mayjunpreview1979

31

CHEESE RDZ EXPLAINED: i

!<>------;~~~~-------()!

• II

!" •:.

'•

...

f

•

··~

~

WEICHT !o4o0Z..OI'l.l . . ma.

BITIEN

SALT GRANULES (Toolmiillllocount}

I!

THICK

lo-ol\4o"or0.8Mtm •

CHEESE AGED

RDZ.

CAN~IA~ CHEDOAR

THE PACKAGE.

MR.SAllY~S

DilEMMA. Ta lmat ar natta lmat.

Everyday of every year, Mr. Salty has to face the knotty problem of pretzel making. "Do I knot today.

And please the traditional pretzel lovers, the ones who love Mr. Salty knotted pretzels. Or do I not knot.

And please all the pretzel lovers who have gone straight and who think Mr. Salty straight pretzels are best:' Well, it never fails that after much deliberation and soul searching. Mr. Salty daily decides in favour of Pretzel Diplomacy.

t

l

First, he starts up his pretzel knotting machine and knots a whole bunch of pretzels. Then, a bit later, hestartsuphisstraight

46

pretzel machine and makes a whole batch of straight pretzels. And, when the day is done.

Mr. Salty opens himself a beer, sits back and considers, "With the quality ingredients I use, be it straight or knotted, if a beer is worth its salt, it's worth

II&I..,.IT1Uilrr1IEII•uot

Communication Arts May/Jun 1979

MR.SALMi PRETZEL PARADE f---------------------------------- - ---------r------~: ----r--------------------- --------------- -------------------

1 :

. . .

PretzetRings. i Next to her : wedding ring.

1

!

~;~iei

l

ringbest.

:

:

:

: l

! '

I

i

! u•~-.~~~

I

I

I

t

i i

:

AU Mr. Salty clid here is forget to tie it in a knot.

~-----

- -------

!

I --~~~~~~'tV(.

55

SlRE Ctm .FORMBlTIOn

Chartreuse for the World

65

•

1gn Pulllc . . . . .

TeleJjlooe Mall Cllrency Exchange First AD lost and Found

\._

Baggage lockers Elevator Toilets, Men Toilets,Vbnen

Toilets

lnlamalion Hotellntormalioo T8XI Bus Ground Transportation

(:

-lil

~~

~ 0o

+

•

•

?

-ail' "'

I t jli

Iii

_.j

...

® 1 -1

(?)

(iii}

11

(;)

~(;)

y

Em

""" Ral Transportation Air Transportation Heiport water Transportation

ConclleliloM

C.. Rental Reslau'ant CdleeShop

Bar Shops

••

~ ~

~

-·

..(iii) '' •• I I ., \..

.............

Actlwlale

Toa PurchaSe Baggage Ched<-i'l Baggage Claim

Customs lmrrngration

.............

NoSmokilg Smokng NoParmg Parmg NoEnlly

~

II

..

.._

I I I

~

~

p 67

Magazine ads for new gourmet foods line and Heller ¡Rainbow' Dinnerware have photos

by Dennis Menarchy.

Employee Kit is in box with step-cut dividers holding information . Inside cover copy is letter from owner Gordon Segal. Photos by Richard Tomlinson .

Christmas promotion in form of die-cut shopping bag holds gift items inside. Backs of item s have descriptive copy. Gift box opens to become order blank and return self-mailer. Illustrated

by Alex Murawski .

83

90

Communication Arts May/Jun 1979