sepoctpreview1974

BERT STEINHAUSER

1963 Heinz Ketchup ad. Francine Wexler, writer.

Donald Mack, photographer.

1963 ads for Heinz Soups. Pau la Green, writer.

Donald Mack, photographer.

On the Ch ivas Regal campaign, Steinhauser worked with many writers including Robert Paul Smith, Rita Selden, Dav id Herzbrun, Michael Mangano and John Withers. Photographers included Donald Mack, Mel Sokolsky and Steinhauser.

(Actual photograph of water running out of other catsup, 3 minutes 39 seconds after both were poured.} One reason you may pay a little more for Heinz.

uNo one can buy fresher vegetables for their soup Heinz. than we do. No one;' says IHAVINIYD.~~~- - ~---·-

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32

uskinny chickens make thin soup," says Henry Heinz. uwe don't use them:'

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lr'WOUAUIVD.iol'itabura!>.plcuc'"""'ioto tbc lielo% Soup Kitcheo.l would be prowl 10

..... ,... .......

DAVID LEVINE

46

JAMES CROSS

Cover and spread from the 1973 ICN annual report.

Opposite: The 1973 report for Fluor Corporation featured combination black and white with color photography.

Cover from the 1973 Northrop report, one of Jim's long-time clients.

68

ADVERTISING DESIGNERS

SEABOARD FINANCE

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72

l n ouroptnJOn,tlw monnlll)'andK'Of'IOm K~nuci !lw pu11 2 morutu pl.la' incrnt.•n&rmpftMIIOIItlwriftcu¥tnrwcitlw ln ¥ft.Cmrnttdv•fromJ.nU~J I 969rod.tr 11'10ftthan60nr•monaq;rtruMiha"«"brrn c'"'cd•hKhhavrn•ltdovrr S2bilhon•nfqUIIJC'apUai.FromJanulll)' 1969to mid· I970nahrmonrycond•uom..um:lrocrusulubt'anr•a.l mot"CJ'If•nvncmrnropponunmnl•n««Wnmrrn albanluandochrr N•in&11Ntnuuon~u·tchuonallyrnaq;cd•n•n~rr.mk-nd•nawrtTlru lriJ~vrly intrfftfcd '" mak•nasuch loaM. Thor slow-down'" tlw ~y durin, rhr put 12 morulu and lftuh•nJ drc:rnw in k.n drtmnd,couplcd•nrnany cunwnhan•ncruw•nckpot.ul,broujhcan lriJI'ftliWtr•tnlt)'if'IIOflwmarltrlfOflftfftiiiiJ.oanlbf lhnrlftiiiiUIIOM. Concrm JI(IftrWOUIIy, lhon ·lrrm•ntrrnrntndropprdnpidly and •fii""'Cbonbotrowcdfundlltndrdc o nurow-a.llolwh•chplaccd incrnted procluchon drrnand1 on mong11r 1rusu rooi'·WI thr rnuh•nJ loworrytekil. lnshort . rlwab.l•rytoOf!Jin&lr,undr nm~randtdm•n•urr

qua.luy mortJIJf •nvntmrnu auumtd IW• llllpon'llt'ICt 1n liKal 1971 N OftO'¥'fl', lnOUropinKift, fhnrN"qulllfnw•llbrcivnal•mponancrr o tlwmon:a-.,rrrwtindultry•ndrtrrrn•n•ng ... h•chtrusuw•llbrabJ.rro maintai nacc:r pc.bk pr rformancrk-vrls•nrhrfurutT. N.nacc nwnt: Ui:N Manaarmrnt , Inc , lhr lft<wnlmrnt adv1101' (Of chr TNtt , IIIIUbtMI•Ill)'ciLomu•Nr~lltlonf•nancialCorpontKift,tlw

narion 's lua n r monaq;~r ba.nkrr ArJunr }(), 1971, LNFC wrvKrd rnona.,rloaruagnsauns Sl,267,000,000• nunpt•dpr•nc•P'Ib.lancr for apprnximMrly 600 long · ~rrm mona•sr m¥ft.Con.ln ualf con11urd ciii'IOftthM I 300oiiK~rrtandrrnjMoyrnanditmllnt .. nrd7 2offic:n locatcdi n lJ MMnfocthrpurpoM cior!l ln&einJandtrrVKiftJ monaqrioant.

