mayjunpreview1980

Hal Riney

HOW A MALL BREWERY I OREGO AME~PRODUCEWHAfMAYBEAME~~

Fl ESTP "MJUM BEER. J,, qua/,tl• stcms, rw~mr"nlS cm J ta\Vnu, ptorJtarraskmgforat~ummtal

lwrralltJ 1/mry ll fmhorJ 's Pm\ltt Rtun'f I fm~)' 's, as tt H oftm rallrJ, IS notpwar~otbtrmwburOtttht

tolltraq•, ltiSalwrbrrwtda s wt btluwburto&,wbanbrtwtdr~tarly

onrh1mdrrJ )'t'MS a,~o

Q ,t:r dw p;ht two ~.:na;u•on ' 0 1 'o4:l,

brt'\\111\! m An'k."n l'a h.t ,

.

~~l~.,·r~:;'~~~:::·~-~:·i~~~~- ~:·r·~~-rlllJklllk!. ,tnd b,.,T, of truh· umqu; and tndtvl,iual l'harJl't.:r ha\t.' all btu d.,apf""-'ar.:d. And '' hd .: dw few br.md, dl.lt do n:mam a\atbblt' an: l't'I'Ltml\' mo~t ' at .,fJCIOr\' from th~;.· ,;andpOint of 'lua lrt y' and ~"fll't', t'\t'n b...t"r .:XJ~fb wdl .t~l'l'\' th.:~· art• :~ II pn:tty much th,· ':1m.:.

CorKt'fll\'d .tbout th 1 ~ tr.:nd, w.: a,kt'd our....-h·..-, 1f. m'rt·ad of contmum~ on thh .tlrt'.h:h · too-\\dl -worn p.11h. \\t' co n,tdt·r hrt'\\111~ l-'lt't·r a' 11 w ;h brt•,,..-J I:~:ICm: thl' da\'' o f rn ,,, , _ rnark,•ttn\! ,1nd l-.,rt'\\t.'n . ,lutom.•tlo n. Ow ~o.tl ''·" tn t'rOliu l't' till' finl" ' t L"-·,·r po" lhl,·. " 11 hmu l'on l'l'rniOr,o lunll'. tlmt•, nrt'\'l'n ( 0 , 1.

•mdll

I,

P I HATIO N IHO~IfHI:PA S I

\\'l' ,wd 1,-.. J tlw nwtho..h our tOunda, lll:l,tt'r hrt'\\l' f H t• nrr \Vt>m h:~rd. u"·d en prodtKin~ :111 T H £ RL I T I

If ypu knew the secret ingredients in some beers you'd know why theyre secret.

l' \1.." \'f'lhlll.tl J'l'l'llllllllll"-'t'f ht• O tll.l' l'l' ' l' T\l' J ~~)I till' \'11)0\'llll'll( ol 'f"'l. " l.tl ~ U ''' " .md fnl·nJ ,, Thl·n. in 1974. our hr.:'' m.h tt'r

t1m.: than mh.:r L.,...n,. \\'l' :~lim' 1

~~~~~~:~:~:~)~:~f~~~;~,:·l • '~:~,~~~(~~~~· L"-'t'f lon~l'l'

th.tn mo~ t po p u!J r br.H11.h. Tht·ld0 rt' d,,. 'upp ly of bt'~.m npt• nml'ntm~ ''11h \ '.Ht ml ' hrl''"· t (.,ll(l\\' 111~ ,t , do ...d\' Ht·nn··, mu-. t lx· lumtl'd. You m.l\' t:\l'll (X:CJ, mnalh· find l l :t' f'IO" Ih ll· 1 h,· pa 1 n ~ tak1n~ h.mdproductlon lt'l' hnl'-llll'' of tht• unJ\':l lb blc . llllll'l\'t' nth (\'nlliiT. H m\t'\t' r, lt'vouapprenatt' Aftl'T t\\ O \'l'.tr,ofdlOn and qualtt\', \\l' L"'l'heH \'Ou 'll fi nd rdlll\'llll'llt.lw f' ro~.hKt'd a bt>er our L-.ea..., \\ Orth ;11w ddl~euhr \ ' OU lllol\'l'\f"'l'rlt'nC"e Ill IOCJI!Il~ 1( . that'' ·' ' lllli '-Jllt' tn du ral' h.' r and tlanlr. .md 'lllltt' unltkl' .111\ thm~ \Ve ,trt' l'o nhdl'tH thal' 1'1 no d '>l' ;n .ubbk Ill Amt•n c t . \Vt• prodth.·t '"~"'t'nor to Henr\' n.tmt'd It Hl'mT \V.:mhard\ • \Vt" mh:trd \ PnvJt l' Rt'~rw , and Pn,·Jrl' Rl·....: r \\' , .tft.:r tht' ' !"'-''tal bc..· ... nd,, , h •n -.rnr.:d tt. to h., ti·lt' n...h. 0\t'r a cc nrurv :~go.

~1:,:.~,~ ~::~~~~ '; 1,1~h~:l'r ~~~:.~~~~e

H ..·nrr \

1-.

m.t d l· tod .l\· "uh

ABOUT OUR BREWERY

