Publication Š 2020 ECUAD
All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means without prior written permission of the publisher.
Editing: zi yin Design: zi yin Image credits: https://www.2008php.com/tuku/971026.html Printed in Canada _______________________________
Typeset in: montserrat helvetica neon toolbox
Library and Archives Canada Cataloguing in Publication zi yin, editor neon-type-walk journal in shanghai ; COMD204-Project1 ISBN 975-1-696359-81-7 (pbk.)
1. Student project. 2. Illustration and Communication Design--Classroom.
Emily Carr University of Art + Design host institution V. Title. N8236.P35B83 2015 704.9’4933827282
C2013-903923-6
03
04
ARIAL ROUNDED MT BOLD
08 North Avellion
05
06
Verdana
09 AFFECTIONATE
10 Helvetica
11
07 Sabina Regular
12
Frutiger
P AG E 0 3 OF 1 2
ARIAL ROUNDED MT BOLD 1234567890 ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz Name of Typeface: Arial ROUNDED MT BOLD Classification: Transitionals Where I found:At the entrance of a bar located in Shanghai MeiChuan Rd. How it is used: used to decorate and lighten the entrance
M Become rounder
R
NENO Type-Walk Journal in Shangha
P AG E 0 4 OF 1 2
the letters with a tail
From the original font , the windings produced according to the direction of the lamp tube.
Name of Typeface: Emily Lime Classification: Script Where I found: Near a bar located in Shanghai MeiChuan Rd. How it is used: used as a sign to decorate and lighten the street
NENO Type-Walk Journal in Shangha
P AG E 0 5 OF 1 2
Verdana
Name of Typeface: Verdana Classification: Humanist Where I found: It’s next to a small shop down the street in Shanghai Xi Zang Rd. How it is used: used as a sign to decorate and advertise the store
From the original font , the windings produced according to the direction of the lamp tube.
straight,the head become rounder
Name of Typeface: Verdana Classification: Humanist Where I found: In a bakery in Shanghai MeiChuan Rd. How it is used: used to decorate and advertise the store
NENO Type-Walk Journal in Shangha
A N 1 C N A N 1 C N A N 1 C N A N 1 C N
B C D E F G H I G K L M O P Q R S T U V W X Y Z 2 3 4 5 6 7 8 9 0 A B D E F G H I G K L M O P Q R S T U V W X Y Z B C D E F G H I G K L M O P Q R S T U V W X Y Z 2 3 4 5 6 7 8 9 0 A B D E F G H I G K L M O P Q R S T U V W X Y Z B C D E F G H I G K L M O P Q R S T U V W X Y Z 2 3 4 5 6 7 8 9 0 A B D E F G H I G K L M O P Q R S T U V W X Y Z B C D E F G H I G K L M O P Q R S T U V W X Y Z 2 3 4 5 6 7 8 9 0 A B D E F G H I G K L M O P Q R S T U V W X Y Z P AG E 0 6 OF 1 2
bold
regular
bold italic
italic
NENO Type-Walk Journal in Shangha
P AG E 0 7 OF 1 2
North Avellion
like real hand writing,become rounder
1234567890 ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz
Name of Typeface: North Avellion Regular Classification: Script Where I found: In a coffee store located in Shanghai MeiChuan Rd. How it is used: used to decorate the store
NENO Type-Walk Journal in Shangha
P AG E 0 8 OF 1 2
Sabina Regular
like real hand writing,become rounder
1234567890 A B C D C E F G H I G K L M N O P Q R S T U VW X Y Z abcdcefghigklmnopqrstuvwxyz
Name of Typeface: Sabina Regular Classification: Hand lettering Where I found: In a pizza store located in Shanghai Tianzi Fang How it is used: used to decorate the wall
NENO Type-Walk Journal in Shangha
P AG E 0 9 OF 1 2
become rounder
ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890 ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890 ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890 ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890 ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890 Name of Typeface: Helvetica Classification: Transitionals Where I found: Near a bar located in Shanghai MeiChuan Rd. How it is used: used as a sign to decorate and lighten the street
NENO Type-Walk Journal in Shangha
Helvetica
Compared with the horizontal bar，the vertical bars become wider
P AG E 0 1 0 OF 1 2
AFFECTIONATE become rounder
Afterimage
ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890
Name of Typeface: Affectionate Classification: Script Where I found: Near a vintage fashion store located in Shanghai MeiChuan Rd. How it is used: used as a sign to decorate and lighten the store NENO Type-Walk Journal in Shangha
P AG E 0 1 1 OF 1 2
Afterimage
the horizontal bars and tthe vertical bars become thiner.
Equal width
hollow
NENO Type-Walk Journal in Shangha
P AG E 0 1 2 OF 1 2
Frutiger 55 roman
ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890 56 italic
ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890 65 bold
ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890 75 black
ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890 77 black condensed
ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890
Name of Typeface: Frutiger Classification: Humanist Where I found: Near a bar located in Shanghai MeiChuan Rd. How it is used:used as a sign to decorate and lighten the street Name of Typeface: Frutiger Classification: Humanist Where I found: In a milktea store locted in ZhenNan Rd. How it is used: used as a sign to decorate and advertise the store NENO Type-Walk Journal in Shangha
N A K T S . - .