MEMBERSHIP BENEFIT: FREE OF CHARGE
CONTENTS
PAGE 1
WORK WITH DESIGN INSIDER TO CREATE EDITORIAL THAT SUPPORTS YOUR MARKETING GOALS
PAGE 5
LET’S BUILD A CONTENT PLAN TOGETHER
PAGE 9
HOW SUBMITTED CONTENT MAY BE USED
PAGE 3 SIX CONTENT PROMPTS TO INSPIRE YOUR NEXT FEATURE
PAGE 7 DESIGN INSIDER CONTENT SUBMISSION POLICY
PAGE 11 SUBMISSION AND PUBLICATION PROCESS
WORK WITH DESIGN INSIDER TO CREATE EDITORIAL THAT SUPPORTS YOUR MARKETING GOALS
DESIGN INSIDER IS THE ONLINE MAGAZINE FOR THE COMMERCIAL INTERIORS SECTOR, SHARING THE PRODUCTS, PROJECTS, PEOPLE, KNOWLEDGE AND CONVERSATIONS SHAPING HOSPITALITY, WORKPLACE, CARE, EDUCATION, CRUISE AND COMMERCIAL DESIGN.
As the media outlet of Commercial Interiors UK, Design Insider offers editorial opportunities free of charge to CIUK members. Used strategically, Design Insider is more than a publishing platform. It is a PR and media channel that can support business recognition, strengthen brand positioning, showcase expertise and, alongside your wider marketing, sales and relationship-building activity, help generate commercial opportunities.
Our audience includes:
10,500+ MONTHLY ACTIVE USERS
20,700+ SOCIAL MEDIA FOLLOWERS
18,000+ MONTHLY PAGE VIEWS
7,500+ LINKEDIN NEWSLETTER SUBSCRIBERS
WHAT MAKES STRONG DESIGN INSIDER CONTENT?
The strongest Design Insider articles go beyond announcements. They explore the thinking, expertise, challenges and decisions behind a story, helping readers understand not just what happened, but why it matters.
Whilst product launches, project completions and company news are all important, our readers are most engaged when content explores the thinking behind the story. They want to understand the challenges, decisions, expertise, inspiration and lessons learned.
For example:
Press Release: “We have launched a new upholstery fabric collection.”
3,000+ NEWSLETTER SUBSCRIBERS
40,000+ MONTHLY LINKEDIN IMPRESSIONS
Editorial Story: “What changing hospitality specification requirements inspired the development of our new upholstery fabric collection?”
Press Release: “We have completed a workplace project.”
Editorial Story: “How collaboration, user engagement and sustainability targets shaped the outcome of a workplace project.”
Don’t worry if you’re unsure how to make that transition. Interviews, Q&As and collaborative editorial formats can all be developed with the Design Insider team.
If you’re looking for inspiration, these are a small selection of some of the themes and questions currently generating interest across the commercial interiors sector:
- Has hospitality become the benchmark for every commercial space?
- Are AI and craft a co-dependent couple?
- Are we designing for neurodiversity, or designing for everyone?
- Will wellness become the driving force in hospitality design?
- How can material innovation solve the challenges designers face today?
- How can art in the workplace express culture, identity and belonging?
1. Designing Hotel Bathrooms That Feel Like Home, With Abi Interiors’ CoFounder, Luli Farrell
2. HRH Contract Furniture: Built On Relationships, Shaped By Experience, And Bold Decision Making
- Is proximity becoming the new luxury in manufacturing and supply?
- Is circularity changing the way we design, or just the way we talk about design?
- Can old spaces create new value?
- Who really influences specification decisions today?
These themes can be explored through products, projects, opinion pieces, interviews, case studies and our editorial series.
SIX HIGH VALUE CONTENT PROMPTS
WE’RE HERE TO HELP YOU MOVE BEYOND GENERIC PRESS RELEASES AND CREATE ARTICLES WITH GREATER EDITORIAL VALUE.
STRONGER ARTICLES GIVE READERS MORE REASON TO ENGAGE, SHARE, AND HELP YOUR MARKETING WORK HARDER BY CONNECTING YOUR BRAND, EXPERTISE AND COMMERCIAL GOALS.