~~~:~:~~.:~e~1t~~~·1~1~~~;-tl:ct~:t'~~~~l~~~~,.

llw 1\l,u \\~,nh.uJ Brc.. •n,.:C.""f""' ,.AtotW o-l t tw i ,Nt...not"!o!UUI-I,,J,.,.,.nl•lnAnw n,; ~

prt.'mt u m t\\ O-nl\\ m.tlt 111~ b.1rlt'\', and -.(:trl't' C " '-"·ldl· ho r "· Amon~ brewmg ~;.' 'f"'-' fb , two-ro\\ b:~rll' \' .... r,·~.ml.- d ·" 'u r~ nor to dw mnn· t'Ommon ' I' rO\\ \ ,ll'lt' l\', whde dtt' Cl-.(,ldt• ho p 1' t'Oil .... dt•rt·d t' llu.tl [(), ,tnd r"·)"lhh· lx·lll' l' th,tn . thl· LmlOU ' Hal lat,Hil'l' ho i' nf B,l \ .tn .l Ion~ r.mkt.·d ,,, dll' hl''t 111 thl· wor ld. \Vl· knm' ot'ml otht' l h11.'\\\'f\' whtdl II ' '-" dw -.-.· ,·o, t h tnk!l'l',il l'llh ..... l' \ll'll ' l\d\' ·' ' \\t' d~).

,nJ '' 1hr o>IJ.:Iol UWMin~«IO.I•h-tlf't'IAicJ Nc-n •....c ,,. ,he '''""~'1'1'' R"" F...,n.Jt.J,n i ~'W>~ Gcnrunrn.~~o~crN'"""

lk nn \\f.nhM J •hcN'" 'n••c~uWio'lo.AI Klfl .. .~~ "'"" l't V~n.""'t"l on thr ~'" Tn>11on 1-k nn'•t-fcnpnuJAnuri\....J,_,..hrl mu~

l"'f"'lw•I\Mtll~ttw • .roJinmcn..:wo .....,.,j.x tfwl•-.1 ,.. .. ,ll;r.•uhthrl.~.,... l nf'P""M>ot .ctwtt•lMrr 'C'CI ~• ol r hrMu Anc•~•

.... twf"C'...JJr..,-,.1-ocJ ,twt-. ... ·--r-'....J t,..~m•chnru~•u~-.J...,to.t!l• l. on.l

W uh..._,...,.,..,.,.nr-"'" ....Jo"l ~<11 , ,,,, ... ~J ..... ..Jh .. ~t"l\llllhf"""""'

L-. .x"'"'" " oni....J S. ... cthcn forwt-t tu. ''"'" llfT'¥1o'..J "''"'~!: ..... f'"""Uitln., .. .-nJ t...ttt.n~

..:momonlhc"-!.•th"o""( .an.l f"IH lrf.J.,.,..c, ,~.cu ~.~ M~t-...

,, ...

.......... .,...... ....

