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J:1MELIN_E _ _ _ The following sixteen pages provide

PSYCHO

a brief overview of the evolution of creativity in visual communications and its relationship to society,

Intern ational Paper logo: Lester Beall

culture and technology.

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While never intended as a compre-

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hensive history, we've included

Saul Bass designs title sequence and directs shower scene for Alfred Hitchcock's film , Psycho

projects and campaigns that were either noted as influential in our magazine, other published sources or by individual creatives. Our

Communication Arts f irst issue ,!.2.UI

selection, of course, is open to Parisian Bakeries identity: Marget Larsen

debate as each creative professional will certainly cite different projects as having an influence on their career.

NASA "meatba ll " logo (revived in 1992): James M odarelli

Litton ann ual report: Robert Miles Runyan Associates

States. Work from the most recent

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Space constraints limited our coverage to work from the United

Think small.

CLAUDE MONET

SEASONS & MOMENTS LOS ANGELES COUNTY MUSEUM JU E 14 TIIROUG H AUGUST 7¡ ADMISSION 50< ¡ Z5'

years was chosen solely from our Westinghouse logo: Paul Rand

Annuals due to lack of corrobora-

SEND FOR YOUR FREE EAG L E SHIRTKER C HIEF (S HIRTKI ?) (NAPC HI EF?)

Exodus film logotype: Saul Bass & Associates

tive sources.

The positioning of work is approximate. Accurate dates are difficult to locate due to lack ofpublic documentation, conflicting dates

Monet exh ibition poster: Norm Gollin

Eagle Shirtmakers print ad : We ine r & Gossage

found in multiple sources and project durations that span more than a year before completion.

"Around the World" ad for IB M: Benton & Bowles

power

Barbie introduced

Xerox photocopying machine

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9 9 9

Kennedy and Nixon debate on television

Frank Lloyd Wright dies

U2 spy plane shot down

France : DeGalle becomes president

Ornette Coleman releases "Free Jazz"

Hawaii becomes 50th state

John F. Kennedy elected

George Grosz dies

IBM 401 computer

Hunt Foods print ad: Young & Rubicam

Robert Noyce creates planar integrated circuit, allowing commercial development

U.S . nuclear sub circumnavigates earth under water

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Commemorative postage stamp for the centennial of the Emancipation Proclamation : Georg Olden

United Parcel Service logo: Paul Rand

••••• ••••• ••••••• ••••

Eros : Herb Lubal in, art director

Hillside Press logo: Keith Bright

to love Levy's ra•I J.whh A)W

Levy's Bread print ad : Doyle Dane Bernbach CBS Television Network print ad: Lou Dorfsman/AI Amato

Show magazine: Henry Wolf, art director

American Broadcasting Corporation (ABC) trademark: Paul Rand

Wolfschmidt vodka print ad : Papert, Koenig, Lois

Avis is only No.2 in rent a cars.

So why go with us?

Chun King TV commercial: BBDO, agency; Freberg Ltd ., production company

Wt•tryd.unncdhard.

etica® DEFGHIJKLM efghijklm 1234 Helvetica (Linotype). a reinterpretation of existing Grotesks by Edouard Hoffman and Max Mied inger in 1957, becomes one of the most widely specified typeface families in the U.S. during the '60s and '70s . Redesigned and expanded as Neue Helvetica"' in 1983

Newton M inow, FCC chairman, lambastes TV as a "vast wasteland, " calls for more federal regulation; the same day, Hubert Humphrey ca lls TV "the greatest single achievement in communication that anybody or any area of the world has ever known ."

First manned space flight, Yuri Gagarin orbits ea rth Thal idom ide birth defects

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Whybecolor-' Whoncolor,,,.i.t....,n1mop:chl ference int~ m drama and sports.. comedy and

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National Broadcasting Company ad : Chermayeff and Geismar, designers; Mccann-Erickson, agency

Campbell 's Soup Cans: Andy Warhol

Amnesty International formed

Seattle World's Fair: Man in the Space Age

Berlin Wall constructed

Cuban Missile Crisis

Ernest Hemingway kills himself

John Glenn becomes first American to orbit earth

MIT develops first timesharing computer

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Alan Shepard first American in space

Assassination of Dominican Republic president Rafael Trujillo Molina

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Marilyn Monroe dies "The Jetsons" Anthony Burgess's novel A Clockwork Orange

Avis Rent-a-car ad campaign : Doyle Dane Bernbach

First interracial network commercial: Wisk detergent Roper poll shows 36% of Americans favor TV as an information sou rce. vs .

