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Sketch by Bruce Butte of the Belli Building, restored by colorful San Francisco attorney Melvin Belli. Butte, Herrero and Hyde's studio occupies the second floor, where the late lights are frequently burning.


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NOVEMBER

CA, August '61


Left: a calendar by Marvin and Eve Stone of Stone Design Associates, Wilmington, Delaware. Calendar page size is 5 x 4. Right: silk screen poster by Arthur Berube Jr. of Berube-Salkin Studio, New York. The copy pun is treated in a humorous and decorative manner. Size: 12 % x 16%. Below: a mailer for Howarth & Smith Monotype Ltd., Toronto. AD is Carl Brett, designer is John Evans. Size: 8 1/z x 3%. GRAPHIC AOVERTISINQ DESIGN AND PRODUCTION

or any other day

DON 'T FOOL

with your typographic problems. CALL

CA, August '61

HO WAR TH & SMITH

at

EM. 6-7861

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CA, August '61


This month, two colors other than black. Two variations of duotones are shown.

37

PHOTOGRAPHY BY JACK KNOBLE

CA, August '61


46

CA , J1 11 q11st

'ti/


By Amos Bethke, The Black Hen Press , New York. Shown actual size

•

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Greeting card from The Hand Press of John & Marilyn Neuhart, Los Angeles. Size: 6 x 9 A page from "The Pastime Printer" published by Steve L. Watts at the Privateer Press, Front Royal, Virginia. Size: 5 x 7

CA, A u gust ' 61


augpreview1961