seminars to corporate celebrations,” says Marju Paju, Director of Marketing and Communications.

Alongside the Stadium’s iconic traditional spaces, the striking new Club Stadion has emerged.

It pulses in two rhythms – serving as an inspiring setting for corporate events, meetings, and seminars by day, and transforming into an urban live music venue by night.

Spaces with stories. The Stadium’s meeting and event spaces are steeped in decades of history. One

standout is the "Old Commentary Booth," from which the thrill of sports was once broadcast over the radio.

With windows overlooking the Stadium field, this nostalgic space is now a sought-after meeting room.

A meeting day that leaves a lasting impression can be built from many elements at the Stadium: a relaxed morning session in a cozy meeting room, lunch at the laid-back Bistro Stadion, and an energizing afternoon break on a guided Stadium Tour or a visit to the Tower. “There are several tour options. You can choose to explore the underground ‘Stars’ Corridor’ or experience the Stadium’s stunning functionalist architecture.

The Tower offers a spectacular panorama over Helsinki – catching your breath 72 meters up is a true experience during any meeting day,” Paju highlights.

Welcome to the Helsinki Olympic Stadium – experience something new every day!

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From

Nokia to Supercell: How Finland Became a Startup Superpower

A country of 5.5 million people has produced Clash of Clans, Angry Birds, and some of the world's most valuable tech companies per capita. How did Finland go from mobile phone dominance to gaming empire—and what can the rest of the world learn from it?

In 2007, Nokia owned 40% of the global mobile phone market. By 2013, it was selling its handset business to Microsoft at a fraction of its former value. For most countries, losing a corporate giant that represented 4% of GDP would be catastrophic. For Finland, it was a beginning.

The Phoenix Effect

When Nokia collapsed, it didn't just lay off workers—it released thousands of highly skilled engineers, designers, and product managers into the Finnish job market. Many countries would have watched that talent drain away to Silicon Valley or London. Finland did something different.

Through programs like Nokia Bridge, the company actively helped departing employees start their own ventures, offering entrepreneurship training, seed funding, and mentorship. The result? An explosion of startups that absorbed Nokia's world-class technical talent, global market understanding, and something uniquely Finnish: sisu—the grit to keep going when things get tough.

Ex-Nokia employees populate hundreds of Finnish startups today, from leadership positions to engineering teams. Companies like Supercell and Rovio hired extensively from Nokia's talent pool, bringing mobile expertise and international business acumen to Finland's emerging gaming industry.

The company's fall didn't destroy Finland's tech ecosystem—it fertilized it.

Small Team, Massive Impact

Supercell, maker of Clash of Clans and Brawl Stars, is worth over $10 billion. At its peak efficiency, the company was valued at approximately $30 million per employee, making it one of the world's most valuable companies per capita. How? By doing everything the opposite of traditional corporate wisdom.

Small, autonomous teams (called "cells") have complete creative control. If a game isn't working, they kill it—fast. No endless meetings, no bureaucratic approval chains. Just talented people making decisions and moving quickly. It's the anti-Nokia approach, born directly from watching a giant corporation struggle to adapt.

This philosophy—small teams, rapid iteration, willingness to fail—has become the Finnish startup playbook. And it works. Finland now has approximately 20 startups per 100,000 people and produces unicorns (companies valued over $1 billion) at a rate that punches far above its population size.

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The Secret Ingredients

Finland's startup success isn't accidental. It's built on foundations that other countries struggle to replicate: World-class education: Finnish schools consistently rank among the best globally, producing a highly educated workforce that thinks critically and solves problems creatively. University is free, so talent isn't limited by wealth.

Social safety net: Universal healthcare and strong unemployment benefits mean entrepreneurs can take risks without fearing financial ruin.

Failure doesn't mean bankruptcy—it means learning and trying again.

Flat hierarchies: Finnish culture values equality and direct communication. Junior employees challenge senior leaders. Ideas matter more than titles. This creates environments where innovation thrives.

Government support: Finland invests in R&D and provides startup funding, tax incentives, and infrastructure. The government sees startups not as nice-to-haves but as essential to economic survival.

