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INTEGRATED CAMPAIGNS ONLINE

RADIO PUBLIC SERVICE MAGAZINE ADS

POSTERS NEWSPAPER ADS

TELEVISION COMMERCIALS

TRADE/INSTITUTIONAL

December 2008 Twenty-Four Dollars www.commarts.com

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Consumer Magazine Ads 1 Adrian An/Peter Moyse, art directors/writers/ creative directors Chafic Haddad, executive creative director Tejal Patni, photographer Daryl Patni, photo-illustrator Adrian An, typographer/illustrator Vinayarajan Kayanthala/Ashish Vaze, retouchers Tanya Rex, stylist Emily Haddad, print producer Prabhakar Iyer, strategic planner JWT Dubai (Dubai, United Arab Emirates), ad agency Nicola Finetti, Nicola Finetti Pty Ltd, client 2 (series, includes singles 3 and 4) Martin Tong/Leo Yeung, art directors Bertie Scrase/Alfred Wong, writers Brian Ma, creative director Connie Lo, executive creative director Franklin Lau/Ann Woo, photographers Leo Burnett Hong Kong (Quarry Bay, Hong Kong), ad agency EvergreenTravel, client

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Posters 1 (point of purchase series) Paul Riss, art director/typographer Matt Antonello, writer Andrew Simon, creative director Mark Zibert, photographer AdRules, print producer DDB Toronto (Toronto, Canada), ad agency Timmie Pet Outfitters, client 2 (transit series) Alan Vladusic, art director Ashley Davis Marshall, writer Icaro Doria/Audrey Huffenreuter, creative directors Tony Granger, executive creative director Dimitri Daniloff, photographer Alli Taylor, art buyer Aaron Padin, retoucher Saatchi & Saatchi New York (New York, NY), ad agency Tide, client

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Public Service 1 (poster) Gerald Schoenhoff, art director Jonathan Careless, writer Jonathan Careless/Gerald Schoenhoff, associate creative directors Rick Kemp, executive creative director Grey Canada (Toronto, Canada), ad agency Special Olympics Canada, client 2 (poster) Brad Connell/Kelsey Horne, art directors Mike Meadus, writer/creative director Ken Woo, photographer MacLaren McCann Calgary (Calgary, Canada), ad agency Dietitians of Canada, client

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Public Service TV

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1 “Signatures” 2:15 “Amnesty International has a tradition of collecting signatures in support of prisoners of conscience and victims of human rights abuse. In this uniquely animated spot, literal signatures transform into shields, escape hatches, even balloons that lift soldiers directly out of the line of fire to show the audience how ‘your signature is more powerful than you think.’”

Stéphane Gaubert/Stéphanie Thomasson, art directors/writers Erik Vervroegen, creative director Philippe Grammaticopoulos, director Mr. Hyde, production company TBWA Paris (Paris, France), ad agency Amnesty International, client 2 “Moment of Doubt” :50 (Open in a pub where Matt, sitting with some mates, heads towards the bar, to order another drink) Barman: Yes sir?

(Matt leans towards the barman. At that moment the lights go off and everything freezes apart from the barman, who is illuminated by a spotlight. The barman then talks to him in a series of different voices, each with its own individual set of mannerisms) Barman/Police Officer: Sir, hello. Would you mind stepping out the car and doing a breath test?

(The barman then clasps his hands together and adopts a matter of fact, business-like look) Barman/Solicitor: Look you had two pints, you were over the limit—that’s a twelve month ban and a criminal record.

(The barman now adopts an authoritative manner and speaks with the voice of a middle-aged guy) Barman/Boss: Company policy. I’ve got to let you go.

(The barman suddenly becomes very animated. He also has a slightly insincere air about him) Barman/Car Dealer: I know it’s only got 20,000 on the clock but that’s my final offer.

(The barman adopts a disappointed, older man’s voice) Barman/Dad: I’m sorry son. Ask your mother.

(The barman changes again. This time he has the unmistakable air of a dismayed mother) Barman/Mum: Don’t ‘Mum’ me, how could you be so stupid?

(The barman now speaks in a young woman’s voice) Barman/Girlfriend: Oh that’s just great, Matt! No license, no job. Now what?

(Matt lifts his head, the lights come on and we are at the same point we left off) Barman: So, what’s it gonna be?

Super: Think: don’t drink and drive.

Daniel Fisher/Guy Moore, art directors Richard Brim/Tony Malcolm, writers Tony Malcolm/Guy Moore, creative directors Jim Thorton, executive creative director Nanu Segal, director of photography Owen Oppenheimer, editor Parv Thind, sound designer John Hardwick, director Emmalou Johnson, agency producer Laura Kanerick, production company producer HLA, production company Leo Burnett London (London, United Kingdom), ad agency Nikki Edwards, UK Government, Department for Transport, client Communication Arts

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