SUPERTYPE SUPERTYPE SUPERTYPE SUPERTYPE SUPERTYPE SUPERTYPE SUPERTYPE A SUPERMARKET OF TYPE CLASSIFICATIONS
RYEN STEWART COMD-204
S U P E R TYPE
Publication © 2020 ECUAD All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means without prior written permission of the publisher. Editing: Ryen Stewart Design: Ryen Stewart Image credits: 1. PG 1 - Hershey’s (http://www.londondrugs.com) 2. PG 2 - Heinz (http://www.walmart.ca) 3. PG 3 - Sriracha (http://www.amazon.com) 4. PG 4 - Chobani (http://www.shop.coles.com.au) 5. PG 5 - Pure-Castile Soap (http://www.londondrugs.com) 6. PG 6 - Nutella (http://www.amazon.com) 7. PG 7 - Campbell’s (http://www.cambells.com) Printed in Canada _______________________________ Typeset in: 1. PG 1 - Hershey’s (Helvetica Compressed) 2. PG 2 - Heinz (Flange) 3. PG 3 - Sriracha (Balloon) 4. PG 4 - Chobani (Broadband) 5. PG 5 - Pure-Castile Soap (Times New Roman) 6. PG 6 - Nutella (Franklin Gothic) 7. PG 7 - Campbell’s (Cafe Aroma) Library and Archives Canada Cataloguing in Publication Ryen Stewart, editor Supertype/Ryen Stewart ; COMD204-Project1 Type Safari. ISBN 975-1-696359-81-7 (pbk.) 1. Student project. 2. Illustration and Communication Design--Classroom. Emily Carr University of Art + Design, host institution V. Supertype. N8236.P35B83 2015 704.9’4933827282
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CONTENTS 01 HERYSHEYS 02 HEINZ 03 SRIRACHA 04 CHOBANI 05 PURE-CASTILE SOAP 06 NUTELLA 07 CAMPBELLS
01
HERSHEY’S
Helvetica Compressed Sans Serif Realist Neo-grotesque Transitional Bold Generous X-Height
Flange Grotesque Double Story “g” Slab Serif Transitional
02
HEINZ
03
SRIRACHA
Balloon Display Font Hand Lettering Bold Uppercase
Broadband Display Font Sans Serif Neo-Grotesque Geometric Shortened Tails
04
CHOBANI
05 PURE-CASTILE SOAP
Times New Roman Transitional Serif Grotesque Roman Style Small X-Height Text Font
Franklin Gothic Transitional Geometric Neo-Grotesque Sans Serif
nutella
06
Campbell
07
Cafe Aroma Display Font Calligraphicr
l’s Transitional Romantic/Realist Oblique Sans Serif
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SUPERTYPE SUPERTYPE SUPERTYPE SUPERTYPE SUPERTYPE SUPERTYPE SUPERTYPE