decpreview1992

The creators of Apriori clothing admit they're not the fir st to stop peo pl e with their designs.

The creators of Apriori clothing aren't the only ones who e designs leave a lasting impression.

C 0 M M U N I C A T I 0 N

A R T S

39

Do you really need the alkalinity ofa household cleaner to wash your face?

Undoubtedl y not. Yet high alkalinity is an important part of why most soaps dry your skin. Let us ocplain.

Mr. Clean~ measures 10.8, rather more alkaline.

of your skin. The remaining bars on this page.

Because your skin is slightly acidic (pH 5.5), its balance

~rhaps

youn is one of them , arc closer in pH to the household

than Dove. Whether youn is natunJ,

ex~nsivc.

even

" pure" it will change the colour oflitmus pa~r. Rcmem-

IISTilifDWW EAIJ DiSTiltE

househo ld cleaner

'"'"'

Al p h a Keri,..

Ivo r y"'

J erge n s* Mild

N eu tr oge n a•

,H·f.J

1HIIII

,H '''

1Htl

Dove

dis t illed wattr

,H7

,H 1

Look at the cornp:arison on this page. There is a house-

is disturbed by things t hat are st rongly alkaline.

cleaner. (Of course, we' re not saying that washing your

bcr, litmus measures alk.aliniry. As the comparison shows.

hold cleaner at one end, distilled water at the other. In

Most soaps arc made with lye, a highly alkaline sub-

face with soap is the same as using a household cleaner,

the more alkali ne the soap, the darker the pa~r becomes

bc.-twttn arc some fammar soaps with small

stance. Alkali damages the "acid mantle" or pro-

si mply that most soaps are highly alkaline, therefore,

- the darker, the harsher.

numbt.•rs underneath. These are pH numbers

tective layer that helps the skin hold in moistu re.

c. .. , •• , ,.., ,_,,~,

This is why soap is so drying.

So while the question of alkalinity may never have

u,... , ·~·''

..,,...,_,.

, . , tilt

and tell you the alkali nity of each. The distilled water.

in compatib le with the babnce of

R•--~t~.

you r skin.)

entered your mind, you may fmd yourself deciding you

Lultn .., IJoM. Pwu

on thl· fa r right has a pH of 7, which is neutral. Ratings

Dove• has a

su~rior

formulation that makes it dif-

.,.It

lltlftWI ptJI'"f

.,.,.,u,~ll. c-1'1'"'·

How does your soa p measure up

N r frrtl!t,.WSJHIJW?

below pH 7 mean a substance is acidic, above pH 7 it is

fe~nt

a lk ahnL~.

same pH as distilled water, j ust a little higher than that

from other soaps. You 'll notice that it has the

""'"

L.llMIII Plptr,

PO.B«t.f90,S...~ :

to Dow:? It may surprise you to know

~;~lt, ON,.no

ThL· housc.:hold clc01ncr on thl· left, in this

COIS('

2

DG y~gJ red~ 9N().n1Qj@Ut C/Jfd

gr@Wi"J uftAinkn_g A'J> htJ.fr)e ; ~ \f\@ ~ 1

At Safety 1st, we believe your child's curiosity is a hea~hy thing. That's why we've tned to eliminate the negatives with over 100 products from outlet plugs to cabinet locks to potty locks designed to keep your child safe and make your life easier.

And keep your conversations a lot more positive.

52

A D V E R T I S I N G

A N N U A L

I 9 9 2

that almost any soap is more alkaline

don't want it on your face .

Jfow much· lha chuC.hwaffa 1fllhe w1fldow.?

Chuckwa ffas-$29. 9~ rtfromasfye~s-$1<!9, gyuanas-$39. 99 'Jl(onfey-latf sf t'nks-$.59.99, 0/hers from $9. 99-$1,29.5.

!7ft leas!you don'! have lo worrlj aboul if~ellinyJ;ur a1fouerlhe

7.3urmese :?l!lhons-(rey. $1&9 ),safe $149, 7Jaby 7Joas- 149, 7.3aff'I ylhons-$149, 7.3aby 9reen 7/nacondas-$349.

REPTILE KINGDOM

REPTILE KINGDOM

42& ? a c f c Coasl Jfwy., 3 10-3/tJ-003.5

42& ?acfc Coasl Jfwy. , J/0-JM-003.5

Chec.h your local leash laws.

g; can felch !he .

morn1ny paper, on/jyou'il lo wa1! l.~ffafternoon lo yel if.

7.3o., 'Jur!fes from $1.5-$.59 /JeoP..ard'Jorloises-.S/39, ?ancake 'Jor/oises-$99, Yeifow d: 7?edfoo1 'Jorloises- 169.

REPTILE KINGDOM 42& ?acfc Coa sl Jfwy. , J/0-J/tS-003.5 42& ?acfc Coasl Jfwy. , J/0-JM-003.5

70

A D V E R T l S I

G

A N

U A L

I 9 9 2

•

.......

r-:

•

I

t

"~ ~

•

~

' \

.:.