Fcwtlwlitca!yrarrl'drdjunr )O,I971 LNFC'scoralproducttonci INWtJ1Jr lc»nswu•m:otd S834.049,000,upl01~fromthrpr.or ,.,.,. OlNChi.IIIOUnt , $ \)6,)01,000pr•nc•P'I•mounr~nrrd

loaM on sinJ!.r·f•m•lyrnldrncn. S2H,748,000covrm:lcommrrc•a.l

~~~~':'.'~':r~~~~ PfOJ«II and $194,000,000 reprnrnlrd 5£.cc• klna·rrrmmortJ1.JrloaniiiKN'mlllyrrqu•m:i•orrpty'lw•hort· cerm loans mtdr by LNMI, rlw alfih11ton of rlw Trus1 •uh lNFC and

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Annual reports for Lomas & Nettleton Mortgage Investors: 1971 featured youth through age, 1972 had undertones of Norman Rockwell , 1969's theme was population and 1973 (across the bottom of the spread) took the reader on a tour of America.

LacN 'ttOI'lll producuon ol mort~ loans dunOAfttcal 1973 wuar~eeord S\,696,09 1,000, up 3)r.l fromthrpnorytar. Ofrherotal, S7}-4,096,)88 pnnCipal amount cons1sr~ of

tnd monrrary cond.uo ns,rhr •nvcrsc.o d1sparuy bc.ocw«nthrpruneandcommrrCialpaiX'rrarts

kH'I,~t·termloansons•nsJc.o·faml l )'rrSidc.onces,

shou ldbc.ochminat~. lfsuchdoc.os•nfKr

S)4 7,S43,408 wereloOA·tt'rmloans o n com~rc...t and muJu.fanuly res•denual proJects, and S614,1~1.ll~ cons•sr~ofshon·

follow,thrnylrid•onlNMI's•nvrttmc.onn rypecally willadJusrmoren.p•dly•nfururr pertocb ro chan8('s in •u monry costs.

termloant,ofwhKhl4~0 .997,780pnncipa1

=~rwuor~g~nar~f<Hcheaccouncof

o.rw The- current «OnomioC rnv•ronmen1 •• &entnlly favonble ro LNMI's open.uons. Although therrsullliiOmenrr:d•s.advantagere•uhiOA from the rapid upward movement of borrow•ns COSts ~tnce March, this .dvc.onr factor is beins oft'".srr by rhe dn:hnc in competitiOn from c.he Ration'scommc.orclllbanksforqualuy conscrucuonlo..'lslndby•ncrc.ou•nsYields. ~lauve rothe primentr,on theTrwr's new

If,u nowK'<I!mlprobable, rhepruner•trlllrft tofr~lyflo•r•nrrsponsc.otochanJt~n~t«onomiC

Nrar term, wr expc!'Ct smgJe.fam•I Yhou1m_g robeadvrnclyalfectedbytighcmonry cond•uons. Nonerhrleu , LNMI should conunuenss•Jnlfictnt•nvellmrnt•ns•n,~tlr·

fam il yconsuun ionbyvirrur ofitsreltuonsh•p withL&N. Throvrr-supplyolaparunenuandolficespKe '" mtny m•tor metropolitan areas apptoars 10 be d«rtUHlJRptdly,aodweanuCipateastronger drmandforthesc.oandothercommercial proi«ra•nthecurrrnr yrar.

LoMAS & NE1Tl..STON MOilTGAGE INVESTORS STATEMENT Of I NCOME

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l trtrrtst, LMtt F11uum CINI'tfillttJOtbw hu.f.x/'llfltJ lnterestexprnsc.o Man.menrf«s TNII«s' fers•ndexpenses Othrrrxprnses Provisionforpossiblrlossc.os Nttllffl-

Nrt mcome IX'f share of !XnefiCJal lncerrtc (basedonavrrasrnumberofshausoutstandiOA).)H.846•nl973and2,490,164inl972)

1973 130.406,166

1971 $1 6,046,748

12,04~.0)7

4,076,488

4,~0~.046

2,690.92~

84.3~7

122,015 2 18,929

192,911

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Sincerely,

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lomas at Nrnleron MortJISf I nvr11on hu provrdlttelfbycons•scencgowthchrou,gha complete cyde in the monry and rral t'llltr markeu. Thi•prrformancealfords10und rr!ISOnforoptim•smwithrrspecrrofurure periods.

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71

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u herman miller

president's report 1970 Herm.nMII..rtoday

H6ghlights

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EXHIBIT

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We are entitled to speak loudly at world gatherings, expositions, and lairs .

104

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