mayjunpreview1963

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CA COLOR CHART

COPYRIGHT 1963 BY COYNE &

BLANCHARD INC .

PRINTED IN U . S . A . BY LITHOGRAPHY USING 150-LINE SCREEN

NEW YORK

I

ADVERTISING DESIGN

Just like Grandma used to make

Not everyone has a Ch.nese grandmother, so maybe you 've never tasted real fme old ·fash ioned Ch inese home cooking . BUt you don 't need a Chmese grandmother to do that. All you need is frozen Chun King. It's made the same

WJY, from fme, fresh ingred ien ts and authentic Cantonese recipes . And Chun King flash -freezes it, so it arrives in your kitchen exact ly as fresh as it leaves our stoves . Your grandmother will love it, whether she 's Chinese or not .

E&l foo youn& is an omelette a Ch inese accent. Put a few ·

w1th

patties onbreadandhaveaneu fooyoungsandw ich, u a snack.

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ART DIRECTORS CLUB MEDAL Magazine ad , single page, 3 or more colors

Marvin Mitchneck, ar t director/ desig-,.er Irwin Horowitz, photographer R ober t Oksner , copywriter McCann-Marschalk, Inc. , agency Chun King, advertiser

Fried rice isacrny·mixed ·updish of rice and fried euand pork. It may put potatoes out of business!

Marvin Mitchneck has been a senior art director at McCann-Marschalk for the past three years. He graduated from the Philadelphia Museum School in 1951, has worked as a textile designer, free lance illustrator, spent six years at Young & Rubicam before joining McCann. At the moment he devotes most of his time to Sprite, Sabena Airlines and Chun King.

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NEW YORK

I

ADVERTISING ART

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EACH DAY HUMBLE SUPPLIES THE lfNIIRGY

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OF 10,000 MILES OF OCEAN SURFI

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HUMBLE Amerin'• Lodlnc I

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Magazine advertising art, 3 or more colors

Steve Chan, artist Michael N. Pellegrino, art directo'r Ross McKee, copywriter Bozell & Jacobs, Inc. (New York), agency Texas Gas Transmission Corp., advertiser

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ART DIRECTORS CLUB MEDAL Magazine advertising art, 3 or more colors

Kay Tagawa, photographer Anthony J. Capone, art director/ designer John Blough, copywriter McCann-Erickson, Inc., agency Humble Oil & Refining Co., advertiser

Magazine advertising art, 3 or more colors

Irving Penn, photographer Kurt Weihs, art director Renee Barek, copywriter Papert Koenig Lois, Inc., agency Dansk Designs, advertiser

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Designers Rod Keitz (left) and Bert Rodriguez with Ruth Byers, Director of the Teen-Children's Theater of the Dallas Theater Center. Keitz is executive vice president of Keitz and Herndon, Inc., Dallas film production firm.

Rodriguez, formerly assistant art director at Keitz and Herndon, is a partner in Visual Presentations_

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Illustrations by Paul Coker, Jr., for a promotion booklet.

Below: promotional film art directed by Fred Mogubgub, designed by Jon Aron.

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