2. WHAT PRODUCT LAUNCH DESERVES A DEEPER LOOK?
Readers value insight into concept development, performance, production, sustainability, specification and the expertise that shaped the final outcome.
Consider:
- How does the product answer the users needs?
- What is the materiality of the product?
- What was the research and development process?
Example: Click to read - Designing Atmosphere: Chelsom on the Launch of PORTABLES
1. WHAT DO YOU WANT TO BE KNOWN FOR?
Share the expertise, values or specialist knowledge that set your business apart.
Consider:
- Which issue are you best placed to challenge?
- What evidence gives your view authority?
- Where is the market missing the nuance?
Example: Click to read Designing for Humans: Jonathan Puleio on 20 Years of Ergonomics at Humanscale
3. WHICH PROJECT BEST DEMONSTRATES YOUR IMPACT?
Strong case studies explain the design challenge, specification journey, technical decisions and final outcome.
Consider:
- What constraint shaped the strongest decision?
- Where did your expertise impact the outcome?
- What can the sector learn from the project?
Example: Click to read - Star of the Seas: Managing Complexity Through Design
4. WHO ARE THE PEOPLE BEHIND YOUR BRAND?
Introduce the designers, makers, technical specialists, sustainability leads, founders and innovators whose expertise shapes your business.
Consider:
- Whose expertise is underrepresented externally?
- What knowledge should clients better understand?
- How does your team turn values into practice?
Example:
Click to read - Strong Foundations : leadership, continuity and the next chapter at Ulster Carpets
6. WHAT CREATIVE PERSPECTIVE COULD ONLY COME FROM YOU?
Share personality, opinion and creative influence through one of Design Insider’s editorial series.
Consider:
- Which influence has changed how you think?
- What opinion would you defend in a room of peers?
- What perspective would make readers think again?
Examples:
- Workplace Matters
- You’re Invited
5. HOW ARE YOU RESPONDING TO SUSTAINABILITY?
Share honest and specific progress, challenges, research, certifications, targets, material choices or lessons learned.
Consider:
- What target have you met and how?
- What trade-offs have shaped your progress?
- What evidence supports your sustainability claims?
Example:
Click to read - Ocee & Four Design Announces Transferable Warranties
- Joyful Spaces
- Re-design vs Design Perfection
These series consistently generate strong engagement because they reveal the personalities, experiences and perspectives behind the industry.
Click to read - You’re Invited! Dining with Cultural Inspirations: Moray Forrest, International Sales Director, Newmor Wallcoverings
Click to read - You’re Invited! Dining with Cultural Inspirations: Lois Norman, London Design Studio Lead, Ulster Carpets
LET’S BUILD A CONTENT PLAN TOGETHER
EXCLUSIVE CONTENT OPPORTUNITIES
We’re always looking to collaborate on original content created exclusively for Design Insider readers.
Exclusive editorial often achieves the strongest engagement because it offers original insight, expertise and perspectives that readers cannot find elsewhere. We can work with you to develop unique formats, interviews, roundtables, thought leadership pieces and industry conversations, then support the content through our website, newsletters and social media channels.
IMAGERY MATTERS
Great editorial deserves great imagery. Where possible, provide:
- Landscape format images
- High-resolution images 300dpi
- Photography featuring people
- Behind-the-scenes imagery
- Installation or project photography
- Product photography in context
- High-resolution images suitable for digital publication
The most successful articles combine strong storytelling with authentic, engaging visuals.
LET’S BUILD A CONTENT PLAN TOGETHER
The strongest editorial ideas begin with your marketing goals.
Whether you want to launch a product, raise awareness in a specific sector, support sales conversations, celebrate a project, strengthen sustainability messaging, showcase thought leadership or spotlight the people within your business, Design Insider can help shape content that speaks to the right audience.
Design Insider is at its strongest when contributors share expertise, perspective and experience that helps move the commercial interiors conversation forward.
