sepoctpreview1973

i.R

Trademarks.

Top row: Jeffries Banknote Company, printer; First Los Angeles Bank; The Income Fund of America, mutual fund.

Middle row: Sierracin Corporation, producer of aerospace windshields, windows and canopies; Magellan, Ltd., motion picture production company; Surety Savings & Loan Association.

Bottom row: Santa Anita Consolidated, Inc., a diversified company with major interests in horse racing, home building, residential and shopping center development; Helipot Division of Beckman Instruments, Inc., potentiometer manufacturer; The Growth Fund of America, mutual fund.

Below: spread from a facilities brochure for Carlsberg Petroleum Corporation.

An Introduction to Carlsberg Petroleum Corporation tt

"'--"~~:;0tL.:~"':.· ~. . . .

I,~~IJ"'"""'\_.~-

. -1 Co~rlsber,; finandal Corpor.1t1on's

hos>rdl..d

.lctivitics in 01l and gas e).plorJuon hnc grown r.1111dly in r«cnt years ThmuAh\JrutU!o3fflhau:·s.

Carl::olx-Q; fm.1n~i.1l ha~ either

~~~:~~~!~~shcrs ·~

oper.ltedorpJnicipltcdmthc drilling of e~pl('!utory :tnd di.'vdopment \H.'ll:. m California, Coloudo ::md 1\"c,, \1rxico .\1odcst oil pro-

duction h.15o been C"-tabl1~hl-d in Califnrnia and e-re shan..'S in a ntw gJ<.:

di:.coHry in :\cw Mcxko

B~g•nning in btc J971, the Carlslx-rg man;~~;cmcnr r\!-(lrgani7l-d :md con~olidated Jll its corror:.tc

t-fforts m t~xtr.lctirc nawr31 n.-.;oui"\:C explor.1110n. Mort'O\'f"r.itimpl<'·

men ted a num~·r of "iJ.;nificant chang._., m it:. poht y rel:tt!OJ; to petr(\lcum 11\\"l"Hml'Ob .•<\sa r~ult.

Ctrlsbcrs rctroll•um COTJX'T;Hion

...-omr.:mic~. n~mely: 1 Strong and innO\Jtive m!ln:'lgement

2. re..:hnoiC"I~ICaJ ClCCd!t.•nC'f' ·'· l"inJncial ~trtngth 4 Sot.:nd plannin~. ngid bu~in~s mntrolsandC'Ompll'tesurport facilities lmplo~·ins: thi., .1pproa('h C.1rh.~rt:

Pctro l ~nm w1ll

ht.· inve~tmg it~

ri!ikc;~pit:'llonlyinpro)etbwluch

rcchnicallyhonthchighestpoll'nti.:Jl for rrodu('ing the reward~ commensur.ne with our C"IWn ob)l"<'li\'f><:. and thf' l"'XpC"(IJtiOOS o( thl.' ho-t h"O\·trnments

thrmu;houttht.• worH Tht>ir f"'liJ'l"· ril>nlt'inpttmleumexp!urati(ln .md dt•\"dOJlment cxtC"nds to most of tht.• on-.hNc and off..htHC ~i­

W.ls:cr~accJ,,,ant>wafftliJ.tc

m~·ntJf\'b.l-.msintht.•UnircdSIJI('<:

and w.tHh<ugl'<l with 111:1nagins ,,IJ the parl.'nt C'tUf"l'T<1tion·s ~xpll'lr.ltion

Central ,md Sou1h Americ:., the ('Jribbc.•n.fumpt>,A!ric.l,lhl'\1iddl,•

<.:~nddcn·lupml'Oitnalso~U!~hl

fJ<t,A~i:-t.Au<.tralia:.nJthcP.•<ifi,

out ;uul t·mp!o~·c-d .1 group uf tal("niN ..Itldtxprricn«t!h.'l:hnicJI f'l'I.>Onnd 10 hJndlc the exp:mdN Uf"...nUi<'n~ of at!- nc.>w pctmiC\lm .Jfflli;uc.rmJIJy,ntJnJgt"ment d.rcct..>d th.atCarl~ll\.. rgPetrolcum JdoptJn mtt••nJ.tion:.l.1prr(I..1C"h m iiS rMcJrclt fur wonhy mwstmf'nt

J.rta1hl'}hJvf'J.$<ist.:dorh.l\"t" h."'Cn <lirtxtly uwoh:t>d in<lrillinr, hundm.lco:o(.,...i\dcat wcll:t. and havcrJ.rli(ipatcdinthcdi<.<mt"r~

.ll!ddt>\"t"lclpm<"ntofm:ln)'ll<'w oillnd g.,.. fidJ .. both in 1hC' United Statc.;ando\'l'r:.t>a'>