Beyond Gaming

While Supercell and Rovio grab headlines, Finland's startup ecosystem spans far beyond gaming. Oura (smart health rings), Aiven (cloud data platforms), and Relex (supply chain AI) are all Finnish unicorns. The country leads in cleantech, health tech, and education technology— sectors where Finnish values of sustainability, equality, and quality align perfectly with market needs.

The Business Lesson

Finland's transformation from Nokia-dependent economy to startup powerhouse offers a masterclass in resilience and adaptation. The lesson isn't "lose your biggest company and hope for the best." It's about creating systems that turn crisis into opportunity: invest in education, support risk-taking, remove barriers to entrepreneurship, and trust small teams to do big things.

Most importantly, Finland proves that you don't need Silicon Valley's scale or resources to build world-changing companies. You need smart people, the freedom to fail, and the determination to keep building even when the giant falls.

Porvoo Works – For Business and Life In Porvoo, global business ambitions meet a local lifestyle that works. Just 30 minutes from Helsinki-Vantaa airport, this coastal city is building a future where green transition, business ecosystems, and quality of life go hand in hand.

What makes an international company choose a location for its Projects funded so far include next move? Infrastructure, talent, logistics – and increasingly, quality sensor-based energy optimization, of life. According to Elina Duréault Suomalainen, Director of circular economy logistics, bio-based Economic Development for the City of Porvoo, the answer lies in speaker components, and even a sustainabilthe full package: ity education game for children. “The spectrum is intentionally "When companies relocate top talent, they want more than inbroad,” says Duréault Suomalainen. “We want both cutting-edge dustrial plots and permits. They want international schools, cultural tech and hearts-and-minds solutions.” life, nature, and a city that feels like home."

Beyond funding, Porvoo offers something many larger cities Porvoo offers just that. With its industrial cluster in Kilpilahti don’t: deeply personalized support. Companies considering Porvoo are – the Nordic region’s largest hub for energy and chemical indusguided through every step – from land use and permits to infrastructure tries – and a growing network of forward-thinking SMEs, the city and recruitment. “We don’t leave businesses alone. We walk with them, already has a strong backbone. But it’s the mindset that sets Porvoo because we want them to succeed here.” apart: a readiness to support sustainable innovation and long-term That human touch extends to everyday life. Porvoo’s business growth. walkable downtown, rich cultural offering, and growing interIn 2023, Porvoo launched a pioneering Green Trannational education services make it a rare blend of busisition Fund, a €10 million investment vehicle aimed ness opportunity and quality of life. Whether you're at boosting low-carbon innovation. “We wanted to running a global operation or building a startup, ensure that climate action continues – even when Porvoo offers room to grow and room to breathe.

Want to invest in markets are shaky,” says Duréault Suomalainen.

“You don’t have to choose between an ambiPorvoo or explore the The fund supports companies whose work contious business environment and a human-sized Green Transition Fund? tributes to sustainability and benefits the Porvoo city. In Porvoo, you get both”, Duréault Suomaregion – regardless of their current location. lainen sums up.

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Port of Hanko – Fast and Reliable Service Port of Hanko, the southernmost port in Finland, is a significant hub for international maritime transport.

Strategically located at the most southern tip of Finland, it offers direct access to the Baltic Sea and Central Europe.

The port consists of three parts: the Western Harbor, the Outer Harbor, and the Koverhar Harbor, which provide a variety of services for different needs.

The Western Harbor mainly handles the export of paper and steel, as well as trailer and container traffic. The Outer Harbor specializes in car imports, and the Koverhar Harbor primarily deals with bulk products. Port of Hanko is known for its fast and professional service, operating around the clock.

Efficient liner connections and innovative solutions make the port an attractive place for international trade and logistics.

Port of Hanko achieved carbon neutrality in the beginning of year 2025 and is therefore committed to environmental friendliness and sustainalble development. This means that port areas are built and renovated using sustainable development solutions. The port has reduced emissions and aims to improve energy efficiency in all its operations.

In the future, the port will continue to expand and develop, offering even better services to its customers. Port of Hanko is a place where efficiency and environmental friendliness meet. It is a gateway to the world and a reliable partner for all who need fast and cost-effective logistics solutions.

