janfebpreview1966

CZECHOSLOVAKIA

IAII'UJE U I'OHUSKO

SACE 1.lnK WI UKIIYL

PAN PROFECHA SPUOII

YMSUJE 51 eIMe.Ilt.#.K

FllANTIKo¢Ap KAYI SLuSI

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26

BULGARIA

Bulgarian postage stamps (shown oversize). Flower series designed

by Dimitor Russinev; transportation and insect series by Milka Peikova and Vessa Vassileva; folk tale series by Stephane Kantchev, Vladimir Korenov and Lubin Zidarov

32

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YUGOSLAVIA

40

59

The forecast for popu lation increase in these ten years is from 5.0 billion to 5.5 billion.

It is also possible that the following developments will occur: Feasibility (not necessarily acceptance) of chemical control over some hereditary defects by modification of genes through molecular engineering

1995¡2004

Economically useful exploitation of the ocean through farming, with the possibility of producing 20% of the world's food Evolution of a universal language from automated communication

2005¡2024

Automated voting, in the sense of legislature through automated plebiscite Automated highways and adaptive automobile autopi lots Commercial global ballistic transport including boostglide techniques Effective terminal defense by air-launched directed energy beams

NOTE: The Research Institute of America recently published a report entitled "Your Business in the Next 15 Years" which presents an analysis of the major changes expected to confront U.S. industry around 1980.

Economical exploitation of ocean farming

72

Among other things, the report predicts that a "privacy market" will emerge as a result of the population boom; consumer demand will pyramid as national affluence increases; an investment of $100,000 will be required to create one job; leisure, no longer a by-product of the machine, will make time a basic form of wealth; educational installations will be based on television, teaching machines and microfilmed libraries; educators will plan toward the death of the "Protestant Ethic" and for the birth of a new, more "Grecian" attitude toward work and life values.

Biochemicals to stimulate growth of new organs and limbs

PHILADELPHIA

1 Art-trade Art director: William Schilling Photographer: Shelly Roseman Client: Smith Kline & French Laboratories

1

2 Design-trade Art director/designer: Donald Jackson Photographer: Seymour Mednick Copywriter: Sam Michini Agency: N. W. Ayer & Son Client: Du Pont 3 Design-consumer Art director: Don Smith Designer: Aubrey Lee Photographer: Gateway Studios Copywriter: Neil Fisher Agency: Ketchum, MacLeod & Grove, Inc. Client: Commonwealth of Pennsylvania

2

4 Design-trade Art director/designer: Don Solomon Photographer: Robert Barkley Copywriter: Larry Hansen Agency: N. W. Ayer & Son Client: Du Pont

If II bt>c6m~ popular. ,to" can b .. t Wf'U m ak e It prac:U('al.

ulomnlillt Rtfin i .. hln J,: Prudurh

4

3

HOW AN ()I-iD-FASHIONED INTIUSTRIAL GIANT BECAME

THE NA1~ION'S

PRC)FIrr STATE

The V-belt you've been looking for is practicaHy under your nose.

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