As a grour the m:1nJgcment pos~es~intl.'rnation.llpetrolcum

opp.:•rhiiHtit""Stnpetro!cum.md mine•alcxploutton

indu"'tT)'«:Xptril'IKf'.positi'e JcJrcJtlontothct.bl..andtherc~

Tlft•Oi•Jt'C!it·rs The prim.ary objl'<"tive of Carl~~rg l'ctmlcum Corror>ltion is clc.arly Jefin . .-d -ttl ~t"ck 01Jt and develop comml.'rci.ll al('Umulatioru of pctroll.'unl. Althou~h the scan.:h for new r~:o<"T\"I'c.C"Ifnil and gas is of pnmary ~.:onccrn, we w1ll also 1)\' fmantin!t project~; in\"ohing otht'r minculdq·'<'"ll~. \\ch:t\'\.'l.nm('htd

thl .. cffon \hing :1 !nrmula th.lt

Thr CnrfsE•rrg f'1·tro!ru''~ ,\1,1JJ•!,'<:Cnlrtll!

~1cn o! 01.1t:.t.m<ling. l\lpabilitics in intcmJtion.ll)l\'IT\'\Icum Cl(ploration ha\•tlx.'t'na;.,f'mblcdrom:lnJW

Carbbef){ Petroll'tlm. Colll'llt\'1:1}'• thl'offt,\·ro;and dirt'"t.tur~oftht.• Ol'\\-C'OmpJ.nyhavc.J.llthf'nl'<t'"'~JT)

skill< to t-\",lluotc. drill and develop worthypctrolc.>tmtrm.. p.."'Cts

qui red

in~dcrth

tl'\:hm)IC\giC'JI

.:xpertiscwhich i:.Ml<'!=<t.•ntial_ One:{ Te'\UOH!'' of key Cul .. berg l'c:troll·um Corpor;atron f'\.'hunnel follow on ~ub~cq\rt'nl pages

rerlmi((ll Arr'oirch

c,rh-bt'rfj P~·trolcum's techniqUl':J fur fmdmJ; Ot'W r<"'C'I'\"~ of oil :1nd artmmrrchcnsi\"e.lnd th01otr~h Thl')' tmrloy not only timc-te-·-ted

~;.a~

27

G..,.lco

Beckman makes giant steps easy.e It may be a precision potentiometer in an electronic system, an analog computer to help pre-test a space vehicle still on the drawing board, an amino acid analyzer for medical research or a transfer oscillator in microwave communications ... each establishing a commanding lead in its field.

A component or a

complete system- wherever electronics has, or should have application- thoughtful research, manufacturing and processing groups put Beckman on their shopping list. Wherever quality is something that is not just sprayed on, Beckman is a symbol of performance above and beyond the call of duty. In any business or service today, it pays to keep a step ahead.

Beckman ,.,_,...,,o"•"'"'"'"

CONTROL

I EXECUTIVE OFFICES· FULLERTON. CALIF

DIVISIONS · BERKELEY· HEUPOT · INTERNATIONAL · SCIENTIFIC lo ~ESS INSHIUMENTS

SPINCO. SYSTEMS SUBSIDIARIES: SHOCKLEY TRANSISTOR CORPORATION ·IKCKMAN GmbH , GER114ANY· BECK MAN INSTRUMENTS LTD .• SCOTLAND

29

47

ILLUSTRATIONS COURTESY OF SPORTS ILLUSTRATED @ TIME INC .

69

EDWARD KASPER

Painting for a cover on Sports Illustrated tied in with a feature, "A Plain Case of Solid Geometry," for which Kasper photographed the teams in California and arranged the photos within geometric patterns.

"Consider the batter," Kasper was quoted. "When he swings he is solving an equation."

Below: paintings of the Bermuda International Race Week, a local regatta held annually about May 1 by the Royal Bermuda Yacht Club.

Right: to capture the feeling of sports car racing at the American Road Race of Champions, Kasper painted on junk sculpture. All illustrations on this spread are for Sports Illustrated. Richard Gange!, art director; Š Time Inc.

72

77

EXHIBIT

88