59 55'15.3"N 22 24'33.4"E

KASNÄS

In the heart of the archipelago

Hotel - Spa - Restaurant - Grocery Store - Café & Fish Counter - Harbour Caravan - Beach Sauna - Private Sauna - Ice Cream kiosk - Minigolf - Tennis & Padel

LAKE SAIMAA A Treasure of Nature and Flavors Spend your next holiday in the jewel of Finnish Lakeland – the Lake Saimaa region. A land where pristine waters meet lush forests, and where the air is filled with the scent of pine and the gentle sounds of nature.

In the heart of Southeast Finland the Lake Saimaa Region unfolds, a place where culture and nature exist in perfect harmony. Finland’s largest lake stretches into a labyrinth of 15,000 islands, inviting you to slow down, breathe deeply, and discover a landscape that transforms beautifully with every season.

The five towns of Imatra, Lappeenranta, Mikkeli, Savonlinna, and Varkaus around Lake Saimaa are steeped in history and tradition. You can wander through the halls of the majestic Olavinlinna Castle, feel the power of the Imatrankoski Rapids, or relax at cozy lakeside cottage after a day of adventure. The Saimaa UNESCO Global Geopark and national parks reveal the remarkable character of the region’s landscapes, and with a little luck, you might even see a glimpse of the endangered Saimaa Ringed Seal, a living symbol of the lake’s purity and beauty.

Every season in Saimaa brings its own magic. In winter, the lake turns into a frozen wonderland where you can ski across sparkling trails, ride husky sleds, ice skate or cycle with fat bikes on the ice, or float peacefully in a dry suit on frozen waters before warming up in a traditional,

or even an ice sauna. Spring awakens the land with fresh light and flavors, while summer is full of festivals, cruises, kayaking, fishing, cycling, and long, bright days spent by the water, enjoying local delicacies or experiencing a seal safari. Autumn paints the forests in glowing reds and golds, offering perfect moments for hiking, berry-picking, and mushroom foraging in the crisp air.

Food in Saimaa is an experience that tells the story of the region and its people. From rustic Karelian pastries to refined dishes made with wild herbs, fresh berries, mushrooms, fish, and game, every bite reflects a deep connection to nature and tradition, shaped by centuries of knowledge and the creativity of today’s chefs.

Saimaa is more than just a destination. It is a journey into Finland’s purest air, cleanest waters, and the most authentic traditions.

It is a place of tranquillity and discovery, a region of warm hospitality and timeless beauty. It is somewhere to return to again and again, because each season reveals a new reason to fall in love.

Inspire more: gosaimaa.com and visitsaimaa.com

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Down warmth for every season, from sunrise to Northern Lights.

Finnish expertise that lifts you above the everyday

ESPOO Iso Omena HELSINKI Brand Store Mikonkatu 2 HELSINKI Museokatu 8 HELSINKI Helsinki Outlet -village Tatti 17 RIIHIMÄKI factory outlet Pakkaskatu 6 TAMPERE Hämeenkatu 19 TURKU Yliopistonkatu 26 POP-UP OULU Isokatu 16 ONLINE STORE and store opening hours joutsen.com

Ready to update your LinkedIn profile to “Elf-in-Training”?

Santa Claus Safaris’ home is in Santa Claus’s official hometown of Rovaniemi, at Santa Claus Village on the Arctic Circle.

The elves have been bustling about in the area since 1992 at Santa’s Chamber, where travelers can meet Santa Claus and the elves every day year-round without an admission fee.

Text: MIA HEISKANEN Photo: LAPLAND HOTELS & SAFARIS

Ever Considered a Career as an Elf? There’s an Academy for That Forget MBA programs and corporate ladder climbing. In Rovaniemi, a rather unusual training center has opened its doors to aspiring elves—and yes, they’re accepting applications from humans. No pointy ears required.

Let's be honest: most of us have wondered at some point whether we have what it takes to work for Santa Claus. The perks seem solid living in Lapland, hanging out with reindeer, and presumably excellent job security given the whole "Christmas happens every year" situation. But until now, the elves have kept their professional secrets closely guarded.

