S D N BRA AVEL R T E P Y T
N OF SIFICATIO ALL S A L C D N THE M CTION A LETTERS IN D A COLLE N A R B ES OF TYPEFAC
CONTENTS Food Brands GODIVA 3 Mvuke Tokyo 4 breadsociety 5 THE BATTERY New York Eatery
6
Household Brands HARBOR HOUSE L’OCCITANE 8
7
Clothing & Shoe Brands adidas 9 ARC’TERYX 10 SKECHERS 11 ROOKIE 12
22
Optima San-Serif Rationalist No spur
This noble letter G was from “GODIVA”, the chocolate shop.
3
Papyrus Display Font
This flowing letter T was from “Mvuke Tokyo”, a Japanese dessert shop.
4
STHeiti Light Geometric Sans-Serif Modernist
A terse letter e of the “breadsociety” bakery.
5
Libre Franklin Bold Sans-Serif
A spirited letter Y from the “THE BATTERY New York Eatery” sign.
6
Bell Pro Regular Oldstyle Serif
An elegant letter E from the“HARBOR HOUSE” store brand.
7
ITC Galliard Std Bold Oldstyle Serif Angled
A classical A from the “L’OCCITANE”, domestic sanitary brand.
8
Litera Heavy D (Similar) Geometric Sans-Serif Morden Font
This is a plump letter a of the “adidas” logo.
9
ITC Elan Book Semi-serif Loop does not connect Straight Leg
This graceful letter R is from the “ARC’TERX” store brand.
10
Serpentine Bold Oblique Italic Semi-serif Geometric Font
A Progressive letter H of the “SKECHERS” shoe store. 11
LifeAfterCollege Wide (Similar) Slab-Serif This is a sporty letter K from “ROOKIE”.
12
Publication © 2020 ECUAD All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means without prior written permission of the publisher. Editing: YiWei Zhang Design: YiWei Zhang Image credits: (list any additional information about photos or imagery you have used here if the information does not fit in your captions: use page numbers to reference images) Printed in Canada _______________________________ Library and Archives Canada Cataloguing in Publication YiWei Zhang, editor Emily Carr University of Art + Design Student/YiWei Zhang; COMD204-Project1 Type Safari. ISBN 975-1-696359-81-7 (pbk.) 1. Student project. 2. Illustration and Communication Design--Classroom. Emily Carr University of Art + Design, host institution. V. Title. N8236.P35B83 2015 704.9’4933827282 C2013-903923-6
YiWei Zhang COMD-204 Fall 2021 Robin Mitchell Cranfield Emily Carr University of Art and Design