decpreview1993

WHAT'S RUN ITS COURSE IS COMMON CULTURE THAT CONFINES. WHA TAKES ITS PLAC ARE ALL THE SP AND INSPIRATIO THAT CHARGE A INDIVIDUAL WITH AN INDIVIDUAL STYLE.

JO

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Did you? Did you for one moment or one breath or one heartbeat beating over all the years of your life, wish, even a little, that you could spend it as a boy? Honest. Really. Even if you got over it .

Did you ever wish that you could be a boy just so you could do boy things and not hear them called boy

things, did you want to climb trees and skin knees and be third base and not hear the boys say, Sure, play, but that means you have to be third base.

Oh ha ha ha .

But did you ever wish you were a boy just because there were boys, and there were

girls and they were them, and we were, well, we weren't them, and we knew there must be a difference because everybody kept telling us there was . But what was it?

You never knew. Like you knew that you were a girl (you run like a girl yo u throw like a girl you girl yo u) and that was great, that was swell , but you

(ro11 11u nl)

couldn't help wondering what it would be like if you ... had been ... a boy.

And if you could have been a boy, what difference would it have made? Would it have made you faster, cuter, cleaner? And if you were a boy, this incredibly bouncing boy, what boy would you have been ? All the time knowing no two boys are alike any more than all girls are.

So you wake up . And you learn we all have differences (Yes!) You learn we all have similarities (Right!) You learn to stop lumping everybody in the world into two separate categories, or three , or four, or an y at all (Finally!) And you learn to stop beating yourself over t he head for things that weren't wrong in the first place .

And one day when you're out in the world running , feet flying dogs barking smiles grinning, y ou'll hear those immortal words calling, calling inside your head Oh you run like a girl and you will say shout scream whisper call back Yes. What exactly did you think I was .P

'"'''" C 0 M M U N I C A T I 0 N

A R T S

45

3

DON'T WORRY.

YOUR BANK IS

A SIMPL E LITTLE BANK

MERGING?

MERGER

NO PROBLEM.

WON ' T CAUS E YOU ANY

NOTHING WILL CHANGE.

INCONVENIENCE.

{NOW LET US TELL YOU ABOUT THE EASTER BUNNY.}

{AND YES, THERE REALLY IS A TOOTH FAIRY.}

be perfect. Bccause,havmgdonea

merge, And they 1old thc1rcus-

centralize their ope r:u1on s.

s all banb do, the U . S.

And as Great Big Bank s

GreatBigBanlucouldn'tqu1te

often do, they sa id every-

relate to. Jn fact, they actually

thing wou ld be bener than ~- •""-'"'"°'~""' ga~ their branches the power eve r. Bu t guess whal. Everyto make some decisions. The US. thing wasn' t better than eve r.

BanJc people could. forcxampk,

They noticed their branch

hours were changmg, willy111lly.T heynot1ccdthc1r names were m1upellcd on

they no longer got the interest rate theyct been prom1 ed. Or they d idn't get their new checks unul Jou and locs

ccrum fees wt'rc bcmg hiked, and ccr-

get per m1ss1on from Way Far Away.

What's more, people at U.S. Bank had

of <bys hxt scurncd by. But what rea11y

been acung this way for over a hun-

fncd the cwtomcrs was when they med

dred years. Can you believe 1t? And

ro compb.tn. Sad to~ the kxa1 bn.nchcs

guess what. They're expanding here in

didn't have the authority to solve the

N o rthern Cahfom1a real soon. They'll

They could refund fen that didn't

um services chmmatcd. Some of them even

nuke sense. S1ufTl1kc lh<1t. Can you believe

nouccd their accounu were bcmg traded

u? They d id n't even have to chec k wuh a

around hkc baseball urd1. These things made the

customers~

Mad Mad. Mad

Higher Amhoru y, off m some strange, Fua~y

Land, like LA And gucu what cl1e.

But the b1g banks pretended cvcrythmg Wl.S

They're cxpandmg here m Northern Cah-

jun line. Except fo r o ne called U.S. Bank

forma real soon They'll have a tou1l of 61

problems. lnncad, they had to w:ut for

have a tota l of 61 branches. And fo r

an answer from way off

their cunomers, the whole bank mg

Th11

of Los AngclC1.. Somehow, this didn't

cxpcncnce, though sull not perfect, may

things. When lhey merged wnh anolher

rhc1r customer•, for all pncucal

seem better than ever. Bu t then, wtule

actually be better than

ban\r::, they didn't prctcndcvcrythmg would

will ll\'T: happ1lyeYCr aflcr.6 B A N K,

I NO

DING SOON TO 6 1 LO CATIO S. i

I NON - Fl

in

the Land

C\!Ct'.6BANK,

T I ON BANKING : EX PAN DI NG SOON TO 6 1 LO C ATIONS . )

~nk

had a cn:r:y. wacko w;iiy of domg

-F I CT ION BA

Kl G ' EXPA

br.ux:hes. They'll keep their prom111C1. And pur~s.