That's changing at Santa Claus Village on the Arctic Circle, where the elves of Santa's Chamber have decided to lift the curtain on their training program.

"We've been thinking that now is our time to have our own place where we can proudly show our life and elf skills," explains Vaniljatonttu (Vanilla Elf), who appears to be the spokesperson for this career initiative.

What Does Elf Training Actually Involve?

The newly opened Elf's Club House serves as headquarters for what might be the world's most unusual professional development program. Prospective elves can test their aptitude on Santa's sleigh simulator—because apparently, flying reindeer requires serious piloting skills. There are also mysterious tasks essential to every elf that the training center promises to reveal, though the elves remain cagey about specifics. Trade secrets, presumably.

The practical training component includes field excursions into the Lapland wilderness where trainees learn crucial skills like reindeer manage-

ment, forest animal feeding protocols, and—perhaps most importantly— solving the mystery of missing presents. (One suspects this happens more often than Santa's PR team would like to admit.)

Is This Career Path Right for You?

The elves emphasize that nature is central to their work, which makes sense given their office location. "Nature is really important to us and Santa, and of course, you can never prepare too much for Christmas," notes Vaniljatonttu, sounding remarkably like someone who's experienced the stress of December 24th deadlines.

The training program appears refreshingly inclusive. It's designed to be accessible even for the youngest travelers, suggesting that elf aptitude isn't age dependent. The Elf's Club House also features a café because even magical creatures need coffee breaks and a space where you can write directly to the big boss himself. Your letter is guaranteed to reach Santa, which is more than can be said for most corporate suggestion boxes.

Whether you're genuinely considering a career change or just curious about what elves do all year (spoiler: it's not all toy-making), the elves of Rovaniemi are ready to show you their world. Who knows? You might discover you've been in the wrong profession all along.

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Photo: Lapin Materiaalipankki | Arto Komulainen / Lapland Pictures

Seasons of Wonder

Welcome to Fell Lapland Far above the Arctic Circle lies a destination where nature writes the itinerary. In Fell Lapland, the year doesn’t just have four seasons, but eight. Each one opens new ways to explore sustainably, connect deeply, and experience the wilderness in all its moods.This is Kittilä and its surrounding fell region – ready to welcome mindful travelers all year round.

Many know Levi for its world-class ski slopes, but there’s more to discover beyond snow and slopes. Fell Lapland is a year-round destination built on sustainable tourism, local culture, and the rhythm of nature. Here, seasons shift gradually: from the pastel light of the polar night to the golden glow of autumn foliage. Each of the eight Arctic seasons brings new light, new life, and new opportunities to experience Lapland — on foot, by bike, or even by paddle.

Travel that gives back

For more year-round inspiration, scan the QR code and dive into the full Fell Lapland 365 Guide!

Local tourism businesses are embracing sustainability – not just with words, but through real action: environmental certificates, low-emission solutions, and a deep respect for the land and its people. In Kittilä, sus-

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tainability means supporting local communities, preserving cultural heritage, and protecting fragile Arctic ecosystems from the impacts of climate change.Travelers are encouraged to come as guests, leave as friends, and return with a deeper understanding of the North.

A gateway to wild adventure

Kittilä Airport offers direct access to the fells and wild spaces of Western Lapland – from Kolari's and Muonio’s rivers to Enontekiö’s open tundras. This region isn’t built around tourist traps, but genuine experiences shaped by the seasons: midsummer hikes under the midnight sun, autumn bike rides through flaming forest trails, and tranquil paddles in crystal-clear waters.

It’s all here, all year. Welcome!

Photo: Lapin Materiaalipankki | Markus Kiili

GETTING TO FELL LAPLAND IS EASY • By Air Kittilä Airport is the main gateway to Fell Lapland – just 15 min to Levi, 30 min to Ylläs, 60 min to Pallas.

Year-round flights, with direct international connections in winter.

• By Train & Bus Kolari is Finland’s northernmost train station, with bus links to Kittilä, Muonio and Enontekiö.