To discuss your next feature, arrange a Q&A interview, develop an exclusive article or book a 1-to-1 editorial planning conversation, contact our Editorial Director Alys Bryan at alys@designinsiderlive.com
You can also connect with Design Insider on LinkedIn and Instagram to continue the conversation and explore new editorial opportunities.
3. What Does True Flexibility Look Like in Modular Seating? Sixteen3
4. Craft, Character and Connection: Newmor’s 2026 Interior Trends
1. Design That Endures: What Recognition Really Means at Humanscale
2. Maximising Kneipp Therapy in Luxury Hotel Bathroom Schemes
DESIGN INSIDER CONTENT SUBMISSION POLICY
DESIGN INSIDER IS AN EDITORIAL PLATFORM FOR THE COMMERCIAL INTERIORS SECTOR, CREATED TO SHARE INSIGHT, IDEAS, PROJECTS, PRODUCT INNOVATION, EXPERT OPINION AND INDUSTRY NEWS FROM ACROSS THE COMMERCIAL INTERIORS UK COMMUNITY.
Content submission is a valued benefit for Commercial Interiors UK accredited members. It gives accredited members the opportunity to share their work, expertise and perspective with a wider audience of designers, suppliers, manufacturers, specifiers and commercial interiors professionals.
To protect the quality, relevance and editorial value of Design Insider, all submitted content is reviewed by the editorial team before publication. Submission does not guarantee publication as a full article, and the final format, timing and placement of content will be guided by editorial judgement.
EDITORIAL PRINCIPLES
Design Insider is an editorially led magazine. This means content is selected, shaped and published according to its relevance to the audience, editorial value, quality, timing and contribution to the wider conversation within the commercial interiors sector.
We welcome content that informs, inspires, challenges or supports the sector. Strong submissions usually offer one or more of the following:
- A clear industry insight or point of view
- A relevant project, product or material story
- Evidence of innovation, design thinking or technical expertise
- A meaningful sustainability, circularity, manufacturing, export or sector-specific angle
- Commentary on a timely or emerging topic
- Practical value for designers, specifiers, suppliers or commercial interiors professionals
- Strong first-person commentary, quotes or expert perspectives that bring a human voice to the story
Design Insider readers respond well to content that includes clear personal insight, informed opinion and direct commentary from the people behind a project, product, business or idea. Content written in an impersonal brand voice, or presented as a purely promotional announcement, is often less engaging for our audience.
Content that is highly sales-led, overly promotional, lacking a clear audience angle, or not aligned with Design Insider’s editorial tone may not be suitable for publication in its submitted form.
WHAT MAKES STRONG CONTENT?
The strongest Design Insider articles go beyond announcements. They explore the thinking, expertise, challenges and decisions behind a story, helping readers understand not just what happened, but why it matters.
Within a product launch announcement consider the design challenge, material development, manufacturing process, or sector need behind the launch.
Within a project completion announcement consider the design brief, collaboration, constraints, lessons learned and outcome.
The editorial team can support members in shaping stronger angles where appropriate. Interviews, Q&As and collaborative editorial formats may be suggested when they would help bring greater value, personality or clarity to a story.
OUR AIM
The purpose of this policy is not to restrict member visibility, but to make the content submission process clearer, fairer and more effective.
By setting clearer expectations, Design Insider can continue to champion Commercial Interiors UK accredited members and trusted suppliers, while ensuring the platform remains editorially valuable, commercially relevant and engaging for its readers.
Design Insider is at its strongest when contributors share expertise, perspective and experience that helps move the commercial interiors conversation forward.
HOW SUBMITTED
CONTENT MAY BE USED
WHERE APPROPRIATE, MEMBER SUBMISSIONS MAY BE DEVELOPED INTO ONE OF SEVERAL EDITORIAL FORMATS. THESE MAY INCLUDE:
Full editorial feature
Best for strong insight, major projects, original interviews, market commentary, meaningful innovation, thought leadership or strategic Commercial Interiors UK priorities.
Short website news item
Best for launches, appointments, awards, showroom updates, partnerships, business developments or smaller announcements that are relevant to the Design Insider audience.
Roundup inclusion
Best when several accredited members are talking about similar themes, or where individual stories are useful but may be stronger when presented as part of a wider sector, product, event or trend-led feature.
