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55 TORINO

"We're flagwaving! and with good reason. From Nebioto, Italy comes an exciting new type, Torino, acclaimed throughout Europe and the United States, now available in Canada at Cooper & Beatty, Limited. Here's a letterform of classic Italian proportion, perfectly General Printi ng and lithography suited to contemporary desiqn. In foundry type, 14 to 48 point, Torino is the answer!

Norma n Goll in and Milton Zolotow, designers Milton Zolotow, lettering Goll in, Bright & Zolotow , studio David E. Larsen , Advertising, agency

34

X 44

Cooper & Beatty, limited Jim Donoahue, designer Allan R. Fleming, art director 7 x 10 ; envelope was also orange and green stripes

CA, D ecember '61

Doubtful BORING

Methods HOURS . _

Gobetween MODESTY

Industry 3 OLDTIME ·-

Perambulators COURTESIES

Ciwice Design RIGHTEOUS ·-

.. ___ Revelations of$ ORNAMENTED

Economical215 KNIGHTHOOD .. __ _

.. ___ Stock Grabbers 34

TRUE FRIENDS

Secret Oustu."ians

UPPERTENDON ·---

19~

Breahwck R<u:es $8,9

FWWJNG STREAMS ,_

F..UU!a (or PI!TIIOIIIJI289

DBXTBROUS HANDLING .. -

Underhand Sneaks and

YOUNG CIDPS OF

Imputial and di!ereet legal

FINANCIAL PL&THORA 9

ABCDEFGH!JKLIINOPQRSTUVWXYZ!tl!84567890

A.BCDBFGH/JKLMNOPQRSTUYWXYUI/294667890

abcdolgbijklmnopqrs luTW xysfi ~ftllllll. ;-:; I I)]

abcd•fgAIJkl••opqralwvfDzl•"'lffllfllfl ., '-:;11 )}


59

KIMBERLY-CLARK BUSINESS PAPERS Kimberly - Clark Business Papers Morton Goldsholl and Saul Bass, designers Morton Goldsholl Design Associates, studio Hy Hoffman, art director

Parisian Bakeries Marget Larsen, designer Robert Freeman and George Dippel , art directors Weiner & Gossage, Inc., agency

CA, D ecember ' 61


AD CAMPAIGNS

New York Racing Association Tony Mandarino, art director /designer BBDO (NYC), agency Newspaper ads

SATURDAY, $75,000 GREY LAG AT AQUEDUCT. 9 RACES. 1ST RACE 1:30. GO BY CAR, BUS, INO SUBWAY

76

METROPOLITAN

See the big Memorial Day racethe $100,000 Metrofolitan. See Kelso, 1960's horse o the year. 9 thoroughbred races. 1st race 1:30. Easy to reach by car, bus,IND subway.

CA, December '61


Hunt Foods & Industries, Inc. Alex Mendoza , art director Max Yavno , designer / photographe r Young & Rubicam , Inc. ( LA), agency Color

Thing\ \\t know about 1om0110"

-87 \

Jtot"tle-.ina IM un'o nt'\\

oaern ,.;u brlq

lor. lo barren ....

In h•t rhmatft'. miRMII'I~~o ef h••ry ,..,.. an wltiUa a c~• (not or a d.t-tal taadantef lllltritiea. If t hf) t'OUkl nu..,. watf'l" jUIIt 15 er 20 flit. 0111 Ill ..trf'llftl" or "..U"- tbtoy fOIIId lrnpt• •iiMoM .6 ..., ...... nulro uf ~Httnllalb feri.W Mil tllat '- .... .._ d..,. AD ,.._..,....,w--...ocltoy llavo!01' tt..u.IMh fll ,... ~ ...........,. lift . . . .. :s... Wftclina..._ U ballr a ..V-coo.taiMd iJ'TlPiion "'""'"' po•fftid b7 tM-.. AA bn'en.l

••i••• amt.r.lla .. ,.._.,.. '"' ..... Mat.

Th;.Jonc lo ""'"""' dttwllylnto tlf<lrio - · •hith tarN a ,...p.. ttdulical . . . . ....... ...... il-ylllo _ _ _ ... tlto_. . . . .. ThO.<oahl-•tollo l llo_UJIIIIOIYe ... _

""""''"'"" hrltl ..... -

.............., ........

l•ca•hf•rt- ... lttt-.

Westlnpouse

Westinghouse Electric Tom Ross, art director Ivan Chermayeff, designer/ photographer Chermayeff & Geismar, stud io Ketchum , Macleod & Grove, Inc. , agency Color

Hunt Foods & Industries, Inc. Robert Wheeler, art director Bert Stern , designer / photographer Young & Rubicam, Inc. (LA), agency Color

CA , December '61

I!tm/!. 1/mrmly 1hwlu·s -


a novel about a military comedy of errors by JOSEPH COOGAN

Robert C. Smith, designer University of Cincinnati, publisher

Robert Flynn, designer Berenice G. Schuller, art director Doubleday and Company, Inc., publisher

6~ x8~

5~ X

CA. December '61

8Y2


United Artists/ Otto Preminger Saul Bass, designer/ art dir-ector Art Goodman, illustrator Dave Nagata and Don Jim, photographers

22

X 35

International Printing Week Paul Hauge, designer Robert M. Runyan, art director Art

18

ono MEMINGER

Direction ~

X

studio

24

PfUSENTS PAUL NEWMAN, EVA MAR IE SAINT, RALPH RICHARDSON , P£TU lAWFOI'IO, LEE J. COli, SAL MINEO, JOHN

OEREK. HUGH GRiffiTH , GREGOftY RATOff, f£llX AYLMER, DAVID OPATO$HU, JILLHAWoRTH IN " EXODUS.'' SCREENPlAY IV DALTON TRUMB0. 8ASfOONTHENCWEL8YLEOHUfiJS, MUSICBYERNESTGOLD. I"HOTOGRAPHEOIN$0PE.RPANAVI110N70, T£CHNICOlOR• IY SAM LEAVITI. TOOO -'0 STEREOPHONIC, SOUND. A UNITED ARTISTS RELEASE. PRODUCED AND DIRECT£0 BY OTIO

~OliNGER .

114

PRINTING TELLS IT BEST INTERNATIONAL PRINTING WEEK/ jANUARY 15-21

CA, D ecember '61


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decpreview1961  
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