Regular bus services also run from Rovaniemi.

• By Car Fell Lapland is road-trip friendly. Rental cars are available at airports and resorts.

FELL LAPLAND BUCKET LIST – TOP PICKS FOR THE SNOWLESS SEASON: • • • • • • • •

Hike or bike under the midnight sun Paddle, fish or SUP on glassy Arctic lakes Take a dip after a smoky sauna Spot reindeer roaming free Catch the first Northern Lights of the season Conquer a fell and breathe in the silence Explore wild berry trails and mushroom forests Embrace the emptiness — and find peace in it

Co-funded by the European Union Co-funded by the European Union through the projects Fell Lapland 365 and Innovative and Sustainable Service Business in Kittilä More information: www.kideve.fi

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The Art of Finnish Slow Living Finland consistently ranks among the world's happiest countries, but Finns aren't rushing around with forced smiles. Their secret? They've mastered the art of slow living—even when they're busy.

Here's how to embrace it, even on a short visit.

Text: MIA HEISKANEN he Nordic concept of "slow living" isn't about doing less–it's about doing what matters. While Denmark has hygge (cozy contentment) and Sweden has lagom (balanced moderation), Finland has something quieter and perhaps more profound: a deep connection to nature, a respect for silence, and an understanding that happiness isn't something you chase–it's something you create through intentional living.

Start with Nature (It's Non-Negotiable)

The Coffee Break Is Sacred

Finns consume more coffee per capita than almost any other nation, and the coffee break–kahvitauko–is a cultural institution. It's not about caffeine; it's about pause. Whether at work or home, Finns stop, sit down, and have coffee. Often with a cinnamon bun. Always without rushing.

This isn't procrastination–it's productivity. Studies show that regular breaks improve focus, creativity, and overall well-being. Finns have known this for generations. So when you're in Finland, don't grab coffee to-go. Sit. Sip. Stare out the window. That's the whole point.

Finns spend time in nature the way other cultures spend time on social media–daily, and without question. Even in Helsinki, you're never more than a few minutes from a forest, lake, or seaside path. The Finnish concept of jokamiehenoikeus (everyman's right) means you can roam freely in nature, pick berries, and camp almost anywhere.

This isn't a luxury; it's a birthright.

You don't need a week-long wilderness expedition to experience this.

A 20-minute walk in a forest, sitting by a lake, or simply breathing cold air can reset your nervous system. Finns know this instinctively. They don't "go for a walk to destress” they just go for a walk, and the destressing happens automatically.

Finnish design is famous for its minimalism, but it's not about aesthetics–it's about function and calm. Clutter creates mental noise. Clean lines, natural materials, and uncluttered spaces allow your mind to rest. You don't need to redecorate your life, but you can borrow the principle: less stuff, more space, better focus.

Even in a hotel room, you can practice this. Put your phone in a drawer. Dim the lights. Light a candle if you have one. Create a small bubble of calm, even if it's temporary.

Embrace the Silence

Practice Sisu (But Not How You Think)

Finns are famously comfortable with silence. Small talk is minimal, and there's no pressure to fill every moment with conversation. This isn't rudeness–it's respect.

Silence allows you to think, observe, and simply be. In a world that equates busyness with importance, Finland offers permission to stop performing.

Try this: sit in a café without your phone. Watch people. Let your mind wander. You'll feel awkward at first, but that discomfort is the point. You're relearning how to exist without constant stimulation.

Simplify Your Surroundings

Sisu–Finland's most famous untranslatable word–is often described as grit or perseverance. But it's not about grinding yourself into exhaustion. It's about steady, quiet determination. It's showing up. It's doing what needs to be done without drama or complaint. It's the opposite of hustle culture.

Slow living and sisu aren't contradictions–they're partners. You move through life with intention, not urgency. You work hard, but you also rest hard.

You don't burn out because you know when to stop.

Kuvat: Mika Huisman, Ville-Riiko Fofonoff

Find Your Peace of Mind in Lapland’s Premier Conference Destination Escape the urban hustle and discover Sajos Sámi Cultural Centre – where modern meeting facilities meet the tranquil wilderness of Finnish Lapland, creating the perfect environment for productive conferences and inspiring events.

