Dominique de Guzman Ver.1

Looking Through Lonsdale

Dominique de Guzman

Welcome to Lonsdale!

Follow me around as we take a walk around some popular and not-so-popular areas of Lower Lonsdale. While we’re at it let’s take a look at the various typefaces we see!

Wearetrippin Display

Sans serif Grotesque Heavy weight Condensed No contrast Rationalist axis

This sign was found outside a clothing/coffee shop in located on Esplanade W. This quirky shop is a mix of everything and I have always admired its aesthetic. This font doesn’t mimic a human hand opting for a more rationalist axis, with no contrast and a square period adding to its machine-like, crisp look.

Serif Transitional Higher contrast on ‘good’ Lower contrast on ‘lad’ Roman Oblique serifs Straight ear on ‘g’ Double story ‘g’ This sign is actually the name of the store from the first page. It is a store catered more towards men, hence the name “goodlad”. It is most likely comprised of two different fonts, but both can be considered transitional serif fonts. The difference in colour and weights between the word give this shop name a very distinct look. Hopefully there comes a day I actually step inside.

Novel Pro Light

FF Eureka Std Bold

FF Meta Pro Medium

Sans-serif Humanist Low contrast To many people living in North Vancouver, this sign is a common sight. This sign is found at the entrance of the seabus terminal.

The seabus is common mode of transportation for people on the North Shore who want to go to Vancouver. This font is used on all signs pertaining to public transport.

Serif Old style Bracketed serifs High contrast

This sign can be found at the Lonsdale Quay Market on top of all the entrances. The market and the surrounding area is a popular hangout spot in North Vancouver. The inside has a variety of food and boutiques and is wonderful to look around. The old style of the font blends perfectly into the rustic, old look of the market, but what really caught my attention was the leg of the ‘R’ and the beak of the ‘E’.

Goudy Old Style SB Extra Bold

Big Noodle Titling

Sans-serif Grotesque Low contrast This was found on the backdrop of the outdoor stage located in Shipbuilders’ Square at the Shipyards. This outdoor area usually flourishes in the summer, when a variety of events take place. When it isn’t summer, this stage usually remains unused, though it is always ready for an impromptu performance for friends.

Display Sans-serif Even Weight Lower case Letters not fully closed on ‘e’ and ‘b’

This is a sign of a bakery located near the seabus station. I’ve always wanted to eat something from here, but for some reason I have never stepped inside. It is a quaint, but stylish cafe, which can be seen from its stylized font.

The lower case and display aspect of this font add to the cafe’s charming aesthetic.

ITC Bauhaus Pro Medium

Parkson Bold

Sans-serif Grotesque Low contrast

Located at the Shipyards Commons, I noticed this street sign placed in an area where there aren’t any actual streets. If you ask me, it’s a little unconventional, but it does add a certain character to the area. The font itself doesn’t stand out much. It’s uppercase sans-serif and low contrast doesn’t really catch the eye, but the placement of the sign certainly does.

Sans-serif Geometric Even weight Modern Straight leg on ‘R’ Despite the many cafes we have passed, this is the only one I actually went inside to get coffee. A friend of mine used to work here so I have some memories of bothering my friend during work. The font is more geometric and modern matching its interior design. A common theme of cafes in this area is looking ore modern against the rustic vintage vibe of Lonsdale Quay.

Avenir Next Pro Bold Avenir Next Pro Regular

Impact Std Roman

Sans-serif Grotesque Oblique Double story ‘a’ Roman Low contrast This poster was found outside of the market along with many others advertising sightseeing trips to a variety of places. I picked this poster in particular since I visit Seattle frequently. This poster seems to use some version of the font Impact, but oblique. I assume it is either manually italicized or a knock-off of Impact.

Serif Transitional Italicized Ball terminal High contrast This phrase was seen on an advertisement for aromatherapy. I found this sign by the entrance of the market. It doesn’t really represent Lonsdale Quay, but I liked the phrase as well as the font used. It stood out to me since it is italicized and all lower case, making this saying look elegant and relaxed at the same time.

Adobe Caslon Pro Bold Italic

Publication Š 2020 ECUAD All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means without prior written permission of the publisher.

Editing: Dominique de Guzman Design: Dominique de Guzman Printed in Canada _______________________________ Library and Archives Canada Cataloguing in Publication (your name), editor (Your title)/ (your name) ; COMD204-Project1 Type Safari.

ISBN 975-1-696359-81-7 (pbk.)

1. Student project. 2. Illustration and Communication Design--Classroom. Emily Carr University of Art + Design, host institution V. Title.

N8236.P35B83 2015 704.9’4933827282 C2013-903923-6

Dominique de Guzman COMD 204 Fall 2020 Instructor: Robin Mitchell-Cranfield Emilt Carr University of Art and Design