Zi Yin

Publication Š 2020 ECUAD

All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means without prior written permission of the publisher.

Editing: zi yin Design: zi yin Image credits: https://www.2008php.com/tuku/971026.html Printed in Canada _______________________________

Typeset in: montserrat helvetica neon toolbox

Library and Archives Canada Cataloguing in Publication zi yin, editor neon-type-walk journal in shanghai ; COMD204-Project1 ISBN 975-1-696359-81-7 (pbk.)

1. Student project.

2. Illustration and Communication Design--Classroom.

Emily Carr University of Art + Design host institution V. Title.

N8236.P35B83 2015 704.9’4933827282

C2013-903923-6

03

04

ARIAL ROUNDED MT BOLD

08 North Avellion

05

06

Verdana

09 AFFECTIONATE

10 Helvetica

11

07 Sabina Regular

12

Frutiger

P AG E 0 3 OF 1 2

ARIAL ROUNDED MT BOLD 1234567890 ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz Name of Typeface: Arial ROUNDED MT BOLD Classification: Transitionals Where I found:At the entrance of a bar located in Shanghai MeiChuan Rd. How it is used: used to decorate and lighten the entrance

M Become rounder

R

NENO Type-Walk Journal in Shangha

P AG E 0 4 OF 1 2

the letters with a tail

From the original font , the windings produced according to the direction of the lamp tube.

Name of Typeface: Emily Lime Classification: Script Where I found: Near a bar located in Shanghai MeiChuan Rd. How it is used: used as a sign to decorate and lighten the street

NENO Type-Walk Journal in Shangha

P AG E 0 5 OF 1 2

Verdana

Name of Typeface: Verdana Classification: Humanist Where I found: It’s next to a small shop down the street in Shanghai Xi Zang Rd. How it is used: used as a sign to decorate and advertise the store

From the original font , the windings produced according to the direction of the lamp tube.

straight,the head become rounder

Name of Typeface: Verdana Classification: Humanist Where I found: In a bakery in Shanghai MeiChuan Rd. How it is used: used to decorate and advertise the store

NENO Type-Walk Journal in Shangha

A N 1 C N A N 1 C N A N 1 C N A N 1 C N

B C D E F G H I G K L M O P Q R S T U V W X Y Z 2 3 4 5 6 7 8 9 0 A B D E F G H I G K L M O P Q R S T U V W X Y Z B C D E F G H I G K L M O P Q R S T U V W X Y Z 2 3 4 5 6 7 8 9 0 A B D E F G H I G K L M O P Q R S T U V W X Y Z B C D E F G H I G K L M O P Q R S T U V W X Y Z 2 3 4 5 6 7 8 9 0 A B D E F G H I G K L M O P Q R S T U V W X Y Z B C D E F G H I G K L M O P Q R S T U V W X Y Z 2 3 4 5 6 7 8 9 0 A B D E F G H I G K L M O P Q R S T U V W X Y Z P AG E 0 6 OF 1 2

bold

regular

bold italic

italic

NENO Type-Walk Journal in Shangha

P AG E 0 7 OF 1 2

North Avellion

like real hand writing,become rounder

1234567890 ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz

Name of Typeface: North Avellion Regular Classification: Script Where I found: In a coffee store located in Shanghai MeiChuan Rd. How it is used: used to decorate the store

NENO Type-Walk Journal in Shangha

P AG E 0 8 OF 1 2

Sabina Regular

like real hand writing,become rounder

1234567890 A B C D C E F G H I G K L M N O P Q R S T U VW X Y Z abcdcefghigklmnopqrstuvwxyz

Name of Typeface: Sabina Regular Classification: Hand lettering Where I found: In a pizza store located in Shanghai Tianzi Fang How it is used: used to decorate the wall

NENO Type-Walk Journal in Shangha

P AG E 0 9 OF 1 2

become rounder

ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890 ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890 ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890 ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890 ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890 Name of Typeface: Helvetica Classification: Transitionals Where I found: Near a bar located in Shanghai MeiChuan Rd. How it is used: used as a sign to decorate and lighten the street

NENO Type-Walk Journal in Shangha

Helvetica

Compared with the horizontal bar，the vertical bars become wider

P AG E 0 1 0 OF 1 2

AFFECTIONATE become rounder

Afterimage

ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890

Name of Typeface: Affectionate Classification: Script Where I found: Near a vintage fashion store located in Shanghai MeiChuan Rd. How it is used: used as a sign to decorate and lighten the store NENO Type-Walk Journal in Shangha

P AG E 0 1 1 OF 1 2

Afterimage

the horizontal bars and tthe vertical bars become thiner.

Equal width

hollow

NENO Type-Walk Journal in Shangha

P AG E 0 1 2 OF 1 2

Frutiger 55 roman

ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890 56 italic

ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890 65 bold

ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890 75 black

ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890 77 black condensed

ABCDCEFGHIGKLMNOPQRSTUVWXYZ abcdcefghigklmnopqrstuvwxyz 1234567890

Name of Typeface: Frutiger Classification: Humanist Where I found: Near a bar located in Shanghai MeiChuan Rd. How it is used:used as a sign to decorate and lighten the street Name of Typeface: Frutiger Classification: Humanist Where I found: In a milktea store locted in ZhenNan Rd. How it is used: used as a sign to decorate and advertise the store NENO Type-Walk Journal in Shangha

N A K T S . - .