YiWei Zhang-PROJECT 1

S D N BRA AVEL R T E P Y T

N OF SIFICATIO ALL S A L C D N THE M CTION A LETTERS IN D A COLLE N A R B ES OF TYPEFAC

CONTENTS Food Brands GODIVA 3 Mvuke Tokyo 4 breadsociety 5 THE BATTERY New York Eatery

6

Household Brands HARBOR HOUSE L’OCCITANE 8

7

Clothing & Shoe Brands adidas 9 ARC’TERYX 10 SKECHERS 11 ROOKIE 12

22

Optima San-Serif Rationalist No spur

This noble letter G was from “GODIVA”, the chocolate shop.

3

Papyrus Display Font

This flowing letter T was from “Mvuke Tokyo”, a Japanese dessert shop.

4

STHeiti Light Geometric Sans-Serif Modernist

A terse letter e of the “breadsociety” bakery.

5

Libre Franklin Bold Sans-Serif

A spirited letter Y from the “THE BATTERY New York Eatery” sign.

6

Bell Pro Regular Oldstyle Serif

An elegant letter E from the“HARBOR HOUSE” store brand.

7

ITC Galliard Std Bold Oldstyle Serif Angled

A classical A from the “L’OCCITANE”, domestic sanitary brand.

8

Litera Heavy D (Similar) Geometric Sans-Serif Morden Font

This is a plump letter a of the “adidas” logo.

9

ITC Elan Book Semi-serif Loop does not connect Straight Leg

This graceful letter R is from the “ARC’TERX” store brand.

10

Serpentine Bold Oblique Italic Semi-serif Geometric Font

A Progressive letter H of the “SKECHERS” shoe store.

11

LifeAfterCollege Wide (Similar) Slab-Serif This is a sporty letter K from “ROOKIE”.

12

Publication © 2020 ECUAD All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means without prior written permission of the publisher.

Editing: YiWei Zhang Design: YiWei Zhang Image credits: (list any additional information about photos or imagery you have used here if the information does not fit in your captions: use page numbers to reference images) Printed in Canada _______________________________ Library and Archives Canada Cataloguing in Publication YiWei Zhang, editor Emily Carr University of Art + Design Student/YiWei Zhang; COMD204-Project1 Type Safari.

ISBN 975-1-696359-81-7 (pbk.)

1. Student project.

2. Illustration and Communication Design--Classroom.

Emily Carr University of Art + Design, host institution.

V. Title.

N8236.P35B83 2015 704.9’4933827282 C2013-903923-6

YiWei Zhang COMD-204 Fall 2021 Robin Mitchell Cranfield Emily Carr University of Art and Design