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MarchiApril 2002 Eight Dollars www.commarts.com

COM M U N I CAT ION

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COM M U N I CAT ION

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Left: "We built a visual language around the OmniSky identity that we extended to several key interactive demos and installation wizards . The consistent colors

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and interface elements reinforced the OmniSky brand while guiding users through the features and functions of OmniSky' s products ." Guthrie Dolin, designer/creative director.

This page: " The Metreon map and guide was used to educate and entertain visitors to Sony's newest entertainment center in San Francisco. The foldout guide used blocks of bold color and playful patterns to organize information about the Metreon's four stories of theaters, restaurants, shops and arcades."

Julie Cristello, designer; Guthrie Dolin, creative director.

THE WAY THINGS WORK III MAMMOTH 3D" Use both sides of your brain

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and e,plore new ways of looking

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featuring architect and

larger·than·life playspace sprung

illustrator David Macaulay-

from the pages of Maurice Sendak's

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AIRTIGHT GARAGE : Computers can conjure visions of the past or places beyond time. Corne play in the electronically re·lmaglned world of French eraphlc novelist Jean 'Moebius'

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C O M M U N I CAT I ON

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Whitechapel High Street northside Petticoat Lane Market Mansell Street toilets 00

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Location: Potrero Hill, San Francisco.

Duration: Three yea rs.

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Staff: Four.

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Education: Todd Foreman, B.S. graphic design, San Jose State University; Tessa Lee, B.S. appl ied art & design, California Polytechnic State University, San Luis Obispo; Lindsay Wheeler, B.F.A. graphic design, Brigham Young University; Nancy Thomas, BA english, California Polytechnic State University, San Luis Obispo .

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Philosophy: Our name, Public, was chosen to serve as a reminder of who we work for. In the spirit of accessibility, our goal is to make graphic design that is inclusive rather than exclusive, but still smart and challenging . We strive to do work that informs and entertains - work that is arresting and dynamic, but clear and thoughtful. For us the key is to listen, internalize, distill and externa lize .

This allows us to embrace both the limitations and opportunities of a project. We bel ieve in the balance of inspiration and persp iration. We bel ieve in quality of life. We believe if there's nothing good going in, there's nothing good coming out. We believe in being friendly and capab le.

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1. HE Banks letterhead. "For the identity, we played with the idea of light and the flexibility of the logo and its elements. By working with the transparencies and opacities of ink and paper, and dissecting and reconstructing the logo, we achieved a kinetic and lively system." Todd Foreman, designer.

3. logo for Design Syntax, a design and architectural products company. "Our client

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2. ind500 letterhead . "Cueing from the name, the logotype is inspired by automobile racing." Todd Foreman, designer.

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Cultural Influences: Our neighbors and our neighborhoods, our friends (what they're doing for money, what they're doing fo r fun). arts and crafts (knitti ng, crocheting, sewing, bookmaking), music (listening, writing and recording). community resources : San Francisco Center for the Book, SFMOM A , the Monkey Club, the AMC 1000, La Taqueria, San Francisco Commun ity College, Ocean Beach, KQEO/N PR/PBS, Sunset Cultural Center, CCAC galleries and lectures.

Environment: Our office is no showroom, but it is more than se rviceab le, and even better, it is comfortable . The atmosphere is rela xe d, yet prepared for anything or anyone . With four designers, the office hierarchy is loose, the work load is even ly dispersed, and the lines between business and personal are intentionally fuzzy. We're friends.

Our clients and vendors are our friends, too .

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provided a provocative name, we explored themes of structure, systems, arrangement.

In the end, it was a construct of solid and outlined circles that spoke to our client about things coming together." Todd Foreman, designer.

4. SFMOMA January/February 2001 Program Guide. "Working with an institution like SFMOMA includes high standards and strict requirements for communicability, aesthetic and economy. The Publications and Design Department is very forward-thinking, and our relationship with them has been a fruitful col-