aprpreview1962

Frozen food packages are wet. So are milk bag that can carry a load of soaking wet grocontainers. Load a week's groceries on i;op ceries for 45 minutes. That means one bag of them and OOPS! Grocery ~ ~for the clerk to use. One bag clerks sometimes try to solve ~ for the grocer to pay for. One this problem by doubling up - . bag that carries the groceries on bags. But two bags cost the " " " !ill the way home. • Another grocer twice as much as one bag. • Olin creative sol11tion to a problem . . . from has developed V>aterBuff~ a water-resistant the Packaging Division of Olin.

Who took the OOPS out of supermarket shopping?

10

ART DIRECTORS CLUB MEDAL Magazine ad, 2 pages or more, 3 or more colors

Bob Gage, art director Wingate Paine, photographer Phyllis Robinson, copywriter Doyle Dane Bernbach, Inc., agency Olin Mathieson Chemical Corp., advertiser

CA, April '62

Newspaper ad, ROP color

Len Sirowi tz, art director/ designer Horn-Griner, photographer Ron Rosenfeld, copywriter Doyle Dane Bernbach, Inc., agency Rainier Beer, advertiser

Newspaper ad , black and white, over 500 lines

George Elliott, art director/ photographer Anita Fisher, copywriter Smith/ Greenland Company, agency Alexander's, advertiser

63

FOR THE WOMAN WHO HAS NOTHING TO WEAR! THE BEST OF BALENCIAGA, DIOR, GIVENCHY, CARDIN, COURREGES, FERAUD, LANV IN, NINA RICCI, RODR I OUES, CAPUCC I , DE BARENTZEN, DE LUCCA, ENZO, FABIAN I, SIMONETTA, MI NGOL IN 1- GUGENHE I M, VENEZ I AN I. SEE THE GREATS, SEE THEM ALL, TON I GHT ON CHAfi~.&.k ..Z...~Lz: IQ .f.M!..Q~.J).tjA,,N.~~'"~ .. ยง.. ..~1. .J.9,,;"~9..,EMr, ALEXANDER'S TV FASHION SHOW

CA, April'62

Editorial

ART DIRECTORS CLUB MEDAL Food, 3 or more colors

70

Otto Storch, art director Otto Storch, Herb Bleiweiss, designers Bill Ward, photographer McCall's, publication

CA. April '62

ART DIRECTORS CLUB MEDAL Fiction , 3 or more colors

Otto Storch, art director Otto Storch, Herb Bleiweiss, designers Art Kane, photographer McCall's, publication

ART DIRECTORS CLUB MEDAL Fashion , 3 or more colors

Allen F. Hurlburt, art director Bert Stern, photographer Look, publication

Avant·llarde art of the 1890's is revived

themott excJtin1 •rt mo11ementt oftheturnofthecentury.

Caii~ArtNouvuu,it a ftected mt~nyckt•cnlorms-from

pamhnatof&bnca.Now,Uberty ofl.ondona~p roduc•ntbold,

updatedversiOMofthe"CH'IIIMf

ArtNouvuufabrK:s,tome homoldhandblocks And top

de.•anersareutultthepnntt Jneltohccreahona,l•keScut•'•

rnokkd .. loh.•t~Uern"1own atleh To complement these ttr•~unrd~e,...LooKh..

«"VolvedanewapprNChto maktoupandha•noppotJte Its

prtnc•palelr:menuarea aerprnhneco,fturebyKenncth ofl•lly DKh~.ellp reN•ve eyHandfullaentuoushpi, d ram.tiC'allyoutlined

rtiiii•II .. \I'UII>I•IttUW"'

IIY8Utl Sltii:N

CA, April '6f

71

BAPCO PAINTS are the eat's pajamas!

FOSTER & KLEISER AWARD for best outdoor poster

Ted Bethune, art directorI designerI artist Cockfield, Brown & Co., Ltd., agency .

British America Paint Co., Ltd., client 112

AWARDS OF DISTINCTIVE MERIT

24 or 30·sheet poster

Stan Jones, art directorI designer Bernard Gardner, photographer Doyle Dane Bernbach, Inc., agency Volkswagen, client

Everyone's getting the bug

CA, APril '62

Consumer magazine advertising art, black and white

Bob Englund, art directorI designer BBDO, agency First National Bank of St. Paul, client

Consumer magazine advertising art, full color

Bill L. Jong, art directorI designer General Dynamics, Fort Worth, photographer D' Arcy Advertising, agency General Dynamics, client

120

CA, April '62

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124

Television, over 10 seconds, live

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Bob Dahlquist, Stan Freberg, art directors Bob Dahlquist, designer Freberg, Ltd., producer Paramount Video Tape Prod., photographer BBDO, agency The Chun King Corporation, client

RICHFIELD

BttReN Television, up to 10 seconds

Jerome Gould, art directorI designerI artist Gould and Associates, Inc., producer Hixson & Jorgensen, agency Richfield Oil Company, client

CA, April '62