decpreview1959

m

FINISH Graphs can offer a real challenge. More than just the problem of developing a functional .unit, it can be the vehicle for dramatic, almost abstract, design.

Sources of G.N.P.

GRAPHS

... G.N.P. per Man-Hour

... Distribution of Man-Hours by Industry Misc.

--- Utilities --- Mining

Manufacturing

Transportation

Trade

Construction 18

Agriculture

Services - 0-

~o-

1947

1957

1947

1957

1947

1957

GAS PURCHASES, 1939 AND 1958 In Millions of Cubic Feet 1939

1958 483,493

A• i•tretUmg 11111otmt of lllllurtll gtU is purchtUetl fro• sources outsUk the stllle of Clllifomw. Prior to 1947, till of PMific Ugbtittg's gtU c11111e from witbi11 the slllle.

CA, December '59

m

COLOR This month CA again demonstrates the use of the color chart for mechanical screen color combinations. We are also showing the color variation on a coated stock and announcing the availability of additional charts on heavier vellum and on coated stock.

10

100

20 BLACK LINE AND COLOR KEY

BLACK PROGRESSIVE

YELLOW-OCHRE PROGRESSIVE

BLUE PROGRESSIVE

CA. December •59

Exhibit

"The wonderful thing about working for Meredith," writes designer Jim Lienhart, ''is the opportunity for artist and writer to work it out together and the chance to follow your job through. You're three steps away from paper purchasing and four from the pressroom." Meredith's entire production is under one roof Below, Jim and writer Lorraine Myers decided to do something a little more extreme than Successful Farming was used to. The bird came first and then the copy.

Shown are the envelope, front cover and back cover. Art director, R . R . Ramsell. Designer, Jim L ienhart. fl lustrator, R. L indborg.

Client, Meredith Pu blishing Co . Stock, B eckett Hi-White Cover.

PAID PERM IT N O . 10

DES MO IN ES. IOWA

50

CA , December '59

TO REAP AN ABUNDANT HARVEST OF SALES.

a

b

Another all-Meredith production, R. R. Ramsell, art director; Jim Lienhart, designer; Jo MurraY,, writer; Meredith photo dept., and the Meredith litho plant. This was to promote ad space in B H&G's Garden Ideas Annual. Executed with four parallel folds to the inside, each fold opens into a new spread that functions as a design unit. Shown are the two-page spread, the second and third pages of the three-page spread and the third and fourth pages of the four-page spread.

Production limitation, the size ofthe press .

CA, December '59

c

Exhibit L6 terkeads are sometimes the toughest design problems to solve. Here are two good ·solutions by Jerry Braude. One, for the "Shotgun Crowd" at the Golden Valley Gun Club, includes Jerry's logo design. &low, KNTX needed a design for each 'I.H6k' s film li&tings during their ''Fall Film Festival'' promotion. Brown and red, a. rake, CBS eyes, it's logical. At right i8 the label on the package they

came in.

12651 Osborne St. • Pacoima, California • EMpire 9-02 04

t-:=:..=~--,,---·

.::

•

GOLDEN VALLEY GUN CLUB

KNXT channel 2