decpreview1983

3

CONSUMER MAGAZINE ADS

Paul Blade , art director Jack Silverman, writer I creative director Frank Spinelli , photographer Leber Katz Partners (New York), agency Newsweek, client

2 Nancy Rice, art director Tom McElligott, writer I creative director Dick Jones, photographer Fallon McElligott Rice (Minneapolis), agency ITI Life Insurance, client 3 (series) Gene Federico, art director/creative director Anne Conlon, writer William Helburn, photographer Lord, Geller, Federico, Einstein (New York), agency Napier Co., client

27

SUSANBENNISWARRENEDWARDS

31

3

By most measures. IBM is a rather large company.

But this ruler proves that IBM is a small computer company too.

That is. we make a range of small computers.

Our IBM Personal Compute1~ for example. isjustl9.6" wide.

That's one dimension that can bring a new dimension to your business.

IBM' mall computers are designed and priced for businesses of all sizes. They can handle word processing and data processing. The programs for our machines. easy to learn and easy to use. have been proved and refined in actual u .

Whether you're a large corporation or a one-person outfit. IBM has small computers that fit. Computers that bring to any bu iness the same benefits our customers have always enjoyed: IBM experience. service and reliability.

Hooiever you choose to size up IBM. you'll find that we're very big on small computers.

And all the businesses that need them. ~ : : F~-1

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4

It's a marvel of German engineering.

Starting ot the top: The top al o Vollcswogen Rabbit C""""'1ible is 0 symphony al old

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window thol's electrically heated.

The body is mode ot the KoflTlOfVl

Coochworks in Osnobn:ick, West Goonony where human horids shll outnumber machines.

Excunine tt closely: body fit.

Doo<s dose flush. And you con see your face in the bright enamel ~nish.

Its engine? A temple of efficiency: 1.7 liters. Fuel Injected.

Steering: Rock-and-pinion. Front

panels

Who cares?

suspension: MocPherson strut.

Soos you con see, the Volkswagen is really the most technologically

passengerÂŽt.T~

sophishcoted4 Germon conver1ible you con~

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ButthenQ90in .. ..

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Nothing else is a Volawagen

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.. ~~world's greatedest zoo is right . .. . , un ryournose.

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SanDiegoWo 6

This weekend 1 out of 10 drivers ¡u be too ripped to read this.

Mothers Against Drunk Drivers.

7

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