4

You

know how

your dog will scratch at the door, anxious to go outside?

We know people like that, too.

Dogs have the right idea. They romp in the s un. Bark at the moon. And scratch where it itches.

We humans, however, could use more playtime. That's why there's the Northwest Outdoors

=:e:::~::::~:n~;"li!eli~:~ :i°~~~:::n~:t::;! ::~:~~ ~~Qi l Northwest

Outdoors. Thursdays .

C OM MU

! CATI O N

A R TS

65

TRADE

Aos

Bret Ridgeway, art director Mark Jensen, writer Donny Deutsch, creative director Bob Lorenz, photographer Jeff Musser, illustrator Deutsch/Dworin (New York). agency Entertainment Weekly, client

2 Michael Wilde, art director Kara Goodrich, writer David Lubars, creative director Bob Mizono, photographer Leonard Monahan Lubars & Kelly (Providence. RI). agency Po laroid Corporation, client

3 Bill Schwab, art director Tony Gomes, writer Ralph Ammirati, creative director James Nachtwey, photographer Ammirati & Puris Inc. (New York). agency Nikon Inc., client 4 Michael Fazende, art director Mike Lescarbeau, writer Pat Burnham , creative director Craig Perman, photographer Fallon McElligott (Minneapolis). agency The Lee Company, client

2 \\'r don't h.1H' h>

tdl

\'OU .:sbout

could

With I lr.1lchC.u11, \·ou c.m c.a\1h· .mJ IJ nth unprmc p.aurnt c.u't' m .a m)n.1d

f ".ln. Acrnr.Ut' photo\ .arC' thr p<rfrl·t h.mcC"mrnt for \Hlltcn documl.'nt.uum

ur I l1gh Drfin111on GnJF1l111 h.u

rrrnrd

.ind mt'.l\lU'C' "h.ur,cr \OU

J

prr·

hon1,

·•ho" in~ them proof of thC'1r pto'rt .

l I0 llh.·lu·' from ruor ~ub1tct. for infonn.umn nr thr n.amr nf \'our

nr.ucu Jiitnhurnr,

\ 'OU

don't'''"

11.nc 10

pid• up.i prn<il. )Ul>t c.111 l·SOU·i.f MOOO

Polaroid

90

A D V E R T I S I N G

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UA L

19 93

Woof.

I

For less than eight hundred bucks, you can have complete control of the world of sound.

2

This way to the Museum of Flight.

] 00

A D V E R T I S I

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A

UAL

1993

3

POSTERS

1 (bus shelter poster) Peter Holmes, art director/writer Franklin Dallas (Toronto). agency Metropolitan Toronto Ambulance Services, client 2 (single transit poster and part of series) Bryan Burlison, art director Todd Tilford, writer Todd Tilford/Grant Richards, creative directors Tom Ryan, photographer The Richards Group (Dallas). agency Optique International Eyewear, client

4

3 (single transit poster and part of series) Bryan Burlison, art director Todd Tilford, writer Todd Tilford/Grant Richards, creative directors Tom Ryan, photographer The Richards Group (Dallas), agency Optique International Eyewear, client 4 (transit poster series, includes 2 and 3) Bryan Burlison, art director Todd Tilford, writer Todd Tilford/Grant Richards, creative di rectors Tom Ryan, photographer The Richards Group (Dallas), agency Optique International Eyewear, client

COMM U

ICATIO

ARTS

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3

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YOUR FATHER ALWAYS \NANTED A PROFESSIONAL ATHLETE IN THE FAMILY. 'Clrt df.duptiv11 d£,gency 3or 'l<nci11g fJr~ylru1111ds

t/itv raJ/g "111,J., tlltl) lra0t to.

can, but rti fun to rmapnt 1l tlm1 caug/rt "'"· ,"}{!i<"'"rt i11ttm1nl ;,,

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VVHEN OUR DOGS CHASE CARS, THEY CHASE PORSCHES. 'Cltf dlduplio11 .!lge11cy 8or 'Racing (}rty!w1111ds

101

&ddlf X iii 'Road, Jeupki11to11, Or~

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COMMUNICATIO

ARTS

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