mayjunpreview1967

Good typography and symbolism unify Expo

2

l.Jionvne etlaSante

Man and tis Health Meditheatre

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L'Homne

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in the Community ~

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. . . . . .. .

46

11100 10001001110101110 101001001 . i~ 110 110101110101111000 2.7182818 I 100110111 0 1011001011101 299792.5

1. Typical information sign.

2, 3, 4. Typographic design treatments from Man the Provider pavilion.

5. Visual symbols used throughout Expo.

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Toilettes-femmes Women's WC

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Toilettes- hommes Men's WC

Entree Entrance

Sortie Exit

Station d'autobus Bus Station

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Armoire-consigne Locker

Objets trouves Lost- Found

Vestiaire Cloakroom

Restaurant Restaurant

Cafe (buvette) Coffee Shop (refreshments)

Quai du bateau-passeur Ferry Dock

Telephone Telephone

Soins d' urgence First aid

HO pita I Hospital

Electricite Electricity

Defense de toucher Don't touch

Feu interdit No fire

Defense de rester debout No standing

Defense de s¡asseoir No sitting

Entree interdite No admission

II !I !I 't

+

47

Tern shirts take a timid step towards Carnaby Street.

The Circle announced the 1967 Honours List at a" dinner held at The Livery Hall of the Worshipful Company of Painters-Stainers. An innovation this year was the addition, to the eight Honours and the President's Award, of fiftyseven Commendations.

The Guest of Honour was The Right Honourable Lord Hill of Luton, Chairman of the Independent Television Authority. To his toast to "The Advertising Creative Circle;' a reply was made by Ronald Kirkwood, immediate past president of the Circle and creative director of McCannErickson Limited.

The Honours List was announced by Paul Best, copy manager of Young & Rubicam Limited. The awards were presented by George Pope, general manager of The Times.

The President's Award to Young & Rubicam Limited for a consumer press advertisement for Cadbury's Dairy Milk Chocolate was presented by Brian Palmer, president of the Advertising Creative Circle and a partner in the KMP Partnership.

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1ncy're just not all that conservative any more.

They're becoming more and

=:d:1:t~~i::.t~~~~~ quite often those collars aren' t white at all.

So, after a rather stuffy half ':::~1:.1.we've dccidcdtogetun-

Our new range mcludcs a as well as rounded collars. With cowhcd and double-button cuffs.

And even some Hy fronlS. variety of button-downs

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As far as fabrics go, we have Pa nama, herringbone and Oxford weaves, ro 1t2me a few . All as non-iron as they come.

In just about every colour you'd want.

But don't W:.eour word for it.

Wri te to George Stevens, Tern Shirts, Tottenham. He'll tell you where your nearest Tern stockists arc.

Then you can sec for yourself just how bold a timid step we've ta.ken.

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Bet you pcvcr thought you'd hear Tern and Camaby Suect mentioned in the same breath.

Frankly, neither did we.

For over 6fty years now, we've been nu.kins some of the most conservative, respectable shirts in England. For a large body of regulars.

Lately, however, we've detected a cerbin rcsdcssncss on the part of many white-collar workers.

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57

London Honours List

Poster The Sunday Telegraph, advertiser Pritchard, Wood & Partners, agency

Total Campaign Heinz Soups, advertiser Young & Rubicam, agency

60

EXHIBIT

Bob Seideman's photograph of Pig Pen, a member of The Grateful Dead, San Francisco rock group.

Photo was reproduced and sold as a 23 x 35 art poster by Berkley Bonaparte.

Below: "Mathematical Garden;' a float conceived

by IBM Rochester's Design Center for the local Festival of Arts parade, was extremely light weight, inexpensive and effective. The base is % "ply on a frame of 1 x 8's. Posts are 1" electrical conduit. Panels are 1" styrofoam laminated between illustration board with masking tape sealing the edges. Very simple bearings permit the forms to rotate freely and randomly in the wind. 7 x 25 foot float is powered with a small garden tractor (including long exhaust system to prevent' asphyxiation and muffie engine noise) . 12" pneumatic wheels, fixed in rear and castored in front, gave adequate maneuverability. Directed by R. B. Wheeler, IDSA, structural design by Frank Wilkey, graphic design by Tom Coleman.

Boston 1

Shown here are the Distinctive Merit Awards of the 13th Annual Exhibition of Advertising and Editorial Art held by the Art Directors Club of Boston.