I :": IJt\111 1 I) SLPPI.Y Till' llll'tho ...-f... ll'l'd Ill bn:\\ IIlk! H t' nr\' \ fl' qw rt' .1 lon~t.· r hrl'WIIl~~

\\' l I N H A K 0

B H. E \\' I ' G C 0 M P A '.: Y 0

r

P 0 RT I A N D

0 RFG0 ~

A big brewery spills

more beer than we make. g~:§~ii~~~~

...~..n. ,,J J;,,

\\,...,,,IO.I,(...,Jo.... h;. .......... d

lh"'~";hn~I'IJU'Ill..,.,.tchc

''"'"'"'""'"•"'•·.,n~ '' ''~"...,.

tlutnu"l"'..t"''""'luown..·ll•t...r..-

:~ ~~:;:·~~:~~:~...~..~~"::

·~"""""' ~::~~tJ:.~t~~:~.:~· ·~;;:~.;~.:~::r.:::.~

~2£g6i~.~~f.~ Jfl<'hlo»m\

c-.Uu!lur•r"'~f"C'rt«•

Thno.M t'jONJI...,.("UI'Ilf-olo."'fl

:~~::""n:~~~U:k::' l ldVrt .lllllh•r>g•Aln);"Uhth o~

1r.tnJ \.tr .nlc.mng'""'-<xrr.illl Ahrr..a thc-. lwrt...:Jh JO"f'l'ri«tl\tu~ •.

'" 'l'•ttutthcotrrumn ln l.-ct.ontri thc-nt "nfn~tn m;al ong o.cntJrn

But.ttBite l \ \ bn!urJ ,.t )tt U ~~~··ru curt\ ou l t1t iW"hnt".ti To hc-n-I'!. J <"<Jtnl.m.nlllllfin.uu..-.~1

.,.,

:~::~.1":~~~~~'7~~

:;:·.::,::,:.:~;,

n.II U~·~ o.J. \\i.oii!O!'I'IO~III\"'

•=---- .hort;:~~~~',';:ol~h.-7'oo-n

,..f"~Jt n~.no.htmo.;M-,.InJ I'I('t

T

=~~§~;~h·"<

22

Communication Arts Ma y/June /980

::::::!."''''"''lk h..J

rh. ~ ..

~~:~.~~~:~·~~::..':~: ~

:'t~!·;:·,:~·:;~-: ,u.;·:~;.:..":' ''""" :a.+.~"'"' It

.an. ... ,.. "' ,........... ,, ..

nu'.~"~'"' 'll"""~''"•~"

"'

:~~~~:· ;;:~,::·'~:=.!~7='~:~:" .. ,,.,..,..,t,,.,, \\ i·•~'J"uiHIJo.t ...

....ullhl.\\;,... 1"'"""'"·1.'\,,.,.,

:•::·~:~~:~::~~~f:~::~~~~:n

1h.an ~n• ••h.o t..,.,..,n "' 1,,..,. '"

t ,,..,tt,h. •. <u<C"Biou\\,n.lut.l

~ ~~~~.~~.'::.!~J:;~.~~"\~::: I

"""""''' . . .

..,-.J ....·th.-.1

David Wilcox

Unpublished jacket illustration for Atlantic Records . Bob Defrin , art director.

Illustration for a record jacket , "Multiplication xEric Gale:¡ for CBS Records . Paula Scher, art director/designer.

Right: illustration for an article about spending money for peaceful purposes as an alternative to heavy military spending , The Rockefeller Foundation Illustrated. The art was also used later as a poster.

Jack Beck, art director.

34

Communication Arts May/June 1980

41

,' ..

-""'.....

..

.... ~ ~

.

~nlll : /tr. ): :...

!o

i

""

. .....-....

... .,ta

• r-•

.

55

64

Communication Arts May/June 1980

Louis Grubb

The river didn 't seem wide enough in this photograph for an Air Canada ad so more river was added . This was done in the lab and called "stripping :¡ A four-negative composite was delivered to Grubb. " In that composite , the river current was going in two or three different directions and reflecting a god-awful number of different colors and shades. It became a painting job, a work of illustration:¡ Grubb also turned the lights on along the river and changed the color of the sky to give a nightfall effect. Warwick , Welsh & Miller, agency; Mary Gray, art director.

In this photograph for ArtCarved Inc ., the reflections were so bright as to be confusing and the jewels did not show well .

Grubb toned down the reflections and , working from the actual jewelry, painted in the diamonds and highlights.

Leber Katz Partners, agency; Norma Gardner, art director.

65

The.· Grc.·Ail'r Dall.ts

Yt'>mh Orc.hesrr.t

10600 Presron Road. Dallas, Texas 7~2~0

73