Newsletter or social media mention
Best for light updates, reminders, event attendance, quick announcements or signposting to relevant member activity.
Held for future publication
Best for content that has editorial value but would be more effective at a later date, or when aligned with a future article, sector focus, event, campaign or wider industry conversation.
Not suitable in its current form
This may apply where content is too promotional, too brief, lacks a clear reader benefit, does not include suitable imagery, duplicates recent coverage, or does not offer enough editorial value in its submitted form.
The editorial team may recommend a different format from the one originally proposed, depending on the strength of the story, available space, current editorial priorities and audience relevance.
SUBMISSION DEADLINES AND TURNAROUND TIMES
To allow time for editorial review, scheduling, editing and publication, members should submit content at least two weeks before their preferred publication date.
Where possible, the editorial team will review and process submissions within two to four weeks. This timescale may vary depending on the volume of content received, the quality of the submitted material, the availability of suitable images or quotes, and the current editorial schedule.
Members are encouraged to share time-sensitive content as early as possible, particularly where publication is linked to an event, product launch, award announcement, exhibition, campaign or project milestone.
While the editorial team will take preferred publication dates into account, publication on a specific date cannot always be guaranteed.
FAIR USE AND EDITORIAL BALANCE
Design Insider aims to represent the breadth of Commercial Interiors UK accredited members and trusted suppliers. To ensure fair visibility across the community, publication frequency may vary depending on the volume of submissions received, the balance of sectors and product categories represented, and the relevance of each submission to the wider audience.
Where an accredited member submits multiple pieces of content within a short period, the editorial team may prioritise the strongest or most timely story and hold, adapt or redirect other submissions for later use.
This approach is designed to ensure that member visibility remains fair, valuable and sustainable, while maintaining Design Insider’s editorial integrity and audience engagement.
Above: Silentnight Contract: Designing for a Changing Industry – and the People Driving It
SUBMISSION AND PUBLICATION PROCESS
TO KEEP THE PROCESS CLEAR AND EFFICIENT, DESIGN INSIDER WILL USUALLY COMMUNICATE WITH THE SUBMITTING MEMBER AT TWO KEY STAGES: WHEN THE SUBMISSION HAS BEEN RECEIVED, AND WHEN THE CONTENT HAS BEEN SCHEDULED OR PUBLISHED.
THE USUAL PROCESS IS AS FOLLOWS:
1. Submission received
The member submits their content, images and supporting information to the Design Insider editorial team.
2. Acknowledgement sent to member
The editorial team acknowledges receipt of the submission. This confirms that the content has been received and will be reviewed. It does not confirm that the content will be published, or that it will be published as a full article.
3. Internal editorial review
The submission is assessed internally for relevance, quality, audience value, timing, editorial balance and suitability for Design Insider.
4. Internal format and scheduling decision
The editorial team determines the most appropriate use of the content. This may be a full editorial feature, short news item, roundup inclusion, newsletter mention, social media post, future scheduled item or another suitable format.
5. Internal editing and preparation
Where content is accepted for publication, the editorial team may edit the copy for clarity, tone, length, structure and house style. Additional information, images or quotes may be requested only where required.
6. Publication
The content is published on Design Insider in the agreed or allocated format.
PUBLICATION IS SUBJECT TO REVIEW
7. Publication confirmation sent to member
Once the content has been scheduled or published, the member will receive an email confirming the publication details and, where available, a link to the article.
8. Newsletter and social media consideration
Where appropriate, published content may also be shared through the Design Insider newsletter and social media channels. Inclusion in newsletter or social media activity is subject to editorial planning, timing and available space, and may not be confirmed separately.
All submissions are reviewed before publication. The editorial team reserves the right to:
- Edit copy for clarity, length, tone and house style
- Request further information, images or comments
- Change the headline, introduction or structure
- Recommend a different content format
- Delay publication to support editorial balance
- Decline content that is not suitable for Design Insider
Where a submission is not suitable as a full editorial feature, the team may suggest an alternative route where appropriate.
Above: Designing for Difference: From classrooms to offices, KI embeds neurodiversity into everyday design