mayjunpreview1987

Expedirors Inrernarional

191l.j Annu,1l R~porr

-

I

heysaythatincernat~tradehasrurntdnationsintoneighbon .

Maybr 10. But all

mnains kxal . Even, we bt:ltevt, tht

KrVttt

""'"'""'btedwinte<natH>naltrode. That'sonc""""'whyourcomponyis structuttd so dw 01eh offia has a high dtgrtt ofauronomy -and why 01Ch

One reuon forouroompt.ny'scontinucd

donr right, nor to comet things chlu BOWI'Of18 ·

steady growth i.s the ability rocommunicacewd..l, 6nt .cn:aourmM business system, and second widl our dienc:s and supplim in countries l.tOUnd the: t'oOrld. 1lw ability grows from a mixrurecih.igtHcchandhigh·rouch . Wehavccxcc:llcntcommuniadonshatdwt«rolinkfv-

ilsn.tfcdbyrw:tonals. U.S. citizensrunourof'ficc:sinrheUnictdScattS.

Aung offices. More important, our ptOplc have .ukcd rogtthcr fOr many yean and can tad

Otincsc in Hong J<on&. Canadians in Toronto. 1lw: isn't chauvinistic. It's

btt..unthe l ines,underm.ndingthcsubdetiesof~choict.roncando;pres.sionoftheir

pn&maric.

If~ shi~t

runs into trouble half a world away, we'rt

associarn. 1hey communicate the way a successful tcun communiaces. This internal ability

aJrtady thttt, on tht ground, in penon. In a busintss characterizrd by

translatnrobrnefitSforourclientSinnr.oways. Pim,ira\OidsproblmlS. S«ond,itptrmio

thousandsofi n cr~caredcu.ils,

quick IOlurions ro problc:ms dw: an'r be •-.oidcd.

thertjustlsn'ranybetrerwayrogec:things

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Exptditm lntmzational Annual Report

more not mal ltvels~lari~rorhe~ri 1984, ~antKipatethebusinessenvironmenr in 1986

to

~

mongtt and txp«t ro participate in the resulting growth .

x:numenu that

~re

bn.dcast so widely last year

S«m

to

ha~

1ne pnxenionist

cooJf!d . In lddition , U.S.

o:poru•ppeartobeontheincrostand~~hopefuJthatthecurrmtclimateforintttnationaJ

trxfe will

contin~

to strmgthen as the

)UC

progrn.scs.

lnere has bttn considt:r-.ble

sp«ubuon that the U.S. dollarw1ll connn~ to decline: in value relati~to molt Otherworld CUtrenCICS. nrgari~

0n the sumce,

II

'MlUJd appear that

l

decline in the U.S. dollar

impact on Exprduon· business due to the fact

that~

WOUld

have a

art heavily dependent upon

n&ct, justtheoppooi«•Struoin th,..ofou,majo<nwkeu: Hong Kon8. Ko<n

I

and Taiwan

cur~nc:ies art

ptgg«<

tO

the U.S. dollar, so any dtclinr in the U.S.

dollat is likely to haw minimal imp.ct . Also, when the U.S. dollar9oo'taktns againsrtheJapa~ytn.Japannegoodsbecomef1lOfttxptnsi~to.ellintheU . S.

To stay compttit i~. some Japanese manufacturt:n ha~ shiftf!d their operations to countries with I~'Na8t:scales suchu Hon.s Kong, Singapore: and Taiwan. This, &~hawdiscusscdpttViousJy,oncc:i

c:icourst,isgoodnewsforExpediron .

our sc:raregies is co continue 10 develop our aport rnackn (rom tht United Scatc:s

dunn& 1!)86.

lmportsfrornthePaclfic:Rim .

........ _..,.... . . . , •....JJ _

_,.,_.~,_.-u

....

G_..,•..,.,...,-_j._-.,/w _ __,.-u_ ..Jj,_c.....,.

U.S. dollar w11l bmefit our n:port progr.un, u our pment companltS, an 1nternauonaJ fre1ghc IOrwankr with Exprditon' suilttgy iiiO(>OOi">no•,....,lvatotakeadvantagerichangingconditK>Nin trade. During I w11l

ha~

11)8), ~

a long-term

moves wm: madt

positl~

. We purchased an octan

emphasis oo exports from the Unued Scates.

1986, ~ fttl ~ ha~ tht financ1al strt-ngth to fund utd growth. Tht Compe.ny has approxmwrtly S7.3 m•IIK>n

!~J;;;;iiiiiiii-lllll.il;ce

illlOthtr S4 millioo 'MlUid bt brought .ntotheCompe.ny.

Weappr«1att the support t~t

1mpect on the

f~ighc

consohdator

Bridge Shipping , Ud . inMay,andinOctober

)OU

have givm us in the put and w.c will

transportationorganiution.

scri~

ro ~mama rap1dly growing 1nttrnauonaJ

JOHNNKAISf.a. l'tDIOf:NT

35

"W!Ve added agreat new accessory to ourphoto /nbs: a fleet ofBoeing 737s:' Carl Newton , Ill President , Fox Photo lnr.

San Antonio

When you're trying to give even better service to people who want the finest and fastest photo processing, you turn to Southwest Air Cargo for help. • You specify airport-to-airport or door-to- SOUTHWEST AIRUNES door delivery. • Then you just smile, A CA/11~A and say "cheese." • For pick up and~VV' delivery call 1-8()().822-7874

•a

When the only thing a Koala wiU eat is eucalyptus leaves, and the nearest tree is in San Diego, you turn to Southwest Air Cargo for help. • You specify same-day, next-day or air freight SOUTHWEST AIRUNES delivery. • And before you know it, mate, you're saying "G'day" to A I' A 8'-.A a bunch of tasty leaves. ~- ...,....-VV

•a

For pick up and delivery call 1-8()().822-7874

48

Communication Arts May/June 1987

57

ALAN COBER

SENDS HIS BEST

A

LWAYS AN ACCOMPLISHED draftsman, Alan E. Cober keeps his skills sharp by filling 4" x 6" sketchbooks and painting postcards on his travels. "They're an important exercise. I think most illustrators never look at a sketchbook after school and start repeating themselves with a predictable

vocabulary~'

In addition to their role as a creative exercise, Cober likes to collect his work and uses some as promotional pieces. He documents his journeys by drawing, and, when possible, adds the application of the postage and cancellation to the message side of the card describing the watercolor painting of the event he pictured.

Alan's drawings have been shown in museums throughout the United States and he has done a mural for the Smithsonian Museum celebrating George Washington's 250th birthday. President of the Illustrators Workshop (CA March/ Aprill977), CA featured his work in January/February 1975.

62

Communication Arts May/June 1987

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-~')

III

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Communication Arts May/June 1987

THE ONLY

BREAD

BAKED

FRESH

95