janfebpreview1963

stamp out bare leet! buy llenKamp's shoes 32

The painted board above is one of a series that parodied the GallenKamp Shoe Stores' long-time slogan "More miles to a GallenKamp." The lower board was a new idea that became a radio spot campaign and later picked up visual images as it moved to TV and in-store promotions with buttons and banners. Illustration by Chris Jenkyns.

Other GBZ projects on this account include the packaging and posters for Matisse, GallenKamp's nylon stockings.

CA , Jan/ Feb '68

ILLUSTRATORS '63

GOLD MEDAL Institutional Illustration Artist: Ray Prohaska Art Director: Stevan Dohanos Client: Lezius-Hiles Company

GOLD MEDAL Unpublished Illustration Artist: Birney Lettick

CA, J an/Feb '68

the wildlife art of

New York City seems an unlikely breeding ground for a top notch wildlife artist but the city has always been Arthur Singer's home. His first contact with birds and animals was made at the zoo. Captivated by its inmates, he returned again and again. By the time he was twelve he was sketching his subjects from life. He was selling his paintings while still in high school.

At Cooper Union, the direction of his talent was brought into focus with his introduction to the Audubon folios. ((The impact of Audubon fell upon me with almost physical force," he states. ttl can never forget it." For the first time he saw the blending of art and the natural sciences, with beauty, design and document as an integrated whole.

Singer graduated from Cooper Union, with honors, in 1939, and found that the commercial world was not exactly crying for wildlife artists. Needing meat and potatoes, he joined an agency, working as an art director until the Army called.

He returned to the agency after three years of service, taught at Cooper Union until illness forced him to resign.

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He continued to study, to paint his animals and birds, and his work began to gain recognition. He was commissioned to do a genealogy of 119 dogs for Sports Illustrated.

Working with Robert Cushman Murphy, dean of American ornithologists, he produced a thesis on the plumage of birds. These were followed by Th e World Book Encyclopedia and a portfolio of bird and flower prints for American Home magazine. The response to this was so enthusiastic that Singer was asked to extend the series and reproductions were offered to American Home readers at 50c a print.

Illustration of a red headed woodpecker, red shafted flicker and white breasted nuthatch for the World Book Encyclopedia.

CA , Jan/F eb '69

Singer's major work to date is the result of four years of intensive research and creative effort. The Birds of the World, published by Golden Press, presents the major bird families - 155 of them in 750 paintings- by depicting the full range of each species in its natural habitat. This monumental work is an extraordinary contribution to ornithological literature and to the natural sciences.

Spot illustrations and the cover illustration for a Sports Illustrated feature, "Bird Watcher's Guide."

CA . Jan/Feb '68

IN COLOR?

Type in color is a delicate area offering both 90

interesting design possibilities and opportunities for unpleasant surprises. What seemed like emphasis on the comp has sometimes turned to de-emphasis on the printed job. Strength and readability are difficult to determine from looking at a color swatch in an ink book. It has been pointed out to us that CA had dealt extensively with color in articles, color charts and a book, but never with this particularproblem. We hadn't. Now we are. Here is a capsule "type in color" guide in a range of six selected colors. These should offer, with some interpretation, an evaluation of a number of other colors. Anyway, it's a base for a file. Perhaps you even have a friendly printer who could tack a test strip on some of his runs with a 2" or more "waste strip" on the end of the sheet.

CA, Jan/Feb '63

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CA, Jan/Fe b '68

Requlrementsforoceenleunch

"Poroballoon"for-IPickppo?

A Case for HlaMift Rt·ontry

R.coverlnla&treyutelllte

Parachute Operat ions on Ma rs

Earth as Seen from Deep Space

Aprobeofthe'"IR" spectrum

Moon Data inRoekRadiltlon7

Eatty Manned Renduvout System

Newyardstlckforaerialphotos

Breakthrou&hlnBerylllum

How to Me-sure a Missile's Miss

Nbrthrop Technical Digest

Northrop Technical Digest

Northrop Technical Digest

Cross demonstrates his "creativity within a corporate look and format" in the Northrop Technical Digest, published bi-monthly with press information for technical editors.

Northrop Building, Beverly Hills, California, U.S.A.

NORTHROP CORPORATION

Telephone CRestview 4 ·8001 Cable NORCOR

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NORTHROP VENTURA

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1515 Rancho Conejo Boulevard, Thousand Oaks, California

Thomas V. Jones

NORTHROP CDRf'DRATIOII 974-4 Wilshire Boulevard . Beverly H•lls, Cahforma CRestview 4· 8051 BRadshaw 2- 8581

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Contract Number

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