24% for print John F. Kennedy assassinated, Lyndon B. Johnson becomes president Edith Piaf dies Army-Navy football game: first instant replay in television sports

Martin Luther King gives " I have a dream" speech

Digital Equipment Corporation introduces first minicomputer

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United States Holocaust Memorial Museum: Ralph Applebaum Associates

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The Document Company Xerox trademark : Landor Racism poster: James Victore

Little Ceasar's Pizza " Training Camp " TV commercial : Cliff Freeman & Partners, agency; Propaganda Films, production company

California Fluid Milk Processor Advisory Board "Got Milk?" TV commercial: Goodby, Silverstein & Partners, agency; Propaganda Films, production company

World Cup Soccer '94 environmenta l graphics: various design firms

THE CURIOUSLY STRONG MINTS. Altoids "The Curiously Strong Mints" poster: Leo Burnett Company

Seven movie title : Kyle Cooper

Consumers buy corals. soft ye llows an d yellow-greens. Effects such as pearlescent, iridescent, hologra ph ic and metal lic are chang ing the futu re of color

Time print ad: Fal lon McElligott

The Public Theater poster: Pentagram Design

FedEx corporate identity redesign : Landor Associates

Olympic skater Nancy Kerrigan attacked

Republicans take control of Congress

Mexican ruling party presidentia l candidate Luis Donaldo Colosio assassinated

Criminal trial of O.J. Simpson opens in California

Rwandan tribal warfare kills thousands Jacqueline Kennedy dies Major League baseball players strike, no World Series Richard Nixon dies

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MARCH /

APRIL

1999

Mandela elected president of South Africa Northridge earthquake

U.S. Shuttle rendezvous with Russian space station Mir Kobe earthquake Singer Selena slain in Te xas Oklahoma City federal building bombing

Fighting escalates in Bosnia and Croatia Israeli Prime Minister Yitzhak Rabin slain by Jewish extremist

Turner Classic Movies Director of the Month title sequence : R/Greenberg Associates Rock and Roll Hall of Fame and Museum Rock Facts handbook: Pentagram Design Apple Computer, Inc. "Think different" poster: TBWA ChiaVDay

Mercedes-Benz "Service" print ad: Lowe & Partners/SMS

Conductus annual report: Tolleson Design

Triangle Theatre poster: Luba Lukova Studio

Budweiser Beer "Clydesdales" TV commercial: DDB Needham, agency; Propaganda Films, production company

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Polaroid "See what develops" print ad: Goodby, Silverstein & Partners

Senate ratifies major arms reduction treaty Bob Dole wins primaries Britain alarmed by deadly "mad cow" disease Jazz great Ella Fitzgera ld dies

Volkswagen tradeshow booth: Mauk Design

The English Patient sweeps the Academy Awards

Bill Clinton reelected Olympic Park bombing in Atlanta

TV commercial: BBDO, agency; @radical.media, production company

Tiger Woods wins the U.S. Masters at age 21 Edinburgh researchers produce the first clone of an adult animal, Dolly the sheep Princess Diana dies Titanic released, becomes highest grossing movie to date

Mother Teresa dies

Dial-A-Mattress TV commercial : Dweck & Campbell, agency; hungry man, production company Volkswagen New Beetle outdoor poster: Arnold Communications, Inc.

Huge explosions detonated within minutes of each other in Nairobi, Kenya and Dar es Salaam, Tanzania at the American Embassy, kill hundreds and wound thousands more Theodore Kaczynski sentenced to four lifeterms in prison ending the Unabomber saga Florida wildfires burn over 40,000 acres, hundreds of buildings damaged or destroyed

House of Representatives approve two articles of impeachment against President Clinton "South Park" pioneers toilet-mouth TV

Frank Sinatra dies

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95

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Relieves gas pains.

Left: Bob Levenson, writer; Helmut Krone, art director.

This page: Outdoor posters. Bernie Rowe, writer; Si Lam, art director.

Janet Boden, writer; Stan Jones, art director; Bernard Gardner, photographer.

Ed Bigelow, writer; Si Lam, art director.

Two can live as cheaply as one.

Mass transit.

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