decpreview2000

Oysters produce pearls response to

Husbands to

little irritation.

a

have

do

1n

been

k n O\N n

the same. own. Cultured pearls are synonymous with the

graciously as the

numerous milestones of

oyster does. If that were the

marriage, even giving birth.

case. there cer-

Mikimoto has also creat-

tainly would be a plenitude

ed a delicate necklace

of happy women in the world.

from tiny cultured pearls

othing brightens a woman's

for very lucky little girls.

face more than the warm glow from a

(Silver spoons are so passe.

strand of the finest quality Mikimoto pearls.

don't you agree?) For a woman. of

And, while there are thousands of pearls in the marketplace,

all ages, pearls, her own pearls, are truly considered as much

(you may even find one at dinner), a mere dozen out of every

a necessity as they are a luxury.

thousand pearls harvested is judged worthy enough to embellish a

erous necklace, a pair

Mikimoto necklace. Greatness, you

of opulent earrings, or an heirloom gift

is something that can not be rushed.

Nec ~laces

all w;th 18~ s;gnatu'e M ibimo to cla sps

for a very special young girl, it is high time to present

An even rarer find

the woman you love with fabulous Mikimoto pearls from

is the woman that does

Shreve, Crump & Low. Oysters respond ever so delightfully to a

not long for a sensuous strand of her

tiny grain of sand. Hopefully. a tiny hint will suffice for you.

SHREVE, CRUMP &LOW <::I'wo /fooH . ._l/Yld who know s how maYly s lo~ie s.

56

A D V E R T I S I N G

A N N U A L

2 0 0 0

3

THERE ARE LOTS OF BENEFITS TO THE NUMBER ONE ATTRACTION

--·--

SKllNG ON ISOLATED SLOPES. IN DANBURY.

IF YOU BREAK YOUR LEG, NOW THAT THE FIFTY POUND WOODCHUCK

THERE'S THE PERSONAL SATISFACTION OF

IS DEAD.

DRAGGING YOUR BODY TO SAFETY.

SOME YEARS BACK, A liTTLE VOICE TOLD US

--·--

TO BUILD A RESORT FOR SERIOUS SKIERS.

BUT WHEN IT STARTED TELLING US TO BURN THINGS, WE STOPPED LISTENING.

C 0 M M U N I C A T I 0 N

A R T S

61

Trade Ads (series) Mike Fromowitz/Gregory Yeo, art directors Mike Fromowitz/Justin Lim, writers Mike Fromowitz, creative director Yo Yo Studios, photographer TBWA (Singapore), ad agency Novena Lighting, client

TIME TO SWITCH TO TOSHIBA PROfESSIONAL LIGHTING

TIME TO SWITCH TO TOSHIBA PROfESSIONAL LIGHTING.

66

A D V E R T I S I N G

A N N U A L

2 0 0 0

94

A D V E R T I S I N G

A N N U A L

2 0 0 0

TYPE

BIG

LITTLE

TYPE

TYPE

BIG

LITTLE IS

TT

COMING

BACK

DIDITNEVE R T

A

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TYPE

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C 0 M M U N I C AT I 0 N

A R T S

101

2

Self- Promotion (series) Kevin Daley, art director

ANNE TAYLOR

Tim Cawley, writer Woody Kay, creative director Henderson/Cartledge, photographer Pagano, Schenck & Kay (Boston, MA), ad agency

NOT THE STORE. THE ART DIRECTOR.

612 377 9313

112 5 CEDARVIEW MINNEAPOLIS, MN

DRIVE

55405

The One Show, client 2 (business card) Anne Taylor (Minneapolis, MN), art director/client Cathy Ostlie, writer 3 Wain Choi, art director

L

Ron Thomson, writer Wain Choi/Jim Garbutt, creative directors

01

Ron Fehling, photographer Cossette Communications (Toronto, Canada), ad agency Ron Fehling Photography, client

1111111111111111111111

ann etaylo rl o uswest. net

3

C 0 M M U N I C A T I 0 N

A R T S

1 03

4

Kids in trench coats shoot up school.

The response Ban Ire h c polltialdnl', the endless debating.

Nearl,y 18 chlldren die trom ..,m:flre each da,;y in America.. Untll we get guna out of the handl: of children,

=::dlr:::= r0:~f"!)lâ&#x20AC;˘ with the realiauea. It" I lime we proLccf, chlldren

ICII:IIIil,

Public Service (single newspaper ad and part of series) Matt Mowat, art director Chuck Meehan, writer Jim Noble/Rob Bagot, creative directors U.S. Army Corps/Steve Peixotto/Jackson Hill, photographers GMO Hill Holliday (San Francisco, CA), ad agency The National D-Day Museum, client 2 (single newspaper ad and part of series) Matt Mowat, art director Chuck Meehan, writer Jim Noble/Rob Bagot, creative directors U.S . Army Corps/Steve Peixotto/Jackson Hill, photographers GMO Hill Holliday (San Francisco, CA), ad agency The National D-Day Museum, client 3 (series of newspaper ads, includes 1 and 2) Matt Mowat, art director Chuck Meehan, writer Jim Noble/Rob Bagot, creative directors U.S. Army Corps/Steve Peixotto/Jackson Hill/ U.S. Coast Guard, photographers GMO Hill Holliday (San Francisco, CA), ad agency The National D-Day Museum, client 4 (series of magazine ads) Steve Driggs, art director Greg Hahn, writer Peter McHugh, group creative director David Lubars, creative director Amy Lentry/Chad Holder/Steve Liss, Time-Life, photographers Fallon (Minneapolis, MN), ad agency Children's Defense Fund, client

COMMUNICATION

A R TS

115