On the shores of river Juutua stands Northern Lapland's largest congress and event venue. Sajos Sámi Cultural Centre offers a chance to step away from the distractions of city life into an environment where nature's silence becomes your greatest asset.

"When you walk from the hotel to our venue, you walk along the river or lake shore only hearing the sound of water", explains Katariina Guttorm, Marketing Manager.

Sajos combines cutting-edge conference technology with the restorative power of Lapland's pristine environment. The venue accommodates events from 10-person meetings to large conferences for up to 250 delegates, all equipped with state-of-the-art technology including 4K projectors and professional sound systems.

"We have modern conference technology and data security capabilities that has allowed us to host highest level government meetings. It means we understand security and discretion."

The venue's hybrid meeting capabilities ensure seamless connectivity, while the natural wood interiors create an acoustically pleasant environment that enhances creativity.

What sets Sajos apart is the commitment to removing stress from event planning. "You just need to know what you want. Our

professional technicians ensure everything works perfectly.”

The venue's experienced team manages all details from customized catering to simultaneous interpretation services for seven languages– a unique capability in Finland.

The Sajos Cultural Centre also offers guests a glimpse into contemporary Sámi culture through guided tours, providing cultural enrichment alongside business objectives.

nookcollective.fi

Nook Collective Brings a Fresh Approach to Influencer Marketing A new agency specializing in influencer communications and events brings authenticity, humanity, and experiential encounters to brand work. nd Mia Heis kan arlin a aH en n i N

Influencer marketing is in transformation. According to the WFA's Effective Influencer Marketing Report 2025, 99% of multinational companies use influencers, and 66% do so actively across multiple markets.

The global budget for influencer marketing will exceed 39 billion US dollars this year, and over half of brands predict it will grow by an average of 23% over the next 12 months.

With increasing investment, brands are seeking ways to stand out – and Nook Collective answers this need.

Nook Collective is a new agency specializing in communications and influencer encounters, offering strategic content, experiential events, and carefully curated influencer collaborations. Behind it is marketing multi-specialist Nina Harlin, whose vision is clear: a brand must shine – not just be visible. When your audience no longer wants more ads but real experiences – we create them.

"When people are brought together, you want to give them something that resonates. Authenticity isn't a trend but a condition for trust," Harlin says.

Genuinely Impactful Influence

Unlike many agencies, Nook doesn't build influencer campaigns en masse but curates them carefully. Diversity and value alignment are more important than follower counts.

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"People trust authentic recommendations. When a brand's message meets its audience in the right way, the impact is lasting – not just momentary," says Mia Heiskanen, who leads strategic communications and content at Nook Collective.

According to the WFA report, 54% of marketers expect their influencer budgets to grow significantly over the next year. At the same time, 63% report that measuring ROI remains the biggest challenge. This is why long-term, strategic, and brand-aligned collaboration is increasingly important.

Experiential Encounters

At Nook's events, you don't just watch – you experience. The brand becomes part of an experience where all senses are engaged. "Even though we're in a digital age, genuine encounters are valuable. They build connections that don't disappear with scrolling," Harlin reminds us.

Nook operates as a collective, assembling the right experts for each project: photographers, video producers, copywriters, and event planners.

This model enables both cost-effectiveness and uncompromising quality.

Nook Collective invites brands to build communications and events that don't stay on the surface but resonate, engage, and endure.

For more information and inquiries: nookcollective.fi

We tell the story of the Sámi – past, present, and future.

www.siida.fi

SIIDA Inarintie 46, 99870 Inari

GOLD MUSEUM Open 1.10.–31.5. Mon–Fri 11–16

Entrance fee 12 / 10 / 6 €

Gold panning Wed and Fri at 14 Price 30 / 20 € includes entrance fee, guided tour and gold panning

More info and bookings:

TA M P E R E

www.kultamuseo.fi Tankavaarantie 11 C 99695 Tankavaara info@kultamuseo.fi tel. +358 16 626 171 @goldmuseumlapland

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OPEN Tue−Fri 10−16, Sat 12−17

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