dec2006preview

Advertising Annual 47

advertising

ANNUAL December 2006 Twenty-Four Dollars www.commarts.com

1

44

Advertising Annual 2006

2

Consumer Newspaper Ads 1 (series) Christian Mommertz/Dr. Stephan Vogel, writers Christian Mommertz, creative director Dr. Stephan Vogel, executive creative director Nicole Hofer, graphic artist Ogilvy & Mather Frankfurt (Frankfurt, Germany), ad agency Stefan Magel, Globus SB Warenhaus, client 2 (series) Mike Groenewald, art director Konstant van Huyssteen, writer James Daniels, creative director Gerry Human, executive creative director David Prior, photographer Ogilvy Johannesburg (Pty.) Ltd. (Johannesburg, South Africa), ad agency Gert le Roux, Harley-Davidson, client

Communication Arts

45

1

Posters 1 John Terry, art director James Ansley/Ian MacKellar, writers Ian MacKellar, creative director Jack Neary, chief creative officer Dennis Sousa, typographer ReBecca Nixon, digital imaging Gord Lawrason, production manager SGL Studio, production company BBDO Canada (Toronto, Canada), ad agency The Chrysler Jeep Dodge Retailers of Ontario, client 2 (outdoor board series) Ben James, art director Justin Horrigan, writer Jonathan Schoenberg, creative director stock photography tda advertising & design (Boulder, CO), ad agency Chipotle Mexican Grill, client

2

52

Advertising Annual 2006

Communication Arts

53

1

Posters 1 (transit series) Ian Grais/Natee Likit, art directors Jono Holmes, writer Ian Grais/Chris Staples, creative directors Hans Sipma, photographer Chris Raedcher, agency producer Rethink (Vancouver, Canada), ad agency Playland, client

60

Advertising Annual 2006

Communication Arts

61

fresh

Joseph Rafferty

2

© James Weir

1

Location: Currently Los Angeles and San Francisco, wherever the work calls and www.josephraVerty.com.

Duration:

3

Four years.

Staff: Me and various freelance stylists/ assistants.

Education: Bachelor degree of fine arts in photography (2002), Art Center College of Design.

Cultural Influences: (In no particular order) Übersee, Gerhard Richter, Alfred Hitchcock, Jonathan Glazer, Stanley Kubrick, The Twilight Zone, David Bowie, Francisco Goya, William Mortensen, larryletters.com, people watching with my iPod, iced lattes, WMDs, Andrea Jacobi, editor’s letter

by Graydon Carter, Senator Barack Obama, National Book Award recipients, Fresh Air with Terry Gross, hills of Marin County California, brunch, a good joke, my little boy, Highway One in California, Zion National Park in Utah, New York City.

Environment: I approach my work with a conceptual, abstract point of view.

I use the concept for the foundation of my image...either the location or concept will inspire one or the other.

The styling symbiosis also comes into account during the shoot. Before final execution I allow for things to play themselves out.

Philosophy:

Bend with the wind or

break.

170

Advertising Annual 2006

4

5