sepoctpreview1962

Here are three of seven color ads produced one each day.

Vivid color was the fashion news.

Flat poster color reproduces well on news stock.

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1. Layout: Joe Hong Art: Meg Neal 2. Layout: Joe Hong Art: Meg Neal

'i?iee tqe specttturrz

3. Layout : George Kootz Art: June Clifford

Farrzous 'i?iecorzd F loott

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NEIMAN

-

MARCUS

THE TWELVE DAYS OF CHRISTMAS

S. NEIL FUJITA

Cover designs for Vintage Books (1961 ). Page from a promotion booklet for Strathmore P,aper Company (1960). Album cover for Grand Award Record Co. (1961 ). Ad for Westinghouse (1 962). Editorial design for Saturday Evening Post.

TALKS ON

...................

AMERICAN LAW

EDITED BY HAROLD J. BERMAN A SERIES OF BROADCASTS TO FOREIGN AUDIENCES BY MEMBER OF THE HARVARD LAW SCHOOL FACULTY

~~Time is too

slow for those who wait; too swift for

those who fear; too long for those who grieve; Second Edition,

Revi~

too short for those who rejoice; but for those

A VINTAGE BOOK V-214

$1.2$

who love, time is not."

64

RS 33 831

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CA , Sept/Oct '62

- - - - - - - - - __.

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76

CA, Sept/ Oct '62

Simple dosage

® TradeMarkReg'd Documentatlononrequeat.

Two tablets initially followed by one tablet every 24 hours is the average adult dose for Madribon which permits therapeutic blood levels to be achieved within a few hours to be maintained with simple daily doses.

But more important, to the physician who wishes to treat upper respiratory infections with a modern sulfonamide, Madribon offers an effectiveness at least equal to antibiotics, coupled with an unsurpassed safety.

li!J

Madribon 'Roche'

Tablet• , 0.5 gm ., Chewable tablet•, 0.25 gm ., Drops, 25%, Suspen•lon ,

0.25gm./t•p.,Ampouln,5cc., S00mg .

Madrlbon® 2,4-dl metho•y-6-sulfanitamldo-1 ,3-d lazlne.

In upper respiratory infections Hoffmann- La Roche Limited, Montreal

78

You

could ...

listen to the sounds of the night

try selfhypnosis

but when even counting sheep no longer works

CA, Sept/Oct '62

Maybe Hyou can't tell a book by its cover," but it sure doesn't hurt to have the first impression be a good one.

We selected some good ones; a way to kick off this first article in the series and also to spotlight a few of the outstanding company publications in circulation today.

1. Kaiser Aluminum & Chemical Corp .

Editor: Don Fabun Art Director: Bob Conover 2. Lincoln·Mercury Editor: C. H . Dykeman Art Director: John C. Weigel Photographer: Marguerite Johnson 3. United California Bank Editor: Elaine Ellis Art Direction : Hilltop Associates Artist: Charles Boyer

2

4. The Boeing Company Editor: Chester Chatfield Art Director: Keith Kinsman Photographer: Wingett

SK& l · / 1, TCJ J/.-nR.IC Rl.'J>ORTl:R

5. Grumman Aircraft Engineeri ng Corp .

Editor: Burnham Lewis Art Director: Ernest Vigdor Artist: A. Petruccell i 6 . Hughes Aircraft Company Supervisor: Robert M . MacKenzie Editor : Chester N . Hess Art Director: R. E. Shiflet

7. Smith Kline & French Laboratories Editor: Robert L. Dean Art Director/ Artist : Alan J. Klawans 8. Texaco Inc. Editor: William T . Donoho, Jr. Designer: Leslie Segal 9. Northrop Corporation Editor : John Chapman Art Director: James Cross

6

7

11

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10. The Ital ian American Chamber of Commerce of the Pacif ic Coast Editor: Diane Schwab Art Director/ Artist: Louis lsonia 11. Ashland Oil & Refining Company Editor: Gaylord Binder Art Director/ Artist: Teo Nutin i 12. The De La Rue Company Ltd .

Editor: Alan Kitson Art Director : David Martin 13 . New York Telephone Company Editor: Edward Oxford Art Director: Robert Geissmann Artist: David Klein 14. Union Carbide Corporation Editor: E. M . Weiss Art Director: R. W. Tillotson 15. Maxwell House Editor: Marie Scotti ·

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I

We drew until we were sick of it. In the heat.

Sitting on a brick wall. In a dusty street.

Always with an audience. Kids asked questions that unfortunately we usually couldn't understand. They talked a mile a minute about their houses, their dogs, the objects in their lives-and when we drew a familiar person or thing, they would scream and shout with joy. (I wish we got that response from our clients!)

One day Dick Moore and I had great fun.

We sat opposite each other in the plaza.

In minutes, we both had a crowd. We drew each other's audience-squirming-movingstanding- even running as they discovered that by rushing from one pintor to another they might see themselves on paper. 15 seconds was about average for a figure.

Once, the crowd of people got to be too much for Dick. He surrendered his sketch pad to the kids. They seized the opportunity to show their talents in making drawings of me.

The people were wonderful to us - because we were interested in them and their country.

We drew their kids and their homes.

We made friends through our work.

I think- I hope - we gave more of ourselves than we took.

Bill Shields

Shields