sepoctpreview1975

CAROL ANTHONY

42

B. MARTIN PEDERSEN

Letterhead for a shop that featured nautical antiques . It was owned by an architect with an idiosyncrasy of writing on only the right half of the page so Pedersen used the other half.

Three of a series of mailing pieces for the S. D. Scott Printing Company. These incorporated a wide variety of design , illustration and photographic techniques executed by Pedersen .

JuLY 1967.

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June ..........................~ 1sat.

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52

TWEnTY-FIFTH r4nniVER5r4RY

concouRJ d' ELEGtlnCE SUNDAY AUGUST 10 1975 AT DEL MONTE I ODGE

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u·satrvongcommunoty People l!vethere Justhkeyou Andthey havealotolthesameproblems andsameconcernsWtthday-10-day hvmgthalyoudo Theywanttnf!1rteakytaucet h•ed Whenttleytetl..,.,..>ne . the someonesometrmestorgets II that happensyoudhketoknowabout rt Soyournstrtuteahollme a 1011-heenumberthattheresldent

canusetocallyou Andget satostachon Maybe the""""''"" Wlllevenstar t forgeu.ngthmgstess lhenyoubr~ngrnanAchv!lles

O.rectorForthepeoplewno-get hstleSsWhtctl tS tUStaoout everyone Hernstrtutessocraland

recreatronalproorams Everyttung

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But lllllestone Company' s been domg rt allforyearsltspartolcontrOit.ng vanableS Bymaxmrzrngpetenhal

tromiCe-creamsocralsto~nter -

deveklpmentbasketballleagues Becausene·s anagresswe concerneddrr ectorne rns trtutesa corrwnunrtynewsletler Butmore ttuntM t by servtngthelfltere-:t s

Step Two: Stop calling your apartment complex your apartment complex.

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Rev!tahzahon Thebut~ng probabtyneedsUAndyoucanbet theguywhOmanagedrtbeforewas sobusyroObrngf'etertopayPaut . ttlathedrdn' t setasrdeanytunds lorperrOdlclfnpfoYemef'l!sEiutyou ~~ BecausetheDurldrng

:=.:pardtorbythe~ncreaSed Centra! Purchas.ngthen comesrntoplay9ynotreatly purchaSiflQanythrngtnsteadttley

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Lessct\anceotdamage Andno necess.tyotcnargmg the communrtyownerarruddlemanlee

~~;::!,~more step toward a AllthiSAndnotevtnttlllty dayshavepasseds~nceyoutook

overthepropertyMaybe~

shoutdcomeupWtthacorporate name How about The Btgstone Cornpal'ly ltsgotamcerrngtort

~=:;::rttansactronduectty Lookatthesa'llfiQSNo waret'louslngors torage Nothelt

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Step Six: Have a long talkwitli the tooth fairy.

II II TheYioOivesaretoughtolrgure

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targestmanagersolsuburban . garden-typeapartmentpropertres - they' reoneolthelastestgrowrng

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Some people thtnk they t:lelong ~ntr.ecategoryolthrngsyoucan 't

contrOIOrShOuldn'thliveto conHOI Becausethey'renotreally yourresponsrbhty Youdon 'tagree Bec&usetl rttaltsrntothereatmotyour expertrse, and wrll ulltmately benelrt yourchent , youtrylocontrOi rt It's partolyour ''coYer.ngallthe bases ·· pru~osoptty

ll thecrtywantstorarseta•es. you tnveshgate Determme the reasons Weigtlthe11ment SuggestreaiiStrcalternatrves Youv.orkOuectlywr ttlthe chent'srnsurancerepresentahves tokeeptlrmlrompaYiflOtoomucn. or havrng too little protectron

propertylsobserw'lgtherules . and benelitlf'IQ !rom the protectiOI'Irt's due Younegohateonhlsbehalt wrthtat:JOroruniOI'IolltelaiSto resolveanymanpowerproblems In Short . youknOwtt\atapropertywrth adechNngoccupancyorapoor castr !low 15 vulnerable You were brougtltmtokeepltlromgorngto thedogS Youi9Jrettlatcoversthe wOlves, too SodottlepeopteatThe lrttlestone Company And they've beendolngrtsolongthatthey prob&blyatreadyhaveaWOfkrng rMatronshrpwrththeinSurance companyAndtneuniOI'lOIItetals · Thecountyassessor ·sothce And the taw entorcement agency Becausethey'remtustaboutevery majOI'crtyrnthfiUnrtedStates Theyrenotonlyoneolthe

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Foramodestleewe'll makeanynecessaryrepaliSOf adtustments And don't be alarmed Wedrdntlearnovernl(lhterther Everydaywelrndnewbasesto

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CallonlheprolessronalsThe LrttlestoneCompanyContrnuatty

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maxrmrz~ngourpotentrat

orowtnandguaranteestablllty Two di'IISIOn81VICe·presldentshandle EasternandWesternoperatrons TheyrebaekedbynmereQ101'181 managers and over twentydlstnct managers TheyregotngiObea harateamtocatctl Anc:taharder teamtobeat Becauseburltrnto thetrsuccess mecnanrsmtSa ptlrlosophy that made them the Wlfln8rs theyare Andthey'renot gorngto stopmatrmrz.ngthell polenttal

Step Ten: Don't feed the wolves.

Note: If you've followed all the instructions and still have trouble, send the problem to us.

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FREEWAY COMMUNICATIONS

FREEWAY CONDITION T H I ·-: I S I I Tf. _:. T OF\' I V E CF·U·EFULL Y

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This California Department of Transportation (Caltrans) project began operation mid-April, 1973. More precisely, the system began its test phase on that date. The boards proceeded carefully, and advised motorists to do the same.

(1)

(2) After a numerical countdown phase, the signs continued to avoid their headlined freeway condition responsibility and instead discussed safety.

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(3) Evening motorists, weary of the unmoving taillights ahead, were given the illuminated life-saving potential of seat belts to consider.

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(4) And early morning drivers were vaguely admonished, rather than advised, as they headed into downtown congestion.

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(5) Enroute home, carpools continued to be advertised as the means to improve traffic, which began to seem more plausible than communication systems. Obviously, the message boards were still clearing their collective throats before saying anything actionable or unusually helpful.

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SHC•ULD£R

(6) An apparent breakthrough in this shakedown pattern, "Truck ahead/left shoulder," announced on one sign ...

(7) .. . turned out to be a Caltrans maintenance crew working on the follo wing sign . . .

(8) Then , just as the motoring public began to express disenchantment, safety slogans vanished from the program and the system began working.

(9) Given timely traffic information, drivers tended to stay on the freeway, which saved surface streets from unnecessary congestion.

(10) E ven a "wet pavement" announcement in a rainstorm , if not big news , was certainly believable. The communication Loop was working.

( 11 ) Or was it ? Why did the signs ignore a subsequent do wnpour? And why are there two one-sided signs here, where one two-sided board would do?

(12) And what, in heaven's name , is "normal" ? Someone may have used a call-box for help on that one ...

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GALLERY OF CARTOON ART

1906 page of " Little Nemo in Slumberland " by Winsor McCay; reprinted by permission of Mrs. Robert Winsor McCay. Right : " Krazy Kat" by George Herriman ; ©1922 ; reprinted with permission from the Herriman Estate. " Mickey Mouse," @1931 Walt Disney Productions.

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