dec2007preview

Advertising Annual 48

CONSUMER MAGAZINE NEWSPAPER TRADE POSTER

INTEGRATED CAMPAIGNS ONLINE NON-TRADITIONAL TELEVISIO

RADIO PUBLIC SERVICE SELF-PROMOTIO

December 2007 Twenty-Four Dollars (U.S.) www.commarts.com

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Consumer Magazine Ads 1 (series) Robert Tsao/Bruce Watt, art directors Neil Leslie/Robert Tsao, writers Andy Greenaway, executive creative director Apixels/Corbis/Bruce Watt, photographers Apixels, retoucher Saatchi & Saatchi Singapore (Singapore), ad agency Joyce Mah, GBC Asia, client 2 Matt Orser, art director Heath Pochucha, writer Andrew Clarke/Jim Nelson, creative directors/ executive creative directors Sandro, photographer Brenda Clemons, print producer Bonnie Brown, art producer Carmichael Lynch (Minneapolis, MN), ad agency Harley-Davidson Motorcycles, client

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Advertising Annual 2007

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Plant your tail in the saddle of a Harley® motorcycle and you’ve got an unflinching view. Here a man can dust off his Adam’s apple. And in an age hell-bent on going soft, that bodes well for the backbone. www.harley-davidson.com.

Live by it.

We care about you. Ride safely, respectfully and within the limits of the law and your abilities. Always wear an approved helmet, proper eyewear and protective clothing, and insist your passenger does too. Never ride while under the influence of alcohol or drugs. Know your Harley ® motorcycle and read and understand your owner’s manual from cover to cover. © 2006 H-D. Harley, Harley-Davidson, and the Bar & Shield logo are among the trademarks of H-D Michigan, Inc.

Communication Arts

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Posters 1 (outdoor poster) Enrique Camina, art director Jon Lavin, writer Antonio Montero, creative director Enrique Camina/Jose MÂŞ Cornejo/Fernando Galindo/Jon Lavin, co-creative directors Contrapunto (Madrid, Spain), ad agency DaimlerChrysler, Smart Fortwo, client 2 (point of purchase series) Raj Kamble, art director Raj Kamble/Stephen Lundberg, writers Simon Bowden/Edward Van Bloem, creative directors Fernanda Romano, executive creative director Mark Wnek, chief creative officer Michael Peck, designer Sameer Kulavoor, illustrator Lowe New York (New York, NY), ad agency Perdue, client

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Advertising Annual 2007

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Communication Arts

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Integrated Campaigns 1 John O’Hea/Paul Szary, art directors Ty Hutchinson, writer Robin Chrumka/Mike Stocker, creative directors Rick Dennis, executive creative director David Lubars/Bill Bruce, chief creative officers Mike Menlo, executive agency producer BBDO Detroit (Troy, MI)/BBDO New York (New York, NY), ad agencies Chrysler LLC, client “The objective was to launch the new Jeep Wrangler Unlimited, the world’s first four-door Wrangler. Since Jeep has always had a close association with nature, it seemed appropriate to introduce it as a new species, therefore the new Wrangler Unlimited became the ‘New Species from Jeep.’

The ‘New Species’ was first introduced at the New York auto show and later appeared in magazines, on billboards and wallscapes, where its infestation could not be contained. The actual insects were created by arranging various outdoor gear on top of the Jeep, which further conveyed the sense of fun and adventure that comes with every Jeep. In early executions the new species was displayed in a shadow box, as an insect would be, so people could familiarize themselves with the new features that made it a new species. Later executions showed the new species out in nature climbing, crawling and having fun, just as any Jeep would.”

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Advertising Annual 2007

Communication Arts

91

Public Service 1 (newspaper ad) Kirsten Ackland, art director Tom Ormes, writer Ted Royer, creative director Rowan Chanen, executive creative director Andy Yang, illustrator Connie Lim, project manager Y&R Asia (Singapore), ad agency Kate Noble, International Action Network on Small Arms, client 2 (magazine ad series) Ivan de Dios, art director Jaime Chรกvarri, writer Antonio Montero, creative director Jaime Chavarri/Ivan de Dios, co-creative directors Contrapunto (Madrid, Spain), ad agency World Wildlife Fund/Adena, client

Communication Arts

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