2

Judges were Mort Rubenstein, CBS-TV; Gennaro Andreozzi, Gilbert Agency ; Robert M. Jones , RCA Records and proprietor of the Glad Hand Press.

Co-Chairmen of the show were John E. Pearson, Quinn & Johnson, Inc., and Stavros Cosmopulos, Kenyon & Eckhardt, Inc.

Herbert Rogalski , art director Dick R ichards, artist/ photographer Polaroid Corp. , client

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1 ~iieecr-, 1 1 1$ I save 1usesome1 If. I I 1money. .1 1 1vecents.1II I I I ,.,.

I I II I I :::'.~:·~:~:·~::~,~~::i:,.::z~1;::~~:::::2: I I I I I 1 I I I I I I I 1 I I I I th•~ I II :JI Schoo :.! :.I I been hea.,ng you' 'adoo

Beheve me, I sincerely wanted to start saving money.

Buteveryt1melhada fewextradollars 1n mypocket,1t seemed to come down to the same question : Shall I save it? Or shall I spend 11? I spent ti. Oh, I know you're never veryfarfromwherelam, Boston Five. Yourtenoff1ces are1nallthemostconven1entplaces. But.you see.stores are even more convement. And that's where my money hasbeengomg. An'(Way-whenlheardaboutyourbank byma1lsystem. andhowyoupaythepostagebothways.

I realized that at last my resistance was worn down.

You·ve made1tactuallyeasy to savemoney. Blessyou.

Boston Five. rm ready to open a Special Notice Ac count(latestdrv1dendrate. payable0ctoberl5. l966; 4 Wf6); Regular Savings Account (latestd1v1dend rate, payable October 15, 1966 : 4 ~~%) . Here is$ _ _ todepos1tmmyname. wh1ch1s :

commmoals. Eve<y mom-

sendmysontocol1ege.Tobuyaboat,anew wardrobe. newfurn1ture.apphances, or topaymytaxes.Allr1ght.

Boston Five. I'm ready. According to Jess, Savings Bank

loan rates1ngeneralarelow Andyoursareaboutaslow asanyl 'l1f1nd. Hea lsosays thatonceyouhavemyf11ledoutappllcatron. rllprobablyhavethemoneyw1thin24 hours. T_hat' sforme. Pleasesendyourpersonalloan

1 won ·1 go in to the details right now But send me an apphcat1onandl'llteUyouwhatlneed1t for (It seems llkeagoodreason tome Sormsure1!'llseem hkea goodreason toyou )Yousayyourloanratesarevery low. Boston Ftve. and that's hne. But rd hke to know exactly what my loan is going to cost me So send along a chart . or whatever you have that'll tell me how much l'llhavetopayamonth. Okay? There·s 1ust one other tl'ung:yousaythatonceyougetmyf1lled-0utappltca· hon, you 'll probably get the money to me within 24 hours. ll1kelhat. Pleaseg1vememymoneythatfas1.

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S~r~t. Boston, Massachusetts02108. Attn : Mr. Bennett

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There's a little bit of chicken In all of us. o,,. Wt tr4'W4tlc both•( 1$ ,_an •=::-i.•::..~ • It"

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Now. before I forget about 1t, I'd better clip out couponandget1tintothema1ltoyou: TllE BOSTON FIVE CENTS SAVINGS BANK,

Andnowrmgo1ngtomtnl!h1scouponandthemoney o you THE BOSTON FIVE CENTS SAVINGS BANK, Boston .........School ...... Street. , -... .-Mass. 02108. Attn Mr Hall.

THE BOSTON FIVE CENTS SAYINGS BANK, 30

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2 Win Mallett, art director Typographic House/ Jim Moore, artist photographer Bruce Bowman, copywriter B. B. D. & 0., agency Boston Globe, client

3 Dick Pantano, art director Terry MacDonald , copywriter B. B. D . & O.,agency Boston Five Cents Savings Bank, client

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Everybody wants a computer that works for peanuts.

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7 Doyle Robinson, Bruce Smith, art directors/ designers/ artists UNICEF, art source Deminti, John Whitehead, photographers Presbyterian Board of Christian Education, client

7 THE HEART OF

MEANINGFUL PRAYER

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EXPERIMENTS WITH A MINISTRY IN ART

105