.. ·.

Thrre

oUt ft!~l

that have ne\'('r

that haw

walk~d

th<'

~vtr ~t!n

st~rt~

a David Hodr.ney. Thrrc

of Cannes. Thc-rc

bl>lug111 at mhlni);ht. Dunham. Tht!y

~l't

the job

u~t

a~

feet

rect unfamiliar with

~lunr.

2

jUST HOW ACCURATE IS YOUR HEALTH CLAIM SERVICE? he rding to many benefit managers, the trouble with claim-paying >erviCL'!i is they're mi ing something.

It SL'ems they're either occurate and sl01'~ or they're fast but sometimes

~tll\\~!stcr·n

National Life. we're doing something nbour the in-

consisrc:nci<L. . claim service. For c.xample, we guarantee 9 %financial and

of your claims will f which are standards you asked for. is our clnim dam report that demil

card which you fill out to grade our

ur of )our lcum Sc.'TI·i e.

lis, M 55440, (612)342-7137. And remember, with

our scrnc<' ~uaran

.

)'OU

know you won't get thTOivn a curve.

~

Northwe tern

1111 National Life

78

A D V E R T I S I

G

AN

UAL

199 2

2

(GREAT WHITE SHARK)

(KODIAK BEAR)

(COUGAR)

(CROCODILE)

ANOTHER REMINDER THAT COUGAR PAPER TAKES A SMALLER BITE OUT OF YOUR BUDGET .

Can you swallow this? High quality printing paper at prices you can afford.

Cougar Opaque from Weyerhaeuser. Calll-800-227-2770 for samples.

COUCAR

C 0 M M U N I C A T I 0 N

A R T S

89

H you lArere any more

V~C~Ierproof, Why Is a duck comfortable In a

Important are the si milarities, partku¡

you'd quack. apparel system In which

larly the head -to - toe totality of the

nothing Is compromised.

waterproofing. W e know how bad a

Good looks and perform-

land customer Is comfortable In a cold,

duck would feel

ance are Inseparable.

wet marsh.

warm and dry above his webbed feet.

Let us give you

So our repertoire Includes outei""W&C&r

the components that will

by a total head-to-toe waterproofing

as well as footwear. The only outer-

allow you to put together

s y stem .

wear on earth that ..s as wate rpi"'''Y8n

such a system yourself.

cold, wet marsh?

For the same reason a Timber-

Both creatures a re

Comfortable,

protected

s ophisticated

and natural. Quack If you want to

On your feet, our

as a nmberland boot.

read more .

The

If he couldn 't be

A microscope would show you

two s ystenu have dfHer-

why.

Our outerwear and footw-ear

rugged Insulated field boots or llgh'-lght handsewn shoes. Both use top

cally sl:z.ed to keep water out

nmberland leather and

and let air ln . This breatha-

Gare-Tex fabric to k . .p

blllty Is a special property of

your every step 1000/0

Go,....Te

fabric, themlracle

weave that allows perspiration to exit but won't let

waterproof, and

field coat, which uses Gore-Tex'"' z-llner tec:hnol-

precipitation enter.

By selectively combining premium natural materials with Gore-

ogy and the finest coHons to extend the same snug, dry comfort to the rest of your body.

It means this. Except for wings,

Tex fabric , we 've built a

both

Interface happily with our

wa ter proof

no duck has beHer.

Boots, ......, cfoffting, wincl, water, earth anclsJry.

Where is it 1MriHen that rain falls only on 111en?

We're about to let you In on a beauty secret. nmberland$ leather. A kind of skin that does

indeed resist

moisture of the harshest form:

rain,

exit but won' t let precipitation enter.

rain falls only on men?

snow and s leet. Providing you head to

The meticulously detailed

protection that Is so attractive

field coat uses fine full grain

you'll be proud to wear

leathers (more costly than split

It on the sunniest days A special tanning pro-

as well as the wenest.

Best of all,

our

leather Is of such uncompromising quality that

a soft, luxu-

exposure to the elements

rlous

only enhances Its charac-

and

Involving four

ter. Proving skin truly can

elements.

become more beautiful

Thevery best

feel

flatter-

with age.

In the men's world, Timberland been

has

known

long

for

a

to detail and state-of-the-art water-

waterproof, stalnproof comfort, even

proofing technology.

under extreme conditions.

uniquely comfortable

Each boot and shoe Is crafted of

combination . The finest

leather who . . every molecule has been

leathers available and

slllconâ&#x20AC;˘waterproofed during the tan-

the most effective water-

ning process. In addition, some have

proofing ever devised.

Inner booties of GoreTe

But who Is to say that

miracle weave that lets perspiration

fabric, the

Timberland. The skin you love to touch.

Boots, sltoes, doffting, wlncl, water, eartlt anclsJry.

C 0 M M U N I C A T I 0 N

A R T S

95

3

MUSEUM OF FLIGHT

C 0 M M U N I C A T I 0 N

A R T S

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